SPONSOR AND VENDOR PROSPECTUS - cdn.ymaws.com€¦ · SPONSOR AND VENDOR PROSPECTUS The National...

888-285-8556 www.nagc.com [email protected]

Dedicated to Advocating, Promoting and Recognizing Excellence in Government Communication

SPONSOR AND VENDOR PROSPECTUS

The National Association of Government Communicators (NAGC) can help you maximize your connection with federal, state, tribal, and local government communicators.

By partnering with NAGC, sponsors and exhibitors expand their brand recognition, make direct connections, and build a positive reputation. NAGC offers opportunities suited to any budget.


Who We Are:

The National Association of Government Communicators (NAGC) is the only national nonprofit organization for, by, and about government communicators and communications at all government levels. We are a network of federal, state, tribal, and local government employees who disseminate information within and outside government. NAGC members are senior level decision-makers and influencers in the methods of message delivery and the media used to disseminate information to the public.

Member and Attendee Profile: With more than 300 dues paying members, NAGC draws more than 325 attendees to its annual Communications School and reaches more than 4,000 government communications professionals. NAGC engages senior level information officers who are agency spokespersons, editors, writers, broadcasters, video professionals, and photographers. Sponsor and Exhibitor Profile: The sponsors and exhibitors that work with NAGC represent the interdisciplinary industry involved in government communications. They are businesses committed to providing high quality services and products that are pursuing growth and innovation. A representative sample of NAGC sponsors and exhibitors includes vendors from:

Broadcasting Equipment and Services Communications Services Digital Signage Companies Graphic Design Services Goods & Technologies Services Mailing Printers and Distributors Network Providers News Services

Photography Equipment and Services Printing Equipment and Services Print Publishers Social Media Management Providers Speechwriter Training and Services Training Facilitators Video Producers Web Conference Providers

How to become a Sponsor or Exhibitor:

1. Visit www.nagc.com 2. Click on the store and select the appropriate sponsor product. 3. Provide the requested information and check out. 4. Someone from the NAGC team will reach out to confirm your sponsorship and provide any relevant

information and confirm your details. Please note, the 2020 Communications School sponsor and exhibitor registration opens November 2020, at the same time as participant registration.

http://www.nagc.com/


Sponsorship Opportunities: COMMUNICATIONS NEWS CLIPS EMAIL SPONSOR PRICE: $13,000 QUANTITY: One Annually The News Clips email is a custom edited, broadcast email distributed to members on a monthly basis. The curated content is current news and information specific needs and interests of government communicators.

• Header Banner with link on monthly member benefit news clips email, featuring communications industry content

• Monthly click rate data reports • Quarterly member email list rental • Exhibitor Booth benefits at Communications School • Logo and link on NAGC website “Supporters Page”

WEBINAR SPONSOR PRICE: $500 QUANTITY: One Per Month Webinars are hour long monthly live training sessions with experts in communications best practices. Each webinar is designed to meet the professional development needs of government communicators.

• Logo and link included in announcements emails distributed to entire contact list (members and nonmembers) • Logo and link included on Webinar registration web page • Sponsor “thank you” read at the beginning and end of webinar, including name and brief sponsor provided

description. • Logo and link on NAGC website “Supporters Page”

MAILING LIST RENTAL PRICE: $200

• Single use purchase of NAGC member email list (opt-in)

WEBSITE BANNER AD PRICE: $150 QUANTITY: One Per Month

• Above the scroll banner ad on the front page of NAGC home page, www.nagc.com

• Sponsor provides design (468x60px) and click through link (NAGC approval required).

• Logo and link on NAGC website “Supporters Page”

http://www.nagc.com/


Communications School Sponsor and Exhibitor Opportunities

Sponsoring and Exhibiting at NAGC’s Annual Communications School

Sponsor Benefit Diamond Gold Silver Bronze Exhibitor $5,000 $4,000 $2,500 $1,500 $800 Sponsorships available at this level 1 1 3 5 15 Business Logo printed on attendee bags X Business Name printed on attendee nametag lanyards X Number of inserts (merch or literature) in attendee bag (inserts provided by sponsor)

unlimited 2 1 1

Sponsor thanked by NAGC President during main sessions

X X X

Sponsor thanked by NAGC Board Member during breakout sessions

X

Number of registrations to the entire conference, including meals and the Blue Pencil Gold Screen Awards.

3 2 2 1 1

Exhibitor table X X X X X Early-Bird attendee list (provided one week after early bird registration closes, pre-event)

X X X

Attendee list including name, email, city, state, and government agency (provided at the conclusion of the event)

X X X X X

Logo and link on NAGC website “Supporters Page” X X X X Logo in Blue Pencil Gold Screen Program X X X Logo and hyperlink in sponsor section of event app X X X X X

Additional Sponsor and Exhibitor Opportunities: PRESIDENT’S RECEPTION SPONSOR: $2,000 The President’s Reception is the kickoff networking event of the 2020 Communications School. Held on the Roof Top venue of the Galt House the evening of Tuesday, May 19. It is a cocktail reception at the conclusion of the Advanced Training Sessions; drawing board members, event speakers and presenters, advanced training attendees, and communication school attendees.

