Sponsorship Document - Virtual Creations Document 2 ... Why Sponsor? 07 Sponsorship Packages 08 ......

Sponsorship Document

2 - 4 November 2014

3

CONTENTWhat is Cisco Connect South Africa 2014? 04

The Theme for Cisco Connect 2014 05

Who Attends? 06

Why Sponsor? 07

Sponsorship Packages 08

Additional Marketing Opportunities 09

Look and Feel of the Stands 09

How will Cisco Connect 2014 be marketed? 16

Agenda Format 18

Contact Information 19

04

WHAT IS CISCO

CONNECT SOUTH AFRICA 2014?

Cisco Connect is where leaders meet visionaries. Cisco Expo has developed, improved and grown in size and stature, taking on the new moniker of Cisco Connect. This flagship event will once again be hosted at Sun City from Sunday, 2 November to Tuesday, 4 November 2014.

Cisco Connect South Africa is a significant event for business and technical decision-makers in South Africa and Africa, a premier forum where the latest industry trends, technologies, products and solutions are showcased.

It is the IT industry’s premier business and technical event for IT and communication professionals, continuing and building on the record successes around the world.

Date: Sunday 2 November - Tuesday 4 November 2014Venue: Sun City

During this two-day event, delegates have the opportunity to build knowledge and skills through keynotes and breakout sessions that will bring enhanced value to their businesses and provide insight into how to stay competitive in the current economic climate. The event will also provide delegates with a vision of current and future trends, which are essential for driving informed business decisions.

The World of Solutions is the exhibition and interactive learning area at the heart of the Cisco Connect experience, and showcases the latest cutting-edge technology solutions from Cisco’s trusted partners together with Cisco technology demonstrations. It provides a unique platform where exhibitors can engage and communicate with a highly influential community of technology innovators and loyal Cisco customers throughout the country.

Once again, the World of Solutions will form part of the main area for the opening function and all refreshment and lunch breaks, ensuring that sponsors will receive maximum exposure during the course of Cisco Connect and make the most of the marketing opportunities.

Maximise exposure and generate leads under one roof!

Gaining access to your target customers can take months of networking and extensive marketing spend. Cisco Connect will bring together the audiences you want to meet from South Africa and Africa under one roof.

05

THE THEME

FOR CISCO

CONNECT2014.

The theme for Cisco Connect 2014 encapsulates our objectives and aptly describes what Cisco Connect is able to offer you: ‘Tomorrow starts here’ - The Internet of Everything is changing everything.

Over the next decade, people and things will join the Internet of Everything by the billions. And everything about the way we live will change.

Today Cisco is already taking teamwork to new heights, enabling people to work together from anywhere and at any time. As we continue to make the network bigger, faster and more accessible, businesses and people will communicate and evolve exponentially faster.

The work we do must show how technology solves the issues faced today by real businesses, big and small, and how Cisco helps provide tangible business results.

The takeaway is that business innovation is made possible by an ecosystem of solutions, products, services, partners and vendors that only Cisco can provide. We are building the platform for innovation. Tomorrow starts here!

Our true value is not just in what we make. It’s in what we make possible. Everything we build, our customers build on. Innovate on. Collaborate on. The network is built for the needs of business - to be competitive, to be protected, to embrace change.

06

Cisco Connect audiences are traditionally made up of the following job levels:

• CEO/Managing Directors• CXO Executives• CIO/IT Directors• CFO/Finance Directors• Director/Senior Managers• Managers with Staff• Network Administrators• Network Architects• Development and Operational Teams

The event attracts delegates across all industries including:

• Aerospace• Automotive• Banking, Financial Services and Insurance• Chemicals/Pharmaceuticals• Education• Engineering and Construction• Food/Beverages/Tobacco• Government – Central and Local• Healthcare• IT (Hardware and Software)

• Manufacturing• Media, Publishing and Entertainment• Mining• Retail• Real Estate• Service Providers• Telecommunications• Travel and Tourism• Utilities and Energy

WHO ATTENDS?

We are targeting over 900 key technical and business decision-makers across the region, inviting attendees from enterprise organisations, local and central service providers, and small and medium businesses.

07

WHY SPONSOR?

