SPONSORSHIP OPPORTUNITIES - MarketingSherpa · WorldAPP Wright Express 2009 B2B MARKETING SUMMIT...

WEST COASTOct 4-5, San Francisco

EAST COASTOct 25-26, Boston

West Coast SummitOctober 4-5, 2010 – San Francisco, CAPark 55 Hotel

East Coast SummitOctober 25-26, 2010 – Waltham (Boston), MAThe Westin Waltham Boston

“LOVED it, got 3 new customers and lots of new friends. Thanks to all the Sherpa staff for making it a great event.”

Dale UnderwoodPresident, EchoQuote

INSIDE:

Attendee Profile: Who You’ll Reach ................Pages 3-4

High-Level Sponsorships ...............................Pages 5-7

TableTop Exhibitors .............................................Page 8

Attendee Guidebook: Advertising Space ............Page 8

Exhibit Floor Maps .............................................Page 9

Reservation Application ....................................0

CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 EMAIL: [email protected] FAX: (401) 247-1255

S P O N S O R S H I P O P P O R T U N I T I E S

CONTACT AIMEE CROKE PHONE: (401) 247-7355 EXT. 104 FAX: (401) 247-1255 EMAIL: [email protected]


EAST COASTOct 25-26, Boston 2

Dear Sponsor,

I’d like to personally welcome you to participate as a valued sponsor for MarketingSherpa’s B2B Marketing Summit ‘10. This year marks our

7th annual dual-coast event providing sponsors with two full days to interact face-to-face with marketers at all decision-making levels.

What Makes MarketingSherpa Summits Unique

Based upon a platform of objective, research-driven content, MarketingSherpa Summits provide marketers with a powerful blend of case studies, how-to training, interactive panel discussions and benchmark data. Sessions are presented by 3rd party marketing peers, Market-ingSherpa researchers and high-profile experts covering a variety of critical business topics. Attendees walk away with fact-based informa-tion, strategies and tactics they can apply to improve their marketing campaign success right away.

Enhanced Sponsorship Opportunities

Each year we gather and assess feedback from sponsors to ensure we are providing the most lucrative opportunities to capture leads, build brands and generate business. In addition to increasing floor space and session breaks, this year we are offering (3) unique sponsorship packages to maximize your exposure to our target audience.

• Dual Coast Visionary Sponsorship (1) • Dual Coast Networking Sponsorship (1) • Dual Coast Welcome Sponsorship (1)

• Table Top Exhibitor Opportunities (20)

With enhancements to our program content, structure and sponsorship packages, this year offers lucrative opportunities for participating sponsors.

Contact us soon to discuss details as space is limited. We look forward to working with you at B2B Marketing Summit ‘10.

Aimee CrokeDirector of Events & Workshops(401) 247-7655 ext [email protected]


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PAID ATTENDEE DEMOGRAPHICS

• Hundreds of B2B marketers on each coast

• Job titles: Vice President, Director, Senior Manager: 42%

• Experience level: 10-20 years of marketing experience

• 65% market business technology (software, hardware)

• 35% market business services or manufacturing offerings (widgets)

• 76% new attendees

2010 SUMMIT OVERVIEW

Hundreds of top B2B marketers will gather in San Francisco or Waltham, MA for MarketingSherpa’s 7th annual B2B Marketing Summit. In two days they will receive all new Case Studies, research and training. B2B marketers come from across the country looking for practical tools and tips that they can immediately implement, regardless of the size of their budget or staff.

“Very relevant to what I do. The B2B Marketing Summit had a number of things I could bring back and put to use. Validated a lot of what we were doing and helped us to improve.”

MaryMasi-Phelps,DirectorofMarketing,Heroix

B2B SUMMIT PRELIMINARY TOPICS

While specific speakers, presentations and programs are presently being finalized, MarketingSherpa’s B2B Summits will include a range of critical business topics including:

• Boosting ROI though lead generation

• Making social media work as part of your B2B marketing

• Using mobile marketing to increase demand generation

• How to increase quality and quantity of leads

• Building an integrated database

• Optimizing B2B tactics such as whitepapers, webinars and trade shows

• Generating leads through search, database and social community marketing

• Using PR, web content and events to increase lead gen

• Determining most effective ways to incorporate emails and enewsletters to nurture leads

• Best practice case studies handpicked by MarketingSherpa

ABOUT MARKETINGSHERPA

MarketingSherpa LLC is a research firm publishing Case Studies, benchmark data, and how-to information read by hundreds of thousands of advertising, marketing and PR professionals every week.

