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IRONHEART Events

2012 Sponsorship ProposalGet your heart racing!Ironheart Racing is proud to announce the annual Ironheart Classic 4 mile and8 mile run, as well as the inaugural Ironheart Mile, the original One-Milerace series.

An event designed to motivate people from all walks of life to get outside and

exercise in the name of Heart Health. For all ages, all abilities, and all shapesand sizes. The IronHeart Mile will rapidly become a MUST for every communityacross the United States.

Join with Ironheart to put on one of the most exciting and healthful events of2012 and beyond.

The Ironheart Race Series consists of multi-division mile runs, a heart healthfair for the entire family with free CPR and defibrillator (AED) training; fitnesstraining; Good food that is good for your heart; and music to keep you in thegroove! This festival is Free! All are welcome! Communities, individuals,friends and family are all encouraged to get out, run a mile and learn about ahealthy lifestyle!

Raise awareness for Heart Disease and Healthy Heart Living.

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IRONHEART OVERVIEW

The story of IronHeart Racing is founded on individuals who have overcome incredible odds, faced insurmountable adversityand have done what many would view as impossible. Their mission is to inspire others, raise awareness and make people re-think the limits of the human spirit, what it takes to be a hero and identify their legacy.

Founded by Dave Watkins, Ironheart Racing is a team where anyone with or connected to heartdisease can transform their life in the name of heart health. Now in 40 states and 7 countries,IronHeart Racing competes in over 900 endurance events per year- ranging from 5Ks to Marathons,century rides and Iron-distance triathlons. Through sport, this group strives to raise awareness forCongenital Heart Defects (CHD) and Healthy Heart Living. They hope to inspire others along theway.

The Ironheart Foundation was created to allow members of Ironheart a way to give back. TheFoundation supports cardiac related charities that cover the life-span (birth through adulthood).All members are encouraged to create fundraising campaigns, and all IronHeart Events will benefitthese charities.

Ironheart Events is the original One-Mile race series and 4/8 mile run.Designed for all ages, all abilities, and all shapes and sizes. The 4 mileClassic represents the 4 chambers of the heart. The 8 mile represents

the 4 chambers and 4 valves of the heart. The Ironheart Mile... itssimple: You have 1 heart, you can run 1 mile!

The Ironheart Group proves with a little hard work and a big heart, anything is possible. For moreinfo, please visit www.ironheartgroup.com or contact Dave Watkins at dave@ironheartracing.com.425-829-0783.

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IRONHEART Classic &

IRONHEART MILE

Ironheart Mile divisions:-General Age Group-Elite Age Group (Men and Women)-Zipper Club (those who've had heart surgery)

-Barefoot (No shoes- Men and Women)-Beer Belly or Doughnut Belly (Men)-Heroes (Veterans- Men and Women)-Heroes (EMS, Fire, Police- Men and Women)-Wheelchair (Co-ed)-Pets on leashes (Men and Women)-Dad and Me (Children under 12- must be able to be on 2 feet)-Mom and Me (Same as Above)-Baby in Belly (Pregnant women)

-Stroller Division (infants and toddlers must be strapped in- Men and Women)-High Heel division (Women)

2012 Ironheart Race Locations:

Redmond, June 2- Classic and Mile-

Marymoor Park

Mill Creek, June 9- Ironheart Mile

Freedom Field to Town Center

Monroe, July 14- Classic and Mile

Lake Tye Park

West Seattle- Ironheart Mile

Seacrest Park

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Whats The Deal?

Sponsors of the Ironheart Classic and Ironheart Mile can choose to be part of the entire 2012 Race Series or one local race. Series sponsors take full advantage of all of theadvertising opportunities with the Ironheart Group.

Sponsorship of the Ironheart Mile provides an excellent return on investment by providing visibility and an opportunity to demonstrate your organizations interest inpromoting heart healthy living. It is a great way to gain exposure for your product or service with a diverse target audience. The promotion strategy for all areas ofsponsorship will incorporate print, radio and internet advertising, public relations and community outreach with an extensive social media campaign.

