January 6 to14, 2012

SPONSORS REPORT 2012

The sixth annual Carta-gena International Mu-sic Festival marked a

great advancement in the de-velopment of the programs lead by the Salvi Foundation. Many of the initiatives that have taken place over the past six years, have reached a successful con-clusion, giving way to bigger and better projects that grow constantly with the support and commitment of the Foundation to its various causes. Today, the Festival is a unique and com-plex reality that has an effect on the cultural, social, econom-ic and touristic life of the city where it takes place, and more-over, it transcends to generate a positive impact throughout the entire country. • Artistic & Cultural IdentityThirty-seven concerts took place during the 2012 Cartage-na Music Festival. Eight of these concerts were orchestra con-certs, nineteen were chamber music, one was a choir concert, and three others were presen-tations of traditional repertoire from different American regions (Brazil, North America and Co-lombia). There were also two concerts only for master class students, three benefit concerts, one concert in the marginal ar-eas of Cartagena, and the tradi-tional “Young Talents” Concert which was presented by four prestigious South American musicians. As it is tradition dur-ing every Festival, this year we were proud to host the premiere of Osvaldo Golijov’s “La Pasión Según San Marcos” (The Passion according to Saint Marcus), one of the world’s most recognized contemporary pieces of South American composition. With “Music of the Americas” as this

INTRODUCTION

year’s theme, the artistic pro-gram was comprised of more musical genres than any past Festival, and the artistic quality of the presentations was of the best and highest standard.

• Social Commitment One of the pillars on which the Salvi Foundation was built is the commitment to its sur-roundings, and the purpose of bringing the best available mu-sic to every corner of Colombia. With this in mind, three benefit concerts were held during the Festival to raise funds for some of the most vulnerable popula-tions of Cartagena and six con-certs were held in the Plaza de San Pedro, which were open to the public and completely free of charge.

• Technical Training OpportunitiesThe outstanding growth of the Festival has also required higher and greater technical require-ments for the production staff. Given the small experience that is found within this field, a team of Italian expert producers was hired to direct the production of every concert, and to instruct a group of six young Colombian producers that have the desire to develop professionally with-in this field. During the course of the Festival they worked hand in hand with the experts, gaining specific training in the various areas of production.

• The Festival as a Tourist AttractionCartagena is, without a doubt, one of the most beautiful cit-ies in Colombia. It’s filled with unique historic sites, colonial architecture, and some of the best attractions a city can offer.

The location has become a de-finitive influence on the Fes-tival, which is why the Salvi Foundation carefully selects the sites where the concerts are to take place, appealing to all tastes with a selection of indoor and outdoor venues, all equally stunning. Concerts take place around the city in places such as the Chapel of the Santa Tere-sa and Santa Clara Hotels, The Plaza de San Pedro, The Plaza de la Trinidad in Getsemaní, and the Cathedral, amongst others.

• Promotion and Development of the Country After six seasons, the Festival has become notorious for the multiple cultural activities it de-velops. The execution of all ini-tiatives and activities requires the synchronicity and integra-tion of various sectors. Through each season, the image of the Festival grows closer to the identity of the city of Cartage-na. Its culture, tradition, archi-tectural patrimony, urban con-text, and the sociability of the city represent the foundation on which the Festival has been built. The event draws atten-tion to the city and requires of its entire infrastructure to come together in order to provide the best experience available. The hotel, transportation, recre-ational and cultural sectors of the city come in high demand during the ten days of the Festi-val. As a result of this, the pub-lic has responded positively to the Festival, and it recognizes it as part of the cultural patrimony of the city, and the entire coun-try as well.

SIX YEARS OF THE CARTAGENA MUSIC FESTIVAL

2007 2009

2008 2010 2011

16 Concerts4 Free Concerts 21 Concerts

8 Free Concerts 34 Concerts11 Free Concerts

19 Concerts7 Free Concerts

24 Concerts9 Free Concerts

Santiago Cárdenas

Juan Cárdenas

Luis Roldán

José Antonio Suárez

Mateo López

2012

37 Concerts11 Free Concerts80 Master Classes190 National and International Musicians4 Conversation Lectures11 Live Television Broadcasts12 Deferred Television Broadcasts62 Scholarships for Master Classes466 Master Class Students25,000 Concert and Festival Attendees

2011 2012

2010

2008

2009

2007

SIX YEARS OF THE CARTAGENA MUSIC FESTIVAL

TABLE OF CONTENTS

Concerts

Invited Artists

Master Classes

Lutherie

Other Activities

Highlights andSocial and Special Events

Media and Communications

Results: Culture as a vehicle for social and economic development

Event Sponsors and Staff

5

21

31

41

45

49

79

89

61

CONCERTS

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BENEFIT CONCERTS

Reficar ConcertMaria Auxiliadora ChurchThursday, January 5, 20129:00 a.m.Free Admission

•Attendance: 1,000 •Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on TV Colombia and NTN24•Publicity: Banner on the church exterior, Radio advertisement, Flyers, Posters, Announcement during Sunday mass service

Alisa Weilerstein, Cello;Hsin-Yun Huang, Viola;Stephen Prustman, Piano;Alexis Cárdenas, Violin;Brian Ganz, Piano.

Sociedad Aeroportuaria de la Costa ConcertLiceo Bolívar SchoolFriday, January 6, 20129:00 a.m. Free Admission

•Attendance: 300•Publicity: - Banner on stage- Banner on the entrance wall- Radio advertisement

Lara St. John, Violin;María Luisa Rayán-Forero, Harp; Anne-Marie McDermott, Piano;Jesús Castro-Balbi, Cello;Gloria Lin, Piano.

Hotel Las Américas ConcertSan Pedro Claver HomeSaturday, January 7, 20129:00 a.m. Free Admission

•Attendance: 132•Publicity:- Banner in the main lobby of the hotel- Radio advertisement

Aníbal Dos Santos, Viola;Stephen Prustman, Piano;Steven Copes, Violin;Jesús Castro-Balbi, Cello;Brian Ganz, Piano;St. Lawrence String Quartet.

CONCERTS

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Manuelita Inaugural ConcertAdolfo Mejía TheaterFriday, January 6, 20127:00 p.m.

•Attendance: 713•Television Broadcast: Production by RCN, Live broadcast on Señal Colombia and TV Colombia, Deferred broadcast on NTN24 •Publicity: Banner on the Theater exterior •Brand Activation: Branded t-shirts worn by ushers

OSESP – Symphonic Orchestra of the State of São Paulo;Celso Atunes, Conductor;Soloist: Blanca Uribe, Piano.

Manuelita Inaugural Concert (Repetition)Adolfo Mejía TheaterSaturday, January 7, 201211:00 a.m.

•Attendance: 713 •Publicity: Banner on the Theater exterior •Brand Activation: Branded t-shirts worn by ushers

OSESP – Symphonic Orchestra of the State of São Paulo;Celso Atunes, Conductor;Soloist: Blanca Uribe, Piano.

CONCERTS

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Grupo Nutresa ConcertSan Pedro Claver SquareSaturday, January 7, 201210:00 p.m.Free Admission

•Attendance: 900•Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia•Publicity: - Banner on the exterior of the Modern Art Museum - Banner on the exterior of the church •Brand Activation: - Wooden backdrop with Grupo Nutresa logo- Four stands for merchandise distribution- Branded seat covers- Logo on the VIP passes

Anne-Marie McDermott, Piano;Lara St. John, Violin;Gloria Lin, Piano;Scott St. John, Violin;Horacio Franco, Pico Flute;Jesús Castro-Balbi, Cello; Brian Ganz, Piano.

Tribute Concert to Julio Mario Santo DomingoAdolfo Mejía TheaterSaturday, January 7, 20127:00 p.m.

•Attendance: 713•Publicity: - Banner on the Theater exterior- Banner in the inside lobby

Steven Copes, Violin;Aníbal Dos Santos, Viola;Jesús Castro-Balbi, Cello; Anne-Marie McDermott, Piano;St. Lawrence String Quartet;Geoff Nutall, Violin;Hsin-Yun Huang, Viola;Stephen Prustman, Piano.

CONCERTS

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Maya & Edmundo Esquenazi Concert Adolfo Mejía Theater Sunday, January 8, 20127:00 p.m.

•Attendance:713•Publicity: - Banner on the Theater exterior- Banner in the inside lobby

St. Lawrence String Quartet;Hsin-Yun Huang, Viola;Scott St. John, Violin;Christopher Costanza, Cello;Brian Ganz, Piano.

Santa Teresa ChapelHotel CharlestonSunday, January 8, 201211:00 a.m. & 3:00 p.m.

•Attendance: 216

The Gold Series Concerts are a group of concerts sponsored by the same entity, taking place in the Chapel of the Hotel Charleston Santa Teresa at 11:00 a.m. and 3:00 p.m.

Steven Copes, Violin;Blanca Uribe, Piano;Aníbal Dos Santos, Viola;Jesús Castro-Balbi, Cello;Anne-Marie McDermott, Piano.

GOLD SERIES CONCERTS

CONCERTS

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Diners Club International ConcertSan Pedro Claver SquareSunday, January 8, 201210:00 p.m.Free Admission

•Attendance: 900•Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia •Publicity: - Banner on the exterior of the Modern Art Museum- Banner on the exterior of the church • Brand Activation: - Branded t-shirts worn by ushers- Light box with Diners Club International logo- Branded seat covers- Logo on the VIP wristbands- Banner on the Proclamación Square

OSESP – Sinfonic Orchestra of the State of São Paulo;Celso Atunes, Conductor;Stephen Prustman, Piano;Alexis Cárdenas, Violin;Jorge Glem, Cuatro;Elvis Martínez, Contrabass;Carlos “Nene” Quintero, Percussion.

Santa Teresa ChapelHotel Charleston Monday, January 9, 201211:00 a.m. & 3:00 p.m.

•Attendance: 216

The Gold Series Concerts are a group of concerts sponsored by the same entity, taking place in the Chapel of the Hotel Charleston Santa Teresa at 11:00 a.m. and 3:00 p.m.

St. Lawrence String Quartet;Horacio Franco, Recorder;Jairo Serrano, Percussion;Alexis Cárdenas, Violin;Anne-Marie McDermott, Piano.

CONCERTS

GOLD SERIES CONCERTS

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Serena del Mar ConcertAdolfo Mejía TheaterMonday, January 9, 20127:00 p.m.

•Attendance: 713•Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia •Publicity: - Banner on the Theater exterior- Banner in the inside lobby •Brand Activation: Serena del Mar calendar sale at the Adolfo Mejía Theater shop

OSESP – Sinfonic Orchestra of the State of São Paulo;Celso Atunes, Conductor;Soloists: Alisa Weilerstein, Cello; Alceu Reis, Cello; Heloisa Meirelles, Cello; Santiago Cañón, Cello; Rodrigo Andrade, Cello; Jesús Castro-Balbi, Cello, María Luiza Cameron, Cello; Lara St. John, Violin.

Santa Teresa ChapelHotel Charleston Tuesday, January 10, 201211:00 a.m. & 3:00 p.m.

•Attendance: 216

The Gold Series Concerts are a group of concerts sponsored by the same entity, taking place in the Chapel of the Hotel Charleston Santa Teresa at 11:00 a.m. and 3:00 p.m.

Lara St. John, Violin;María Luisa Rayán-Forero, Harp;Alisa Weilerstein, Cello;Brian Ganz, Piano;St. Lawrence String Quartet.

CONCERTS

GOLD SERIES CONCERTS

13

Bancolombia/American Express Dinner ConcertChapel at Hotel Santa Clara Tuesday, January 10, 2012

7:00 p.m.

•Attendance: 301•Publicity:

Banner on the Chapel interior wall •Brand Activation:

- Branded water bottles, branded dinner menus- Complimentary bracelet

- Light boxes with the Bancolombia/American Express logo

Horacio Franco, Recorder; Steven Copes, Violin; Claudio Cruz, Violin; Matthew Thorpe, Violin; Elina Suris, Violin; Yuriy Rachevich, Violin;

Inna Rakevich, Violin; Gheorghe Voicu, Violin; Horacio Schaefer, Viola;Ederson Fernandes, Viola; Alceu Reis, Cello;

Pedro Gadelha, Contrabass; Stephen Prustman, OrganMúsica Ficta (Ensemble)

CONCERTS

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Grupo EPM Concert “Colombia & Venezuela Mágica”La Trinidad, Getsemaní SquareTuesday, January 10, 201210:00 p.m.Free Admission

•Attendance: 500 •Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia • Publicity: Two Banners on the church exterior • Brand Activation: - Branded merchandise (traditional bags & fans)- EPM Refreshment Zone

Alexis Cárdenas Quartet (Venezuela);Oí (Colombia).