Praised by The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is distinguished by offering practical, results-based marketing information researched and written by a staff of in-house reporters.

Visitors to MarketingSherpa.com may sign up for their choice of 7 newsletters, including specific offerings for business-to-business and business-to-consumer marketers, email marketing studies and Career Climber – the best way to find a great marketer or a great marketing job.

MarketingSherpa also hosts 2 other major summits each year as well as multiple classroom-style Training Workshops.

Summits

• Email Marketing Summit

• Email Marketing Germany Summit

Workshops

• Email Marketing Essentials Workshops (10 locations)

• Social Media Marketing Workshops (6 locations)

• In-House Customized Training Workshops

• Online Marketing ROI Tour

To boost networking impact and exclusivity, tickets and sponsor-ships are strictly limited for each summit. Most MarketingSherpa Summits sell out well before the actual event dates. We do not accept any walk-in registrations.

Reach top B2B marketerswith multiple touches to ensure they remember your company




A TriVision Production

Accelerated Business Services

Active Network

Actuate

Acxiom Corporation

Adify

AECom

AIRINC

Ameritherm

Ariba

ASERVO

AtTask

B2B Contact

Babcock & Jenkins

BigFix

BizActions

Black Garage

Blackboard, Inc.

BuildSite LLC

Bulldog Solutions

Business Communications Group LLC

Business Wise Inc

Business.com

BuyerZone

Callahan & Associates

Camilion Solutions, Inc

CareerBuilder

CenturyLink

Cisco Systems, Inc.

Citrix Online Division Citrix Systems, Inc.

Clarity Systems

ClickMail Marketing

Cole-Parmer Instrument Company

computer aid, inc.

Connect and Sell

Constant Contact

Construx Software

Copy Craft Printers

Delta Dental

Demandbase, Inc

Denali Group

Digimarc Corporation

Dimension Data

dna13

DS SolidWorks Corp

DSM Personalized Nutrition

DWC Enterprises LLC

Dyadem

ECI Telecom Ltd

Element AB

Eloqua

EMC

ExactTarget

FICO

Fiserv, Inc.

Fleishman-Hillard

flyte new media

FuelQuest

Gate58 Marketing

Genius.com Inc

GlobalSpec

Govplace

GuardianEdge

Hitachi Data Systems

Hivefire

HNI Corporation

Hughes

Idearc Search Marketing

IDeaS - A SAS Company

IHS, Inc.

Innoveer Solutions

InsideOut Development

Insurance Insight Group

Interstate

Intersystems

Intrepid Learning Solutions

iPass

ITSMA

Jigsaw

Kewill

KoMarketing Associates, LLC

Kronos, Incorporated

LaBerge LLC

LeadSloth

Life Technologies

Listen.Create.Connecting.

ListEngage Inc.

LookSmart

Macquarie Telecom

Magjak Printing Corp

MailFoundry

Manticore Technology

Mark Logic Corporation

Marketbright

Marketo

MarkLogic

Massini Group

McKesson Pharmacy Systems

Meridian Systems

Message Labs

Metia

Mintel International

Motorola

NCI

Neocase Software, Inc.

neolane

Net Atlantic, Inc.

NetIQ

NetProspex

NetQoS

NetSuite

New England Journal of Medicine

Nex-Sales

Nonin Medical

Nonin Medical, Inc.

NordicClick Interactive

Novell, Inc.

Nuance

Objet Geometries

On24 inc.

Open Text

Oracle

Packer Marketing

Pardot LLC

Parker Hannifin

Pasternack Enterprises, Inc.

Pegasystems

Pentera, Inc.

Ping Identity Corp.

Pitney Bowes Business Insight

Protocol Marketing

PTC

Q1 Labs

Quarry Integrated Communications Inc.

Qwest

Qwest Corp

ReachForce

Recommind

Reed Business Information

Rogers Cable

RSA Security Inc.

Sales Spider

Salesworks Systems Inc.

SelectMinds

Shawmut

Solecom

Solution Publishing

SonTek/YSI

Sophelle

Sophos

Speakeasy Inc

Spirent Communications, Inc.

