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2010

This is How Racing Should Be!World Challenge – the most exciting

sports car war on the planet No pit stops, no driver changes Races last one hour – fans stay

focused on the action All-out, door-to-door racing. Sprint

format guarantees it Professional drivers including Randy

Pobst and Peter Cunningham Thundering standing starts Double file re-starts

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This is How Racing Should Be! A showcase of performance-enhanced and race-

prepared cars Cars that fans identify with and drive and wish to

drive on the street Combined fields in excess of 50 cars Manufacturers include: Acura, Aston Martin,

BMW, Cadillac, Chevrolet, Dodge, Ford, Lamborghini, Lotus, Mazda, Mercedes-Benz, Porsche, Subaru Volkswagen, Volvo and others

World Challenge is Unique The only sports car series in North America using a standing

start

The only sprint format sports car series with multiple manufacturers

Only series reaching the 18-34 demographic by targeting the ever-growing sport compact and import performance marketplace

Series’ professional announcers have fans on their feet the entire race and deliver important sponsor messaging

Professional pre-race ceremonies with flag girls and National Anthem

Clean, colorful and well-prepared cars that deliver sponsor messaging effectively

Event Signage Available

2010 Opportunities Title SponsorPresenting SponsorPole Position AwardNumber BoardsRookie of the YearTailor Made Packages

Title & Presenting SponsorshipsCements your corporate brand in every visual and audible series reference 

Virtual Ownership of the Series

Title and Presenting Sponsor benefits include:

• Entitlement recognition – de facto series ownership through branding

• Prime location signage on every series race car• Broadcast and online media including social networking sites• On-site display• Event signage• VIP hospitality and event access• Print advertising, media/editorial coverage• Promotional materials including fan guide, spotters guide

and poster• Fan and member database access• PR support

Title Sponsor Global naming rights to World Challenge,

virtual ownership of the series

Example: COMPANY X World Challenge

TV Usage “Welcome to Round 2 of the COMPANY X World Challenge Championship at Long Beach…”

Print Usage: “COMPANY X World Challenge stole the show yesterday at Mid-Ohio with…”

Presenting Sponsor Rights to presented by tagline in series

name and identity

Example: World Challenge presented by COMPANY X

TV Usage: “Coming up next – the start of Round 9 of the World Challenge presented by COMPANY X...”

Print Usage: “World Challenge presented by COMPANY X heads to Road Atlanta this weekend…”

Pole Position Award Pole Position Award goes to the

fastest GT and Touring Car qualifier

Example: Optima Batteries Pole Position Award

TV Usage: “Andy Pilgrim will start from the Optima Batteries Pole Position...”

Print Usage: “Andy Pilgrim took the Optima Batteries Pole Position Award this afternoon at Long Beach with a new track record….”

Number Boards Every World Challenge car with your

brand identity on the number plate

Every car has to have a number board, one of the best values in World Challenge marketing

Rookie of the Year Presented to the rookie with the most

points at the end of the season

Example: Bondurant High Performance Driving School Rookie of the Year

TV Usage: “We’ve got a tight battle for the Bondurant High Performance Driving School Rookie of the Year honors…”

Print Usage: “Eric Foss won the 2009 Bondurant High Performance Driving School Rookie of the Year Award in a hard fought battle..”

Tailor Made Packages Let us create a special program for you,

designed specifically to meet particular marketing objectives or tie into existing communications programs

Custom packages are available to fit your budget

Broadcast Inventories Available Television Broadcast

– Included and available commercial spots on race broadcasts

– Interviews with drivers/teams – recognition of awards

– Company rep: “Drivers start your engines!”

From your friends at Toyo Tires and Optima Batteries, Gentlemen Start Your Engines!

Broadcast Rundown In-broadcast graphics, signage

billboards, in-car camera opportunities

Limitless options

Toyo Tires LeaderboardSpecific Interviews

Event Sponsorship Title/Presenting sponsor of an event

Example: Toyo Tires Mid Ohio Grand Prix presented by Dish Network

Track signage, TV opportunities

Corporate hospitality available

Example: “Welcome to the Toyo Tires Mid-Ohio Grand Prix presented by Dish Network, round seven..”

More Marketing Opportunities Pit Boards Official

Sponsorships In Car Cameras Product

Placements Merchandising Car Corrals Media Ride

Along Day

Limitless Partnership Opportunities Print Ads in AutoWeek, RACER and more Fanguide Ads Autograph session naming rights and

giveaways Track presence and activation opportunities Website ads and contests Facebook and social networking

opportunities

Official Sponsors

Contingency Sponsors

Manufacturer Sponsors

Contact InformationPlease feel free to contact me at any time if you have any questions or would like additional information.

Scott BoveVP, Partnership DevelopmentWC VisionWorld Challenge Touring Car, GTS and GT Seriesscottbove@wcvision.com303-842-7353

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