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2 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
We invite you to explore a dynamic marketWe invite you to explore a dynamic marketWe invite you to explore a dynamic marketWe invite you to explore a dynamic market and take advantage of and take advantage of and take advantage of and take advantage of new opportunitiesnew opportunitiesnew opportunitiesnew opportunities
In September 2018, the United States are returning to the Thessaloniki International Fair as the
Honored Country at the most prominent exhibition in southeast Europe, which will bring
together government and business leaders, entrepreneurs, doers, influencers, and 300,000 buyers
and professionals.
The theme of the U.S. presence will be “Harnessing the Power of Innovation and Creativity”,
aiming at showcasing America’s leadership in driving innovation and creativity in a variety of
sectors from technology to education and beyond. The range of exhibits will reflect the
entrepreneurial spirit and continuous evolution that enable U.S. businesses to remain
competitive in a global market.
The American Pavilion at TIF 2018 will reflect the best of what American businesses have to offer
and will become a launch pad for new partnerships.
We are looking forward to welcoming you to Thessaloniki and to working with you in shaping new opportunities.
Geoffrey R. Pyatt
U.S. Ambassador to Greece
Simos Anastasopoulos
President, American-Hellenic
Chamber of Commerce
3 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
About TIFAbout TIFAbout TIFAbout TIF
First held in 1926, the Thessaloniki International Fair is the largest
commercial tradeshow in Southeast (SE) Europe, and today it
enjoys significant international appeal. It is held annually in
September in Thessaloniki, the second largest city in Greece and
a key administrative, cultural, and business hub of SE Europe.
TIF attracts a large number of exhibitors, visitors, professionals,
and business representatives from across Greece and the
neighboring countries that represent a market of more than
120,000,000 consumers.
BENEFITS
• PROMOTE YOUR BRAND TO AN ELITE AUDIENCE, CONNECT FACE-TO-
FACE WITH KEY PLAYERS IN SE EUROPE, AND GENERATE NEW
BUSINESS AGREEMENTS
• EXPLORE OPPORTUNITIES IN A HIGHLY INNOVATIVE ENVIRONMENT
FULL OF CREATIVE, RESOURCEFUL, AND EDUCATED PROFESSIONALS
• NETWORK WITH POTENTIAL REPRESENTATIVES, DISTRIBUTORS,
AGENTS, AND BUSINESS PARTNERS
• CONNECT WITH GOVERNMENTS, INSTITUTIONS, AND LEADING
BUSINESSES FROM THE BROADER REGION
• PARTICIPATE IN TARGETED B2B AND B2C MEETINGS WITH
PROFESSIONALS FROM GREECE AND FROM ACROSS SE EUROPE
• SHOWCASE YOUR PRODUCTS/SERVICES DIRECTLY TO MORE THAN
300,000 VISITORS
• GET INVOLVED IN A DIVERSE RANGE OF CULTURAL AND
COMMERCIAL EVENTS
4 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
The The The The American PavilionAmerican PavilionAmerican PavilionAmerican Pavilion
Organized throughout its long history by the American-Hellenic
Chamber of Commerce in collaboration with the U.S. Embassy,
the U.S. Pavilion has always been a focal point at TIF, attracting
the interest of participants and visitors as well as key decision
makers and influencers, ministers, parliamentarians, and C suite
executives from the private and not-for-profit sectors of both
Greece and the neighboring countries.
The return of the United States to TIF as Honored Country, and
the importance of this event to advancing the economic
relationships between the U.S. and Greece, has been brought to
focus by both the Greek and U.S. governments, as evidenced by
President Trump’s comments during his meeting with Prime
Minister Tsipras at the White House in October 2017.
Prime Minister Tsipras along with a high-level U.S. delegation will
attend the opening and will inaugurate the American Pavilion.