Santa Teresa ChapelHotel Charleston Wednesday, January 11, 201211:00 a.m. & 3:00 p.m.

•Attendance: 216

The Gold Series Concerts are a group of concerts sponsored by the same entity, taking place in the Chapel of the Hotel Charleston Santa Teresa at 11:00 a.m. and 3:00 p.m.

María Luisa Rayán-Forero, Harp;OSESP Quartet;Lara St. John, Violin;Anne-Marie McDermott, Piano.

CONCERTS

GOLD SERIES CONCERTS

15

Karibana Dinner ConcertChapel at Hotel Santa Teresa/ Museum of the Inquisition

Wednesday, January 11, 20127:00 p.m.

•Attendance: 216• Publicity:

- Banner on the exterior sidewall of the hotel- Banner on the Chapel interior wall

•Brand Activation: Themed and branded entrance at the Hotel Chapel

Brian Ganz, Piano; María Luisa Rayán-Forero, Harp;Jesús Castro-Balbi, Cello; Gloria Lin, Piano;

Steven Copes, Violin; Hsin-Yun Huang, Viola;Lesley Robertson, Viola;Alisa Weilerstein, Cello.

CONCERTS

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Suramericana Concert“Norteamérica Mágica”San Pedro Claver SquareWednesday, January 11, 201210:00 p.m.Free Admission

• Attendance: 900• Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia • Publicity: - Banner on the exterior of the Modern Art Museum - Banner on the exterior of the church• Brand Activation: - Wooden backdrop with Suramericana logo- Three Light Boxes with Suramericana logo- Branded water bottles and chocolates- Suramericana Mascot Tiger Present

Stephen Prustman, Piano (USA);Metales M5 (Mexico);Le Vent du Nord (Canada).

Santa Teresa ChapelHotel Charleston Thursday, January 12, 201211:00 a.m. & 3:00 p.m.

•Attendance: 216

The Gold Series Concerts are a group of concerts sponsored by the same entity, taking place in the Chapel of the Hotel Charleston Santa Teresa at 11:00 a.m. and 3:00 p.m.

Hsin-Yun Huang, Viola;María Luisa Rayán-Forero, Harp;Stephen Prustman, Piano;OSESP Quartet;Jesús Castro-Balbi, Cello;Livia Sohn, Violin.

CONCERTS

GOLD SERIES CONCERTS

17

Surtigas Choir ConcertSanta Catalina de Alejandría Cathedral Wednesday, January 13, 20123:00 p.m.

• Attendance: 270 • Publicity: Banner on the exterior sidewall of the church•Brand Activation: - Surtigas fans- Surtigas branded water bottles- Two Surtigas totems

María Guinand, Director;Schola Cantorum de Venezuela, Choir;Soloists: Ruth Rojas, Verónica Sosa, José D. Cano, Alexander Simoes, Said Barrios, Mariana Díaz, Andrés Ferrer, Paulo Sojo, Javier Silva;Cuatro and Mandolin: Luimar ArismendiCuatro: Gioconda CabreraPercussion: Javier Silva and Paul Sojo

Santa Teresa ChapelHotel Charleston Friday, January 13, 201211:00 a.m. & 3:00 p.m.

• Attendance: 216

The Gold Series Concerts are a group of concerts sponsored by the same entity, taking place in the Chapel of the Hotel Charleston Santa Teresa at 11:00 a.m. and 3:00 p.m.

Jesús Castro-Balbi, Cello;Gloria Lin, Piano;St. Lawrence String Quartet;Hsin-Yun Huang, Viola;Alexis Cárdenas, Violin;Alisa Weilerstein, Cello;Brian Ganz, Piano.

Sponsored by:

With the contribution of:

CONCERTS

GOLD SERIES CONCERTS

18

Brigard & Urrutia/ Brigard & Castro/ Fanalca S.A. Concert Adolfo Mejía TheaterFriday, January 13, 20127:00 p.m.

• Attendance: 713• Publicity: - Banner on the Theater exterior - Two banners on the inside lobby • Brand Activation: - 400 flyers from Brigard & Urrutia- 400 notepads from Brigard & Urrutia- 20 books from Proexport

OSESP – Sinfonic Orchestra of the State of São Paulo;Celso Atunes, Conductor, St. Lawrence String Quartet; OSESP String Quartet; Pedro Gadelha, Contrabass;Arcadio Minczuk, Oboe; Joel Gisiger, Oboe;Giuliano Rosas, Clarinet ; Luiz Nivaldo, Clarinet;José Arion Linarez, Bassoon; Francisco Formiga, Bassoon; Ozeas Arantes, Horn; Nikolay Genov, Horn; André Gonçalves, Horn; Alceu Reis, Cello.

Cementos Argos Concert“Brazil Mágica”San Pedro Claver SquareFriday, January 13, 201210:00 p.m.Free Admission

• Attendance: 900• Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia • Publicity: - Banner on the exterior of the Modern Art Museum - Banner on the exterior of the church•Brand Activation: - Branded seat covers- Branded water bottles- Branded VIP wristbands

Maracatu Nação Pernambuco (Brazil)

CONCERTS

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The Cartago Foundation Concert“Young Talents Concert”Adolfo Mejía Theater Saturday, January 14, 201211:00 a.m.

• Attendance: 713• Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia • Publicity: Banner on the exterior of the Theater

Gustavo Miranda, Piano;Santiago Cañón, Cello;Carlos Vegas, Violin;Amanda Neves, Soprano;Gloria Lin, Piano Accompaniment; Stephen Prustman, Piano Accompaniment.

Profesionales de Bolsa Closing ConcertAdolfo Mejía Theater Saturday, January 14, 20127:00 p.m.

• Attendance: 713• Television Broadcast: Production by RCN, Live broadcast on Señal Colombia, Deferred broadcast on NTN24 and TV Colombia • Publicity: - Banner on the exterior of the Theater- Banner in the Theater lobby• Brand Activation: - Flyers, carton banners, “Profesionales de Bolsa” - Gift bag (Includes branded notebook, pen, and notepad), LED TV flat screens with promotional video, branded t-shirts worn by ushers

María Luisa Rayán-Forero, Harp; Claudio Cruz, Violin; Horacio Schaeffer, Viola; Alceu Reis, Cello; Savio Araujo, Flute; Steven Copes, Violin; Alisa Weilerstein, Cello; Brian Ganz, Piano; Lara St. John, Violin; Livia Sohn, Violin; Alexis Cárdenas, Violin; Lesley Robertson, Viola; Hsin-Yun Huang, Viola; Jesús Castro-Balbi, Cello; Pedro Gadelha, Contrabass; Giuliano Rosas, Clarinet; José Arion Linarez, Bassoon; Gloria Lin, Piano.

CONCERTS

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La Pasión Según San Marcos (Passion According to St. Mark)Sponsors: Telefónica, Electricaribe, El Tiempo

Cartagena Convention CenterThursday, January 12 and Saturday, January 14, 2012

7:00 p.m. and 10:00 p.m.

• Attendance: 2,936 • Television Broadcast: Production by RCN, Live broadcast on Señal Colombia,

Deferred broadcast on NTN24 and TV Colombia • Publicity:

- Two Banners over the entrance- Two Banners on the Convention Center sidewalls

- 6 Promotional Flags on the esplanade

María Guinand, Conductor;Schola Cantorum de Venezuela, Choir;

“La Pasión” Orchestra;Soloists: Jessica Rivera, Soprano; Biella Da Costa, Jazz Singer; Reynaldo González-Fernández, Singer and Afrocuban Dancer;

Deraldo Ferreira, Capoeira Dancer/Berimbau.

CONCERTS

21

SPONSORS VISIBILITY

INVITEDARTISTS

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Celso AntunesInvited ConductorBrazil

Osvaldo GolijovComposerArgentina

Claudio CruzInvited ConductorBrazil

Stephen Prutsman Artistic Director / PianoUSA

María Guinand DirectorVenezuela

INVITED ARTISTS

Nicolás Prada DíazComposerColombia

24

Alisa WeilersteinCelloUSA

Brian GanzPianoUSA

Gloria LinPianoTaiwan

Horacio FrancoRecorderMexico

Hsin-Yun HuangViolaTaiwan

Blanca UribePianoColombia

Aníbal Dos SantosViolaVenezuela / Colombia

Anne -Marie McDermottPianoFrance / USA

DORIS EDER DE ZAMBRANO

INVITED ARTISTS

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Jesús Castro-BalbiCelloPeru

Steven CopesViolinUSA

Lara St. JohnViolinCanada

Livia SohnViolinKorea / USA

Con la contribución de:Con la contribución de:

Patrocina: Patrocina:

Alexis CárdenasViolinVenezuela

María Luisa Rayán - Forero HarpArgentina

St. Lawrence String QuartetCanada

Geoff Nuttall - ViolinScott St. John - ViolinLesley Robertson - Viola Christoper Costanza - Cello

INVITED ARTISTS

26

OÍColombia

Juan Consuegra - Vocals Luis Hermida - Guitar and vocals Faber Grajales - Tiple and vocals

Alexis CárdenasQuartetVenezuela

Aléxis Cárdenas - ViolinJorge Glem - Cuatro Elvis Martínez - Double bass Carlos “Nené” Quintero - Percussion

Música FictaColombia / EE.UU.

Angelique Zuluaga - Soprano Jairo Serrano - Tenor, baroque guitar, percussion Carlos Serrano - Recorders, shawm, dulcian, pipe and tabor Julián Navarro - Baroque guitar, vihuela de mano, theorboJohanna Calderón - HarpsichordSebastián Vega - Theorbo

Le Vent du NordCanada

Simon Beaudry - Vocals, bouzouki and guitar Nicolas Boulerice - Vocals, electroacoustic hurdy-gurdy, piano, piano accordionRejean Brunet - Basses, diatonic accordion, jaw harp, piano, vocals Olivier Demers - Violin, guitar, foot-tapping, mandolin, vocals.

Metales M5Mexico

Alexander Freund - Trumpet Oscar Villegas Miranda - Trumpet Timothy Dueppen - Trombone Juan Carlos Quiterio - HornFernando Islas Meléndez - Tuba

Claudio Cruz - ViolinYuriy Rakevich - ViolinHoracio Schaefer - Viola Alceu Reis - Cello

OSESP QuartetBrazil

INVITED ARTISTS

27

Jessica RiveraSopranoPuerto Rico

Biella Da CostaJazz singerVenezuela

Deraldo FerreiraCapoeirista / berimbauBrazil

Reynaldo González- Fernández Singer and afrocubano dancerCuba

“La Pasión según San Marcos” Soloists Young Talents

Carlos VegasViolinVenezuela

Gustavo MirandaPianoChile

Santiago CañónCelloColombia

Amanda NevesSopranoBrazil

INVITED ARTISTS

28

Praised as “one of the three emerging orchestras of the

world to pay attention to” by Gramophone Magazine, the Symphonic Orchestra of the State of São Paulo (better known as OSESP), became the first ever South American Orchestra to be invited to the Cartagena Music Festival.

Forty-four of its members traveled to Cartagena lead by conductor, Celso Antu-nes. Night after night, they performed together with the soloists and ensembles, a va-ried repertoire of American Music composed by Brazi-lian, Argentine, Venezuelan, and North American com-posers, as well as the classic European repertoire.

Blanca Uribe, Stephen Prust-man, Alexis Cárdenas, Lara St. John, Horacio Franco, Steven Copes, and Anne-Ma-rie McDermott were some of the soloists that performed alongside this amazing Or-chestra.

Symphonic Orchestra of the State of São Paulo (OSESP)

MembersVIOLIN IYuriy RakevichIrina KodinPaulo PaschoalCesar MirandaAndreas UhlemannLeandro Dias

VIOLIN IILev VekslerMatthew ThorpeElina SurisInna Meltser Gheorghe Voicu

VIOLAHoracio SchaeferEderson FernandesDavid Marques Elisa Monteiro

CELLOAlceu Reis Heloisa MeirellesRodrigo Andrade María Luisa Cameron

DOUBLE BASSPedro Gadelha André Teruo Rosalem

FLUTESavio AraujoJose Ananias Lopes

OBOEArcadio MinczukJoel Gisiger

CLARINETGiuliano RosasLuiz Nivaldo Orsi

BASSOONJosé Arion Linarez Francisco Formiga

HORNOzeas ArantesNikolay GenovAndré Gonçalves José Costa Filho

TRUMPETGilberto SiqueiraMarcelo MatosMarcelo Lopes

TROMBONEWagner PolistchukAlex TartagliaFernando Chipoletti - Bass trombone

TUBAMarcos dos Anjos

PERCUSSIONEduardo GianesellaArmando Yamada Leonardo Caire

ADMINISTRATIONMarcelo Lopes – Executive DirectorArthur Nestrovski – Artistic DirectorJoel Galmacci – ManagerAnalía Beli – Manager

With the contribution of:

Sponsored by:

INVITED ARTISTS

29

MembersSOPRANOSAlphie PaganoAnaida Carquez *Desiree AgüeroEsther LuqueFlor Marina Yanez *Iris PaganoIsabel HernándezJessica ColmenaresKatherine PérezKatiusca LorenzoMariana DíazRima Ibrahim *Rosalba ÁlvarezVerónica Sosa *Sandra González

ALTOSCarla AularDaniela BlancoElizabeth VieraEva SerranoEyleen MateoFlorgyneth PérezGioconda Cabrera *Jennifer CalatravaLuimar Arismendi *Victoria Nieto

After having the pleasure of expe-riencing two of

the best choirs from Colom-bia, this year the Cartagena International Music Festival was proud to welcome the prestigious Schola Cantorum de Venezuela, under the tu-telage of María Guinand.

