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Sponsorship in Sport

12 questions

01

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Keywords for your glossary

Logo: the badge or emblem that a company uses as the representation of the company names.

Endorse: giving approval or support to something.

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Manchester United

Who do I sponsor?

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Inter Milan

Who do I sponsor?

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Athletico Madrid

Who do I sponsor?

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Here are the 5 highest grossing deals to date: - 1. Manchester United and Nike - £302.9m over 13 years

2. Juventus and Tamoil - £165m over 10 years 

3. Barcelona and Nike - £131 over five years

4. Chelsea and Adidas - £100m over 10 years

5. Arsenal and Fly Emirates - £100m over 15 years

Largest Football Club Sponsorship Deals

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Keywords for your glossary

Goodwill: a good relationship and popularity.

Tax relief: the payment of less tax.

Minority sports: lesser known sports with lower participation levels.

South African Rugby Team

Who do I sponsor?

Indian Cricket Team

Who do I sponsor?

Indian Cricket Team

Who do I sponsor?

Who Am I?

I earnt £10m in sponsorship in first MLS season

Who Am I?

My brand with Nike is worth 1 billion dollars

Who Am I?

I have won £900 million in prize money …

Who Am I?

I have 13 Grand Slams and earn 35 million a year

Double or Quits

Whoever completes the question quickest and stands up … doubles their score

Most Valuable Teams

Rank the teams 1 – 5 from most to least valuable

Dallas Cowboys

Man United

The Yankees

Washington RedskinsNew England Patriots

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Forms of Sponsorship

01

WINTERTemplateUnacceptable Sponsorship:

Anything that is encouraging something that is clearly established as life threatening.

Examples:

Most tobacco and smoking sponsorship has now been banned by law and is illegal.

Alcohol and junk foods are less common too.

Keywords for your glossary

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What do you think?

McDonald’s and Coca Cola as some of the main sponsors of the Olympic Games

Am I acceptable?

Marlboro’s long-standing involvement in sponsoring the Ferrari Formula One team

Acceptable or Unacceptable?

Carlsberg sponsorship of Liverpool AFC

Last one …

… Barcelona and Betfair