Sponsor Presentation: SalesForce Marketing Cloud

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The Future of Email Email is the linchpin of the Customer Journey Blake Miller Director, Product Marketing [email protected] @BBlakeMiller

Transcript of Sponsor Presentation: SalesForce Marketing Cloud

Page 1: Sponsor Presentation: SalesForce Marketing Cloud

The Future of EmailEmail is the linchpin of the Customer Journey

Blake MillerDirector, Product Marketing

[email protected]@BBlakeMiller

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Forward-Looking StatementsStatement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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IoT

DataScience

Social

Mobile

Cloud

Billionsof connections

Trillionsof connectionsMillionsThousands

The Age of the CustomerEverything and everyone is connected

LAN/WAN

Client

Server

SNA

Mainframe

Terminal

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Connect to Your Customers in a Whole New Way

Apps & ProductsConnected

faster case resolution

66%

EmployeesConnected

PartnersConnected

CommunitiesConnected

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Join Your Customers on a 1-to-1 Journey

Email

Mobile

Web

Social

Advertising

Sales data

Service cases

IoT data

Communities

Apps

Analytics

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State of Marketing Survey

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What we were looking for:

Overall trends changing the role of marketing

How high performers approach the customer journey and experience

Key insights on primary digital marketing channels

Nearly 4,000 Marketing Leaders Surveyed Worldwide Exclusive to marketers holding leadership roles

1706

353

1190

726

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About the Respondents Self-identified according to performance level

Respondents identified as…

High Performers“Extremely satisfied” with thecurrent outcomes of their company’s marketing investment

Moderate Performers“Very or moderately satisfied” with the current outcomes of their company’s marketing investment

Underperformers“Slightly or not at all satisfied” with the current outcomes of their company’s marketing investment

18%

68%

14%

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Customer Satisfaction is #1 Customer Success Stats from 2016 State of Marketing Report

35%

33%

22%

Customer Satisfaction

Revenue Growth

Customer Acquisition

A Marketer’s First Measure of Success

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Cross-Channel Journeys Drive Results

Source: Salesforce, 2016 State of Marketing Report

Percentage who strongly agree with each statement Series1

65%23%

7%Series1

61%22%

6%

Has adopted a customer

journey strategy as

part of its overall

business strategy

Is actively mapping

the customer journey

High Performers Moderate Performers Underperformers

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Email Marketing Takeaways

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60%

21%

4%

Top Marketers Create a Single View of the Customer 13.7x more likely to integrate systems supporting single view

Marketers who strongly agree they’ve integrated business systems to create a single view of the customer…

High Performers Moderate Performers Underperformers

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High Performers Take Sophisticated Approaches to Email

Send the same email with unique content based on

audience segment

48%Trigger personalized emails

in real time based on events

32%Personalize emails with

subscriber fields

63%Leverage predictive

intelligence/data science to create personalized emails

40%

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Build billions of emails for hundreds of brandsLaunch campaigns in minutes, not daysDeliver recommendations via every channel

Fanatics Scores with Speed & Personalization

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Build powerful emails that deliver results

Email Studio

Email creation flowBuild the way you want with modules,customizable templates, or AMPscript

Email send flowAutomatically test, review, and validate each subscriber

Enhanced automationScale your marketing by automating campaigns, data imports, and reporting

$38 return for every dollar spent on Email Marketing

NEW

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thank y u