SPECIAL BENEFITS OF PARTICIPATING IN THE AMERICAN PAVILION AT
TIF
• POTENTIAL TO ORGANIZE SPECIAL SEMINARS/WORKSHOPS DURING
THE EXHIBITION
• POTENTIAL TO SELL OR DISTRIBUTE PRODUCTS TO VISITORS
• ACCESS TO HIGH-LEVEL OFFICIAL DELEGATIONS FROM THE UNITED
STATES AND GREECE WHO WILL VISIT THE U.S. PAVILION
• NETWORKING OPPORTUNITIES FACILITATED BY THE AMERICAN-
HELLENIC CHAMBER OF COMMERCE IN COLLABORATION WITH THE
AMERICAN CHAMBERS OF NEIGHBORING COUNTRIES
• PARTICIPATION IN MAJOR EVENTS, CONFERENCES, PROMOTIONAL
PROGRAMS, AND NETWORKING RECEPTIONS
5 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
360360360360o o o o PromotionPromotionPromotionPromotion
USATIF2018 has developed a wide-ranging communication plan to ensure optimal promotion of the U.S. Pavilion
Sponsors, Partners, and Exhibitors to their key audiences.
We aim to capitalize on the tremendous power of communication and to strategically utilize all new platforms. Our
team is looking forward to working separately with every participating company to bridge their specific targets
with local communication trends and resources.
Dedicated
Website & App
Creative
Content
Media
Relations
Networking
Events
Newsletters Social Media
6 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering PackagesPackagesPackagesPackages
At the American-Hellenic Chamber of Commerce, we
appreciate that in today’s highly challenging environment there
is an increased need for strategically selected investments in
marketing and communication for every company regardless of
its size or industry.
With that in mind, we designed sponsorship privileges and
services that can enhance your reputation while dynamically
promoting your message and brand to your respected
audiences.
FOUR SPONSORSHIP CATEGORIES TO MATCH
ALTERNATIVE OBJECTIVES AND AVAILABLE RESOURCES
• Strategic
• Platinum
• Gold
• Silver
Additional Partner / Event Exclusive Sponsor Options
• Inaugural Gala Reception
• Leadership Roundtable
• Executive Breakfast
• The Theatre Stage
• The Lounge
• Special Business Partners Edition
• Official USATIF2018 Web Program
• The Innovation Tote
7 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
STRATEGIC STRATEGIC STRATEGIC STRATEGIC SponsorsSponsorsSponsorsSponsors
Cost: € 40,000
There will only be four strategic sponsors, each from a different industry
PRE-EXHIBITION PRIVILEGES
• Company listing (150 words) and special mention with
interview on website/app
• Your logo in promotional emails, updates, and
administrative communication to registrants
• Prominent brand placement on all pre-exhibition marketing
material (print, online, and social media) by USATIF and
AmCham
• Podium acknowledgement during all USATIF related events and
presentation
• Social media posts by USATIF, AmCham, and
partnering platforms (min. 3/month)
• Two-page interview and one-page ad in Business Partners
magazine
EXHIBITION PRIVILEGES
• Free booth (raw) space (30 sq. m.) and 25% discount on additional
space
• Prominent logo appearance on sponsors signage, photo wall,
floor signage, and branding and outside fixed signage at the
U.S. Pavilion
• Prominent logo appearance in all USATIF related events, as well
as VIP seats and invitations for company executives/guests
• Prominent logo appearance and mention in all press releases and post-
event email/newsletter
• Flash banner ad on the AmCham website/app (3 months)
• Testimonial posts with photo with senior executive(s) on social
media and daily social media posts during the exhibition
• Podium acknowledgement during official USATIF inauguration
event and reception
• One-page ad and interview in the Pavilion catalogue
• Interview on the official USATIF web channel
• Free use of the Pavilion Theatre Stage for three
shows/presentations (max 45-minutes)
• Free use of the Pavilion seminar rooms for three
seminars/workshops (max 45-minutes)
• Exclusive invitation to a private VIP luncheon with senior business
and administration officials
8 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
PLATINUM SponsorsPLATINUM SponsorsPLATINUM SponsorsPLATINUM Sponsors
Cost: € 30,000
