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Sponsorship marketing

Agenda • Negotiation • Sponsorship marketing • Benefits of sponsorship marketing • How to build • Categories of sponsorship marketing • Sponsor & sponsoree

Negotiation• Negotiation is a method by which people settle differences. It is a process by which compromise or agreement is reached while avoiding argument.

Why • The point of negotiation is to try to reach agreements without causing future barriers ofcommunications.

Elements of negotiation • Attitudes • Knowledge • Interpersonal Skills

Steps of negotiation • Preparation • Discussion • Clarification of goals • Negotiate towards a Win-Win outcome • Agreement

Sponsorship marketing • is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford.

Benefits of sponsorship marketing • create visibility• increase sales• Increased loyalty• Increased pr exposure

How to build?• Define your product

Define the Target Market

Set Your Objectives

Develop a Marketing Strategy

Develop an Action Plan

Build your Sponsor Packet

Follow up

Categories • Financial sponsors

-general sponsor -official sponsor -participating sponsor

In-kind sponsors

Media sponsors

Location sponsors

Labor sponsors

Title sponsors

Sponsor & Sponsree

Recap • Negotiation • Sponsorship marketing • Benefits of sponsorship marketing • How to build • Categories of sponsorship marketing • Sponsor & sponsoree