Staffing Industry Analysts

Strategy-Technology-Results Inc.

Success Coach International, LLC

SumTotal Systems, Inc.

Sun Microsystems, Inc.

Sungard

Sway, Inc.

Swizzle Marketing

Symmetricom

Taleo

TargusInfo

Telvista

The Energy Project

The Kern Organization

The Pedowitz Group

THE POHLY COMPANY

The Vantage Group, LLC

Thermo Fisher Scientific

Tippit, Inc

ToTheWeb LLC

Trend Micro

Trigram Software

TrueNorth Insight, Inc.

University of St. Thomas

Verint Witness Actionable Solutions

Veroxity Technology Partners

Viewstream.com, Inc.

Virtual Village Ltd

VisitorTrack – from netFactor

VNR Verlag fuer die Deutsche Wirtschaft AG

VPI Pet Insurance

VTrenz, a Silverpop Solution

Waggener Edstrom

Weber Media Partners

WebEx Communications

Winshuttle

Workday

WorkForce Software

WorldAPP

Wright Express

2009 B2B MARKETING SUMMIT SPONSORS

Business.comConnectAndSellEchoQuoteGeniusHubSpotManticoreMarketbrightMarketingExperimentsMarketoNeolaneNexsales

OmnitureON24Overdrive InteractivePardotReachForceSalesSpiderShoutletSilverpop/Engage B2BTippitVisitorTrack/NetFactorZoomInfo, Inc.

2009 Summit attendees included executives from:


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2009 B2B MARKETING SUMMIT SPONSORS

MAIN BENEFITS

#1. Your logo will be prominently featured: • On 9x12 screens during breaks and lunch • On the front cover of the attendee guidebook • On printed and PDF brochures distributed to B2B marketers to promote the Summit • On the official Summit microsite • On the pens and notepads given to attendees for record keeping • On lanyards for attendee badges

#2. Hosting privileges for the Official Networking Reception, held immediately following the final session on the evening of day one. Here, you may give attendees sponsored gifts, place signage around the room, wear “host” badges, etc. (Please note: All sponsor-provided promotional items must be approved by MarketingSherpa prior to the event. MarketingSherpa will provide signage for bars.)

#3. Full-page color ad on the inside front cover of the attendee guidebook.

#4. Complimentary 10x20 booth space (both coasts).

#5. Frequent mentions from the summit moderator throughout the event.

#6. You’ll be thanked online (including a hotlink) in the official Summit wrap-up report sent to all 237,000 MarketingSherpa readers.

ADDITIONAL BENEFITS

#7. Attendee contact list: You’ll get the cleaned postal mailing addresses and phone numbers of all attendees after the Summit so you can easily follow up (no email addresses included).

#8. Whitepaper distribution – attendee education: You can include up to 25 double-sided pages of educational whitepaper-style materials (not sales brochures) in the attendee guidebook. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.

#9. New! Provide a 75-word brief for attendee guidebooks. This should include details about your organization and what you can offer attendees.

#10. New! Four full summit tickets.

#11. Discounted tickets: You get $350 off the full Summit ticket price for all of your employees, clients and key prospects. (Tickets are limited. Offer subject to availability. Summits typically sell out prior to the event date.)

Visionary Partner SponsorshipLimit one (covers both coasts)

$40,000 for both coasts

Exclusivity:OnlyoneVisionaryPartnerSponsorwillbeaccepted(includesbothcoasts)




MAIN BENEFITS

#1. You host the two networking breakfasts and lunches: You will be the official host of the buffet-style networking lunches held on each day of the Summit. You may place sponsor-provided gifts on each seat (must be purchased/shipped by you, after items are approved by MarketingSherpa). MarketingSherpa to provide buffet signs.

#2. Exclusive sponsored live event Twitter feed displayed on large screen on exhibit floor.

#3. MarketingSherpa will set up groups on LinkedIn and Facebook hosted by your company. Your company will be the only sponsor of these groups specifically created for this summit. Attendees can network, discuss hot button issues, etc. on these sites and your company will be named throughout the promotion of this new virtual community to attendees.

#4. Complimentary 10x10 booth space (both coasts).

#5. Full-page ad on the back cover of the official attendee guidebook.

#6. Logo on summit microsite listing your company as the Networking Sponsor.