Founded in 1967 by Maestro Alberto Grau, the Schola Can-torum is a mixed voice choir that has grown into a praised artistic ensemble deserving of some of the most prestigious international awards and recognitions. The choir has performed under the direc-tion of distinguished national and international conductors such as José Antonio Abreu, Pablo Casals, Krzysztof Pen-derecki, Gustavo Dudamel, Roberto Spano, Sir Simon Rattle, and Claudio Abbado, amongst others.

For this year’s Festival, the Schola Cantorum de Venezue-la was a principal component of the “La Pasión” Orchestra, which performed the Colom-bian premiere of “La Pasión Según Marcos.” The Schola Cantorum also performed for the first time in the Cathedral of Santa Catalina de Alejan-dría, presenting a series of “Classics of the Americas,” a repertoire composed of piec-es by 20th and 21st-century American composers, includ-ing their founding director, Al-berto Grau.

Schola Cantorum of Venezuela

Wilma CedeñoZenaida VásquezEliana SarmientoDiana Cifuentes

TENORSAlberto De Sousa *Alxander Simoes *Daniel GonzálezJesús Hidalgo *Jesús TorrealbaJhon MartínezJosé Cano *José CastilloMiguel CastroMizael ParedesReinaldo JustoRhazés PachecoRobert TorresSaid Barrios *

BASSES Alejandro FigueroaAndrés Ferrer *Brian AularCarlos RojasEdwing Tenías *

Ernesto RodríguezFederico Díaz *Javier Silva *José AraujoJosé ManriqueMario Lo Russo *Pablo Morales*Richard CornejoRoberto Medina *

* Soloists

Founder Director:Alberto GrauArtistic Director:María GuinandAssociated Director: Ana María RagaDirector Assistant:Luimar Arismendi Pablo Morales Gioconda CabreraSinging Professors:Zaira Castro Víctor GonzálezCoordinator:Andrés Ferrer

INVITED ARTISTS

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The “La Pasión” Or-chestra was created with the sole objective

of presenting “La Pasión Según San Marcos” (The Passion Accord-ing to Saint Marcus) by Argentine composer, Osvaldo Golijov. The orchestra has a non-conventional format designed exclusively to account for the musical and cul-tural synchronism required by this particular piece. It is made up of musicians from around the world, each specialized in an instrument, a genre, and even a form of dance.

As part of the educational com-ponent of the Festival, the mem-bers of the orchestra offered master classes for trumpet, trom-bone, lyrical singing, and Afro-Cuban percussion. There were also collective classes for horns and winds and a lecture by pia-nist Gonzalo Grau titled “Latin Music Demystified.”

La Pasión Orchestra

MembersAquiles Báez – Guitar (Venezuela)Raymond Vega – Trumpet 1 (USA)Daniel Brantigan – Trumpet 2 (USA)Leonard Peterson – Trombone 1 (USA)Hidehiro Domeki – Trombone 2 (Japan)Gonzalo Grau – Piano (Venezuela)Mike Ringquist – Percussion 1 (Sweden)Jesse McLaughlin Seymour – Percussion 2 (USA)Marcus Santos – Percussion 3 (Brazil)Victor Mairena – Percussion 4 /Vocals (USA)Nolan Warden – Percussion 5 (USA)David Peña – Contrabass (Venezuela)Michael Ward-Bergeman – Accordion (USA)

SOLOISTSJessica Rivera – Soprano (Puerto Rico)Biella Da Costa – Jazz Singer(Venezuela)Reynaldo González-Fernández – Singer and afrocubano dancer (Cuba)Deraldo Ferreira – Capoeirista / berimbau (Brazil)

STAFFJonathan Brill – ProducerJoe Castellano – Company ManagerGustavo Dal Pont – SoundOsvaldo Golijov – Composer

INVITED ARTISTS

31

Maracatu Nação Pernambuco

MembersAmélia Veloso – Producer, Choreographer and DancerJosé Bernardino – Musical Director, Orchestra Director and Percussion (gonguês) Kássio Farias – Musical Director and Percussion (caja)Will Lima – Main SingerAnderson Nogueira– Dancer Arabela Morais – SingerDaniel Dias – DancerGel Lima – DancerLucineide Inês – Dancer Keke Berg – DancerRosineide Amaro – Dancer Simone Silva – Dancer Tainã Fortunato – DancerAntonio Brito – Double bassJosías Foquinha – TromboneGivaldo da Silva – TrumpetPaulo Sergio Parrô – SaxophoneAna Karina Botelho – Percussion (drums, ganzá and agbê) Felipe França – Percussion (drums and elú) Jorge da Silva – Percussion (drums) Malena Mariano – Percussion (drums) Felipe Santiago – Technical Producer (sound and light)

The Maracatu Nacao Pernambuco ensemble was created to give a bigger meaning and reach a larger audience

to the world of Maracatu. By recording albums, offering workshops, performing in traditional theater settings, or participating in festivals and street parades with 40 tympanums and 300 people, this ensemble has expanded the horizons of this traditional practice beyond its restricted participation in “Carnaval” settings only.

Today, Nação Pernambuco epitomizes the soul of the Pernambuco culture, original from Northeastern Brazil, and it emphasizes performing in an inclusive and interactive manner with the public.

At the end of its presentations, the entire musical cast shows the general public the Maracatu Court, one of the most beautiful, rich, and traditional popular manifestations of Brazil, and exclusive to the state of Pernambuco.

Sonponsored by:

INVITED ARTISTS

With the contribution of:

MASTERCLASSES

33

Sponsored by Ecopetrol, the Master Class Program developed by the Salvi Foundation and held during the Cartagena International Music Festival, looks to enrich the musical education of young Colombian performers, as well as promote their integral development as musicians.

This is a class of close interaction between the Festival´s Artists and the young musicians that attend the program.

The students that attend not only have the opportunity to be taught by some of the world’s most distin-guished musicians, but they also get the opportunity of attending general rehearsals, music lectures and conversations, as well as the performances that take place during the Festival.

MASTER CLASSES

34

The first phase took place during the months of September and October of 2011. Music students from across the country registered through the Festival’s webpage (www.cartagenamusicfestival.com) without age, locality or level restrictions for participants.

The Salvi Foundation requires that the student pro-vides his full name, age, identification document, contact information, instrument played, length of study, and musical institution to which he belongs, or the name of his teacher.

For this year’s program, 518 registered students from across the country participated in master classes for:

violin, viola, cello, flute, recorder, oboe, clarinet, bassoon, trumpet, trombone, piano, harp, percus-sion, and voice.

Venues:

In 2012, the Master Classes took place in two new venues: the Claustro San Francisco, part of the Corporación Universitaria Rafael Nuñez, and in the Regional SENA Site for the department of Bo-livar. With this system, we were able to generate two different learning environments, one for re-hearsals and the other for the classes themselves. Additionally, some of the classes took place at the Hilton Hotel.

Accreditation:

On January 5 and 6, 2012, the accreditation of every student took place. The ID given to every student was a requisite to attend classes, rehear-sals, and all other activities related to this program.

PHASE IEarly Registration and Planning

PHASE IIMaster Class Venues, Accredita-tion, and Program

MASTER CLASSES

35

The students that enroll in the Master Class pro-gram come from the cities of Colombia, including Bogotá, Medellín, Cali, Pereira, Manizales, Iba-gue, Popayán, Pasto, Bucaramanga, Barranquilla, Santa Marta, and, of course, Cartagena.

A percentage of about 45% of the student body are local students that benefit from the academic activities that are scheduled during these days.

Amongst the student body, there is also a select group of 62 distinguished students from across the country that receives a full scholarship to attend this program. The scholarship covers all travel, ho-tel, food, and transportation expenses, as well as ticket benefits for the different concerts. The stu-dents that qualify for this scholarship are chosen based on their outstanding interpretation skills and general aptitude. The program is sponsored by Jimmy and Becky Mayer and Anglogold Ashanti.

Instrument

Harp

Voice

Clarinet

Composition - Piano

Double bass

Horn

Bassoon

Recorder

Flute

Guitar

Music Lic.

Lutherie

Oboe

Percussion

Piano

Bass Trombone

Tenor Trombone

Trumpet

Tuba

Viola

Violin

Cello

Total

Registered

8

48

29

2

7

9

13

6

35

12

1

11

10

18

53

2

11

29

4

25

98

35

466

Consolidated registrations

Accreditation resulted in a definitive count and instrument specification for the student body. The results were as follows:

MASTER CLASSES

36

Program:

The students enrolled in the Master Class program also have the opportunity of attending other activities such as Conferences, Rehearsals and Concerts.

VIOLIN:Alexis CárdenasLivia SohnScott St. JohnLara St. JohnSteven CopesClaudio Cruz (OSESP)Irina Kodin (OSESP)

VIOLA: Hsin-Yun HuangAníbal Dos Santos

CELLO:Chistopher CostanzaJesús Castro-BalbiAlisa WeilersteinJuan Pablo Martínez

DOUBLE BASS:Pedro Gadelha (OSESP)

FLUTE:Jose Ananias Lopes (OSESP)

RECORDER:Horacio Franco

OBOE:Ángela CáceresArcadio Minczuk (OSESP)Joel Gisiger (OSESP)

CLARINET:Giuliano Rosas (OSESP)Jorge Andrés Vélez

BASSOON:Francisco Formiga (OSESP)

TRUMPET: Gilberto Siqueira (OSESP)Raymond VegaMetales M5Alexander Freund Oscar Villegas Miranda

TROMBONE:Wagner PolistchukTimothy DueppenMetales M5

HORN:Oseas Arantes (OSESP)Metales M5Juan Carlos Quiterio

PERCUSSION:OPUS 3Carlos Nené QuinteroEduardo Gianesella (OSESP)

PIANO:Brian GanzAnne-Marie McDermottGloria LinGonzalo Grau

HARP:María Luisa Rayán-Forero

VOICE:Angelique ZuluagaJessica RiveraGioconda CabreraJonathan Levi

During the academic period of 2012, 80 Master Classes of all the instruments took place and were offered by the following artists.

MASTER CLASSES

37

Master Class Program

Instrument

Violin

Viola

Cello

Double bass

Piano

Voice

Flute

Recorder

Clarinet

Percussion

Trumpet

Trombone

Bassoon

Oboe

Horn

Venezuelan Music Workshop

Other activities

Lectures

Total

13

4

8

2

8

5

1

2

3

5

5

4

3

2

4

4

4

4

80

No. Classes

MASTER CLASSES

38

Other activities/special sessions

Traditional Venezuelan Music and Percussion Workshop

OPUS 3 Workshops

The Alexis Cárdenas Quartet, led by Venezuelan vio-linist Alexis Cárdenas, and joined by Jorge Glem (cu-atro, mandolin, arrangements), Elvis Martínez (con-trabass), and Carlos “Nene” Quintero (percussion), have made of their outstanding ensemble, a mu-sical encounter between the art of improvisation, the rhythms of jazz and the traditional and clas-sical repertoires. Given the caliber of these musi-cians, the Salvi Foundation put together two exclu-sive workshops for students only, one that centered around percussion, and the other on traditional Venezuelan music. The Quartet also offered a con-cert for the attendees at the end of the sessions.

This year, the Cartagena International Music Festi-val offered a series of four lectures titled “Conver-sations in Music,” hosted by journalist, and music expert Jonathan Levi. These conversations were attended by students of the Master Classes, free of charge. Additionally, four of the scholarship holders were chosen by Jose Alejandro Roca (Program Director) and Jonathan Levi, and had the opportunity to per-form a piece that was relevant to the thematic of the conference, during each of the four sessions.

