Spontaneous recovery
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Transcript of Spontaneous recovery
Spontaneous Recovery: the reappearance, after a rest period,
of an extinguished conditioned response. (Myers, 2001).
Extinction: the diminishing of a conditioned response; occurs in
classical conditioning when an unconditioned stimulus (UCS)
does not follow a conditioned stimulus (CS); occurs in operant
conditioning when a response is no longer reinforced. (Myers,
2001).
Spontaneous Recovery is the reemergence of conditioned
responses that have previously undergone extinction. The term
spontaneous recovery comes from classical conditioning that has
gone through extinction and usually involves a neutral stimulus
along with the stimulus of an unconditioned response. Extinction
is usually focused within the Pavlovian fear conditioning structure
where extinction results from the lack of an unconditioned
response.
An example of this comes from Pavlov’s dogs where the dogs
were trained to salivate with the sound of a bell. When Pavlov
continued to ring the bell over and over, the salivating slowly
began to diminish, and eventually led to extinction. After the
behavior had been extinct, it would later reappear with the sound
of a bell, which is known as spontaneous recovery. The fact that
there is a spontaneous recovery, suggests that extinction
suppresses the conditioned response, rather than eliminating it
altogether.
Ivan Pavlov was a Russian physiologist, psychologist and
physician born in 1849 who won the Nobel Peace Prize in
Physiology or Medicine in 1904 for his research and contribution
in his discoveries in the digestion system. His research in the
digestive system made him the first to describe the process of
classical conditioning. Pavlov and his associates ultimately
identified the five major conditioning responses: acquisition,
extinction, spontaneous recovery, generalization and
discrimination. (Myers, 2001)
Spontaneous Recovery and Second Extinction
Holly Wood | Psychology of Digital Media
References:
(2009). The Nobel Prize in Physiology or Medicine 1904. Retrieved on July 2, 2010 from, http://nobelprize.org/nobel_prizes/medicine/laureates/1904/pavlov-bio.html
Myers, D.G. (2001). Psychology. 6th Edition. 290-293.
Holly Wood | Psychology of Digital Media
The Process at Playicanhascheezburger.com is an
Internet meme that has revolutionized
viewer created content on the web.
Pet owners and animal lovers alike
can post photos in addition to having
the ability to caption any picture on
the website. There’s also a tab for
celebrities, sports, news, look-alikes,
making fun of Facebook and other
pop culture related blogs. The idea is
that anyone can participate.
icanhascheezburger is really the first
internet based company to create and
popularize the lol speak which is a
term where acronyms are used to
describe emotion or feeling. Many
who leave comments tend to have a
good understanding of the lol
language. Visitors are able to register
which allows them to comment on
photos and bookmark favorites.
The Process at Playand Digital Media
When the viewer first looks at the website, they might be confused about what it is they are actually seeing. Though the viewer may initially find the website to be a waste of time, the images and captions that follow are hilarious and shocking at the same time, which makes the viewer continue on to the next pages. The viewer can’t help but laugh or smile whenever he or she sees the cute cats or dogs in awkward situations.
There are many psychological reactions to this website when first viewed. For those who fear clowns for example, a viewer might find the the side image to be disturbing. It could prevent a person from wanting further search the website, based on their own conditioned response to such images, but this response will most likely diminish over time, until extinguished.
The spontaneous recovery comes into play again with the viewing of a new image that is shocking. There are so man facets of this website that invoke emotional reaction to an image or caption, and therefore conditioned response will always reappear, even after classic conditioning and extinction of the emotional responses. It is evident that this method gets return visitors.
• It’s important to find out where people are
learning about icanhascheezburger from. This
would explain much about the demographic.
Spontaneous Recovery and icanhascheezburger
• Continue to find new ways to retain visitors,
by creating new, interesting blogs that follow
the theme and create a response that keeps
them coming back for more.
• Create further incentives to retain more
people. Hold more contests or offer
merchandise giveaways.