Key benefits include:

• The Right Audience: Educate delegates on how you complement the Cisco story and generate sales leads. Cisco’s loyal customers attend Cisco Connect to learn about current and new technologies and solutions as well as to move purchasing and deployment decisions forward.

• Recognition: Raise your profile and boost awareness of your company. Your presence at the event confirms your position as a trusted Cisco partner and provider of cutting-edge technologies, solutions and architectures

• Relationship Building: The face-to-face live event environment is the perfect place to forge new business relationships and strengthen existing ones with attendees, Cisco and Cisco partners.

Become a sponsor and meet your key target audience over the course of two days!

Cisco Connect offers your company the unique opportunity to generate sales leads, increase your brand visibility, strengthen existing relationships, meet new partners, collaborate with Cisco and launch new products or services. These activities would usually take an organisation the best part of a year to accomplish.

The event has been described by partners as a vital part of their sales and marketing strategy, with many returning year after year to take advantage of the recognition, audience and relationship-building opportunities on offer. Cisco Connect South Africa provides exhibitors with the chance to be at the forefront of this exciting growth marketplace.

08

SPONSORSHIPPACKAGES.

Which package is right for you?Sponsorship of Cisco Connect offers you many different powerful ways to showcase your company to the highly qualified delegates attending the conference. Choose from one of our six sponsorship packages below.

There is also a wide range of additional marketing opportunities available, allowing you to raise your company profile and visibility at the event.

PRE-EVENT

Logo on the home page of the event website X X

Logo and company profile on event website under sponsors banner 700 Words 500 Words 300 Words 200 Words 75 Words 50 Words

Sponsor logo on all online correspondence (HTML Invite, Confirmation email, Aide-Memoires, post conference communication)

X

Pre-event printed collateral provided to sponsors X X X X X X

Placement of Cisco Connect Banner on your own website X X X X X X

ONSITE

Logo on the inside cover of event guide X X X

Logo and company profile on sponsorship page of the event guide X X X X X X

Opening keynote acknowledgement X X X X X X

Opening party acknowledgement X

Closing party acknowledgement X

Competition details on all plasma screens X X X X X X

Logo on all plasma screens X X X X X X

Logo on screensavers inside session rooms X X X

Logo on directional signage X

After Party - Monday 3 November 2014. Co-branding and naming rights for the after party.

X

Lanyards - Your company logo co-branded with Cisco Connect X

EXHIBITION STAND

Shell scheme including logo on fascia and limited branded panels 8 by 8 m 6 by 6 m 5 by 5 m 4 by 4 m 3 by 3 m 3 by 2 m

Conference passes 8 Passes 6 Passes 4 passes 3 passes 3 passes 2 passes

Hotel Accommodation - The Palace - Single Room (Saturday, Sunday, Monday) 8 Single rooms 6 Single rooms 2 Single Rooms

Hotel Accommodation - Sun City Hotel - Single Room (Saturday, Sunday, Monday) 2 Single Rooms 3 Single Rooms 3 Single Rooms 2 Single Rooms

Joint branding on expo room décor (where possible) X X X X X X

MEDIA VALUE

Opportunity to provide 1 x press kit / collateral in media room X X

Logo / URL will be included in Cisco Connect press releases X X X

Distribution of own press release (Cisco will provide a template to assist you) X X

1 x confirmed media interview X

Media round table hosted by Cisco (1 spokesperson / representative per sponsor) X X X X

ADDED VALUE

Joint discussions at Meet the Experts (Dependent on confirmation with the Cisco Account Manager / SE)

X X X

Bridge 1 flags - every second flag at entrance X

A5 advert placed in the event guide X

Delegate bag inserts - no bigger than A4 X X X X X X

Interesting facts scrolling on the session room screens during session breaks X X X X X X

Speaking slot at Cisco Connect - opening keynote 15 mins X

CONFERENCE OPPORTUNITIES OFFICIAL DIAMOND PLATINUM GOLD SILVER BRONZE

COST R 1 000 000,00 R 700 000,00 R 450 000,00 R 300 000,00 R 200 000,00 R 100 000,00

NUMBER OF SPONSORS 1 1 5 5 5 15

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OPPORTUNITY DESCRIPTION NUMBER OF SPONSORS

COST (EX VAT)