Taking advantage of the presence of the “La Pa-sión” Orchestra in the Festival, and taking into account the importance of their trajectory in the music world, some of the most distinguished mem-bers offered workshops in different areas:

• “Latin Music Demystified” by Gonzalo Grau (piano)

• Horns and Winds Master Class by Raymond Vega (trumpet), Leonard Peterson (trombone), and Hidehiro Domeki (trombone)

• Voice Master Class by Jessica Rivera and Gio-conda Cabrera

• Afro-Latin Percussion Master Class by Mike Rin-gquist, Jesse McLaughlin Seymour, Marcus Santos, Víctor Mairena, and Nolan Warden.

Lectures and Coaching

Jonathan Levi also gave each of the two vocal scholarship students a session of personalized coaching that focused on providing preparation techniques for auditioning.

MASTER CLASSES

39

Horns and Winds Workshop

Concerts for Students

A master class for all horns and wind instruments was held by the members of the group Meta-les M5, in which they exhibited their ability for chamber music, scenic performance and inte-raction mechanisms with the audience, some of the characteristics that make their shows almost a theatrical experience.

They also demonstrated respiration and relaxation techniques, and offered specialized classes for every instrument.

The Mexican group Metales M5 offered a special concert to the academic community within the Festival. The concert took place on the patio of the Claustro San Francisco, and it gave the students and teachers of the master classes an opportunity to converse with the musicians and learn about their performance techniques.

The Alexis Cárdenas Quartet also performed in this space and offered the students a chance to play with the members of the band. Additionally, the group organized a series of sessions focused on the context, instruments, and rhythms found in traditional music.

These concerts took place for the first time this year, and were held exclusively for the students and teachers attending the Master Class program.

MASTER CLASSES

40

Closing Ceremony for the Master Classes

Other Academic Activities:

On January 14, 2012, a Closing Ceremony took place at the SENA Auditorium for the students graduating from the Master Class Program. Julia Salvi, President of the Salvi Foundation, was re-sponsible for handing out the diplomas that certi-fied the attendance and completion of the pro-gram.

Different activities were scheduled with a group of young local musicians that belong to the “Cen-tro de Alto Rendimiento de Pasacaballos” and the members of the Cartagena Symphonic Orchestra, conducted by Maestro Edgar Vargas. The follow-ing activities were scheduled:

• Orientation Lectures to the program, the reper-toire, and the artists they would see rehearse.

• Admittance to the OSESP rehearsals in the Adol-fo Mejía Theater.

• Admittance to the workshops and sessions held throughout the Master Class Program.

• Admittance to the FREE concerts that took place at the Adolfo Mejía Theater.

• Admittance to “La Pasión Según San Marcos” by Osvaldo Golijov.

On the other hand, this is the first time that the Fes-tival hosted activities for a group of children from outside Cartagena. In agreement with the “Batuta Foundation” Directors, twenty-two children from the Santa Marta chapter of “Batuta” traveled to Cartagena with all expenses paid, to attend one of the rehearsal sessions, a series of lectures, and to tour the city of Cartagena. The twenty-two stu-dents were chosen based on exemplary skills by their own teachers from the “Batuta Foundation.”

MASTER CLASSES

LUTHERIEAnother contribution to the music industry of Colombia

43

The Lutherie Workshops that take place during the Cartagena International Mu-sic Festival, provide students and musi-

cians with the opportunity to learn about restora-tion and maintenance of their instruments. Given the fact that it is indispensable to have the instru-ments in optimal condition for a quality perfor-mance, the lutherie workshops are a formative space for the people in this field.

On the other hand, they also install the much needed culture of the well provided care for each instrument amongst the young musicians.

LUTHERIE

44

Instruments repairing workshop Ever since the first season of the Festival, work-shops on instrument repairing and restoration have been organized by the Salvi Foundation. These workshops have been mostly for string instruments (violins, violas, cellos and contrabasses).

An average of 150 symphonic string instruments are repaired every year, but in 2012, wind instru-ments were incorporated into the program, result-ing in about 50 more instruments being repaired, including flutes, trumpets, saxophones, oboes, and clarinets.

Instrument making workshops On the other hand, two new workshops were of-fered for the assembly and construction of Gaitas (flutes), and Tambores (drums), instruments that are traditional of the Caribbean Region of Colom-bia. These workshops were mainly attended by members of the more popular sectors of Cartage-na, and its surroundings: Pasacaballos, Santa Rosa del Norte and Turbana.

Closing Ceremony for the Lutherie Workshops

On Saturday, January 14, 2012 on the patio of the Claustro de San Francisco, the members of the lu-therie workshop performed the instruments they themselves assembled, playing a variety of native songs and rhythms.

LUTHERIE

OTHER ACTIVITIES

47

After the 2011 season of the Cartagena In-ternational Music Fes-

tival, a proposal for the creation of an intellectual component arose. The purpose was to provide the general public with educational and theoretical opportunities in which they could learn about classical music, and its impact on society. With that in mind, a series of lectures titled “Conver-sations in Music,” came to life under the tutelage of journalist, musician, and writer, Jonathan Levi.

The conversations varied in theme, but basically focused on

generating dialogues about mu-sic with personalities and noted guests that would discuss the influence of music in their lives and their respective profession-al fields. Through these con-versations, moderator Jonathan Levi tried to show the influence of music in every aspect of life, the parallels between music and all other areas, and special-ly, how everyone can appreci-ate and admire music without having to be an expert on the subject.

For this year’s “Music of the Americas,” Mr. Levi had four notorious guests who, with the

exception of Osvaldo Golijov, were not musicians. The first lecture was with the Minister of Culture of Colombia, Mariana Gárces Córdoba, in a session where they discussed music and politics, centering around the question of whether music is a pleasure to be had only by those who can afford it, or if it is a primary right that has to be guaranteed to every and all citizens, as is health care and education. During the second lecture, Mr. Levi discussed mu-sic and religion with Argentine composer Osvaldo Golijov, the man responsible for “La Pasión Según San Marcos” (The Pas-

“Conversations in Music" with Jonathan Levi

Lectures Series

Music is too valuable, too essential, too beautiful to be wasted as if it was a somniferous

Jonathan Levi, american journalist

CONVERSATIONS IN MUSIC

Conversations between music and politics: Jonathan Levi and Mariana Garcés

48

sion according to Saint Mar-cus), one of the most anticipat-ed performances for this year’s festival.

Carolina Gómez, renowned actress and runner up to Miss Universe, was Jonathan Levi’s third guest in what was one of the most delightful conversa-tions. They discussed music and beauty before a full house, and circled around various questions such as the way in which the human mind per-ceives beauty and is related to the different expressions of it. For the final lecture, Jonathan was joined by Colombian artist Valentino Cortazar to discuss art and music. The hour long conversation focused on the re-lation of these two worlds that express every sentiment with-out the use of words.

Julia Salvi, Director of the Salvi Foundation, has just successfully concluded the sixth version of the Cartagena International Mu-sic Festival. Her altruism and ef-fort has given the Colombian audience an amazing space to enjoy and learn about classical music.

JET SET Magazine

“Conversations in Music” • Director: Jonathan Levi• Location: Santa Clara Hotel Chapel • Dates: January 9, 11, 12 and 13, 2012• Daily Attendance: 200 • Total Attendance: 606

Guests: • Mariana Gárces: Minister of Culture of Colombia• Osvaldo Golijov: Argentine Composer• Carolina Gómez: Former Beauty Queen (Runner Up to Miss Uni-verse) and Actress • Valentino Cortázar: Colombian Painter and Sculptor

Ticket Price: $20,000 Pesos (USD 10.00)

CONVERSATIONS IN MUSIC

49

“Diseñando & Haciendo”

Alexandra Agudelo and Jorge Lizarazo, two of Colombia’s top Element Designers, presented a show fea-turing decorative elements and objects titled “Diseñando y Haciendo” (Designing and Making). Deimos Gallery is responsible for the curatorship of this exposition, in which the high standards of quality that come from Colombian products was portrayed.

Alexandra Agudelo Her plates, utensils, bowls and pitchers coexist in perfect harmony inspired by the rugged landscape of Colombia, represented by jagged edges, high-lights, shadows, textures and carved asymmetry. This proposal explores more surprising and imper-fect organic scenarios.

Summus Magazine, December 2011.

Jorge Lizarazo Jorge believes in maintaining the traditional tech-niques of our textiles. But these need not to be val-ued as a petty souvenir, but as an aesthetic value that represents our traditional wisdom in a design object. Jorge says that he once believed that fab-rics were architecture, but now he is convinced that it’s the other way around.

Summus Magazine, December 2011.

EXHIBITION

HIGHLIGHTS.

51

Since Stephen Prust-man assumed the role of Artistic Director of

the Cartagena International Mu-sic Festival, the “Young Talents” Program has aimed to promote the country’s young musicians and provide them with a space in which they can develop their talent, learn from the best musi-cians, and finally perform in a professional environment as the main attractions of one of the Festival’s concerts. In lieu of this year’s theme, “The Sound of the Americas,” Stephen Prustman decided to choose the distin-guished “Young Talents” to rep-resent more than just Colombia. As a result, four talented musi-cians from Colombia, Brazil, Chile, and Venezuela became this year’s fortunate talents.

The first choice was Amanda Neves, 18-year-old Brazilian so-prano who caused a sensation in her native land after winning Raul Gil’s Talent Competition. The second musician selected to join the program was pianist Gustavo Miranda, a 20-year-old Chile native currently en-rolled in the prestigious Julliard School in New York. Carlos Ve-gas, member of the Simon Bo-livar Symphonic Orchestra of Venezuela, is a 24-year-old vio-linist from Venezuela who also joined the group. Through his performance and technique he demonstrated the excellent training and high quality of musicians that arise from “The System” created by Maestro José Antonio Abreu. Finally, Colombia was greatly represented by cellist Santiago

As part of the novelties of the VI Season of the Cartagena International Music Festival, the tra-ditional “Young Talents Concert” expanded to include not only Colombian but Continental Talents.

YOUNG TALENTS

Young Talents 2012: Carlos Vegas (Violin), Gustavo Miranda (Piano), Amanda Neves (Soprano), Santiago Cañón (Cello)

Santiago Cañón and Gloria Lin

Cañón, a 16-year-od who has won numerous awards, and in spite of his young age, is close to graduating from the Univer-sity of Waikato in Hamilton, New Zealand.

53

PRODUCTION SCHOLARSHIP

This new program was instituted by the Salvi Foundation to create a space in which students and recent

graduates of all areas of production could learn and practice the different skills involved in their craft, next to some of the world’s most specialized and recognized producers.

Through an open casting call, six outstanding production students were selected to partici-pate as production assistants throughout the entire Festival. Their work included activities and operations related to pre-production, ex-ecution, and post-production. From this first experience, a Production Techniques and Re-quirements Manual will be drafted and pub-lished by the Salvi Foundation, as a guideline to future members of this program.

These young students had the rare opportunity to work alongside seven of the world’s greatest experts in the fields of production and scene design, led by Italian producer and technical director, Maestro Antonio Miscena, president of ACISA. The scholarships covered transpor-tation and hotel accommodation costs.

Scholarship Program for Audio and Scene Production

SOCIALEVENTS

55

SOCIAL EVENTS

As is the case with every important festival in the world, the celebrations extend beyond the concert venues. During this year’s Festival, seven so-cial events took place that brought the sponsors, allies, musicians, artists, friends, and Festival attendees together.

OSESP Welcome CocktailHost: Hilton HotelJanuary 4, 20121

56

Mateo López Art Exhibition(Fine Artist responsible for the 2012 Festival Image)VI Cartagena International Music FestivalJanuary 5, 2012

2

VIP Guests Welcome Cocktail (VIPs at the VI Cartagena International Music Festival)Host: VI Cartagena International Music FestivalSofitel Santa Clara Hotel January 7, 2012

3

SOCIAL EVENTS

57

Cartagena International Music Festival Soloist Reception Host: Salomón FinvarbJanuary 9, 2012

Dinner Party for Artists and their SponsorsHost: Andrés Echavarría (Schola Cantorum de Venezuela Sponsor) January 8, 20124

5

SOCIAL EVENTS

58

Closing Party Host: Hotel Charleston Santa TeresaJanuary 14, 2012

Audi Party Host: AudiJanuary 12, 20126

7

SOCIAL EVENTS

59

FESTIVAL IMAGE

If you take the poster and join the top with the bottom edge, it connects America, it be-comes a loop.Mateo López, September 2011.

Mateo López, a Fine Artist from Bogotá, was designated as

the artist to create the 2012 im-age of the Cartagena Music Fes-tival, themed “The Sound of the Americas.” For López, to have been part of this sixth season of the Festival signified a “new drawing exercise” that would represent a dialogue between music and his art in order to give a graphic identity to this year’s Festival.

