Technology Watch Unit

Strategic informationin the agro-food sector

Background

Identification of innovation key

processes

Internal survey

(2008)

Corporate

Strategy review

(2010)

Learning and

Training

IRTA

TW-CI Unit

(2011)

Our mission

“To provide the organization with a professional service of information that contributes to the definition and achievement of our strategic goals”

• Begoña de la Calle (Agronomist)• Sara Jimenez (Documentalist)• Carme Reverté (Documentalist)• Xantal Romaguera (Documentalist)• Anna Palli (Agronomist)

Information

Only the data that provides us with a new knowledge should be considered

as relevant information

DATA NEW KNOWLEDGE

iNFORMATION

Information is a strategic resource that has to be managed appropriately

DATA

INFORMATION

KNOWLEDGE

INTELIGENCE

Using strategic information in the decision making process to improve our

competitivity

Strategic watch &Competitive intelligence

MARKET WATCH

COMPETITIVE WATCH

TECHNOLOGY WATCH

COMMERCIAL WATCH

Current and emerging technologies

Clients /consumers

Providers

Current and future competitors

Strategic watch

It is a tool that helps the organizations to anticipate and to react to the changes in their operational

framework, boosting the innovation process

Establishing a collaborative TW system focused on:

• Detection of opportunities and threads in our operational environment.

• Implementing available tools and resources to improve our capacities and efficiency.

• Using key information in the decision making process

IRTA VT-IC

INTERNAL SERVICES

-Positionig reports

- Bussiness intellingence reports

- Bottom-up studies

- Project preparation support

-IP protection support

- On going TW

How do we watch?

10/04/20239

Scientific papers

Patents

Regulation

Market

Relevant sources of information+ tools and skills

News

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VT/IC and IPTrained team

Specialists in the agro food sector

Information with

strategic value

VT-CI services for the agrofood

sector

TW-CI UNIT

How can we help our clients?

SERVICES INFORMATION NEEDS

COMPETITORS What are my competitors and referents at?

IP PROTECTION Can a certain result be protected?

TECHNOLOGY WATCH What’s new ? Do I know my environment ? What’s the state of the art?

TRENDS What are companies interested in?Where is technology heading at?

CLIENTS AND PARTNERS Who may become a good partner?What is my potential market?

Working together with our partners to identify innovation opportunities to enter the agro food sector

Identification of innovation opportunities

This information helped our client to select three new proposals to add to their research portfolios, focused on new markets

Launching of 3 new research collaborative projects

State of the art review

In the framework of a granted project we identifyied some patents and a product very similar to the ones we were working in

We reoriented the research that was being carried to improve innovative value of the final prototype

Newsletter: products, materials, and technologies

Patents News Projects

Example : packaging information for a sectorial cluster

Sorted and value added information for the companies, about new materials, products and technologies

Trends

High increase of papers and patents since 2000

Analysis of key Actors performance

Example: bioactive compounds

We used this information to benchmark with other institutions and to adjust our strategy

Tracking our Competidors/Referents

Regular follow up of strategic information

That enables us to identify market strategies an positioning of our referents

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serveisvt@irta.cat

Thanks!

Tecnology watch: an innovation tool