FIRST AMENDMENT AWARDS March 11, 2015Grand Hyatt HotelWashington, DC

EXCELLENCE IN JOURNALISMSeptember 18-20, 2015World Center MarriottOrlando, FL

EDWARD R. MURROW AWARDSOctober 12, 2015Gotham HallNew York City

SAVE THE DATES

SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES The World’s Largest Association of Electronic Journalists

www.rtdna.org

Headlines Start Here.

2015

ABOUT

ABOUT

OUR MISSION

OUR VISION

CONTACT US

The Radio Television Digital News Association (RTDNA) is the world’s largest professional organization exclusively serving the electronic news profession.

RTDNA members include local and network news executives, news directors, producers, reporters, digital news professionals, as well as educators and students. Founded as a grass roots organization in 1946, RTDNA works to protect the rights of electronic journalists in the courts and legislatures throughout the country, promotes ethical standards in the industry, provides members with training and education and honors outstanding work in the profession.

Joining RTDNA says you’re concerned about First Amendment and Freedom of Information issues, journalism ethics, improving news coverage, implementing new technologies and issues important to the news industry and America’s right to know. Our members help shape the future of our profession and we protect their interests by advocating on their behalf and lobbying in their interest.

The Radio Television Digital News Foundation provides training programs, seminars, scholarship support and research in areas of critical concern to electronic news professionals and their audience.

As the educational arm of the Radio Television Digital News Association, RTDNF offers professional development opportunities for working and aspiring journalists and journalism educators. The Foundation’s primary objectives include:• Promoting discussion of ethics and integrity in news coverage• Developing leadership skills among news professionals and sound

management practices in news organizations• Encouraging diversity in news organizations and in news coverage• Assessing the impact of technological change on the news industry• Fostering exchanges of ideas and perspectives at the local, national and

international levels• Supporting U.S. First Amendment rights, worldwide press freedom and the

public’s right to know

To support radio, television and digital journalists in fostering professional excellence, developing high ethical standards, encouraging diversity and maintaining vigilance in the protection of First Amendment rights.

To be the preeminent membership organization dedicated to advancing and supporting the electronic journalism community.

For more information or to become a sponsor, exhibitor or advertiser:Holly RoseIndustry Relations and Sponsorship ManagerDirect: 856.380.6890Mobile: 973.670.7977Email: hollyr@rtdna.org

2 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

WHO WILL YOU REACH?Connect|Engage|Innovate

OUR MEMBERSHIP

1,000 members all specializing in television, digital and radio electronic journalism:•News Executives•TV and Radio News

Directors•Stations and

Broadcast Networks•Online and Web

News Professionals

•Producers•Reporters•Educators•Students•Government

Associates•Suppliers

Members by Title and Seniority

Members by Category

News Executives 45%Managers, Staff 38%

Educators 8%Students 9%

TV News Directors, Managers, Staff 42%Radio News Directors, Managers, Staff 16%Other (life members, new professionals, suppliers) 14%Students 10%Educators 8%Online News Professionals 5%News Associates 4%Government Associates 1%

Should You be Marketing to Electronic News Professionals?If your organization addresses or works in any of the

following categories, the answer is YES!

News Broadcasting

Online, Social Media and Apps

Publishing, Digital Magazines, Marketing and Ad Agencies

Talent Agencies, Employers and Recruiters

Universities and Educational Institutions

Communications Law Firms and Service Industries

Set Design and Construction

Motion Graphics/Design, Music Production

Newsroom/Weather Software, Ticker Displays

Camera/Video Equipment, Production

and Distribution

Web Hosting and Virtual Servers

Live Uplink Equipment

Data Centers, Cable Services and Hardware

3WWW.RTDNA.ORG

45%

38%

9%8%

42%

5%4%1%

8%

10%

14%

16%

SAMPLING OF RTDNA/F SUPPORTER HISTORY TABLE OF CONTENTSABC NewsAccuWeatherAmerican Insurance AssociationAmerican Petroleum InstituteAngie’s ListAnti-Defamation LeagueBaron ServicesBloombergBoston GlobeBowling Green St. UBroadcast Interview Bureau of Labor StatisticsBusiness Technology Inc.CBS News & RadioCEAClear ChannelCNN NewsourceCollege PressColumbia University Journalism SchoolComcastConsumer Electronics AssnCox Media Group