Even with the innate differ-ences between the tools and instruments that are used for plastic arts and for music, there is a similarity in their com-mon interest in their notions of space and time. As the art-

ist himself states, “an image is never a simple plane.” To create it, the artist must endure a route of scales and atmospheres that are also present in any musical composition. For this reason, he played with the use of cut paper to find the image of this year’s Festival. Mateo López explains that “at some point, the idea of the Americas was discussed, and I immediately thought about a map, about the two oceans that surround the continent. I thought about the notions of North and South. For the lon-gest time we have talked about identity, but the frontiers, the geography, and the politics de-fine the American territory in a different way.”

Mateo López graduated as a Fine Artist from the University of Los Andes, and as an archi-tect from Javeriana University, both in Bogotá. He has head-lined several art shows in Bo-gotá, Mexico City, London, Sao Paulo, and Leon, Spain.

The art exhibit of the image of the "Sound of the Americas" was held from January 4 to February 4 at the Museum of Modern Art in Cartagena. The inauguration was on January 5 and was attended by guest musicians and friends of the Festival.

60

The Cartagena Interna-tional Music Festival has always looked for

ways to strengthen the bond with similar institutions from Carta-gena, and multiply the efforts and results of the social impact it has on the city. One of the best examples of this is the alliance and support that the Salvi Foun-dation and the Festival provide to the Granitos de Paz Founda-tion, through an annual dinner party and concert organized by the Foundation.

In this Festival season, the concert was performed by the St. Law-rence String Quartet, Argentine harpist María Luisa Rayán-Forero and Brian Ganz, an American pia-nist.

This initiative takes place every year and raises funds for the dif-ferent projects developed by the Granitos de Paz Foundation in the Rafael Nuñez area, one of the most impoverished sec-tors of Cartagena.

GRANITOS DE PAZ CONCERT

61

ANA URREA FASHION SHOW

On January 6, 2012, fashion fi-nally joined forces with the Cartagena International Mu-

sic Festival to raise funds for the educa-tional programs developed and managed by the Salvi Foundation. Designer Ana Urrea presented her collection titled “The Colors of the Soul” that presented a jour-ney through five states of the human soul.

The esplanade of the Cartagena Conven-tion Center became a luxurious runway on which 30 of Colombia´s top models wore the beautiful designs of this talented fashion designer. Nigel Barker, judge of “America’s Next Top Model” next to the renowned Tyra Banks, was the guest of honor during the show.

But, without a doubt, all the luxury and elegance had a bigger purpose - all the ticket donations were raised for the edu-cational programs of the Salvi Foundation.

The Colors of the Soul

Date: January 6, 2012Time: 5:30 p.m.Location: Cartagena de Indias Convention Center (Esplanade)Minimum Contribution: $200,000 Pesos (USD 100.00)

MEDIA AND COMMUNICATIONS

63

FREE PRESS

For the second consecutive year, the Cartagena International Music Festival, with the collaboration of the specialized media monitoring company, Com-petencia Plus, could know in detail the quantification and qualification of the information published by the different media outlets during the months of No-vember, December and January.

After the conclusion of the 2011 Festival, the Communications

Department of the Salvi Founda-tion came to the conclusion that there was a need to create a spa-ce in which the general public could find up-to-date information about the Festival, concerts, and artists. With the collaboration of El Espectador, one of the Festival’s strongest allies, it was agreed that for the 2012 season of the Festival, a 4-page spread titled “The Penta-gram” would circulate daily with the regular newspaper.

El Pentagrama is the first ever Cartagena International Music Festival newspaper and it was created as the result of a com-munications strategy to further display the educational and so-cial initiatives of the Salvi Foun-

Coverage during the Festival

El Pentagrama, Cartagena International Music Festival’s first specialized newspaper (Circulation with )

1.

HISTORIAS DEL FESTIVAL NO SE PUEDE PERDER...

DE LOS LLANOS A CARTAGENA

Luego de un recorrido de mil kilómetros y 20 horas en promedio, un grupo de 60 estudiantes de música de varios centros y universidades de Bogotá, Cali y Medellín llegó en bus a la Ciudad Heroica con la ilusión de participar en el Programa de Clases Magistrales que los artistas del Festival de Cartagena darían para ellos.

Durante el viaje, los jóvenes distrajeron el hambre, el can-sancio y el frío de la noche con música del Brasil, rock de los 90 y boleros. Para Julián Cárdenas, estudiante de arpa clásica de la Universidad Nacional, quien viajó en el bus que salía de la capital, la música fue el combustible del trayecto y el lenguaje por medio del cual entraron en confianza los distintos estudiantes.

Con la música se unieron y por ella llegaron a una ciudad que les dio la bienvenida con un amanecer reflejado en el mar y con la confirmación de que harían su sueño realidad. Un sueño que tal vez para todos será el pulso vital que los moverá a querer ser como sus ídolos, aquellos que también fueron principiantes pero hoy son los mejores artistas del festival más mágico y prestigioso de Suramérica. ¡Felicita-ciones a estos jóvenes por subirse al bus!

EL PENTAGRAMA. Un proyecto del Cartagena Festival Internacional de Música y El Espectador. Directora de Prensa y Comunicaciones: Paula Ojeda /

Editor General: Juan Carlos Garay / Periodistas: Juan Carlos Piedrahita, Ana María Peláez, María Linares, María del Rosario Lozano, Juan Manuel

Vásquez / Traducciones: Luisa Cano / Diseño y diagramación: Juliana Díaz / Fotografía: Fabián Acosta, Federico Ríos / Impresor: Carvajal Soluciones

de Comunicación

Por Juan Manuel Vásquez

EL SONIDO DE LAS AMÉRICASENERO 12 DE 2012EL SONIDO DE LAS AMÉRICAS ENERO 12 DE 2012

EL KILOMETRAJE MÁS PLACENTERO DEL FESTIVALUN LEGADO TALLADO EN FORMA DE TAMBOR Por Ana María Peláez

Los jóvenes becarios que practicaban en la Universidad Rafael Núñez sede Claustro de San Francisco tuvieron un taller al aire libre dictado por Jorge Glem y Élvis Martínez (integrantes del cuarteto de Alexis Cárdenas) junto con el joven arpista

colombiano Élvis Alejandro Díaz. El tema central fue la música folclórica venezolana.

Como parte del programa que desarrolla el Festival para fomentar la cultura y las activi-dades pedagógicas, los talleres de luthería se han consolidado

como un espacio en el que los profesio-nales en la elaboración de instrumentos musicales comparten sus conocimientos con estudiantes y les enseñan labores de mantenimiento, reparación y fabricación. Uno de los talleres que se realizan desde la edición pasada del Festival es la elabo-ración del tambor alegre, instrumento de percusión tradicional de la Costa Caribe colombiana que se utiliza para tocar porro, cumbia o gaita, entre otros géneros de la música afrocolombiana. A cargo de los maestros gaiteros Fredy Arrieta (ganador del Grammy latino en 2007 con Los Gaite-ros de San Jacinto) y José Álvarez (ganador

del festival de gaitas con su grupo “Joche y sus gaiteros”) se reali-za el taller en el que se busca que los estudian-tes aprendan la teoría, técnica y tradición de la elaboración de este instrumento.

En el primer día del ta-ller, los cerca de veinte estudiantes recibieron

la madera con la que deben trabajar durante los próximos tres días para elaborar su propio tambor alegre. El pro-ceso inicia con una ex-plicación por parte de los maestros sobre los pasos a seguir y las es-pecificaciones del tam-bor, como los tipos de madera que se utilizan para fabricar el tambor (ceiba, banco o caraco-lí), las especificaciones de tamaño que deben tener, algunos detalles del acabado y conse-jos para preservar el instrumento. Luego, los estudiantes comienzan a trabajar su madera, emparejándola y pu-

A las 3:00 p.m se llevará a cabo la ceremonia de clausura del programa de clases magistrales del festival, que este año reunió alrededor de 500 estudiantes de los cuales 60 eran becarios. Este pro-grama gratuito busca promover la educación musical, al ofrecer clases impartidas por los artistas invitados al festival a estudiantes y profesores de música del país.

Hoy, en el Centro de Convenciones a las 10:00 p.m, se presentará por segunda vez en el festival “La Pasión según San Marcos” del compositor argentino Osvaldo Go-lijov. Este montaje que se estrenó en Colombia el pasado jueves, reúne a los mejores instrumentistas y solistas junto a la Schola Cantorum de Venezuela. La dirección estará a cargo de María Guinand quien fue la encargada de dirigir esta obra para su estreno mundial en el año 2000 por comisión de la Internationale Bachakademie de Stuttgart.

A DESTACAR...

EL PENTAGRAMA. Un proyecto del Cartagena Festival Internacional de Música y El Espectador. Directora de Prensa y Comunicaciones: Paula Ojeda /

Editor General: Juan Carlos Garay / Periodistas: Juan Carlos Piedrahita, Ana María Peláez, María Linares, María del Rosario Lozano, Juan Manuel

Vásquez / Traducciones: Luisa Cano / Diseño y diagramación: Juliana Díaz / Fotografía: Fabián Acosta, Federico Ríos / Impresor: Carvajal Soluciones

de Comunicación

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EL SONIDO DE LAS AMÉRICAS

No EL PENTAGRAMANotas del Cartagena VI Festival Internacional de Música

8

ENERO 13 DE 2012

Hoy a las 10:00 p.m. en la Plaza San Pedro, Maracatu Nação Pernambuco, ensamble tra-dicional de Brasil. Este grupo de 19 intengrantes es hoy una sintesis cultural del nordeste de Brasil. Con este concierto finalizan las noches mágicas del Sonido de las Américas. Transmisión en directo por Señal Colombia..

Durante la segunda guerra mundial, cuando Victor Salvi prestaba servicio para la ma-rina de Estados Unidos, ini-ció sus estudios en la crea-

ción de arpas y emprendió lo que sería una destacada carrera como fabricante de este instrumento.

El primer arpa se fabricó en 1954 en un só-tano en Nueva York y un año después, Salvi regresó a su pueblo de origen en Villa Ma-ría, cerca de Génova, Italia, para reunir a un grupo de artesanos locales y fundar Salvi Harps, la marca que revolucionó la cons-trucción del instrumento durante el último siglo. Hoy en día, el arpa hace parte del fes-tival y tiene un lugar especial en él, siendo el instrumento elegido para el motivo de la sexta edición, El Sonido de las Américas.A cargo del joven compositor colombiano

invitado Nicolás Prada, se compusieron 3 piezas que comisionó la Fundación Salvi con el ánimo de recrear obras folclóricas colombianas. Las obras “Colombia Tierra Querida”, del compositor Lucho Bermúdez, “La Mucura”, de Cresencio Salcedo y “A mi dios todo le debo” de Joe Arroyo, fueron las obras elegidas para ser reinterpretadas por Nicolás y ser adaptadas para arpa. “Es la primera vez que compongo para arpa y para estas obras tuve un proceso de autoapren-dizaje” dijo el compositor, quien tuvo que escribir la partitura teniendo en cuenta las limitaciones del arpa frente al piano. “La idea era recrear las obras pero aportándole ideas nuevas, manteniendo un balance en-tre lo que quiero yo como compositor y lo que creo que le gustaría al público”, afirma.

Reunido con la arpista argentina María Lui-sa Rayán-Forero en la capilla del hotel Santa

Teresa para un ensayo, Nicolás observaba atento la ejecución de la obra antes de pre-sentarla al público por primera vez. Nicolás mira con atención y luego hace algunas ob-servaciones y comenta sobre algunos deta-lles, los cuales María Luisa agrega a la obra para tocarla como quiere el compositor. La capilla vacía, con una tenue luz que entra por la ventana y el sonido del arpa que ocu-pa el recinto, tiene una magia especial. Por primera vez suena la composición de Nico-lás, que cobra vida en las manos de la arpis-ta y renueva el folclor de nuestro país.

“Con toda su juventud y todo su rigor, Nico-las asumió la composición de estas obras” dijo la presidenta de la Fundación Salvi, Ju-lia Salvi. “Las obras son muy buenas. Va a ser una dedicación al mundo del arpa”.

Por Juan Manuel Vásquez

UNA DEDICACIÓN AL MUNDO DEL ARPA

La arpista María Luisa Rayán - Forero se le mide con su instrumento a evocar melodías de Lucho Bermúdez y Joe Arroyo

dation. For this reason, a team composed of the Communications Director of the Salvi Foundation, a general editor, four journalists, a graphic desig-ner and two photographers, came together on a daily basis to discuss the subjects of the headli-nes that would be published. As a result, articles about the soloists, master class students, Lutherie Workshops, and all other Festival and Foundation initiatives, and general Festival news found a spa-ce day after day.