Sponsorship opportunities are available for your companys name and logo to be included on all print advertising, collateral materials, highlighted in media relationsmaterials and events. You will also take pride in knowing that you have contributed in educating people on the #1 cause of death in America heart disease. A percentage ofall proceeds will go to IronHeart Foundation charities http://ironheartfoundation.org.

The scope of this opportunity is both regional and nationwide. It will reach all facets of communities, ages and demographics. The average participant age is expected to be30 years old. All runners and walkers are encouraged for the Health of it!

Through advertising, public relations and event presence, the Ironheart Group provides a unique opportunity to: Promote sales of new products or highlight your specialized service to a targeted and interested audience Establish your company as a partner of choice for runners and walkers Raise awareness of your companys position as a supporter of IronHeart Racing/Events Sell your product or gain new clients for your business.

Sponsorship opportunities can be comprised of monetary and/or in-kind product/service contributions.

Monetary Contribution: Monetary contributions will be used to cover the expenses of producing the events and productions, anything over will go toward the IronheartFoundation.

In-Kind Contributions: In-kind contributions consist of goods or services necessary to produce a quality event. The retail value of the in-kind product/service will be matchedto the appropriate sponsorship level. Example of in-kind contributions:

Newspapers, radio or similar can donate advertising space Video Production services Food and refreshments for participants - water, sport drinks, race food Race equipment - race bibs, race timing chips Rental equipment such as staging, sound system, traffic cones, or other infrastructure for race day

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Sponsorship Benefits

Sponsorship Benefits

Sponsors will maximize the return on their investment by combining event-marketing benefits with advertising and media relations. True Hero Events and The IronHeart Group willwork closely with every sponsor to ensure the marketing plan achieves the goals of the sponsoring organizations.

The IronHeart packages are based on a minimum 6 month marketing campaign that will incorporate a combination of print advertising, posters and community outreach to maximizeattendance and sponsor visibility.

Radio Advertising

Local radio station campaign with up to 10 hrs of recorded promotional advertisements.

Print Advertising.A print advertisement will be placed in local newspapers mentioning the event and key sponsors.

Online AdvertisingBanner ads and registration forms will be placed on various category-related websites.A comprehensive social media campaign will engage communities, spectators and participants.

Posters, Event Brochures/Race Registration FormsAn estimated 250 posters will be created by True Hero Events and posted throughout the perspective communities, at least one to three months prior to the event. Approximately1,000 color brochures/registration forms will be printed and distributed to local races and community events, athletic stores and clubs, restaurants, coffee shops, libraries andmore.

Event Publicity

As a sponsor of the event, your company will have the opportunity to leverage the race to gain recognition and develop relationships with consumers, potential clients and retailers.Sponsorship visibility will be maximized through a variety of opportunities including collateral materials and public address announcements.Goody Bags provide samples of, coupons for, or announcements regarding your product/service. Race T-Shirtsoften worn during and post-raceare a great opportunity for logovisibility during and after the event.Finally, large sponsor banners are placed at the main soundstage, expo area, along the race course and at the start/finish area.

Vendor BoothAll sponsors are invited to have a complimentary vendor booth on race day to promote their company and/or product. Sponsors are given premium booth placement.

A Non-Sponsor who would like to participate with only a vendor booth must pay the required fee to secure a space.

Public Relations CampaignTargeted media outreach will position The IronHeart Mile as the largest One Mile Race. You have One Heart you can run One Mile. A race for everyone! The campaign will securefeature articles, stories and calendar notices in regional media including print and radio. A grassroots campaign will distribute informational race fliers at various locations and

events throughout the region.

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Sponsorship

Opportunities

Presenting Sponsor $5,000Classic and Mile (4 Venues)

The Presenting Sponsor will be recognized as a primary sponsor of theIronHeart Mile and Ironheart Classic and will receive priority logoplacement in all advertising involved with the event. The PresentingSponsors name and logo will be acknowledged in all of the IronHeartpromotions, including print advertising, collateral materials, mediarelations, race t-shirts and prominent event exposure.