CQ Press College CUNY Grad School of JournalismDevlin Design GroupDial GlobalNational Center for Business JournalismDow Jones News Fund, Inc.EdelmanEli LillyESPNFlare Code LLCFord Motor FoxFranklin CenterFX Design Group GannettGEICOGeneral MotorsGeneration Technology Corp.GoogleHearst TelevisionInvestment Company InstituteJSTOR

LG Live U, Inc.Market WireMedill Northwestern Missouri School of Journalism NABNapoli Management National Association of BroadcastersNBC News ChannelNewsProNetNewsroom SolutionsNexstarNickelodeanNielsenN.S. BienstockOhio UniversityPatch.comPeabody Awards Phillip Merrill (UMD) PhrmaPolitico Polsinelli GroupPost NewsweekProduction Suite Quinnipiac U

Raycom Media SAGSmart RecruitSocial News DeskTeen NewsThe Associated PressThe NWT GroupToyota Tribune TVU NetworksUnity Houston Law CenterUnivisionUPSUS Chamber of CommerceUS Dept of EnergyVericorder Warner/Chappell Production MusicWashington State UWeather CentralWeather MetricsWiley Rein, LLP

RTDNA Supplier Membership Program ........................ 4

2015 RTDNF First Amendment Awards ......................... 5

2015 Edward R. Murrow Awards ................................... 6

Excellence in Journalism (EIJ15) .............................7-10

Sponsorship Packages .............................................. 7Brand Exposure ......................................................... 8Literature & Message Distribution ........................... 9Events ......................................................................... 9Advertising Opportunities ...................................... 10Exhibit/Recruiting Opportunities............................ 10

RTDNA Year-round Marketing & Advertising ............ 11Website Advertising ................................................ 11eNewsletter Advertising ......................................... 11Webinar Series ......................................................... 11

PARTNER WITH RTDNAJoin RTDNA as a Supplier Member - $535 AnnuallyRTDNA’s Supplier Membership Program has been designed for companies that are providing products and/or services to the electronic journalism industry; or that utilize the RTDNA membership for business purposes. Membership is for the company/organization and includes one contact person designated to receive communications. Additional staff can be added for $110 each.

BENEFITS OF THE PROGRAM INCLUDE:• Access to the RTDNA membership list for a 1X use• Member Spotlight in one issue of RTDNA’s Weekly

Rundown eNewsletter, to include logo, 50 word organizational description, and link to URL of choice

• Subscription to RTDNA electronic communications• Web and social media “brag badges”• 10% discount on advertising in all of RTDNA’s electronic

communications• Organizational listing in Membership Directory• Inclusion in the Passport 2 Prizes raffle program, a booth

traffic-driver at Excellence in Journalism (EIJ)

4 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

First Amendment AwardsMARCH 11, 2015 | GRAND HYATT HOTEL | WASHINGTON, DCThe RTDNF First Amendment Awards honor individuals and organizations for their outstanding work supporting our First Amendment freedoms. Your sponsorship support goes towards training programs on a variety of important topics, from

media ethics to improving reporting, better newsroom management and advancing international journalism. It also provides much-needed scholarship support to outstanding college students pursuing media careers. RTDNF is a 501 (c) 3 educational foundation and contributions and sponsorships are tax deductible, as permitted by law.

