Sponsorship Opportunities Other Revenue
Transcript of Sponsorship Opportunities Other Revenue
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Sponsorship Opportunities – Other Revenue
Opportunities
Connecting buyers and sellers in meaningful ways
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Seek new revenue
new product categories
new budgets
Appeal to specific exhibitor needs
Target specific groups of attendees
Increase engagement
Year-round
Multi-media
Benefits:
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Non-Endemic: Going Beyond The Usual Suspects
Other Revenue Opportunities
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Non-Endemic Sponsorships
Sponsorships based on your attendees’ consumer demographics.
Trump and Bentley for plastic surgeons
Subaru for speech pathologists
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Non-Endemic Sponsorships
Greenbuild
Electric cars at GreenBuild
At the street entrance…
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…or on the show floor.
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Non-Endemic Exhibitors
“What is the point of the jewelry being here? It takes away from those of us educating.
I did buy some earrings, though.”
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Gluten-free product awareness building for digestive disease doctors
Mattress vendor for primary care (teach patients that their bed could affect back pain)
Semi-Endemic Sponsorships
• Not typical exhibitors• Booth would not make sense• But interested in attendees as
professional buyers
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New Exhibitors: Product Category Areas
Other Revenue Opportunities
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Category Pavilion
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Product Category Pavilion (Pre-fab)
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Country Pavilions
International Pavilion
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Start-up City
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Innovation Alley
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Related Consultants and Associations
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Meeting Rooms
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Meeting Rooms, as Booths
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Questions and closing thoughts
Melinda Kendall
571-814-2832