President’s Reception Sponsor Benefits: exclusive exhibit table in the venue, signage at the reception, introduction by the NAGC President and the opportunity to make opening remarks, and access to the 2020 Communications School attendee list.

Additional Opportunities: Cost Attendee bag insert (merch or literature) in attendee bag (inserts provided by sponsor) $300 Additional Registration to the entire conference, including meals and the Blue Pencil Gold Screen Awards $300 Additional exhibit table $500 Electricity to exhibit table (dependent on hotel availability) $100


Benefit Descriptions:

Business Logo Printed on Attendee Bags • Upon check-in at Communications School each attendee will receive a tote bag with Communications School materials and sponsor/exhibitor merchandise and resources. • The bag is screen printed with the one/two color logo and business name of the Diamond Sponsor. • The logo is provided by the sponsor. • The bag is selected by the Communications School planning committee.

Business Logo Printed on Attendee Nametag Lanyard

• Upon check-in at Communications School each attendee will receive a lanyard with their name badge and special recognition ribbons.

• The lanyard is screen printed with the one-color business name of the Gold Sponsor. • The lanyard is selected by the Communications School planning committee.

Attendee Bag Insert

• Upon check-in at Communications School each attendee will receive a tote bag with Communications School materials and sponsor/exhibitor merchandise and resources.

• Printed materials must be no larger than 8.5”x11” • Vendors please use discretion concerning the size of items. No perishable items.

Thanked by President During Main Sessions

• At the beginning of each main session NAGC’s President will make opening remarks, thank sponsors, and introduce the keynote speaker.

• The sponsor logo will appear on the projection screen during these remarks.

Thanked by Board Member During Breakout Sessions

• At the beginning of each breakout session a NAGC Board Member will make opening remarks, thank sponsors, and introduce the session presenter.

• The sponsor logo will appear on the projection screen during these remarks.


Registration to the entire conference, including meals and the Blue Pencil Gold Screen Awards • Sponsor/Exhibitor representatives are invited to:

o Attend keynote and breakout sessions o participate in the lunch sessions which include a plated lunch and keynote presenter o enjoy session break refreshments o attend the Blue Pencil Gold Screen Awards Reception & Ceremony which includes Happy Hour

hors d'oeuvres Exhibitor Table • One (1) skirted table and two (2) chairs • Table will be located in designated exhibitor area • Table assignments will be made on an electricity need/availability and first-come first-serve basis. Early Bird Attendee List • Early registration attendee list including name, email, city, state, and government agency (CSV format) • Registrants as of Early Bird Registration deadline (six weeks prior to event – April 3, 2020) • List provided by April 8, 2020 Attendee List • Attendee list including name, email, city, state, and government agency (CSV format) • Complete list of Communication School attendees, including onsite registrations • List provided by May 22, 2020 (the day after the close of the Communications School)

Logo and Business Name Hyperlinked on NAGC Supporters Webpage

• Business logo and name with hyperlink listed on NAGC’s website on the “Supporters” page • Listing begins as soon as sponsorship is received and runs until May 1, 2021

Logo and Business Name listed in the Blue Pencil Gold Screen Program

• The Blue Pencil Gold Screen Program is a full color booklet distributed at the award ceremony Logo and Business Name Hyperlinked on the Communications School Mobile App

• Business logo and name with hyperlink listed on Supporters’ section of the NAGC website • The app is made available and promoted to attendees one week prior to the conference and is the

primary schedule and networking tool for the event Booth Electricity Service

• One power strip at the table (subject to availability as determined by the host event staff)


Tentative Exhibit Hours:

May 19 2:00 – 5:00PM Exhibitor Set-up

May 20 8:00 – 9:30PM Exhibitor Set-up 9:45 – 10:15AM Morning Break 2:00 – 2:30PM Afternoon Break 5:00PM Close of Day

May 21 10:00 – 10:30AM Morning Break 2:15 – 2:45PM Afternoon Break 3:00 – 5:00PM Exhibit Breakdown

Booth display assignments will be made on a first come, first served basis. All efforts will be made to accommodate location preferences and to physically separate competitors. Exhibit cooperation in this regard is appreciated. NAGC assumes no liability whatsoever for loss of damage through any cause, of goods, or other materials owned, rented or leased by the exhibitor. The exhibitors shall indemnify NAGC against and hold it harmless from any complaints, suits or liabilities resulting from the negligence of the exhibitor in connection with the exhibitor’s use of the display space. Cancellations: No refunds will be made after May 1, 2020. All cancellations must be in writing and will be subject to a $100 processing fee.

Reserve Your Exhibit Space Today! Deadline: May 1, 2020

SPONSOR AND VENDOR PROSPECTUS - cdn.ymaws.com€¦ · SPONSOR AND VENDOR PROSPECTUS The National...

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