There will only be one sponsor from each industry
PRE-EXHIBITION PRIVILEGES
• Company listing (100 words) and special mention with
interview on website/app
• Your logo on promotional emails, updates, and
administrative communication to registrants
• Prime placement in all pre-exhibition marketing material (print,
online, and social media) by USATIF and AmCham
• Social media posts by USATIF, AmCham and
partnering platforms (min. 1/month)
• One-page interview and a half-page ad in Business Partners
magazine
EXHIBITION PRIVILEGES
• Free booth (raw) space (20 sq. m.) and 20% discount on additional
space
• Prime logo appearance on sponsors signage, photo wall, floor
signage, and branding at the US Pavilion
• Prime logo appearance in all USATIF related events, as well as
VIP seats and invitations for company executives/guests
• Prime logo appearance and mention in all press releases and
post-event email/newsletter
• Flash banner ad on the AmCham website/app (1 month)
• Social media posts (12+) during the exhibition
• Podium acknowledgement during the official USATIF
inauguration event
• One-page ad in the Pavilion catalogue
• Interview on the official USATIF web channel
• Free use of the Pavilion Theatre Stage for two
shows/presentations (max 45-minutes)
• Free use of the Pavilion seminar rooms for three
seminars/workshops (max 45-minutes)
• Exclusive invitation to a private VIP luncheon with senior business
and administration officials
9 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
GOLD SponsorsGOLD SponsorsGOLD SponsorsGOLD Sponsors
Cost: € 20,000
PRE-EXHIBITION PRIVILEGES
• Company listing (75 words) on website/app
• Your logo on promotional emails and updates
• Placement in all pre-exhibition marketing material (print, online,
and social media) by USATIF
• Social media posts by USATIF (min. 1/month)
• Half-page ad or editorial in Business Partners magazine
EXHIBITION PRIVILEGES
• Free booth (raw) space (12 sq. m.) and 15% discount on additional
space
• Logo appearance on sponsors signage, photo wall, and
selected floor signage and branding at the U.S. Pavilion
• Logo appearance at all USATIF related events, as well as
invitations for company executives/guests
• Logo appearance and mention in all press releases and
post-event email/newsletter
• Social media posts (8) during the exhibition
• Half-page ad in the Pavilion catalogue
• Interview on the official USATIF web channel
• Free use of the Pavilion Theatre Stage for one
show/presentation (max 45-minutes)
• Free use of the Pavilion seminar room for two
seminars/workshops (max 45-minutes)
10 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
SILVER SILVER SILVER SILVER SponsorsSponsorsSponsorsSponsors
Cost: € 10,000
PRE-EXHIBITION PRIVILEGES
• Company listing (50 words) on website/app
• Your logo in promotional emails and updates
• Placement in all pre-exhibition marketing material (print, online,
and social media) by USATIF
• Social media posts by USATIF
• Quarter-page ad or text in Business Partners magazine
EXHIBITION PRIVILEGES
• Free booth (raw) space (9 sq. m.) and 10% discount on additional
space
• Logo appearance on sponsors signage and photo wall at the
U.S. Pavilion
• Logo appearance and mention in post-event email/newsletter
• Social media posts (8) during the exhibition
• Quarter-page ad in the Pavilion catalogue
• Free use of the Pavilion seminar room for two
seminars/workshops (max 45-minutes)
11 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering Sponsorship and Partnering PackagesPackagesPackagesPackages
STRATEGIC PLATINUM GOLD SILVER
PRE-EXHIBITION
Company listing and special mention with interview on website/app 150 words + logo
100 words + logo
75 words + logo
50 words + logo
Logo in promotional emails, updates, and operational contacts to registrants ✔ ✔ ✔ ✔
Placement in all pre-exhibition marketing material (print, online, and social media) by USATIF and AmCham prominent prime ✔ ✔
Podium acknowledgement during all USATIF related events and presentation ✔
Social media posts by USATIF, AmCham, and partnering platforms min. 3/month min. 1/month ✔ ✔
