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splurge

ON INNOVATIVE BAKERY & DESSERTS

$500

SPECIAL SAVINGS

INSIDE

PG3

PG7

StunningStuffed

Muffins

Inspire

PG4

up to

FALL 2018 – SPRING 2019Sweet Innovations & Offers

splurgeWelcome to the innovation edition of splurge, dedicated to quality, on-trend

sweets, indulgent flavors and increasing your profits. From breakfast to

snacking to grab-and-go, we’re taking today’s trends and baking

them into delicious offerings your customers will love.

BAKED FOR YOUR BENEFIT

· Convenient thaw-and-serve options

· Reduced labor and waste

· Consistent, impressive presentation

TO-GO KEEPS GOING STRONG

Over 40% of consumers aged 25-44 prefer takeout rather than

dine-in, except on special occasions.2 Our exclusive turnkey

Bakery To Go program gives you everything you need to sell

more to-go baked goods.

TABLE OF CONTENTS

PG3 NEW Bistro Collection® Gourmet Stuffed Muffins

PG4 NEW Bistro Collection® Baileys® Dessert Collection

PG5 NEW Bistro Collection® Gourmet Brownies & Dessert Bars

PG6 Bistro Collection® Individual Bundt Cakes

PG7 Chef Pierre® Luxe Layers®

Chef Pierre® Flavor Fusion Hi-Pies® Bakery To Go

PG8 Details & Ordering

2

ORDER DISCOUNTED PACKAGING & MERCHANDISING AT

BakeryAndDessertsToGo.com

1 Technomic Dessert Consumer Trend Reports 2017 2 Technomic, 2016

OfferingUnique

FALL 2018 – SPRING 2019Sweet Innovations & Offers

09378 | Chef Pierre® Luxe Layers® Apple with Salted Caramel Pie

08796 | Bistro Collection® Baileys® Dark Chocolate Swirl Brownie

38908 | Bistro Collection® Vanilla Bean Bundt Cake with Raspberry Flavor

08219 | Bistro Collection® Blueberry Stuffed Muffin with Lemon Filling

09378 | Chef Pierre® Luxe Layers® Apple with Salted Caramel Pie

08088 | Bistro Collection® Baileys® Cheesecake

SIGNATURE DESSERT ITEMS THAT CANNOT BE EASILY DUPLICATED AT HOME CAN HELP DRIVE TRAFFIC. 1

INNOVATION INSIGHT

Stuff.All the

NEW Bistro Collection® Gourmet Stuffed MuffinsExceptional taste paired with irresistible flavor combinations

and generous fillings — our stuffed muffins are baked to stand

out. Complement your existing bakery case offerings with

one-of-a-kind creations ready to satisfy any time of day.

SAVE UP TO $500!

See back page for detai ls

All-day

Can’t get enough

Stuffed

LEARN MORE AT BISTROGOURMETBAKERY.COM

Product code Product Name Units/case Pieces/unit Ind. Unit Wt. (Oz.) Gross Case Wt. (lbs.)

08217 NEW! Cinnamon Swirl with Cream Cheese Filling 2 Trays 12 4.0 8.066

08218 NEW! Banana Nut with Cream Cheese Filling 2 Trays 12 4.0 8.066

08219 NEW! Blueberry with Lemon Filling 2 Trays 12 4.0 8.216

08220 NEW! Double Chocolate with Salted Caramel Filling 2 Trays 12 4.0 8.066

33 Hartman, The Future of Snacking, 2016 4 Independent Focus Group Test 2018

08217 | Cinnamon Swirl with Cream

Cheese Filling

08218 | Banana Nut with Cream

Cheese Filling

08219 | Blueberry with Lemon Filling

08220 | Double Chocolate with Salted Caramel Filling

Consumers approve:

• Overall perception of quality • Moist muffin texture (82%)

• Satisfying, rich flavor (82%)4

Consumers agree: 4

86% Breakfast

75% AM Snack

67% Dessert

51% PM Snack

CONSUMERS ARE DRAWN TO FAMILIAR

MUFFINS WITH A UNIQUE

TWIST OF DELICIOUS

F ILL ING.3

INNOVATIVE SWEETS BAKED TO SATISFY

INN

OVATION INSIGHT

GREAT FOR:

NEW Bistro Collection® Baileys® Dessert CollectionAppeal to the increasing number of patrons seeking

boozy desserts, and drive purchases with a popular

name brand. From bars to brownies, cakes to

cheesecakes, we’ve added a splash

of spirit into these decadent delights.