Sponsorship Package & Investment

Level

Tables at FAD Awards and

Tickets*

Dinner Program Advertising and

Placement**

Digital Mailings and Editorial

CoverageFAD Promotions:

On-line and On-site RTDNA Digital Promotions

Diamond$25,000

Two (2) Tables of 10

Prominent Location

Full Page Ad4-color

Premium Positioning

Inclusion in all invitation mailings and press release distribution

Linked logo on the event web page, logo and listing in printed program and

Accolades from the podium with projected logo

Logo on RTDNA.org home page for 3 weeks, exposure over social media and in

Daily Communicator for 3 weeks(15 issues)

Platinum$15,000

One (1) Table of 10Full Page Ad

4-colorInclusion in all invitation

mailings and press release distribution

Linked logo on the event web page, logo and listing in printed program and

Accolades from the podium

Logo on RTDNA.org home page for 2 weeks, exposure over social media and in

Daily Communicator for 2 weeks(10 issues)

Gold$10,000

One (1) Table of 10Half Page Ad

4-colorInclusion in all invitation

mailings and press release distribution

Linked logo on the event web page, logo and listing in printed program

Logo on RTDNA.org home page for 1 week, exposure over social media and in

Daily Communicator for 1 week(5 issues)

Silver $6,000

One (1) Table of 1050% Discount on Dinner

Program AdvertisingLogo and listing in printed program

Logo on RTDNA.org home page for 1 week, exposure over social media and in

Daily Communicator for 1 week(5 issues)

Friend$1,000

Two (2) Tickets25% Discount on Dinner

Program AdvertisingListing in printed program 15% discount on Digital Advertising

Make an Impact & Create a Memorable and Lasting Impression!Exclusive Sponsorship & Branding Opportunities:• Sponsor the pre-dinner Cocktail Reception• Branded gift item/parting favor for each guest• Signature drink served at pre-dinner Cocktail Reception• Centerpiece sponsor, customized with logo• Branded dessert sponsor, customized with logo

Dinner Program Advertising:• Full Page, 4-color $2,000• Half Page, 4-color $1,500

*Individual tickets can be purchased for $375 each**Premium positions based on availability and designated first come, first served

5WWW.RTDNA.ORG

OCTOBER 12, 2015 | GOTHAM HALL | NEW YORK CITYThe Murrow Awards are nationally recognized for honoring the best in the business!Since 1971, RTDNA has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards. Murrow’s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award recipients demonstrate the excellence that Edward R. Murrow made a standard for the electronic news profession.

Edward R. Murrow Awards

Make an Impact & Create a Memorable and Lasting Impression!Exclusive Sponsorship & Branding Opportunities:• Sponsor the pre-dinner Cocktail Reception• Branded gift item/parting favor for each guest• Signature drink served at pre-dinner Cocktail Reception• Centerpiece sponsor, customized with logo• Branded dessert sponsor, customized with logo• Step & Repeat logo backdrop wall for photo opportunities• Sponsor of Overall Excellence Awards, Accolades from Podium (listed as Sponsored By...)

Dinner Program Advertising• Full Page, 4-color $2,000• Half Page, 4-color $1,500

Sponsorship Package & Investment

Level

Tables at Murrow Awards and Tickets*

Dinner Program Advertising and

Placement**

Digital Mailings and Editorial

CoverageMurrow Promotions: On-line and On-site RTDNA Digital Promotions

Diamond$20,000

Two (2) Tables of 10

Prominent Location

Full Page Ad

4-color

Premium Positioning

Inclusion in all invitation

mailings and press release

distribution

Linked logo on the event web page,

logo and listing in printed program

and Accolades from the podium with

projected logo

Logo on RTDNA.org home page for 3 weeks,

exposure over social media and in Daily

Communicator for 3 weeks (15 issues)

Platinum$14,000

One (1) Table of 10Full Page Ad

4-color

Inclusion in all invitation

mailings and press release

distribution

Linked logo on the event web page,

logo and listing in printed program and

Accolades from the podium

Logo on RTDNA.org home page for 2 weeks,

exposure over social media and in Daily

Communicator for 2 weeks (10 issues)