Hardware Sponsorship

4 Pods in the Galleria Area, sponsor to provide 20 devices / laptops for internet access (Agenda, eval. feedback etc).

1 R 30 000,00

Final Party Co-branding and naming rights for the final party, hosted at the Valley of the Waves. 1 R120 000,00

Delegate bags One colour logo co-branded with Cisco. All delegates and sponsors will receive this bag at registration. 1 R150 000.00

Pens Your company logo co-branded with Cisco given to all delegates and sponsors attending the event. Pens will be placed in the delegate bags.

1 R 21 000,00

Notepads Your company logo co-branded with Cisco given to all delegates and sponsors attending the event. Notepads will be placed in the delegate bags.

1 R 45 000,00

Branded Waters Bottles and water coolers

Your company logo co-branded with Cisco. Water bottles will be placed in all delegate bags. Water coolers will be placed around the Galleria Area at Sun City.

1 R 55 000,00

Room drops 1 x room drop to all delegates and sponsors. Sponsor to provide the room drop item, which will then be placed into the rooms.

2 R 45 000,00

Fun Run Fun Run to be hosted on Monday 3 November 2014 with a well know sports personality. Branding at the start / finish of the race. It will be advertised in the event guide, during the opening function and on the website.

1 R 40 000,00

Massage at registration

Therapist doing head and neck massages at the registration area on Sunday 2 November 2014. Co-branding will be placed around the area.

1 R 25 000,00

Photobooth A photobooth will be set up at the Opening Party, Sunday 2 November. The booth will be co-branded and will allow guests to take a series of photos that will be placed on to a branded background, including details and date of the event. The images will then be uploaded to social media subject to client permissions provided. The guest will also be given a printed copy of the images.

1 R 25 000,00

Ice Cream Stations An ice cream station will be set up in the Superbowl during ONE of the refreshment breaks at Cisco Connect. This will be a co-branded stand, including logos on the ice cream counter and staff t-shirts. The ice cream stand will be promoted in the Cisco Connect event guide.

1 R 50 000,00

Cellphone charge stations

The charging stations will be placed throughout the conference areas in the Galleria Area allowing delegates to charge the devices during the course of the day. Your company logo will be co-branded with Cisco.

1 R 25 000,00

RFID Pods All delegates who allow Facebook permissions will be able to tag their RFID cards at the sponsor’s stand. Participating sponsors will receive an address book populated with all interested delegates’ information. This address book can be accessed at any time to view the contacts, as well as being exportable to Excel.

Furthermore, all participating delegates will have access to a Briefcase where they can access sponsor brochures and content. The stations will also be used for a competition elements at the closing keynote.

ALL R 9 000,00

Newspaper man and handouts

5 students in the Galleria Area will roam and hand out wrapped newspapers. The newspaper wrap will be co-branded with the Cisco logo.

2 R 28 500,00

Bus Branding Onsite Cisco Connect bus transfers will be branded for the duration of the conference. These buses will be for the exclusive use of Cisco Connect delegates and do not include the Sun City buses. Your company logo will be co-branded with Cisco.

1 R150 000,00

Bookmark A co-branded bookmark, including bespoke sponsor content and placed in the event guide which is given to all attendees. The bookmark can serve as a quick reference / event guide or agenda for delegates during the course of the event.

1 R 15 000,00

Smoothie Bar A smoothie station will be set up in the Superbowl during ONE of the refreshment breaks at Cisco Connect. This will be a co-branded stand, including logos on the smoothie counter and staff t-shirts. The smoothie stand will be promoted in the Cisco Connect event guide.

1 R 45 000,00

To enhance the sponsorship packages available, the following added value opportunities are available for your benefit:

ADDITIONALMARKETING

OPPORTUNITIES.

As per last year, we would like to once again offer sponsors the added value of managing the building and set-up of the stands. Any additional requirements will be managed through consultation with the sponsorship manager.

LOOK AND FEELOF THE STANDS.

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OFFICIALSPONSOR.