Advertising Primary placement of name and logo in all print advertising Company name and logo on race website and other category

websitesCollateral Materials

Primary placement of name and logo in race registration form/color

Primary placement of company logo on official event posterEvent Exposure

Mentioned during all public-address announcements Included in all event public relations Primary placement of company logo on official race t-shirt Primary placement of company logo on race banner Premier vendor banner placement (banners provided by vendor) Product placement in event tent Premier booth space in the event Expo area Primary placement of company name in Sponsorship List inserted

into all race Goody BagsPublic Relations

Inclusion in all media materials, including press releases, mediatalking points and backgrounders

The following sponsorship opportunities represent all sponsorship opportunities for theIronheart Classic and Ironheart Mile events.

Gold Sponsor $2000Classic and Mile (4 Venues)

The Gold Sponsor achieves excellent visibility, but at less cost than a Presenting Sponsor.Inclusion of your company logo on most promotional materials will ensure that Gold Sponsorsbenefit from widespread visibility throughout all Mile and Classic events.

Advertising Secondary placement of logo in print advertising Company name and logo listed on race website and other category websites

Collateral Materials Secondary placement of logo in race registration form Secondary placement of company logo on official event poster

Event Exposure Secondary placement of name and logo on official race t-shirt Secondary placement of company logo on race banner Premier vendor banner space (banner to be provided by company) Product placement in event tent Booth space in Expo area Secondary placement of company name in Sponsorship List inserted into all race Goody

BagsPublic Relations

Inclusion in all media materials, including press releases, media talking points andbackgrounders

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Sponsorship

OpportunitiesOne Mile Division Race Series (4 events) $800Mile

Application due by March 30

Own one of our divi sions (see chart) for the entire race series! From age-groups to Beer Bellyor Heroes... many to choose from. Must express interest by March 31. After that, each racedivision will be filled with single event sponsors. The Ironheart Mile Division Race Seriessponsor allows you to develop your brand awareness.

AdvertisingCompany logo listed on race websiteCompany logo listed on event t-shirts

Collateral Materials

Company logo on official event poster

Event ExposureBanner at event (banner to be provided by vendor)Booth space (10x10 provided by vendor)Company name included in Sponsorship List i nserted in all race participant Goody Bags

One Mile Division Sponsor- Single event- will only be available if Race Series sponsors arenot filled by March 31 $250Mile

Application due by April 20

AdvertisingCompany logo listed on race website

Event Exposure Product placement in event booth/tent (provided by vendor)

Banner placement (banner provided by vendor) Company name included in Sponsorship List inserted in all race participant Goody Bags

Vendor Booth Only- (provided by vendor)- $200 Single event$600 for all 4 events

Classic and MileApplication due by April 20

Event ExposureBooth space is placed as space allows in main expo area

Vendor Booth Details:All vendors will be responsible for bringing their own supplies (tents, tables, chairs,etc.) If needed, rentals can be provided for an extra cost.

Booth size 10 x 10

Increased booth space, amenities and choice of location assigned based on donor level,if applicable (additional space can be arranged for additional cost)

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Sponsorship Pricing

Overview

Sponsors/VendorsMaximum NUMBEROF SPONSORS

Entire Race Series(4 Races)

TOTAL (4 Races)

Presenting Sponsor 1 $1,250 x 4 $5,000

Gold Sponsor 4 $500 x 4 $2000

Mile Division Sponsor 14 $200 x4 $800

Booth Only 20 $150 x4 $600

Contact Dave Watkins atdave@ironheartracing.com425-829-0783.

PRICE-Single Event

N/A

N/A

$250

$200

Due March 30 Due April 20

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Sponsorship Request Form

Company Name:_______________________________________

Contact Name:_________________________________________Address:______________________________________________

City:_________________ State:____ Zip:___________________

Signature:________________________________

Type (Please Circle) Amount Comments

Presenting Sponsor $5000

Gold Sponsor $2000

Mile Race Series Division Sponsor $800 Which Division?Mile Division Sponsor (single event) $250per Which Venue(s)/Division?

Booth Race Series $600 Which Division?

Booth (Single Event) $200per Which Venue(s)/Division?

In-kind or donation Please Describe

Please email to:

David Watkins

dave@ironheartracing.comor call 425-829-0783

Race Series Due: March 30

Single Due: April 20