Business Partners magazine two-page interview and one-page ad
one-page ad or
interview
half-page ad or
editorial
quarter-page ad or
text
EXHIBITION
Free booth space and discount on additional requested space 30 sq. m. +25% discount
20 sq. m. +20% discount
12 sq. m. +15% discount
9 sq. m. +10% discount
Logo appearance on sponsors signage and photo wall at the US Pavilion
Prominent Prime
✔ ✔ Logo appearance on floor signage and branding of the US Pavilion ✔
Logo appearance on outside fixed signage of the US Pavilion
Logo appearance on all USATIF related events as well as, VIP seats and invitations for company executives /guests
Logo appearance and mention in all press releases and on post-event email/newsletter ✔ ✔
Flash banner ad on the AmCham website/app 4 months 2 months 1 month
Testimonial posts with photo with senior executive(s) on social media during the exhibition 20+
Social media posts during the exhibition 12+ 8+ 6
Podium acknowledgement during official USATIF inauguration event and reception ✔
at the inauguration event only
Ad in the Pavilion catalogue one-page + interview one-page half-page quarter-page
Interview on the official USATIF web channel ✔ ✔ ✔
Free use of the Pavilion Theatre Stage for shows/presentations (max 45 minutes) 3 2 1
Free use of the Pavilion seminar rooms for seminars/workshops (max 45 minutes) 4 3 2 2
Exclusive invitation to a private VIP luncheon with senior business and administration
officials
✔ ✔
12 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
Additional Additional Additional Additional Partner Partner Partner Partner / Event Exclusive/ Event Exclusive/ Event Exclusive/ Event Exclusive
Sponsor OptionsSponsor OptionsSponsor OptionsSponsor Options
INAUGURAL GALA RECEPTION €15,000
Celebrate the USA as Honored Country at TIF 2018 by hosting the Gala Opening Reception with the American delegation, local authorities, and top business and community leaders
LEADERSHIP ROUNDTABLE €8,000
The Leadership Roundtable will bring together leaders from
business, government and academia under a theme reflecting
regional challenges and opportunities.
EXECUTIVE BREAKFAST €5,000
Executive Breakfast for a discussion with senior officials of the Greek government
THE INNOVATION TOTE €8,000
Featuring the USATIF and the exclusive sponsor’s logo, this highly
useful gift will be presented to all Pavilion guests and VIPs.
THE LOUNGE €8,000
This is the main meeting area of the U.S. Pavilion, open to exhibitors and guests only. The Lounge will also host all the B2B meetings and presentations.
THE THEATRE STAGE €18,000
A main area within the Pavilion, open to visitors. The theatre will host various types of events, speeches, open dialogues/debates, pitching, theatrical plays, music performances, and other special presentations.
SPECIAL BUSINESS PARTNERS EDITION €8,000
A special USATIF2018 edition of the renowned Business Partners magazine, the leading source of key opinion editorials, business insights and thought leadership views for decades.
OFFICIAL USATIF2018 WEB PROGRAM—THE CUBE €10,000
At the center of the Pavilion, THE CUBE, a permanent studio for interviews and Q&A’s open to selected sponsors and VIP guests. All videos will be posted on the USATIF website, social media channels, and select media partners.
Our team is looking forward to working with every participating company
to design customized partnership options that will reflect their specific needs and available resources.
13 U.S. PAVILION THESSALONIKI INTERNATIONAL FAIR | SPONSORSHIP & PARTNERING PACKAGES USATIF2018.GR
Reserve your participation in a unique celebration of American Innovation and Creativity today
To book a sponsorship or partnering package, discuss a customized partnership opportunity, or obtain more information contact:
Daphne Constantinidou: [email protected]
Sofia Chaidogiannou: [email protected]
Frosso Paneta: [email protected]
Tel: +30 210 699 3559
Learn more about the U.S. Pavilion and the Thessaloniki International Fair at www.usatif2018.gr
Learn more about the American-Hellenic Chamber of Commerce at
www.amcham.gr