SAVE UP TO $500!


D ISCOVER ALL KINDS OF WAYS TO IMPRESS AT BISTROGOURMETBAKERY.COM


08088 NEW! Baileys® Cheesecake, Pre-cut 16 slices 2 Cakes 1 10” Round 87 13.40

08089 NEW! Baileys® Gourmet Cake, Pre-cut 14 slices 2 Cakes 1 9” Round 86 13.19

08796 NEW! Baileys® Dark Chocolate Swirl Brownie 4 Qr. Trays 1 Tray 44 12.68

48 Technomic Consumer Trend Report 2015 9 Bailey’s® 2018


08089 | Baileys®

Gourmet Cake

08088 | Baileys® Cheesecake

GREAT FOR SINGLE-SERVE,

SHAREABLE DESSERT FLIGHTS

AND LTOs.

48% OF CONSUMERS F IND DESSERTS WITH ALCOHOL

INGREDIENTS APPEALING. 8

BAILEYS ® IS THE WORLD’S #1 L IQUEUR

BRAND WITH 1 .8 B ILL ION GLASSES CONSUMED

EACH YEAR. 9

INN

OV

AT

I ON

INS

IGH

T

GREAT FOR:

08796 | Baileys® Dark Chocolate Swirl Brownie

NEW Bistro Collection® Gourmet Brownies & Dessert BarsOur mouth-watering, hand-finished Gourmet

Brownies and Dessert Bars re-define indulgence.

Their unique ingredient pairings are the most

important factor in consumer dessert bar purchases.*

So we've combined on-trend flavors for a sweet

experience unlike any other.

SAVE UP TO $500!


VIEW ALL OF OUR POPULAR BROWNIES & DESSERT BARS AT BISTROGOURMETBAKERY.COM


08805NEW! Favorites Collection Variety Pack (1 tray each: Lemon Lover’s Bar®, Baileys® Dark Chocolate Swirl Brownie, Peanut Butter Chocolate Layer Bar, Salted Caramel Brownie with Pretzel Crust)

4 Qr. Trays 1 Tray Varies 14.69

08806NEW! Favorites Collection Variety Pack (1 tray each: S’mores Brownie, Pecan Carmelita, Brown Butter Bourbon Bar, Double Chocolate Decadence Brownie)

4 Qr. Trays 1 Tray Varies 13.634

08794 NEW! S’mores Brownie 4 Qr. Trays 1 Tray 49 13.86

08795 NEW! Pecan Carmelita 4 Qr. Trays 1 Tray 49 14.00

08797 NEW! Brown Butter Bourbon Bar 4 Qr. Trays 1 Tray 36 10.93

08798 NEW! Peanut Butter Chocolate Layer Bar 4 Qr. Trays 1 Tray 59 16.63

5* Proprietary 2015 Technomic Dessert Bar Report 6 Datassential 2017, since 2012 7 Datassential MenuTrends 2015


GREAT FOR:

08794 | S’mores Brownie

08795 | Pecan Carmelita

08796 | Baileys® Dark Chocolate

Swirl Brownie

08797 | Brown Butter Bourbon Bar

08798 | Peanut Butter Chocolate

Layer Bar

S ’MORES 66% GROWTH 6

BOURBON 49% GROWTH 6

NUT BROWNIES 25% GROWTH 7

INNOVATION

IN

SIG

HT

IndulgentlyBistro Collection® Individual Bundt CakesRich, indulgent taste, sized to share. Our bundt

cakes combine today’s most popular flavors with

hand-finished elegance for an experience your

guests won’t forget.

SAVE UP TO $500!


VIEW OUR ENTIRE L INE OF INDIVIDUAL DESSERTS AT BISTROGOURMETBAKERY.COM


38907 Signature Ghirardelli Chocolate with Chocolate Ganache Filling Made with GHIRARDELLI® Chocolate 2 Trays 12 3.25 6.43

38908 Vanilla Bean with Raspberry Flavor Filling 2 Trays 12 3.75 7.106

38909 Boston Cream with Chocolate Filling 2 Trays 12 3.75 7.016

38910 Chocolate Pecan with Salted Caramel Filling 2 Trays 12 3.50 6.746

65 Technomic 2017 Dessert Report

Shareable portions solve the #1 deterrent to ordering dessert — being

too full after a meal.