Aside from national circulation with "El Especta-dor", El Pentagrama was distributed in all the con-cert venues, hotels, and supporting companies in the city of Cartagena.

During the Festival, 10 editions of El Pentagra-ma circulated with El Espectador.

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Coverage Analysis2.The Cartagena International Music Festival has become an icon of high quality, harmony, consolidation, and insuperable locations. It’s a musical window to the country and the world. The private entities that support it must be applauded for being part of a cultural movement.

La Patria, Manizales

For the 2012 Festival, 146 journalists from Colombia and 22 journalists from around the world, visited the Festival website (www.cartagenamusicfestival.com) to gain accreditation to cover the event.

In the sixth season of the Cartagena International Music Festival, the media (including newspapers, magazines, television, radio, and internet) registered an increase of 45% more information than the previous year. Between November of 2011 and February of 2012, a total of 435 publications

surfaced in the different media, compared to the 298 that covered the 2011 Festival.

Once again, the written press was responsible for publishing the majority of news related to the Festival. This time around, the event that caught the most attention was the premiere of Osvaldo Golijov’s “La Pa-sión Según San Marcos,” for being the biggest and most anticipated production of the Festival.

Notes published annual comparative

2011 - 2012

2010 - 2011

Radio Magazines Television Press GrandTotal

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2.1. National Press Coverage

2.2. National Press Figuration

A great success, no doubt, filled with miraculous performances and even a bit of controversy, all took place in the most important music festival of the Country.

Revista Semana

Thanks to the contribution of the Vice-President of the Ministry of Tourism, the Salvi Foundation had the opportunity to invite 13 distinguished journalists from around the country to cover the news of the 2012 Festival.

El TiempoEl EspectadorEl Colombiano, MedellínEl País, CaliEl periódico La Patria, Manizales / Emisora Cultural de PereiraLa Nación, Huila Revista CromosRevista SEMANARevista CARASRevista JET SETRCN RadioHJCKHJUT

1 1 1 1 1 1 2 2 2 2 2 3 3 4 5 5 5 6 7 8 10 12 1520 21

37

El In

form

ador

El L

iber

al

Dia

rio

del O

tún

Llan

o 7

Día

s

La C

róni

ca d

el Q

uind

ío

Adn

El M

erid

iano

de

Cór

doba

Port

afol

io

El E

spac

io

La O

pini

ón

La N

ació

n

El C

olom

bian

o

La P

atri

a

El M

undo

Van

guar

dia

Libe

ral

Hoy

del

Mag

dale

na

El N

uevo

Sig

lo

El U

nive

rsal

Sin

cele

jo

El H

eral

do

La V

erda

d

El N

uevo

Día

El E

spec

tado

r

El T

iem

po

El P

aís

El U

nive

rsal

La R

epúb

lica

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2.3. International Press Coverage

The newspaper with the greatest coverage was Cartagena's El Universal, accounting for 21% of all publi-cations, as a reflection of the great local interest in the event.

The next place was for El País that obtained a 12% of relevance, then El Tiempo which represented 11% of the information, El Espectador with 8%, followed by Nuevo Día with 7%. The newspaper La Verdad had a 6% relevance, while El Heraldo contributed to 5% of the published notes.

Being at this festival adds much to the experience of Cartagena, even to those not considered adept to classical music. The universality of the eth-nic music from different cultures, and the contagious enthusiasm of the audience accentuates the amazing experience of being here in this beauti-ful environment, in this magical city, with an amazing architecture and full of history.

Rebecca L. Rhoades, AAA World Journalist, USA

Proexport is the entity that is responsible for choosing the international members of the press that attend the Cartagena International Music Festival. These journalists are not only music experts, but travel journalists that are experts in divulging the touristic qualities of any given place. For

the 2012 season of the Festival, Proexport invited the following journalists:

John Paul Terauds - Toronto StarRebecca Rhoades - AAA World / AAA Mid-AtlanticJulie S. Hatfield - Contributing Writer/Freelance Travel Writer

On the other hand, the Hotel Charleston Santa Teresa witnessed after the 2011 Festival, the great impact that the festival had on the cultural image of the city, and how it positively influences visitors to come to Cartagena. For this reason, they decided to invite six different publications to cover the event:

NexosAmerican WayDiscovery Channel Expressions - American ExpressVogue - Condé Nast American Airlines

One of this year’s novelties was the presence of the Discovery Channel, which produced a documentary about this year’s event, that will be aired in March of 2012. It’s also worth noting that for the sixth season of the Festival, journalists from different media outlets, including television stations and travel magazines came to witness and cover the event, adding an important value to the coverage of the Festival.

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2.4. Magazine Coverage

2.5. Radio Coverage

Caras Magazine published 16% of the articles that focused on the Cartagena International Music Festival. This percentage is shared with Cromos, and followed closely by Jet-Set Magazine that accounted for 13% of all magazine articles published. Revista Semana published 8%, followed by Arcadia, Gente, Diners, and Vanidades with 5% each, and finally Prevention, Casaviva, P&M, Gerente, Don Juan, Soho, Elenco and Fucsia, which each were responsible for 1% of the total publications.

41% of the totality of the radio spots and coverage that mentioned the Cartagena In-ternational Music Festival was produced by RCN Radio through their various shows. RCN Radio presented, by far, the most important source of radio information, and was followed by LA FM that obtained 31% and La W with 22%. Finally, Caracol Bá-sica and Melodia Estéreo accounted for 3% of the total radio mentions.

1

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1111111222223566

Car

as

Cro

mos

Jet S

et

Sem

ana

Arc

adia

Gen

te

Cre

denc

ial

Van

idad

es

Prev

entio

n

Ger

ente

Don

Juan

Soho

Elen

co

Fucs

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P&M

Cas

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Din

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As a result of the strong alliance between RCN and the Salvi Foundation, the RCN TV Channel and Net-work accounted for 88% of all the content broadcast through television. Canal RCN had special delegates that covered every single event of the Festival and broadcast the news live on every edition of the daily news.

After RCN, El Canal El Tiempo registered the second highest percentage of coverage with 6%, followed closely by Canal Uno with 4% thanks to the segments presented in several of their most popular pro-grams, including CM & News, Noticias Uno, and Sweet, which extensively covered the Ana Urrea Fas-hion Show. Finally, regional television station Telecaribe, and international television station Teleamiga reported 1% of total coverage each.

2.6. Television Coverage

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Al Fin de

Semana

RCN Noticias

de la

rcnradio.com

La FM R Más La Hora delRegreso

Noticiero La W

LaLuciérnaga

Noticiaspara

Ejecutivos

MelodíaW RadioLa FM

RCN Radio

CaracolBásica

Estilo RCN Muy Buenos

Días

NoticiasRCN

RCN Channel ET Channel Uno Channel Telecaribe Teleamiga

Tu Tele Noticias ET

CM&Noticias

Noticias Uno

Sweet TC LasNoticias

BuenasNoticias

85 6 4 1 1

13 10 7

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2.7. Relevant Subjects (By number of published notes)

Theme

5

6

6

10

15

16

18

24

34

35

37

37

38

39

Published Notes

1%

1%

1%

1%

2%

2%

2%

3%

4%

4%

5%

5%

5%

5%

Percentage

Tribute Concert to Julio Mario Santo Domingo

Hotel Sofitel Santa Clara Concert

Tolima Conservatories

Cultural importance

Mentions

Closing Event

Julia Salvi

Scenarios

Social Events

Lutherie

Attendees

Programming and Dates

Ana Urrea Fashion Show

Opening

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7171

43

46

53

53

79

103

104

5%

6%

7%

7%

10%

13%

13%

In order to account for all the notes and segments published in the various media outlets during the Festival season, there was an exact count of the times the notes would air according to the topic which they covered, whether it was the Festival itself or one of its relevant subjects (Julia Salvi, Ste-phen Prustman, and so forth).

This means that many segments could air more than once (in various editions of the news, for example), but that would only account for one mention in the total count.

The Cartagena International Music Festival puts Cartagena on the radar of the world’s most impor-tant interpreters and music experts. Julia Salvi is the woman responsible for this amazing accom-plishment, and making the Festival a reality for six years now.

JET SET Magazine

"Noches Mágicas"

Master Classes and Lectures

Free Concerts

Others

Symphonic Orchestra of the State of São Paulo (OSESP)

Invited Artists

The Passion according to Saint Marcus

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Theme Published Notes Percentage

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Website3.The Website for the Cartagena International Music Festival (www.cartagenamusicfestival) launched the Image of the Festival created by artist Mateo Lopez, on September 1, 2011, at the same time that the Salvi Foundation offered a series of three concerts in different cities of Colombia to announce the program for the sixth season of the Festival. During this month, the website received a total of 5,447 visits, a number that increased constantly throughout the months that follow. October closed with a reported 7,071 visits, followed by 9,235 visits during November, 10,727 during December, and 15,922 for January, closing in at a whopping 48,402 visits in total.

The website was updated on a daily basis during the days of the Festival. Updates in-cluded photographs of the concerts, rehearsals, master classes, and all other activi-ties relevant to the Festival. A digital version of El Penta-grama could also be found on the website, alongside small notes from daily events.

From September 2011 to January of 2012, users from the following countries were the ones who most visited the Festival’s website.

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Website monthly visits

October2011

November2011

December2011

January2012

September2011

Month

No.

of v

isit

sors 20,000

15,000

10,000

5,000

Col

ombi

a

Bra

zil

Can

ada

Arg

entin

a

Ven

ezue

la

Spai

n

Fran

ce

Mex

ico

Japa

n

USA

Countries

No.

of v

isit

ors

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

Top 10 visiting countries

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Estimated value of free press coverage per medium 4.This was my first trip to Cartagena and Colombia. I had the most fantastic time in this beautiful city. The music was of the highest quality and I very much enjoyed the concerts and the variety of locations they took place in. If I get the chance to return, I will do so without hesitation.

Christopher Clark President of Great Performance Tours Travel Agency in New York

Taking into account the afore-mentioned number of arti-cles, notes, and coverage made throughout the Festival, media investment for the 2012 season of the Cartagena International Music Festival was estimated at USD 3,360,663. This elevat-ed figure is a reflection of the growing relevance the Festival has acquired during the years, making it one of the most cov-ered and talked about events while it’s taking place.

This investment was divided through the different media out-lets in the following manner: Newspapers received USD 1,549,799, signifying a 46% of the total investment. The investment for Television Media was USD 1,248,599, equivalent to 37%, Magazines accounted for a 14% of the investment, re-ceiving USD 463,123, and the radio investment totaled USD 99,142, which represents a 3% of the total investment.

El Espectador was the medium that published the most valu-able article, titled “Una dedi-cacion al mundo del arpa,” a four-page spread that covered various subjects relevant to the Festival and the Salvi Founda-tion. This article has an approx-imate value of USD 105,040. RCN, as a founding partner of the Festival, made a great ef-fort to inform the general pub-lic about all the events and updates of the Festival through its various media outlets (Radio and TV).

Approximately 95% of the efforts went into television through men-tions, interviews, and coverage for the different television shows. El Espectador, also a founding partner, contributed with 43% of the total media investment by publishing various articles, and through the daily distribution of "El Pentagrama," the Cartagena International Music Festival’s own newspaper.

USD 463,123USD 105,040

USD 1,549,799USD 1,248,599

Press

Television

Magazines

Radio

Total media investment USD 3,360,663

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What the Media says about the Cartagena International Music Festival

5.

The Cartagena International Music Festival, the year’s first major event, continues to demonstrate that Colombia’s Caribbean Coast knows how to enjoy music. Great personalities attended the sixth season of this event. Gente Magazine. It is not common to see a woman conductor (in the US it was a novelty when American conduc-tor Maria Alsop became the director of the Balti-more Symphonic Orchestra), as it is also unusual to witness a concert with such a collective energy, theatricality, emotion and mystique, as "La Pasión según San Marcos" had in the sixth season of the Cartagena International Music Festival. El Tiempo. Osvaldo Golijov is this year’s Festival winner. This Argentine Jewish composer of Russian and Roma-nian descent is the undeniable star. Maria Gui-nand, Director of the Venezuelan choir Schola Cantorum, was also a remarkable success. Great applause followed the presentation of "La Pasión Según San Marcos" at the Convention Center, alongside with some controversy and dissimilar comments due to the complexity of the piece. El País, Cali. I applaud the private entities that have believed in this, and many other projects that build and de-velop the city, and our country. Leading the list of those who promote this Festival, we find the Salvi Foundation, RCN, El Espectador, Suramericana, Grupo Nutresa, and important personalities such as Julio Mario Santo Domingo. La Patria, Manizales.