ADDITIONAL BENEFITS


#8. Whitepaper distribution – attendee education: You can include up to 15 double-sided pages of educational whitepaper-style materials (not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.


#10. Two full summit tickets.


NEW! Networking Sponsorship Limit one (covers both coasts)


Exclusivity:OnlyoneNetworkingSponsorwillbeaccepted(includesbothcoasts)


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MAIN BENEFITS

#1. Include a “Welcome to the 2010 B2B Marketing Summit” marketing piece in a pre-Summit mailing (subject to MarketingSherpa approval); your company to provide a two-page piece for MarketingSherpa to distribute two weeks before the Summit.

#2. Your company may leave a branded attendee gift at each attendee’s desk the morning of day one. Our suggested gift is a USB drive containing preloaded MarketingSherpa research content and your company’s educational pieces.

#3. Complimentary table top space (both coasts).

#4. Full-page color ad on the inside back cover of the attendee guidebook.

#5. Your logo will be featured on the (East/West Coast) key card sleeves for attendees staying at the host hotels.

ADDITIONAL BENEFITS


#7. Whitepaper distribution – attendee education: You can include up to 10 double-sided pages of educational whitepaper-style materials (not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.


#9. New! Two full summit tickets.


Welcome SponsorshipLimit one (covers both coasts)


Exclusivity:OnlyoneWelcomeSponsorforbothcoasts!




TABLE TOP INCLUDES

#1. A 6-foot table, internet connection, chairs and trash receptacles. Electrical needs can be arranged with the hotel.

#2. Your logo on a page with other table top exhibitors in the attendee guidebook.

#3. Postal mailing addresses and phone numbers of all attendees after the so you can follow up easily after the Summit (no email addresses included).

#4. Whitepaper distribution attendee education: You can include up to 5 pages (front and back) of educational whitepaper-style materials (not sales brochures) in the attendee Summit guide. Attendees refer to this guide throughout the year, as it is a valued part of their professional libraries.


#6. One full summit ticket per table top purchase per coast.

Table Top Exhibitor Opportunities20 table tops in San Francisco / 20 table tops in BostonFirst come, first served

Save $1,000 for both Coasts!

$6,495perCoast(East/West)or$12,000forboth

NEW! Attendee Guidebook Advertising Space

CHOOSE YOUR AD SIZE AND COLOR PREFERENCE:

Size Available Cost Frequency Ad Dimensions

Full-Page B/W 2 $1,500 Both Coasts 8” x 10.5”

Full-Page 4 Color 2 $2,500 Both Coasts 8” x 10.5”

½ page B/W 6 $750 Both Coasts 7” x 5”

7x3 B/W 12 $550 Both Coasts 7” x 3”

Let your brand shine!

Purchaseanadtoruninattendeeguidebooksandreachattendeeswithminimalcost!

SeesummitfloormapforyourTableTopselectiononnextpage>>>


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San Francisco Exhibit Floor(to scale)

Boston Exhibit Floor(to scale)

Exhibit Floor Maps

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Reservation Application

Visionary Partner Sponsorship Limit one (covers both coasts)$40,000 for Both Coasts

Networking Sponsorship Limit one (covers both coasts)$35,000 for Both Coasts

Welcome SponsorshipLimit one (covers both coasts)$35,000 for Both Coasts

Table Top Exhibit (20 Boston / 20 San Francisco)

Save $1,000: Both Coasts $12,000

Just East Coast: $6,495

Just West Coast: $6,495 Requested tabletop location #

Attendee Guidebook: Advertising Space

Full-Page B/W $1,500

Full-Page 4 Color $2,500

½ page B/W $750

7x3 B/W $550

Select your sponsorship today!

Note: Your sponsorship will be accepted contingent on application approval by MarketingSherpa, a formal contract signed by both parties, and depositprovided as stated on our contract.

Company Name

Contact Name

Title

Mailing Address

City, State, Zip

Country

Email (we respect your privacy)

Phone Number (in case of questions)

Fax To:Aimee Croke fax: (401) 247-1255 or [email protected]

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Date

SPONSORSHIP OPPORTUNITIES - MarketingSherpa · WorldAPP Wright Express 2009 B2B MARKETING SUMMIT...

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Transcript of SPONSORSHIP OPPORTUNITIES - MarketingSherpa · WorldAPP Wright Express 2009 B2B MARKETING SUMMIT...