SPONSORSHIP PACKET - heritageharvestfestival.com · Sponsorship donations are tax-deductible to the...

SEPTEMBER 8-9, 2017HeritageHarvestFestival.com

2017

SPONSORSHIP PACKET

Interes t ed in Sponsorship? Contact: Courtenay Dobbins, Development Officer434-984-7584 cdobbins@monticel lo.org

celebrate the legacy of revolutionary gardener Thomas Jefferson during the 11th annual Heritage Harvest Festival at Monticello. Thomas Jefferson, America’s “founding foodie,” championed vegetable cuisine, plant experimentation and sustainable agriculture.

Taste a bounty of heirloom fruits and vegetables and learn about organic gardening and seed-saving during this fun, affordable family-friendly festival unlike any other, held on the breathtaking West Lawn of Jefferson’s Monticello.

Join us Sept. 8-9 for educational programs, hands-on workshops, garden tours, an organic, local food marketplace, and more.

The 11th Annual Heritage Harvest Festival at Monticello will be held on Monticello’s

historic West Lawn.


Thomas Jefferson’s historic mountaintop home, Monticello, is a National Historic Landmark and the only house in the United States designated as a UNESCO World Heritage Site. Monticello is owned and operated by the Thomas Jefferson Foundation Inc., which was founded in 1923. As a private, nonprofit 501(c)3 corporation, the foundation receives no ongoing federal, state or local government funding in support of its dual mission of preservation and education.

Southern Exposure Seed Exchange, located in Central Virginia, started in 1982 in a small family garden and a kitchen co-opted for seed processing. The kitchen garden has since expanded to numerous growing areas supplemented by a nationwide seed grower network. Now the seed company has its own office, germination testing facility and environmentally controlled seed storage areas. SESE emphasizes seed varieties adapted to the Mid-Atlantic region, and it serves gardeners throughout the United States and Canada.

Seed Savers Exchange conserves biodiversity by maintaining a collection of more than 20,000 different varieties of heirloom and open-pollinated plants, varieties that can regenerate year after year. These seeds (and tissue cultures or other plant materials, depending on how a plant reproduces) have the power to withstand unforeseen pestilence and plant disease, climate change, and limited habitat, as well as eliminate dinnertime boredom forever.


MICHAEL TWITTY

WENDY KIANG-SPRAY

IRA WALLACE

GABRIELE RAUSSE

Food Writer and Culinary Historian

Writer, Blogger, Master Gardener

Director of Gardens and Grounds at

Monticello

Director of Southern Exposure Seed

Exchange

Almost 40 presenters, including:2017 PRESENTERS

Garden & Gun: Illustration by Tim Bower


2013-2016 Coverage Highlights

2016 : Monticel lo celebrated Southern chefs and foodways at the 10th Annual Heritage Harvest Fest ival , with Patr ick O’Connel l , chef and proprietor of the Inn at Litt le Washington, as the keynote speaker. The HHF generated major buzz in top-t ier onl ine outlets , including Michael Twitty’s food blog, Afrocul inar ia .

• Southern Living

• C-Vi l le Weekly

• Modern Farmer

• The Dai ly

Progress

• Huff ington Post

• Garden & Gun

• Los Angeles Times

• The Dai ly Progress

• NPR: Al l Things

Considered

• BuzzFeed

• Food & Wine

• The Dai ly

Progress

• C-Vi l le Weekly

• Afrocul inar ia

• Architectural

Digest

• Washington Post

• Huff ington Post

• USA Today

• MSN.com

Garden & Gun: Illustration by Tim Bower

HHF 2016 Keynote Speaker: Chef Patrick O’Connell

2016201520142013

MARKETING OVERVIEW


PUBLICATION TITLE SYNOPSIS OR EXCERPT

The Best Fall Festivalsfor a Weekend

Getaway

A Whole Lot toCelebrate: Fall

Festivals in Central VA

Figs and Peach MascarponeTart + The Heritage Harvest

Festival at Monticello

August 17: Included in list ofseven festivals. Brief overview withlink to site.

September 1: Featured in Listof Festivals in the Fall.

September 1: Festival overviewand recipe with gardeningredients.

PRE-FESTIVAL HIGHLIGHTS: 2016 Heritage Harvest Fest ival

2016 MARKETING OVERVIEW


MARKETING OVERVIEW

POST-FESTIVAL HIGHLIGHTS: 2016 Heritage Harvest Fest ival

September 3: Festival Co-hosts,Ira Wallace and Gabriele Rausse,discuss Monticello’s HeritageHarvest Festival and the varietyof things to do.

PUBLICATION TITLE SYNOPSIS OR EXCERPT

Ira Wallace andGabriele Rausse

(podcast)



September 7: Covers Virginiawine and features Monticello.Includes two large photos of thehouse and vegetable garden.

Rosemary Roots + TheHeritage Harvest Festival at

Monticello

Late-Summer PeachPanzanella & Chilled

Potato Bisque [video]

Wine Lovers, We’veFound Your New

Paradise

September 21: Michael Twittycovers his experience teachinga workshop in the Monticellokitchen and on Mulberry Row.Large number of photos included.