The Cartagena International Music Festival puts Cartagena on the radar of the world’s most impor-tant interpreters and music experts. Julia Salvi is the woman responsible for this amazing accom-plishment, and making the Festival a reality for six years now. Jet Set Magazine

A global tendency in the world of music is to try to obliterate the frontiers between the classic and the popular. Including songs by Maestro Lucho Bermudez as part of this year’s repertoire of the Cartagena International Music Festival was a step in that direction. Julia Salvi, the Festival’s Director, has repeatedly said that “music is for everyone,” and year after year, the Cartagena Music Festival comes closer and closer to that realization. Caras Magazine

A great success, no doubt, filled with miraculous performances and even a bit of controversy, all took place in the most important music festival of the country. Emilio San Miguel. Revista Semana. The sixth season of the Cartagena International Music Festival had an amazing repertoire which made Cartagena a magical place. Cromos Magazine. During one of this year’s conversations, Jonathan Levi asked the members of the audience to please raise their hands if they believed in the power of music. Every hand in the room was raised without hesitation. That is the most fundamental conclu-sion of this Festival; to know that with every new

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season, there are more believers and converts to the faith of music. And to transmit, little by little, the message that art doesn’t discriminate, culture is not elitist, and, as Mrs. Julia Salvi states over and over again, music is for everyone. El Espectador. The Cartagena International Music Festival gath-ers the most distinguished selection of the classical music genre. El Clarín, Argentina, 2011.

A well deserved applause for Julia Salvi for her leadership and the way she has demonstrated to the nation that in Colombia there is the ability to produce high quality events that can hold to the best standards of the classical music world. Her passion, love, discipline, and dedication to all that she engages in is well known to all. And for this reason, she has been the recipient of many recog-nitions and awards, and makes her a role model for present and future genera-tions that engage in the dif-ficult field of cultural devel-opment. Kien & Ke Magazine

The number of UK visi-tors was up 40 percent last year and as a Colombian´s tourist brochure proclaims, “the only risk is wanting to stay.”Classic FM, London. December, 2011.

So romantic is Cartagena, Colombia … Enclosed within thick fortress walls, the city is a fascinating mosaic comprising shaded plazas, bougainvillea festooned mansions, and centuries-old cathedrals and castles. Caribbean Travel & Life, January, 2011.

The Cartagena Festival: Over the course of eight days, renowned musicians from across the globe fill the city’s plazas, churches and theaters with classical music. It’s not just the Caribbean locale and classical music that makes this Festival spe-cial. www.americasquarterly.org

Cartagena is a storied city on Colombia’s north coast with a gorgeous full name, Cartagena de In-dias. She inspired Gabriel Garcia Marquez’ novels of magical realism (indeed, the master still lives here.) Condé Nast Traveler.

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VISIBILITY

Visibility:6.• Television Broadcasts:

Concerts: In 2012, the coverage of the concerts that are broadcasted on television significantly in-creased. Eleven concerts were broadcasted live on Senal Colombia, and those same eleven concerts were transmitted on a deferred schedule on the international channels, TV Colombia and NTN24.

Publicity: During the live broadcast of the con-certs, the concert’s sponsor was recognized by several appearances of his name and logo on-screen. Also, the concert host would mention the sponsor at the beginning and end of the concert.

• Radio Broadcasts:

- RCN Clasica transmitted eleven concerts through their website www.rcnclasica.com

- The Red de Radio Universitaria de Colombia transmitted 13 live concerts through its network of 46 radio stations throughout the country. This net-work also provided daily updates and news cover-age of the Festival from January 6-14, 2012.

• Television Advertisement:

Young & Rubicam created an ad that was pro-duced by RCN TV, and was aired from Decem-ber 6, 2011 to January 6, 2012 four times a day on RCN during their early, prime, late, and down time slots.

• Radio Advertisement :

The radio ad for the Festival was produced by Young & Rubicam, and aired once during the RCN Radio Morning News, once during La FM News, and five times a day during different programs on La FM, RCN Radio and Amor Estereo, from De-

cember 13, 2011 to January 13, 2012. Also, at the beginning of the live broadcasts, the journalist would mention the name of the sponsor of each concert.

Radio transmission: At the beginning and end of the concert, the re-porter mentioned the name of the concert with an emphasis on the concert sponsor

• Public Broadcasts through PUBLIK screens:

Through the various screens that the media com-pany PUBLIK has, the Festival was able to broad-cast some of its concerts live in some of the most popular areas of Cartagena, including Manga, To-rice, Barrio Crespo, Marbella, Bocagrande, Paseo Bolivar, Los Pegasos, Blas de Lezo, Los Alpes, Las gaviotas, Av. De Pedro Heredia, Getsemani, and San Isidro, amongst others. With this initiative, the Festival was watched throughout the city, reinstat-ing that music is, indeed, for everyone.

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VISIBILITY

• Broadcast of the free concerts in La Proclamacion Square:

Because the free concerts are so popular, but lim-ited by the space in which they take place, we set up a screen in the nearby Plaza de la Proclama-cion so that more people were able to enjoy the concerts that took place in the Plaza San Pedro Claver and in the Plaza de la Trinidad in Getse-mani.

• Publicity on the PUBLIK Screens:

During the two months prior to the Festival (No-vember and December of 2011), the Publik Screens located around the country (Medellin, Bogota, Cali, Pereira, Bucaramanga, and Carta-gena) screened a promotional ad about “La Pasión Según San Marcos.” This initiative provided great visibility and created much attention for this par-ticular show.

• Publicity in the VIP lounge of the main airports:

The multiple screens that are located in the VIP Lounges of the airports in Colombia were also a medium through which the Salvi Foundation in-formed the general public about the upcoming events. A promotional video was screened repeat-edly and this way we were able to reach a very important demographic.

• Promotional magazine:

10,000 copies of the promotional magazine were issued and sent to various cultural centers abroad, VIP attendees, and international friends. The mag-azine was also distributed during the preview con-certs that took place in Cali, Medellín and Bogotá on September of 2011.

• Festival program:

10,000 copies of the Festival’s program were is-sued and distributed to the concert goers at the different venues.

• Informative brochure:

10,000 copies of travel size information brochures were printed and distributed to concert goers and tourists around the city of Cartagena. This bro-chure contained the entire concert schedule and a map that included the important concert sites around the country.

• Staff t-shirt:

All the members of the Festival Staff were required to wear a specific t-shirt so that they could be easily identifiable to the public in need of infor-mation. The shirts also contained the logos of the main sponsors on the back of the shirt.

• Website (www.cartagenamusicfestival.com):

The logos of our main sponsors were constantly showcased on our website through a series of ban-ners that appeared in different quantities accord-ing to the level of sponsorship they belonged to.

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INVESTMENT IN PUBLICITY

For the sixth season of the Cartage-na International Music Festival, the Salvi Foundation utilized its strategic alliances with some of the founding partners and principal media com-panies of the country to diffuse the information regarding concerts, and educational and social programs that would take place. These alliances al-lowed more people to have access to information about the events and increased media visibility by 45%.

The total investment in publicity amounted to USD 1,021,577, repre-sented in the publicity done through radio, newspapers, magazines, and television. The companies with which the Salvi Foundation gener-ated the strategic alliances which made this media impact possible were: RCN TV & Radio, El Espe-ctador Newspaper, Portafolio, and Caras Magazine.

Total investment in publicity

Investment in publicity ads

El Tiempo

Portafolio

El Espectador

Caras Magazine

Given the novelties in the Festival program and the new ac-tivities, the printed media became a primary source of infor-mation, reason for which the alliances with the print media companies became vital and a substantial part of the media investment. As the premiere of “La Pasión Según San Marcos” was one of the principal attractions, the Salvi Foundation de-cided that it was going to be performed on two different dates. For this reason, newspaper El Tiempo contributed with a donation worth USD 79,382 with 15 ads that ran in this newspaper and in Portafolio from November 7, 2011 until January 14, 2012.

On the other hand, El Espectador, one of the Festival’s founding partners and one of the major newspapers, also contributed their sponsorship in ads worth approximately USD 53,684. These ads announced the Gold Series Concerts that took place at the Hotel Charleston Santa Teresa, the “Conversations in Music” Lecture Series with Jonathan Levi, and the Ana Urrea Fashion Show that took place on January 6, 2012.

Caras Magazine also contributed with USD 20,123 and ob-tained the title of Media Collaborator. The ads announced the “Pasión Según San Marcos” Concerts and the Ana Urrea Fash-ion Show.

USD 153,190

USD 388,383

USD 480,004Investment

Med

ia

Television

Radio

Press

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To strengthen the impact and reach of the information concerning the events of the sixth Cartagena Inter-national Music Festival, an investment of USD 868,387 was made for publicity in radio and television.

Investment in Radio and Television

Investment in Radio and Television

Through RCN and its local and international television networks, a total of USD 480,004 worth of televi-sion ads were purchased:

RCN Radio RCN TV

Investment in television

NTN24 TV Colombia RCN TV (Commercials)

USD 421,053

USD 368,421

USD 315,790

USD 263,158

USD 210,526

USD 157,895

USD 105,263

USD 52,631

USD 0

INVESTMENT IN PUBLICITY

USD 388,383

USD 13,816

USD 480,004

USD 110,775

USD 355,413

RESULTS:Culture as social and economic development

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RESULTS

For the sixth year in a row, the Cartagena In-ternational Music Festi-

val has shown a constant pattern of growth that was maintained during this new season. This year, the Festival’s numbers showed an increase in the levels of participa-tion and divulgation.

The number of musicians, con-certs, broadcasts, participants, master class students, schol-arships awarded, and Festival attendance presented a 36% increase in respect to the previ-ous season (2011), and a 108% increase in respect to the first Festival in 2007. This means that in only six years, the Carta-gena International Music Festi-val has more than doubled its artistic content and its social impact, making it one of the largest festivals in America, and the most important one in Co-lombia. The Salvi Foundation takes great pride in the devel-opment and growth the Festival has had, and what it brings to the city of Cartagena and the country, in general. But more so than anything, through these numbers we reiterate our com-mitment to our society, and we continue to emphasize that mu-sic is for everyone.

From January 6 through 14 of 2012, 9 musical ensembles, in-cluding one symphonic orches-tra, one choir, four quartets, one wind quintet, one cham-ber orchestra, and one folkloric

25 Concerts with tickets

36Total concerts:

6 Free concerts

3 Benefit concerts

2 Free concerts for students

12,132 people attended

4,200 people benefited

1,432 peoplebenefited

932 peoplebenefited

Adolfo Mejía Theatre8

San Pedro Claver Square4

María Auxiliadora Church1

Cartagena Convention Center2

Chapel at the Hotel Sofitel Santa Clara

1

Turbaco Main Square1

Liceo Bolívar School1

Santa Catalina de Alejandría Cathedral1

La Trinidad, Getsemaní Square1

San Pedro Claver Home1

Chapel at the Hotel Charleston Santa Teresa13

Presented to students participat-ing in the Master Class program in the Claustro San Francisco.

In each one of these concerts a percentage of the capacity was re-served for the students in the Mas-ter Classes program to have free admission.

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group; together with 20 soloists, and four young talents, were all part of the 190 total national and international musicians that performed at the Fes-tival. These artists presented a repertoire that in-cluded classical, baroque, and traditional music in an estimate of 172 different pieces.

Part of the Salvi Foundation’s contribution is to support the institutions that produce some of these concerts with us. Such is the case of the San Pedro Claver home, where the Salvi Foundation covered the costs of maintenance work for the spaces that were to be used for the performances. There was also a donation made for office supplies and such. • The Master Class Program grew by incorporat-ing a greater number of students than ever before. Four hundred sixty-six music students and teach-ers (29% more than in 2011) joined the program to strengthen their knowledge about music through the master classes taught by our celebrated artists.

• Because of the high demand for the Gold Series Concerts, these performances took place twice a day, at 11:00 am and then at 3:00 pm at the Cha-pel of the Hotel Charleston Santa Teresa.

• For the first time since the beginning of the Fes-tival, a mobile screen provided by PUBLIK drove through the different neighborhoods of Cartage-na so that the live broadcasts could be seen my many. Approximately 2,000 people had access to the Festival’s programming thanks to this initiative. • Also for the first time, a concert was held in Tur-baco, a marginal area about 10 kilometers outside of Cartagena. The concert was performed by Ma-racatu Nação Pernambuco, a folkoric group from Brazil. This concert took place in the main plaza of Turbaco, on January 14th and it was held with the purpose of providing the inhabitants of this marginal area, the opportunity to witness one of the most beautiful and traditional representations of Brazilian culture.

