SponsorPACK Presentation to County

More than just advertising!


Sponsorship - More than just advertising!

< At least one sports club a month is closing down across the country due to lack of funding

< Businesses want to support clubs but find it too difficult to arrange

< Clubs want and need sponsors but haven’t got the skills or time to take advantage of the potential they have available (advertising space and members)

< Research suggests that 81% of consumers would buy products and services from a business that supports grass roots sport


What we do

• Mediators• Started with 3 clubs• Now represent 35 • Further 5 being

processed• Expansion:– Access– Middlesex– Leeds– Scotland

• No up front costs for club

• Processes• Agreements• Communication

• Member• Club• Sponsor

• Fund management• Relationship

management


Successes

• £11,000 raised for 8 clubs on board to Oct 2010

• Savings instigated for clubs through sponsor relationships = £15,300

• Clubs capitilising on sponsor relationships developed

• ROI for sponsors = ROI for clubs• More Sponsorpack clubs = more success


If this is how you feel about your club finances

it can change with a new opportunity to think differently about your clubs

income


We will assess your club

and evaluate the potential additional

annual income using our system


HOW IT WILL WORK:


Great looking merchandise


Vouchers And Newsletters


Communication is the key to success!


Why get involved now?

< SponsorPack is a completely unique concept and a UK first

< SponsorPack will provide much needed funds for grass roots sports clubs and be a key element in the battle to keep them open

< SponsorPack was developed as a direct result of research and consultation with business owners and sports clubs

< SponsorPack will be a nationally recognised brand which will increase its success and credibility


Next Steps

• Economic climate• Withdrawal of

government funding• Also need to support

the organisation that supports the clubs

• Launch of new product• Requested by clubs


Your Club Fan Club

• Dedicated fan support and loyalty keeps a club alive

• Vital to instigate and maintain relationships• Communication is key• Clubs want to communicate with their young

fans but haven’t got the time or resource• SponsorPACK launch ‘Your Club Fan Club’


‘Your Club Fan Club’ SystemWe provide all of the following for NO

up front cost:• Agreement• Terms and Conditions• Promotional merchandise• Press Releases• The Pack• The Birthday Card• Development, Design and

Management of the Facebook website

• Distribution• Collection of data• Funds management• Dealing with queries• On going communication facility• Sponsor Sourcing


‘Your Club Fan Club’ Promotion


The Fan Club Pack


Happy Birthday!


How to make the Fan Club a success!

• Support of FA– Communicating the

launch– On going communication– Promotion of successes– Marketing to other

County FA’s

SponsorPACK Presentation to County

Sports

Transcript of SponsorPACK Presentation to County