STAND INCLUSIONS

4x Plug points

White flooring with vinyl laminated pattern

1x Cisco logo panel

Mounted Graphic behind stand

Vinyl company logo

Perspex panels

3x Hanging lights

17x Downlights

Storeroom

Display case with shelving

Reception counter with storage & branding

FURNITURE BREAKDOWN

2x Cocktail tables (high or low)

8x Cocktail chairs (high or low)

2x Cocktail table flowers

Lounge Pod

4x White plinths for display units

2x Brochure stands

1x Flower arrangement for the desk

11

DIAMONDSPONSOR.

STAND INCLUSIONS

3x Plug points


1x Cisco logo panel

Mounted Graphic behind stand

Vinyl company logo

Perspex panels

3x Hanging lights

6x Downlights

Storeroom



FURNITURE BREAKDOWN

1x Cocktail table (high or low)



4x Ottomons (round or square) OR 4x White plinths for display units

2x Brochure stands


12

PLATINUMSPONSOR.

STAND INCLUSIONS

3x Plug points


1x Cisco logo panel

Vinyl company logo

Perspex panels

3x Hanging lights

5x Downlights



FURNITURE BREAKDOWN





2x Brochure stands


13

GOLDSPONSOR.

STAND INCLUSIONS

2x Plug points


1x Cisco logo panel

Vinyl company logo

Perspex panels

5x Downlights


FURNITURE BREAKDOWN





2x Brochure stands


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SILVERSPONSOR.

STAND INCLUSIONS

1 Plug point

Carpet tiles

1x Cisco logo panel

Vinyl company logo


6 Downlights


FURNITURE BREAKDOWN





2x Brochure stands


15

BRONZESPONSOR.

STAND INCLUSIONS

1 Plug point

Carpet tiles

1x Cisco logo panel

Vinyl company logo

2 Downlights Silver

FURNITURE BREAKDOWN





2x Brochure stands

16

HOW WILLCISCO CONNECT

2014 BE MARKETED?

TARGETED TACTICAL MARKETING CAMPAIGNFrom May 2014 to the end of October 2014

• HTML email and newsletters • Handouts with event information • Signage and branding • Online banners • Marketing activations at forthcoming Cisco Events • Support collateral for sponsors • PR Campaign

17

CALLS TO ACTION WILL INCLUDE • Driving registration with the added benefit of early bird specials • Tactical campaign ‘Tomorrow starts here’ • Advertising Cisco Connect 2014 at forthcoming Cisco events and sponsorship activities • Online marketing to drive registration • PR opportunities

18

AGENDAFORMAT.

SATURDAY, 1 NOVEMBER 2014

TIME SUBJECT

14:00 – 20:00 Sponsors set up in World of Solutions

SUNDAY, 2 NOVEMBER 2014

TIME SUBJECT

08:00 – 14:00 Sponsors set up in World of Solutions

10:00 – 18:00 Registration opens

18:00 – 22:00 Welcome Function in the World of Solutions

MONDAY, 3 NOVEMBER 2014

TIME SUBJECT

08:00 – 10:00 Opening Keynote

10:00 – 11:00 Refreshment Break in the World of Solutions

11:00 – 12:00 Breakout Sessions


13:00 – 14:00 Lunch Break in the World of Solutions


15:00 – 15:30 Lunch Break in the World of Solutions




18:30 – 19:30 Freshen up

19:30 – 20:00 Welcome Drinks

20:00 – 23:00 Dinner and Entertainment

23:00 – close After Party

TUESDAY, 4 NOVEMBER 2014

TIME SUBJECT


10:00 – 10:30 Refreshment Break in the World of Solutions


11:30 – 13:00 Lunch and Closing Keynote

13:00 – 16:00 Sponsors to strike

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WHO TO CONTACT.

For more information about exhibiting at Cisco Connect South

Africa 2014, please contact:

Cathy BurnsEmail: [email protected]: +27 11 267 1225

Cell: +27 83 616 6047

Enelra BoothEmail: [email protected]: +27 11 880 4039

Cell: +27 82 653 8411

Kerith HulmeEmail: [email protected]

Cell: +27 82 882 9261

Sponsorship Document - Virtual Creations Document 2 ... Why Sponsor? 07 Sponsorship Packages 08 ......

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