38910 | Chocolate Pecan with Salted

Caramel Filling

38907 | GHIRARDELLI®

Chocolate with Ganache Filling

38908 | Vanilla Bean with Raspberry Flavor Filling

38909 | Boston Cream with Chocolate Filling

GREAT FOR:

INDIVIDUAL BUNDT CAKES SATISFY SOLO

INDULGENCE-SEEKERS OR THE OTHER 38%

WHO WANT TO SHARE.5

INN

OV

ATIO

N INSIG

HT

SAVE UP TO $500!


LEARN WHAT SETS THESE PIES APART AT CHEFPIERRE.COM


CHEF PIERRE ® LUXE LAYERS ® PIES

09378 Apple with Salted Caramel, Pre-cut 8 slices 6 Pies 8 Slices 42 18.82

09379 Blueberry with Lemon Meringue, Pre-cut 10 slices 4 Pies 10 Slices 46 13.78

09383 Chocolate Mousse with Caramel, Pre-cut 10 slices 4 Pies 10 Slices 42 12.60

09384 Red Velvet with Cream Cheese Mousse and Dark Chocolate, Pre-cut 10 slices 4 Pies 10 Slices 41 12.37

09459 Salted Caramel with Chocolate Peanut Butter Cluster, Pre-cut 10 slices 4 Pies 10 Slices 43 12.88

09460 Banana Crème with Dark Chocolate Ganache, Pre-cut 8 slices 4 Pies 8 Slices 45 13.38

CHEF PIERRE ® FLAVOR FUSION HI-PIES ®

09261 Country Apple with Sweet Maple Crust Unbaked Hi-Pie® 6 Pies 1 10” Round 49 21.77

09263 Wild Berry Blast with Zesty Lemon Crust Unbaked Hi-Pie® 6 Pies 1 10” Round 47 21.19

710 Restaurant Business 2017


INN

OVATIO

N INSIGHT

Our exclusive turnkey Bakery To Go program

makes it easier than ever to box up bigger

profits. Attractive packaging and merchandising

help bakery favorites shine, encouraging your

customers to grab a take-home treat.

ORDER DISCOUNTED PACKAGING & MERCHANDISING AT


09379 | Blueberry with Lemon Meringue

09261 | Country Apple with Maple Crust

40% OF RESTAURANT

SALES COULD COME FROM DELIVERY BY

2020. 10

Perfectly paired gourmet and familiar flavors are layered between

two flavorful crusts to create a unique dessert experience.

Over 1 pound of perfectly ripe fruit with unique flavor baked

right into the crust creates mouth-watering appeal. Each pie is

all naturally sweetened, with no artificial colors or flavors.

Luxe Layers® Pies

Flavor Fusion Hi-Pies®

8

SAVE $7/CASE UP

TO $500!

VALID OCTOBER 1 , 2018 – JUNE 30, 2019

Product Code Product Name Cases

PurchasedRebate per

CaseTotal

Rebate

BISTRO COLLECTION ® GOURMET STUFFED MUFFINS

08217 NEW! Cinnamon Swirl with Cream Cheese Filling x $7.00 =

08218 NEW! Banana Nut with Cream Cheese Filling x $7.00 =

08219 NEW! Blueberry with Lemon Filling x $7.00 =

08220 NEW! Double Chocolate with Salted Caramel Filling x $7.00 =

BISTRO COLLECTION ® BAILEYS ® DESSERT COLLECTION

08088 NEW! Baileys® Cheesecake, Pre-cut 16 slices x $7.00 =

08089 NEW! Baileys® Gourmet Cake, Pre-cut 14 slices x $7.00 =

08796 NEW! Baileys® Dark Chocolate Swirl Brownie x $7.00 =

BISTRO COLLECTION ® BROWNIES & DESSERT BARS

08805

NEW! Favorites Collection Variety Pack (1 tray each: Lemon Lover’s Bar®, Baileys® Dark Chocolate Swirl Brownie, Peanut Butter Chocolate Layer Bar, Salted Caramel Brownie with Pretzel Crust)

x $7.00 =

08806 NEW! Favorites Collection Variety Pack (1 tray each: S’mores Brownie, Pecan Carmelita, Brown Butter Bourbon Bar, Double Chocolate Decadence Brownie)