Gold$9,000

One (1) Table of 10Half Page Ad

4-color

Inclusion in all invitation

mailings and press release

distribution

Linked logo on the event web page,

logo and listing in printed program

Logo on RTDNA.org home page for 1 week,

exposure over social media and in Daily

Communicator for 1 week (5 issues)

Silver $6,000

One (1) Table of 1050% Discount on Dinner

Program AdvertisingLogo and listing in printed program

Logo on RTDNA.org home page for 1 week,

exposure over social media and in Daily

Communicator for 1 week (5 issues)

Friend$1,000

Two (2) Tickets25% Discount on Dinner

Program AdvertisingListing in printed program 15% discount on Digital Advertising

*Individual tickets can be purchased for $375 each**Premium positions based on availability and designated first come, first served

6 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

SEPTEMBER 18-20, 2015 | WORLD CENTER MARRIOTT | ORLANDO, FLExcellence in Journalism (EIJ) is a collaboration between RTDNA, The Society of Professional Journalists (SPJ), and The National Association of Hispanic Journalists (NAHJ). Attracting more than 1,500 attendees, EIJ is the premiere annual conference for learning new skills and honing existing ones in the electronic journalism industry. Attendees include news directors, news staff, freelance journalists, educators, students, and suppliers in radio, TV, online and print journalism.

7

EIJ SPONSORSHIP OPPORTUNTIES

WWW.EXCELLENCEINJOURNALISM.ORG

GOLD LEVEL [$25,000]• Six complimentary registrations• Double booth space at the J-Expo trade show• Banner space in registration area• Full-page, 4-color ad in the program• Pre- and Post-conference digital attendee list• Insertion of promotional items into tote bags• Acknowledgement in all printed material and website• RTDNA Supplier Membership included

PLATINUM LEVEL [$50,000]• Eight complimentary registrations• Quad booth space (island) at the J-Expo trade show• Banner space in registration area• Sponsor logo printed on tote bag• Pre- and Post-conference digital attendee list• Full-page, 4-color ad in program• Insertion of promotional items into tote bags• Sponsorship acknowledgement in printed material and website• RTDNA Supplier Membership included

SILVER LEVEL [$15,000]• Four complimentary registrations• Single booth space at the J-Expo trade show• Full-page, 4-color ad in the program• Pre- and Post-conference digital attendee list• Insertion of promotional items into tote bags• Acknowledgement in all printed material and website• RTDNA Supplier Membership included

BRONZE LEVEL [$10,000]• Two complimentary registrations• Half-page, 4-color ad in the program• Insertion of promotional items into tote bags• Sponsorship acknowledgement in all printed material and website• RTDNA Supplier Membership included

PATRON LEVEL [$5,000]• One complimentary registration• Half-page, 4-color ad in the program• Insertion of promotional items into tote bags• Acknowledgement in all printed material and website

FRIEND LEVEL [$2,500]• Recognition in program• 15% discount on ad in the program • Insertion of promotional items into tote bags• Acknowledgement in all printed material and website

BRAND EXPOSURE

2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES8 WWW.EXCELLENCEINJOURNALISM.ORG

Do you have an interesting App or technology or gadget that journalists would love? Ask about our digital petting

zoo, where you can showcase this technology - in a “hands-on” friendly manner - within the exhibit hall!

Tote Bags [$20,000]Get Silver level benefitsDue Date: August 3Useful for years to come as they are carried into newsrooms, through airports and all over the conference with your company logo.

Conference Wi-Fi [$15,000]Get Silver level benefitsDue Date: August 3Sponsor the wireless internet for all conference-goers. Wi-Fi is a necessity for every journalist!

Mobile App [$15,000]Get Silver level benefitsDue Date: July 1Your company logo is the first thing attendees see each time they open the conference’s mobile app. It contains everything from the daily schedule, to speaker bios, to exhibitor information, restaurants, maps and more.

