SPONSORINGFAMILY EQUALITY COUNCIL’S

FAMILY WEEK

THE POWER OF THE LGBT-HEADED FAMILY MARKET

Ally KuriloffPrograms Associate617.502.8717ally@familyequality.org

www.familyequality.orgwww.familyequality.org/familyweek

About Family Equality Council

Family Equality Council connects, supports, and represents the one million parents in this country who are lesbian, gay, bisexual, and transgender (LGBT) and the two million children they are raising.

We are changing attitudes and policies to ensure that all families are respected, loved, and celebrated – including families with parents who are LGBT.

We are a community of parents and children, grandparents and grandchildren that reaches across this country.

For 30 years we have raised our children and raised our voices toward fairness for all families.

Most brand engagement

is still behind the

times.

The modern family looks

very different

than it did 30 years

ago.

Why sponsor Family Equality Council?

4

FR

OM

……

TO

We’ve Seen A Seismic ShiftDemographics – Pop Culture – Society & Technology

The LGBT Family Market is Powerful and Expanding

2 MM children are being raised by 1MM LGBT parents 500,000+ same-sex couples are raising adopted

children

Conservative estimates suggest children being raised by lesbian or gay parents represent a $10.6 billion market

There are over 3 million same-sex households in the U.S.

Only 4% of today’s families fall into the Census definition of “traditional”

There is at least one same-sex couple in 93% of counties 92% of Census tracts

*US Census data, 2010

Family Week in Provincetown, MA

Now in its 18th year, Family Week is Family Equality Council’s signature event, held in gay-friendly Provincetown August 3rd-10th, 2013.

Family Week is the largest gathering of the LGBT-headed family community in the country.

The week-long celebration is designed to bring families and friends together to celebrate one another and to renew their commitment to creating a better world for all families.

Family Week favorites include Parent & Youth Café conversations, the Family Unity & Pride Parade, Family Movie Nights, the Family Dance and the exciting child and youth adventure activities focused on the arts, environment, fitness and much more.

Why Sponsor Family Week? Raise your brand awareness across the

incredibly broad spectrum of races, gender identities, family constellations and sexual orientations represented by Family Equality Council constituents

Family Week 2012 alone had over 3,000 people – close to 500 families – in attendance from over 30 states, from California to Massachusetts, and 5 countries, from Australia to Canada

100% of Family Week attendees asked prefer to patronize businesses demonstrating support for the LGBT-headed family community**

66% of gay dads are more likely to buy products that have ads reflecting their sexual orientation*

**Family Week Exit Surveys, 2011-2012; *Marketing to the Modern Family, 2011

Family Week Sponsorship Packages and Benefits

_____ Platinum Sponsorship ($15,000) - All Gold level benefits, plus visibility at Major Donor Clambake in front of 150 of our most generous supporters with signage; Company highlighted in a national e-news article about 2012 sponsors which reaches over 90,000 LGBT parents; Recognition in program book as Platinum Sponsor, with logo insertion; Full display space at Family Week Partner Fairs during Saturday and Sunday registration; Opportunity for four (4) representatives to participate in Family Week events and gatherings throughout the week; Recognition in 2012 Program Books: Midwest Conference, Families in the Desert, Family Camp, Halloween Dance 

_____ Gold Sponsorship ($10,000) - All Silver level benefits, plus an opportunity to send two (2) representatives to Major Donor Clambake to connect one-on-one with our major donors; Logo insertion in national promotional emails for Family Week which reach over 90,000 LGBT parents; Full page ad in program book, given to every family attending Family Week; opportunity for two (2) representatives to participate in Family Week events and gatherings throughout the week

_____ Silver Sponsorship ($5,000) - All Bronze level benefits, plus half page ad in program book, given to every family attending Family Week; Opportunity for one (1) representative to participate in Family Week events and gatherings throughout the week

_____ Bronze Sponsorship ($3,000) - All Session level benefits. plus quarter page ad in program book, given to every family attending Family Week; Recognition in program book as Bronze Sponsor, with logo insertion; Link to company website with company logo on Family Week website; Logo display at major events, indicating sponsorship level

_____ Session Sponsorship ($2,000) - Display of logo and signage at the session of your choice; Recognition as sponsor of the session of your choice in program book, given to every family attending Family Week Session Options: Welcome Games!, Welcome Brunch, Dads Gathering, Moms Gathering, Trans* Parents Gathering, Grandparents

Gathering, Family Movie Night, Beach Picnic & Campfire, Farewell Picnic, Family Dance, Little’s Gatherings, Children’s Programming, Adult Cafes and MORE

Advertising Opportunities

Every family in attendance receives a Program Book upon arrival at Family Week

Families must refer to the Program Book all week for a full schedule of events and location listing, plus a map of Ptown

Placing an ad in this book is an unmatched visibility opportunity

Advertisement Specifications

Please comply with ad sizes as listed. Ad copy should be sent electronically

as PDF, JPEG, or TIFF. All ads must be in high resolution (600 dpi) and grey scale (except for cover options). Please send all electronic file art by May 1, 2013 to

ally@familyequality.org

Outside back cover (color) – $1,800 8 5/8” (w) x 11 1/8” (h) with 1/8 bleed

Inside front of inside back cover (color) – $1,500 8 5/8” (w) x 11 1/8 (h) with 1/8” bleed

Half page horizontal ad (b&w) – $1,200 7 1/2” (w) x 4 3/4” (h) no bleeds

Quarter page horizontal ad (b&w) – $600 3 1/2” (w) x 4 ¾” (h) no bleeds

Eight page ad (b&w) – $300 3 ½” (w) x 2” (h) no bleeds

Link on Family Week website – $200

Sampling of Sponsors & National Partners

Industries currently represented include legal, travel, financial, entertainment, consumer, and health and fertility services.

Next Steps

• Discuss specific business goals that can be achieved through partnership with Family Equality Council

• Draft Memorandum of Understanding

• Begin our work together!