October 3: Michael Twitty isinterviewed on the true origins ofSouthern food and the influenceof the enslaved community onfoodways.

In the Monticello Kitchen: APhoto Essay

Inside the Real History ofSouthern Food

2016


WEBSITE TRAFFIC:Heritage Harvest Festival: 40,000+ sessionsMonticello.org Event Page: 11,500+ page views

PUBLIC RELATIONS: Press release distributed to local and national media, including garden writers and bloggers.

PRINT PUBLICATIONS: Broadside Calendar: 90,000+Festival Program: 6,000+Festival Promotional Card: 5,500+

E-PUBLICATIONS: Monticello e-blasts: 200,000+

SOCIAL MEDIA: Heritage Harvest Festival Facebook Wall PostsHeritage Harvest Festival TweetsHeritage Harvest Festival Snapchat Filter

EVENT DETAIL CALENDAR LISTINGS

2016 MARKETING OVERVIEW

SPONSORSHIP DETAILS:

Exclusive Reception: A reception to thank our sponsors held on the eve of the festival on Montalto, overlooking Monticel lo.

Venue Recognition: A new opportunity to brand one of the two main venues.

Special Tour: A special after-hours tour of Monticel lo, including privi leged access to the Dome Room and complimentary reception space for your guests (up to 25 people) on an evening of your choice.

Program Ad: Full-page ad in Festival program.

Exhibitor Space: Opportunity to purchase an exhibit ion space at a reduced rate of $150.

Festival Tickets: 10 complimentary tickets to the Saturday festival .

SPONSORSHIP RECOGNITION:

Print Materials: Your company l isted as the presenting sponsor in al l promotional materials, including: • Full-page national magazine ad

(circulation of 494,000)• Festival promotional card (reaches

5,500+)• Festival program (reaches 6,000+)• Acknowledgment as corporate donor in

the 2017 Monticel lo Newsletter Honor Roll (reaches 12,000+)

Website: • Prominent placement of logo and l ink on

www.heritageharvestfestival .com• Mention on www.monticel lo.org

E-Publications: • Mention in Monticel lo e-newsletter

(reaches 200,000+)• Logo and mention in Heritage Harvest

Festival e-blast (reaches 20,000+)• Mention in Southern Exposure Seed

Exchange e-blast (reaches 60,000+)

Social Media: • Facebook (Thomas Jefferson’s Monticel lo)

wall post reaches 60,000+ fans• Tweet featuring your company’s name on

TJMonticel lo reaches 21,000+ fans

Media Outreach: Prominent mention as the presenting sponsor in the Heritage Harvest Festival at Monticel lo press releases and in media outreach.

Cabinet Participation: Recognition as a Monticel lo Cabinet participant in Thomas Jefferson Foundation publications, as well as opportunities for engagement and enrichment throughout the year.

This sponsorship is $24,720 tax-deductible. The Thomas Jefferson Foundation is a private, nonprofit 501(c)3 corporation (Federal Tax ID #54-0505959).

Sponsorship donations are tax-deductible to the extent allowed by the IRS.



Venue Recognition: A new opportunity to brand one of the two main venues.

Program Ad: 1/2-page ad in Festival program.




Print Materials: Your company l isted a platinum sponsor in al l promotional materials including: • Full-page national magazine ad




Website: • Logo and l ink on festival website• Mention on www.monticel lo.org












Print Materials: Your company l isted as a gold sponsor in al l promotional materials including: • Full-page national magazine ad




Website: • Logo and l ink on festival website• Mention on www.monticel lo.org













Venue Recognition: A new opportunity to brand one of the two secondary venues.

Program Ad: 1/4-page ad in Festival program.



This sponsorship is $2,388 tax-deductible. The Thomas Jefferson Foundation is a private, nonprofit 501(c)3 corporation (Federal Tax ID #54-0505959). Sponsorship donations are tax-deductible to the extent allowed by the IRS.

This sponsorship is $944 tax-deductible. The Thomas Jefferson Foundation is a private, nonprofit 501(c)3 corporation (Federal Tax ID #54-0505959). Sponsorship donations are tax-deductible to the extent allowed by the IRS.


Print Materials: Your company l isted as a si lver sponsor in al l promotional materials including: • Festival promotional card (reaches



Website: • Logo and l ink on festival website







Festival Tickets: 4 complimentary tickets to the Festival .



Festival Tickets: 2 complimentary tickets to the Festival .


Print Materials: Your company l isted as a bronze sponsor in al l promotional materials including: • Festival program (reaches 6,000+)• Acknowledgement as corporate donor in

2017 Monticel lo Newsletter Honor Roll (reaches 12,000+)





“Cultivators of the earth are the most valuable citizens. They are the most vigorous, the most independant, the most virtuous, and they are tied to their country and wedded to it’s liberty and interests by the most lasting bands.” Thomas Jefferson to John Jay

Aug. 23, 1785

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