Lanyards [$15,000]Get Silver level benefitsDue Date: August 3Your company logo will be around every conference-goers neck for the entire length of the conference.

Charging Station [$15,000]Get Silver level benefitsDue Date: August 3Charging Stations offer full branding of your company. Their capabilities are strong for phones and other hand-held electronics. These stations will be placed throughout the J-Expo floor and charge fast and will be highly utilized.

Photo Booth [$10,000]Get Bronze level benefitsDue Date: August 3Conference attendees will feel like red carpet celebrities in your photo booth! A photographer will be taking pictures and photos will be branded with your company name/logo. Attendees will walk away with photos and great memories!

Hotel Key Card [$10,000]Get Bronze level benefitsDue Date: August 3Hotel room key cards with your company logo will be given to each attendee for his/her guest room.

Pocket Guide [$5,000]Get Patron level benefitsDue Date: August 3This handy schedule of events, with your ad on the back cover, is perfect for tucking into a pocket or name tag holder.

Event Day [$3,500]Live coverage of EIJ15’s social media presence. TV screens located around the conference space provide a constant live feed of who said what on the app’s activity feed, photos from attendees, upcoming events.

9

LITERATURE & MESSAGE DISTRIBUTION

EVENT

WWW.EXCELLENCEINJOURNALISM.ORG

General Session Seat Drop [$2,000]Your message, and your logo, will be on the seats for all attending the general session.

Cost Benefit Level DescriptionWelcome Reception SOLD to CNN

Newsource Platinum Opportunity to put your name front and center during the conference’s all-important kick-off event.

NAHJ Hall of Fame Gala & El Gran Baile $150,000 PlatinumAt this closing event, NAHJ will honor the newest inductee(s) to the NAHJ Hall of Fame and cap off a successful conference with a grand fiesta.

NAHJ Newsmaker Luncheon $75,000 Platinum and more Prominent panelists gather to discuss a topic related to diversity in the news media and/or other industry issues.

RTDNA Paul White Award Reception $30,000 Gold RTDNA’s highest honor, the Paul White Award, recognizes lifetime contributions to electronic journalism.

NAHJ President’s Reception $15,000 SilverThis exclusive, invitation-only gathering is hosted by NAHJ President Mekahlo Medina bringing together conference VIP’s and other distinguished guests.

SPJ President’s Installation Banquet $10,000 Bronze

The culminating conference event where inspiring words are spoken by award-winning journalists who have gone above and beyond and as a result, set the standard high for all those who strive every day to be a better journalist.

Networking Event $10,000 Bronze A time to bring together all attendees for some appetizers, drinks, and fellowship.

Morning Break $7,500 PatronEach morning, every conference-goer is in search of their much-needed caffeine fix. Be the one to provide it as well as an opportunity to chat with attendees as they stop by.

Afternoon Break $7,500 PatronConference-goers are looking for a pick-me-up in the afternoon. Be the one to supply them with a soda and a snack while you have an opportunity for some one-on-one time.

Attendee Email Blast [$1,500]Your message, and your logo, will be sent to all those registered for the conference.

Tote Bag Insert [$1,000]Your promotional item will be placed in the tote bags that each attendee receives at the conference.

Due Date September 1st

2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES10

EXHIBITOR/RECRUITER OPPORTUNITIES

ADVERTISING OPPORTUNITIES

Booth selection is based on first-come, first-served basis. SECURE YOUR SPACE EARLY. All exhibitors will receive a pre and post-conference attendee list.

Exhibit Space Cost Comp Exhibitor Registrations Additional Exhibitor Registrations

10 x 10 Booth $3,000 Per Three (3) comp registrations per company

Additional exhibitor registrations can be purchased for $220 each

10 x 10 Premium Placement $3,500 Per Three (3) comp registrations per company

Additional exhibitor registrations can be purchased for $220 each

Due Date Cost Description

Program Guide July 1st Full Page $2,000 Half-Page $1,800

Ads are available in the guide book that attendees will use on a regular basis for all their conference needs.

