SPOSTORE PERFORMANCE OPTIMIZATION

Make existing stores more productive

SPO is designed to increase a store’s Average

Transaction Size, and Profit per Average Transaction

Application of Consumer Goods best practices

to Specialty Retailing

• CDT – Consumer Decision Treeo Real customers’ needs analysis

o Historical data translated to actual shopping trip

• SSCA – Store Specific Category Analysiso Cross analysis using multi level processing of KPI’s per location

o Category management adjustment and analysis to a

specialty store level

• AIM – Action Item Modelo A set of store-specific, concrete action items that are

targeted to increase the ATS and the Profit Per Transaction

o Addressing Space/Shelf, Merchandising, Assortment,

Promotion

A store-level analysis service

• Adapting chain level tactics to store specific

constraints and micro events

• Identification of merchandise categories that

are over-assorted and those that are under-

assorted

• Optimizing the use of resources like fixtures

Expected SPO Benefits • Estimated Average transaction up by 3-5%

• Estimated margins up 3-5%

• Net Profits up by 15%+

• Conversion rate up 2-4%

• Immediate ROI

• Sales enhancement with

no additional expenditures

• Profit Oriented

• Store specific yet scalable

• From industry veterans