SPONSORSHIP PACKAGE

AUGUST 20, 2016

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MISSISSAUGA’S PREMIER ITALIAN FESTIVAL

Mississauga ITALFEST is Mississauga’s first and premier Italian festival. Named one of the Top 100 Festivals & Events in Ontario, ITALFEST takes place annually in August, and is a free event celebrating all that is Italian. Featuring delicious food and crafts from 40+ vendors and artisans, cultural

and family-oriented activities, entertainment from local and international talent, a thriving “marketo” and much more, the festival spotlights a community rich in heritage, entertainment and family values.

“A jewel in our city’s line up of premier events” — Mayor Bonnie Crombie, City of Mississauga

MISSISSAUGA ITALFEST FERRAGOSTO IN THE CITY

Heritage A celebration of culture with

traditional dance performances, bocce and

scopa tournaments, soccer challenges, and an exhibition of art and architectural pieces

Music Concerts by top Italian

international headliners, showcases from emerging

Italo-Canadian local talent, and a variety of music-filled family-

oriented entertainment

Food Culinary experts in Italian

cuisine, cooking demonstrations, pizza and

pasta eating contests, and a variety of incredible samplings including authentic Italian-style

dishes

Crafts A thriving marketplace of

vendors, artisans, and crafters displaying their merchandise, creations and artistries. From jewelry to pottery and clothing

to framed prints

AN EPICENTER OF ITALIAN CULTURE HIGHLIGHTING FOUR MAIN AREAS OF ACTIVITY

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AUDIENCE PROFILE

DRAWING IN 18,000+ ATTENDEES FROM MISSISSAUGA AND SURROUNDING COMMUNITIES

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75%

GROWTH

125% 50%

50%

2013 2014 2015

18K

8K

FEMALE

MALE

FAMILIES

ENGAGING THE COMMUNITY ONLINE AND THROUGH SOCIAL MEDIA

FACEBOOK /mississaugaITALFEST

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TWITTER @MissITALFEST

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INSTAGRAM mississaugaitalfest

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During the month of the festival, we had the highest activity and engagement with more than 19,700 people reached organically on Facebook and 5,795+ tweet impressions. We are in the process of revamping and redesigning our website to provide a better service and user experience to our supporters and community

A TASTE OF FOOD, WINE, ART & HERITAGE EXPERIENCE SOME OF ITALY’S FINEST IN THE HEART OF MISSISSAUGA

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PAST PERFORMERS & ENTERTAINERS INCLUDE: Sandro Giacobbe Guido Grasso Victoria Fragomeni Rione Juno Marcello Colasurdo Trio Mediterronea Fred’Angelo Frank Anthony Carlo Coppola The Canadian Dance Company

ENTERTAINMENT FROM INTERNATIONAL TALENT AND LOCAL EMERGING ARTISTS

SANDRO GIACOBBE

EXCITING EVENTS & INTERACTIVE ACTIVITIES COMPETITIVE AND RECREATIONAL FUN FOR THE WHOLE FAMILY

BOCCE & SCOPA TOURNAMENTS

— YOUTH SOCCER

CHALLENGE —

DANCERS —

HERITAGE & CULTURAL CENTRE

FACE PAINTERS —

COOKING DEMONSTRATIONS

— PIZZA & PASTA EATING

CONTESTS —

KIDS PIZZA MAKING WORKSHOP

YOUR BRAND TAKES CENTRE STAGE WITH OPPORTUNITIES FOR ACTIVATIONS, SIGNAGE AND UNIQUE CUSTOMER EXPERIENCES

REACH A LOYAL COMMUNITY Connect and engage with one of the most active and spirited cultures in Mississauga. Opportunities are available for on-site presence and activations, product sales and demonstrations, promotional experiences, advertising and signage through various vendor and sponsorship options.

“STOP WISHING

START DOING”

JOHN DOE

TITLE * PRESENTING PLATINO ORO ARGENTO BRONZO AMICI

CUSTOM $15,000 $10,000 $8,000 $5,000 $2,500 $1,000

EVENT WELCOME ADDRESS ü  

AD IN ITALFEST PROGRAM

FULL PAGE 4C

FULL PAGE 4C

HALF PAGE 4C

QUARTER PAGE 4C

QUARTER PAGE 4C

EIGHTH PAGE 4C

BUSINESS CARD 4C

PRINT & MEDIA RECOGNITION ü

CORPORATE BANNER ** DISPLAYED ON-SITE ü ü   WITHIN SPECIFIED

AREA  WITHIN SPECIFIED

AREA  

VENDOR BOOTH *** (SPACE ONLY)