Organizations’ e-Newsletters N/A $1,000 For each organizations’ memberships there is an e-Newsletter. RTDNA: 5 days/1 week SPJ: weekly

Conference Website N/A

Homepage leaderboard $1,000Homepage tower $800

Supplemental leaderboard $600Supplemental tower $400

Ads on the conference website, the place where all those registered, or thinking about registering, go for their EIJ info.

Mobile App Push Notifications Sept. 1 $750 Your message will be pushed to all conference app users, like a text message.

Mobile App Promoted Post Sept. 1 $500 Your message will be posted to the top of the app’s activity feed for 20 minutes.

WWW.EXCELLENCEINJOURNALISM.ORG

YEAR-ROUND MARKETING AND DIGITAL ADVERTISING OPPORTUNITIES

RTDNA DIGITAL ADVERTISING

The RTDNA website and e-publications are the foremost information hubs dedicated to the needs of electronic journalists. With over 25,000 unique visits per month, advertisers can cast a wide net and target their most important audiences. News executives, students, and educators in radio, television, and digital media visit RTDNA’s site to access the latest news, updates on First Amendment advocacy, cutting edge information on best newsroom practices, industry research and training, financial reporting, and legal advice. The Daily Communicator and Weekly Rundown e-blasts are sent out to over 17,000 people every day, and each week, with important and timely information, which can include your messaging.

Unique Advertising Opportunities Specifications

RTDNA.org Website• Run of Site Premium Top Rotating Banner Advertising -

$1,000 per month • Home Page Rotating Rectangle Advertising - $695 per

month

IAB 468 x 60 (Top right)

IAB Rectangle 300 x 250(Left/Right center or lower right)

RTDNA.org Mobile Website• $400 per month

IAB Banner 468 x 60(Scaled to device)

RTDNA.org Premium Rich Media Advertising• Pricing and duration on site varies

Interstitials and Animated Banners/Rectangles available upon request

Daily Communicator and Weekly Rundown e-blasts• Rectangle Advertising with URL of choice - $550 per week,

includes 5 Daily and 1 Weekly (6 total issues)

Sized Rectangle 200 x 167(Right Column)

RTDNA WEBINAR SERIES

RTDNA proudly supports the latest advancements in digital and broadcast news delivery, technology, products and services. Partnering with RTDNA on a promotional webinar (under the RTDNA banner) is a smart way to further your organization’s message to both members and non-members of RTDNA, while leveraging network and marketing power. RTDNA webinars focus on the most critical issues, future trends, best practices and next practices facing electronic journalism today.

Webinar sponsors develop the content and provide speakers for their own events. All webinars and their topics, in addition to dates and timing, will be subject to RTDNA approval. Additionally, RTDNA webinars are recorded and archived for on-demand access and all logistics, including the technology platform, is managed internally.

RTDNA promotional webinars are marketed via a four (4) week marketing campaign, involving an integrated set of activities including: Website listing, e-newsletter mentions, notifications on RTDNA social media and networking sites such as Facebook, LinkedIn and Twitter and co-marketing efforts with sponsoring organization. Webinar Sponsors Receive:•One (1) logo positioned in the lower right hand corner of

each slide with the RTDNA logo at the top. Sponsor to use the PowerPoint template provided by RTDNA for this purpose.

•One (1) logo, up to a 25 word company description with URL and contact information positioned on the closing slide

•Lead share of registered participants in the webinar

2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES11

$850 PER WEBINAR

For more information or to become a sponsor or advertiser, contact:

Holly RoseIndustry Relations and Sponsorship Manager

Direct: 856.380.6890Mobile: 973.670.7977

E-mail: hollyr@rtdna.org

Visit us: www.rtdna.org