Sponsors event 28.03.14 Asset Activation with Mettle PR

ENGINEERING ADVENTURE www.BLOODHOUNDSSC.com

Asset Activation

By Mettle PR

13 April 2023


Why did you sponsor the BLOODHOUND Project?

• To maximise visibility in the market place

• To align your brand with cutting edge engineering / science / education

• To motivate staff


We need your help

Aim

The BLOODHOUND Project is a global Engineering Adventure, using a 1000 mph Land Speed Record attempt to inspire the next generation about Science, Technology, Engineering and Mathematics.

To achieve our aim we need to reach the widest possible audience – and you can help us achieve this.


What does activation mean?

• Use BLOODHOUND in marketing collateral

• Use the videos, images, infographics on your website, send updates to your customers

• PR your involvement to local and trades press

• Purchase cobranded merchandise

• Staff visits to the workshop


What assets are available?

Infographics CGI renderings


Why activate?

Images

BLOODHOUND TV episodes


BHTV


Social media


• Set up an account

• Post quality content – images from the workshop, articles about your industry

• Build an audience by following people from your industry

• Follow @BLOODHOUND_SSC – we will follow back

• Tweet about your involvement in the Project – we will re-tweet it to our 19k followers

• Re-tweet our content to you followers

• Watch your audience grow


Use bi-weekly BHTV episodes and animations:

•On your website

•In your email footers

•In newsletters to customers

•On the staff intranet

•Play on loop in reception

www.youtube.com/1050mph


• Like the BLOODHOUND page: www.facbook.com/bloodhoundssc

• Click ‘liked’ button – select ‘get notifications’ to ensure you receive all Bloodhound posts.

• Share BLOODHOUND’s daily images, video and news items on your companies Facebook page

• Post you Bloodhound images and news on this page and we will repost to the 20K fans.


• Search for ‘BLOODHOUND’ in groups – and join

• Connect with other sponsors in the members section

• Start discussions

• Join discussion on existing content


Join the Adventure

Find us on Facebook:www.facebook.com/BLOODHOUNDSSC

Follow us on Twitter:www.twitter.com/BLOODHOUND_SSC

Sign up to the 1K Club:www.BLOODHOUNDSSC.com

Sponsors event 28.03.14 Asset Activation with Mettle PR

Engineering

Transcript of Sponsors event 28.03.14 Asset Activation with Mettle PR