RESULTS

• Distinguished journalist, Jonathan Levi, was in-vited as Director of the first ever “Conversations in Music” Lecture series. For this event, four distin-guished guests joined Jonathan Levi in discussing the relationship between music and politics, reli-gion, beauty, and art.

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WHO IT BENEFITS

The Cartagena In-ternational Music Festival has a firm policy of organiz-

ing activities that are available to one and all social groups. As our principal target audience is the residents of the city of Carta-gena, the Festival tries to involve the city itself, encouraging peo-ple to participate and attend the different events that form part of the Festival program. This is also the reason why we form al-liances with local entities such as the Corporación Universita-ria Rafael Nuñez and the Mu-seum of Modern Art.

Students The Master Class Program has had exponential growth during the past years, reaching an all time high of over 466 students from across the country that benefit directly from this ini-tiative. For the 2012 season of the Festival, there was a wider range of students involved. For the first time, the Salvi Founda-tion reached out to all musical education entities regardless of the level they were in.

That is to say that academies, universities, schools, cultural centers, and programs that in-volved musical education were

all called to participate and reg-ister for the master classes. The requirements to enroll in the Master Class Program were to be a music student between the ages of 18 and 25, or an active music teacher who is a member of a specific music program. Out of the 518 students that en-rolled initially, 466 registered officially during the Festival.

Amongst those, a selected group of 62 students were awarded a full scholarship provided by Jimmy and Becky Mayer, the Salvi Foundation, and Anglo-Gold Ashanti. These scholar-

ships look to reward those ex-ceptionally talented musicians, and incorporate them into the Master Class Program by pro-viding them with the means to attend the Festival, free of costs.

Also, in order to facilitate the arrival of many of the students that don’t live in Cartagena, the Salvi Foundation provided free bus transportation to and from Bogota, Medellin, and Cali for the students that were enrolled in the program.

84

FINANCIAL RESULTS

The outstanding support of our allies and sponsors was crucial to the success and sustainability of the sixth annual Carta-

gena International Music Festival. Thanks to their contributions, the production of the Festival and the different social programs that take place du-ring this tame were afforded and provided for. That includes the master classes, free concerts, Luthe-rie Workshops, and so forth.

On the other hand, the resources contributed to the Salvi Foundation will continue to support the Foundation throughout the year of 2012. This allows the investments that have been made to be socially sustainable and represent an attractive in-vestment option for the Corporate Social Respon-sibility projects that support us.

Aside from the resources provided by the spon-sors, the Salvi Foundation has found different ways to obtain funds for the Festival. Ticket Sales in 2012 represented 14.4% of the total income, a percentage that grew by 34% in respect to the previous year. This is attributed to the fact that the new venues that were used to host some of the concerts had greater capacity and that some of the more popular concerts were also repeated. Al-ternative means of financing were the events that took place in Medellin, Cali and Bogota in Sep-tember as the first showcase of the 2012 program. But, without a doubt, the contribution from the private and public sectors was mostly responsible for making the Festival possible by contributing with 85.6% of the total income for the Festival.

Resources management

85

This year, the Salvi Foundation raised USD 1,673,684 Eighty percent (80%) of this amount came from the industries of the private sector. This amount represents a 9% increase to the funds obtained in 2011 which totaled USD 1,514,211. This increase is a clear demonstration of the continued and growing support that the private industry has for this event.

Expenses and Investment

The sixth season of the Cartagena International Music Festival had a total cost of USD 1,936,013, 62% of this amount was repre-sented by the production costs of the 26 concerts that were ac-cessible through ticket sales, and 38% of this amount was inves-ted in the benefit concerts, free concerts, academic concerts, lectures, lutherie workshops, and scholarships granted by the Salvi Foundation.

Expense distribution per project

62%

USD 1,200,599

38%

USD 740,190 Concerts with tickets

Free, social and academic projects.

2012 Incomes Distribution

2012 Festival Launch

2012 Friends of the Festival

2012 Festival Tickets

Sponsors

USD 2,146,764Total Income:

Total expense and investment:USD 1,936,013

FINANCIAL RESULTS

USD 32,211

USD 131,899

USD 308,807

USD 1,673,847

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Concerts with ticket costs

Social, academic and cultural investment

Concerts with ticket (26) total production cost

Free, social and aca-demic concerts

Lectures

Lutherie workshops

Master Classes and Scholarships

12,132

6,594

400

250

466

7,710

USD 1,200,559

USD 514,525

USD 19,969

USD 41,693

USD 164,003

Concept

Concept

No. ofattendees

No. ofbeneficiaries

Total cost

Total cost

USD 740,190Total investment

FINANCIAL RESULTS

87

A significant part of the resources is obtained through in-kind donations. Various entities support the Salvi Foundation, and thus the Cartagena International Music Festival, by donating their services, free of charge. This includes airfare, transportation, hotel accommodations, publicity campaigns, publicity in the media, spaces for events, etc. By quantifying the value of all the donations, the Salvi Foundation received approximately USD 1,813,787 worth of services that contribute to covering many costs that the Festival has in order to be successful.

In-Kind Donations

In-Kind Donation Distribution

Publicity campaign“The Sound of the Americas"

Airline tickets

2012 Festival Image, Mateo López

Transportation in Cartagena

TV Production

Printed publicity

Rental of event and hotel spaces

El Pentagrama (Festival's newspaper)

Publicity in RCN Radio

Publicity in RCN Telvisión

USD 26,316

USD 26,316

USD 26,316

USD 47,368

USD 123,684

USD 153,190

USD 164,769

USD 377,474

USD 388,383

USD 480,004

Total in-kind donations: USD 1,813,787

FINANCIAL RESULTS

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The sixth season of the Cartagena International Music Festival raised USD 3,960,552 between sponsorships and donations, and had a total cost of USD 3,754,537, represented in the production costs and investments made.

The USD 206,015 made in profit will be reinvested into the Salvi Foundation to account for administrative costs that are present throughout the rest of the year. It will also be used to support the educational and social programs that the Salvi Foundation develops through the year such as the Junior International Harp Festival in Villavicencio, Festicamara in Medellin, and other such initiatives. Every year, these programs gain importance within the Foundation as they reflect several of the objectives the Foundation has in order to develop and improve the musical industry in Colombia.

Total VI Cartagena International Music Festival

The Salvi Foundation extends a great appreciation to all the founding partners, sponsors, collaborators, allies, and Festival friends who through their contributions help promote the cultural, social, and economic development of Colombia.

Income and In-Kind Donations: Total Festival costs:

USD 3,960,552

Total Surplus:

USD 206,015

USD 3,754,537

FINANCIAL RESULTS

89

CONTRIBUTION TO TOURISM

For the past six years, during the month of January, the Cartagena International Music Festival has lured a specific type

of tourist to the city, and it presents a cultural and alternative option of activities for those looking to diversify their vacations. Around 50,000 tourists arrive each year from the cruise lines that dock in Cartagena, and as they arrive, they are provided with the new option of spending their time in a cultural gathering unlike any other.

For this reason, the Salvi Foundation has develo-ped alliances with important hotels to offer exclu-sive rates and promotions to those who attend the Festival, and this way, make their experience more enjoyable and comfortable. Every year, the Festi-val creates tourist packages that offer an array of services and benefits including access to the VIP parties, transportation in luxury Audi vehicles, and spaces to enjoy and witness the breathtaking site that is Cartagena.

The hotels that currently hold alliances with the Salvi Foundation are: the Hotel Charleston Santa Teresa, Sofitel Santa Clara, Cartagena de Indias, and the Hilton Hotel.

This initiative has resulted in a total direct and indirect investment to the hotel industry that ex-ceeds $2,000 million pesos, during the days that the Festival takes place. In 2012, nearly 24,000 people enjoyed Cartagena and all the events or-ganized by the Festival. This shows the magnitude and impact of the event that within the past six years has turned Cartagena into one of the musical destinations of the world.

ALLIES, SPONSORS AND COLLABORATORS

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FUNDRAISINGSPONSOR PARTNERS

Festival Partners continue donating to projects which relate to their corporate mission throughout the entire year, and in turn, the Festival acknowledges its Partners during each and every activity presented throughout the year.

Founding Members

Organizer

92

CONCERT SPONSORS

Concert Sponsors

93

ARTIST SPONSORS

Artist Sponsors

DORIS EDER DE ZAMBRANO

94

Master Class and Scholarship Sponsors

Production Scholarship Sponsors

PROGRAM SPONSORS

95

Media Allies

UNE became part of the Festival as a Strategic Media Ally in the first Festival season. They have been in charge of putting together the press room of every Festival. Additionally, This year they set up a technological room in the Claustro San Francisco to provide computer and internet services to the 466 students attending the master class program.

ALLIES

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The institutional support of some of our allies is a significant contribution to the development of the Festival. Their support is a major influence in the success of the event.

Ministerio de CulturaRepública de Colombia

ALLIES

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FESTIVAL STAFF

Board of Directors - ad HonoremJulia Salvi – PresidentGustavo Torres ForeroDiego Córdoba MallarinoJuan Pablo González MejíaRoberto Brigard

PresidentJulia Salvi – Ad Honorem

Artistic DirectionStephen Prutsman – DirectorCharles Wadsworth – Emeritus Director

Cristina Díaz Granados – Cartagena AssistantLuisa F. Cano – Bogotá Assistant Executive DirectorMónica Alzate

Financial and Administrative DirectionIván D. López – DirectorIngrid Lemus – Administrative Assistant

María Cristina Riascos – CoordinatorHeather Azem – Executive AssistantRicardo Montealegre – AccountantFrancy Gómez – Assistant Accountant

Commercial Direction Natalia Becerra – DirectorFredy Beltrán – Ticket Sales, Festival Friends & Customer Service

Press and Communications Paula Ojeda – DirectorJuan Carlos Garay – Advisor Luisa F. Cano – Assistant

PublicityYoung & Rubicam BrandsJuliana Díaz – Coordinator

PhotographyFabián AcostaFederico Ríos

Webs DesignImage ID

Legal AssistanceJuan Pablo González – Legal AdvisorBrigard & Urrutia, Law FirmBrigard & Castro, Intelectual Property

Financial AdvisorsProfesionales de Bolsa S.A.Diego López – Auditor

Patrons Jimmy MayerDaniel HaimeRodolfo SegoviaRodolfo Gedeón

Directors Committee Carlos Julio Ardila (Founding member) Henry Eder (Founding member) Munir Falah Gustavo Carvajal Carlos Enrique Piedrahíta (Founding member) David Bohanini (Founding member) José Alberto Vélez (Founding member)Carlos Raúl Yepes Roberto Murillo (Founding member) Andrés Echavarría Andrés Uribe (Founding member) Felipe LópezPedro Salazar Marco PastranaRoberto Brigard Luis Mayorga Rafael del Castillo

Artistic CommitteeCarlos Lleras de la Fuente Guillermo Gaviria Amparo de Carvajal (Founding member) Mario Sarmiento José Alejandro Roca Alejandro Mantilla Production Staff Antonio Miscena – Technical Director Claudio Carboni – Executive ProducerSergio Granada – Production AssistantMarco Rossi – Assembly Manager Angelo Cioffi – Audio Director Renato Lechi – Scenary Director Davide Iannuzi – Audio Engineer IStefano Melone – Audio Engineer IIGabriel Guzmán –Interior Stage managerWilson Mora – Exterior Stage ManagerLeandro Viana Ospina – Adolfo Mejia Theater Stage ManagerRenzo Hincapié – Stage AssistantLuisa F. Cano – Soloist Hostess María Elisa Ayerbe – Orchestra Hostess

Page-turners Katherine PadillaChristian García

TransportationRicardo Baquero - CoordinatorAviomar

Instrument TransportationOscar Acuña

LogisticsGematours

VIPÁngela Becerra – CoordinatorKaren Sánchez – Hotel Santa Clara Hostess Susana Rueda – Hotel Santa Teresa Hostess

Fundraising Event Ana Urrea Fashion ShowYolanda E. Ossa – Coordinator

“Conversations in Music” Lecture SeriesJonathan Levi – DirectorLaura Burgos – Assistant Yolanda E. Ossa - Simultaneous TranslationMaría Cecilia Navas – Simultaneous Translation)

Master ClassesJosé Alejandro Roca – Director Adriana Ramos – AssistantBibiana Ordóñez – Scholarship Rece-pient Hostess IMaría Jimena Barreto – Scholarship Rece-pient Hostess II

Lutherie WorkshopJorge Rodríguez - Coordinator

Production Suppliers

CVilar Ltda.Audio equipment rental and support.

Performa ProduccionesStage and Lighting equipment rental and technical support.

One Concept Ltda. Production of branding structures and technical support.

RV ProduccionesPower Plant Rental.

Marín ViecoPiano Rental and Technical Support.

FESTIVAL STAFF