Sponsorship 2.0 for NGOs
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SPONSORSHIP 2.0
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Is your NGO prepared for Sponsorship 2.0?
Transcript of Sponsorship 2.0 for NGOs
SPONSORSHIP 2.0
Objective
To present a practical guide for you to launch a successful Sponsorship 2.0 for your organization, idea, cause, etc.
For inquiries please contact:[email protected]
@buzz_ca
Sponsorship 2.0 definition
A strategy aiming to use social media technology that links donors with organizations from one to one, many to one, many to many relationships enabling on the field updates, real time information and frictionless sharing.
A solution for you:• Community enabled website for
both PC and Mobile versions• Communication strategy
promoting to turn your cause into your donor´s “My Cause”
• Apple / Android applications to allow real time updates on the field
• Solid presence connecting with your donors where they connect
Community Enable Website
• Why a community?– A space where you can expand your social networks,
making connections with others wherever they may be; geographically and let others know about cool stuff you've come across.
– A space where you can find out what is going on, publicize your events .
– A space for expression and debate, a platform where your voice will be heard. Here you can engage with contemporary issues and have your say, sharing a desire to make a difference to the world we live in
Community Enable Website
• Elements in your community– Allow Facebook, Twitter, Linked information to
login and sign up– Blogs– Forums– Frictionless sharing: Using social plugins to
facilitate sharing– Mobile ready site version– Tailored communication to generate donations
Turn your cause into your donor´s “My Cause”
• Explain how your cause/vision relates to your donor´s own expectations and engage them
• Allow the creation of personal profiles, and customization so that your donor feels proud to share to others
• Religiously discipline to keep updated all relevant information
Turn your cause into your donor´s “My Cause”
• Properly manage “social intelligence:”– Social proof: During the discover process, your potential
donors may need to see others engaged, and participating, thus making your cause “socially approved.”
– Reciprocity: It is the glue that keeps social relationships together, helping your donors to reciprocate the feeling of social contact and doing social good
– Authority: Make sure to call out your members that have the authority in the cause so that others join in
– Be unique: Explain how you are making a difference in the cause that you and your donors are helping to relief
IPAD/ Android Apps
• All your volunteers/staff will be empowered to share in real time:– Multimedia content: Pictures, audio, Video,
Vlogs– Real life stories that will document your
effectiveness– Be in contact, getting information from the field
right to the hands of your donors– Brings accountability to new levels
Robust presence in Social Networks
• Think about Google´s ZMOT (Zero Moment of Truth), from which we high light:
• Put someone in charge: Properly train to manage communities and reputation
• Answer questions your donors or potential donors are asking
• Proper use of: paid, Owned, Earned and Shared conversations
Final thoughts• As millennial generation becomes productive and
generate income, they will make decisions on how to invest it. They will benefit from your organization when you facilitate caring for a cause in their own channels
• Social Discovery also applies for Non Profits, and accountability is enhanced by having a more robust communication with your donors
• Launching cost for an strategy like this is not prohibited as you may leverage the knowledge and skills from a world wide workforce ready to assist you
• STAY TUNE, AS THE FUTURE HOLDS SPONSORSHIP 3.0
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Twitter: @buzz_ca
