sponsorship opportunity

About

Born in the United Arab Emirates, James started riding from a very early age on the vast open desert sands. Sand was eventually replaced with dirt, when at age 16 he moved back to the UK with his family, and started Motorcross.

In 1990, he placed 16th in his first ever competition in the North East Youth Series, and then went on to compete in Championship events such as the AMCA Championships, Mr Thumpercross, the British Championships, and the British Supercross series.

In 2006, James returned to the United Arab Emirates and started rally racing; using his motorcross experience, determination, and dedication to make his mark on the sport and earn the respect of spectators and world ranked rally riders.

Achievements

2007Placed 4th in the UAE Desert Challenge

2008Placed 3rd in the UAE Desert ChallengePlaced 3rd in the Cross-Country World Championship (Production)Winner of the Baja 1000 (250 class)

2009Winner of the UAE Baja series

James West-Equipment and sport sponsors

The events covered

Sponsorship covers all the DESERT CHALLENGES in the Gulf Region

Abu Dhabi Desert

Challenge

Tunisian Desert

Challenge

Morocco Desert

Challenge

Sardinia Desert

Challenge

Egypt Desert

Challenge

Dakar Rally

28th March

April

June

August

October

Jan 2011

The event in recent years has gradually migrated towards a majority routing through Abu Dhabi’s majestic desert areas.

In March 2009 it was renamed the Abu Dhabi Desert Challenge with the five-day motor sport spectacular being staged in its entirety across Abu Dhabi

ABU DHABI DESERT CHALLENGE

One of the world’s most prestigious international cross country rallies

Why sponsor?Sponsor Value

Branding

Visibility

Success

Brand fit to excitement and

adrenaline of motor sport

Young adult targeted…male skew

Exposure: Press and news coverage across

region

Exposure: Thousands of live viewers at

every event

Opportunity to back one of the sports

future champions. A winning partnership.

Why sponsor James West?Sponsor Visibility

James’ helmet can be painted with the sponsor’s choice of colours and logo. This will be a custom paint job that will need a week’s lead time. James will have his helmet on whenever he is interviewed or will have it in his hands on podium stands

can organize to have 50% of the bike covered with the sponsor’s logos and colours. There is also the option for future races to consider painting the whole bike in the sponsor’s colours and logos if they wished to continue to sponsor him in the future

The sponsor’s logos can be put onto James’ riding shirts, pit shirts, and smart shirt – together with the KTM logo

The sponsor’s advertising flags can be set up at the pit stops where the crews will be refueling and at the campsite

Helmet Branding

Bike Branding

Clothing BrandingFlags Branding

Sponsorship funding vital to finance sports costs and help James win

Sponsors

Sponsorship

Initial sponsorship freeAED 100 K World Motorbike

Rally Champion?

James …….

A driver to watch out for in the futureCyril Despres