x $7.00 =

08794 S’mores Brownie x $7.00 =

08795 Pecan Carmelita x $7.00 =

08797 Brown Butter Bourbon Bar x $7.00 =

08798 Peanut Butter Chocolate Layer Bar x $7.00 =

BISTRO COLLECTION ® INDIVIDUAL BUNDT CAKES

38907 Signature Ghirardelli Chocolate with Chocolate Ganache Filling Made with GHIRARDELLI® Chocolate x $7.00 =

38908 Vanilla Bean with Raspberry Flavor Filling x $7.00 =

38909 Boston Cream with Chocolate Filling x $7.00 =

38910 Chocolate Pecan with Salted Caramel Filling x $7.00 =

CHEF PIERRE ® LUXE LAYERS ® PIES

09378 Apple with Salted Caramel, Pre-cut 8 slices x $7.00 =

09379 Blueberry with Lemon Meringue, Pre-cut 10 slices x $7.00 =

09383 Chocolate Mousse with Caramel, Pre-cut 10 slices x $7.00 =

09384 Red Velvet with Cream Cheese Mousse and Dark Chocolate Ganache, Pre-cut 10 slices x $7.00 =

09459 Salted Caramel with Chocolate Peanut Butter Cluster, Pre-cut 10 slices x $7.00 =

09460 Banana Crème with Dark Chocolate Ganache, Pre-cut 8 slices x $7.00 =

CHEF PIERRE ® FLAVOR FUSION HI-PIE ®:

09261 Country Apple with Sweet Maple Crust Unbaked Hi-Pie® x $7.00 =

09263 Wild Berry Blast with Zesty Lemon Crust Unbaked Hi-Pie® x $7.00 =

TOTAL REBATE REQUESTED

©2019 Sara Lee Frozen Bakery. Use of the Baileys logos is by agreement only. Third-party use of the Baileys logo must be approved by the aforementioned brand and requires a signed agreement. The Baileys word and associated logos are trademarks of R & A Bailey & Co. and are used under license. All other trademarks are owned by Sara Lee Frozen Bakery or used under license.

TERMS & CONDITIONS: Valid only for product codes listed in this offer. Promotion period is October 1, 2018 – June 30, 2019. All items listed on this offer can be purchased at any time during the promotional period. Offer applies only to foodservice operators. One coupon/redemption per location or headquarters address. Headquarters may submit for multiple locations and request one combined rebate check; however, reporting must show individual store addresses and purchase information. This offer is not valid for school or military bids and operator members of Group Purchasing Organizations. Not valid in conjunction with any other Sara Lee Frozen Bakery offer for these products. Offer does not apply to Resale, Bid, Contract Business, National Accounts and Franchise affiliated groups. Any other use constitutes fraud. Sara Lee Frozen Bakery Teams has final decision on the interpretation of the terms & conditions of this program and reserves the right to cancel this program at any time. Void where prohibited. Distributor invoices or tracking reports must accompany rebate form and include Sara Lee Frozen Bakery item numbers, operator & distributor business name and appropriate purchase dates and postmarked by July 31, 2019. Allow 6-8 weeks for fulfillment. May be used in conjunction with Sara Lee Frozen Bakery Partners Program. Limit $500.

09183M1701024788-18 OPERATOR

CALL 855.524.7876 OR CONTACT YOUR FOODSERVICE OR DISTRIBUTOR REP FOR MORE INFORMATION.

ChefPierre.com BistroGourmetBakery.com


TYPE OF OPERATION: (check one) Commercial Restaurants

Traditional QSR/Fast Food Bars & Taverns n Fast Casual/Quick Casual

Traditional Bakeries Midscale/Family Dining Farm Stands Casual Dining Convenience Stores Fine Dining

Non-Commercial/Beyond Restaurant/Onsite Feeding

Business & Industry Casinos/Gambling Hospitals Corrections Traditional Nursing Homes Supermarket Deli Retirement Communities Mass Merchandisers Colleges & Universities Recreation Vending Airlines/Travel Office Coffee Service (OCS) Cruise Lines Military Stadiums/Arenas Lodging

Average Number of Meals Served Per Day

Under 100 Meals 100-299 300-499 500-599 1,000-1,999 2,000-4,999 5,000 or more

How did you hear about this program?

Sales Rep Distributor Sales Rep Tradeshow Website Email Other_________________

Name of Operation

First and Last Name Title

Mailing Address

City State Zip

Telephone

E-mail I would like to receive emails from Chef Pierre, Bistro Collection & Sara Lee brands.

Distributor Name Distributor City State

Redeem online at www.fspromos4u.com/saralee and enter the Quick Access Code: DESSERTS2019 or mail completed form to:

Sara Lee Frozen Bakery c/o Spring Desserts Promo PO Box 2048 Brownsdale, MN 55918

TO REDEEM:Onl ine redemption encouraged. Photocopies accepted.

Desserts

VP73212

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