20 x 10 PROMINENT AREA 20 x 10   10 x 10   10 x 10  

COMPANY LOGO ON PROMO MATERIAL

INCORPORATED INTO LOGO  

WITH “PRESENTED BY” TAGLINE   ü ü ü ü

PHOTO OPPORTUNITIES W/ DIGNITARIES & SPECIAL GUESTS

ü ü

COMPANY LOGO ON WEBSITE ü ü ü ü ü ü NAME ONLY

ON-SITE PROMOTION ON JUMBO SCREEN LOGO + 00:15 SPOT   LOGO LOGO LOGO LOGO NAME ON RIBBON

SCREENS NAME ON RIBBON

SCREENS

VIP PASSES (FOR RESERVED AREA) 30 20 16 12 6 4 2

INVITATION TO SPONSOR

APPRECIATION NIGHT 12 TICKETS 6 TICKETS 4 TICKETS 4 TICKETS 2 TICKETS 2 TICKETS 2 TICKETS

SPONSORSHIP LEVELS & BENEFITS

*CUSTOMIZED PACKAGE AVAILABLE **SPONSOR-SUPPLIED ***INCLUDES VENDOR LIABILITY INSURANCE, TABLE & CHAIRS  

LOCAL TALENT SPONSOR – $6000 Emerging talent of Italian descent will be highlighted and perform throughout the festival. This is a prime opportunity for your company to support up-and-coming singers, dancers, actors and poets of Canadian-Italian heritage. Benefits include: · Your company identified as Entertainment Sponsor in all marketing & promotional material · Company name & logo on signage in the designated entertainment area indicating “Entertainment sponsored by“ · Company logo & link on Mississauga ITALFEST 2016 event website · 10 x 10 Booth Space – Sponsor to supply own equipment · 16 VIP passes

PASTA EATING CONTEST SPONSOR – $2000 A popular afternoon highlight, the Pasta Eating Contest will test the stamina of all those who dare to eat pasta without a fork and spoon and still be able to stand when done! Benefits include: · Company name & logo on signage in the designated contest area indicating “Pasta Eating Contest sponsored by“ · Company logo & link on Mississauga ITALFEST 2016 event website · 10 x 10 Booth Space – Sponsor to supply own equipment · 10 VIP Passes

VIP LOUNGE SPONSOR – $3500 Located near the glass pavilion in Celebration Square, the VIP Lounge is “By Invitation Only” for all sponsors, special guests and dignitaries. Benefits include: · Company name & logo on signage in the VIP Lounge designated area indicating “VIP Lounge sponsored by“ · Company logo & link on Mississauga ITALFEST 2016 event website · 10 x 10 Booth Space – Sponsor to supply own equipment · 14 VIP Passes

HERITAGE CORNER SPONSOR – $3000 The Heritage Corner is an area that will host a variety of programs focusing on Italian cultural activities. Benefits include: · Company name & logo on signage in the designated heritage area indicating “Heritage Centre sponsored by“ · Company logo & link on Mississauga ITALFEST 2016 event website · 10 x 10 Booth Space – Sponsor to supply own equipment · 12 VIP Passes

ADDITIONAL SPONSORSHIP OPPORTUNITIES TARGET YOUR AUDIENCE WITH ONE OF OUR INDIVIDUAL SPONSORSHIP PACKAGES

MEDIA SPONSOR – CUSTOM (NON EXCLUSIVE) If you are interested in becoming a media sponsor for the event, please contact the event organizers at chair@mississaugaitalfest.com

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ALWAYS IN GOOD COMPANY JUDGING BY SOME OF THE SPONSORS AND FRIENDS WE KEEP

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WHAT THEY ARE SAYING A FEW WORDS FROM OUR BIGGEST SUPPORTERS

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Mississauga ITALFEST is an

outstanding event. It is a valuable contribution

to the city of Mississauga and is enjoyed by all who

attend, regardless of age or ethnicity.

LENNY LOMBARDI

PRESIDENT, CHIN RADIO/TV INTERNATIONAL

‘‘ ’’

Mississauga ITALFEST is a highly anticipated festival, a jewel in our city’s line up of premier events

throughout the summer and one that I am extremely proud to

support.

BONNIE CROMBIE MAYOR, CITY OF

MISSISSAUGA

‘‘ ’’

There is always something for everyone at Mississauga

ITALFEST. A little taste of Italy visits

Mississauga whenever Mississauga

ITALFEST takes place.

NANDO IANNICCA COUNCILLOR, MISSISSAUGA

‘‘ ’’

FOOD —

VENDORS —

SPONSORS —

ARTISANS —

DEMONSTRATIONS —

PRODUCT DISPLAYS

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Our Office 1525 Trotwood Ave. Mississauga, ON L5G 3Z8

Our Event Location Celebration Square, Civic Centre 300 City Centre Drive Mississauga, ON L5B 3C1

Our Phone Tina Colalillo (416) 895 2841 Patti Jannetta (416) 805 9721

Email / Website chair@mississaugaitalfest.com www.mississaugaitalfest.com

CONTACT US