SPI Rate Card 2010

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205 SE Catawba Rd. Suite G Port Clinton, OH 43452 www.thebeacon.net Email: [email protected] Phone: 419-732-2154 Fax: 419-734-5382 PO Box 330, Huron, OH 434 www.huronhometownnews.com email: [email protected] Phone: 419-433-1401 Fax: 419-734-5382 2 Column Inches ............................................ $14.00 10 Column Inches ........................................... $13.50 15 Column Inches ........................................... $13.00 31.5 I Column nches (Quarter Page) ............. $12.50 63 Column Inches (Half Page) ....................... $12.00 126 Column Inches (Full Page) ...................... $11.00 Combo Ad Rates - Retail Combo Pre-Printed Insertion Rates - (CPM) HURON BEACON $5.50 + $8.50 $5.25 + $8.25 $5.00 + $8.00 $4.75 + $7.75 $4.50 + $7.50 $4.00 + $7.00 CONDITIONS A. Full run requires 16,500 minimum count. January - March 12,500; April & October-December: 14,000 B. Pre-Printed inserts in The Beacon will apply toward Customer ROP Advertising Contract. MECHANICAL REQUIREMENTS Overall paper size must be no longer than 8” x 11.5”. Larger sizes must be quarter folded. DEADLINE & DELIVERY Deadline for scheduling or canceling pre-prints is one week prior to date of publication. Pre-Prints Delivered To: The Advertiser Tribune 320 Nelson St., Tiffin, OH 44883 Ph. 1-800-448-3235 Annual Volume 1-11 12-23 24-50 50+ Single Sheet $26.00 $25.00 $24.00 $23.00 4-24 Pages $35.00 $33.00 $31.00 $29.00 Over 24 Pages $42.00 $39.00 $36.00 $32.00 20,000 Minimum Run HURON HOMETOWN NEWS GREAT PRESS FOR A GREAT LAKE PLACE

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SPI Rate Card for 2010

Transcript of SPI Rate Card 2010

Page 1: SPI Rate Card 2010

205 SE Catawba Rd. Suite G Port Clinton, OH 43452

www.thebeacon.netEmail: [email protected]

Phone: 419-732-2154Fax: 419-734-5382

PO Box 330, Huron, OH 434

www.huronhometownnews.comemail: [email protected]

Phone: 419-433-1401Fax: 419-734-5382

2 Column Inches ............................................ $14.0010 Column Inches ........................................... $13.5015 Column Inches ........................................... $13.0031.5 I Column nches (Quarter Page) ............. $12.5063 Column Inches (Half Page) ....................... $12.00126 Column Inches (Full Page) ...................... $11.00

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HURON BEACON $5.50 + $8.50 $5.25 + $8.25 $5.00 + $8.00 $4.75 + $7.75 $4.50 + $7.50 $4.00 + $7.00

CONDITIONSA. Full run requires 16,500 minimum

count. January - March 12,500; April & October-December: 14,000

B. Pre-Printed inserts in The Beacon will apply toward Customer

ROP Advertising Contract.

MECHANICAL REQUIREMENTSOverall paper size must be no longer than 8” x 11.5”.

Larger sizes must be quarter folded.

DEADLINE & DELIVERYDeadline for scheduling or

canceling pre-prints is one week prior to date of publication.

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320 Nelson St., Tiffin, OH 44883Ph. 1-800-448-3235

Annual Volume1-11

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Volume 28 Number 13 www.thebeacon.net Thursday, May 13, 2010 Standard Mail U.S. Post age PaidPort Clinton, Ohio Permit #80FREE

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4789 E. Muggy Rd. Port Clinton, OH

Tell TalesBy JOHN SCHAFFNER

Fish fry planned Fridayat Port Clinton’s K. of C. Hall

On sale this week:

Fresh Gerber

Chicken Breast

or Breast Tenders

$299 lb.

The Port Clinton Knights of Columbus will be holding another Fish Fry from 5 to 7:30 p.m. Friday, May 14, at the Knights of Columbus Hall, 109 E. Perry St. Perch dinners are $12 and sandwich platters are $10.

n n n

Jamie Wight, who was just in town for his mother Joanne’s funeral, is once again play-ing with the Dukes of Dixie-land Band in New Orleans. A longtime member of the Cake-walkin’ Jazz Band and the Joy-makin’ Jazz Band at Tony Packo’s in Toledo, Jamie recently performed at the New Orleans Jazz and Heritage Festival.

n n n

We had 88 correct entries in our Find Wylie contest last week. Our winner is Neil Wilson, of Oak Harbor, who found Wylie in the Choice Lawn Care ad on page 11A last week. Gene wins a $20 gift card from Friendship Convenient Stores. We’ll hide Wylie again this week. If you find him, drop us a note at our office … or click on the Find Wylie icon online at www.thebeacon.net.

Memorial Day Weekend is only two weeks away, and the Oak Harbor Area Chamber of Commerce would like to honor those who have served or are serving in the military. They would like to display the photo of the service member at Flat Iron Park May 21-28. The pictures can be any size and will be displayed on an 11-inch by 17-inch poster with a red, white and blue ribbon and the charge is only $8.50 each. For informa-tion, call the Chamber at 419-898-0479 or stop in their office at 178 W. Water St. Proceeds will be donated to Honor Flight of Northwest Ohio. Deadline is May 18.

n n n

Did you ever want to try “Barbershop” singing? Here’s your chance! The Lake Plains Chapter of the Barbershop Harmony Society is holding a special guest night from 7:30 to 9:30 p.m. Monday, May 17, at Peace Lutheran Church, 900 Jefferson St. in Port Clinton. There are something like 15 Ottawa County men who sing in the Lake Plains Choir, and many of them have branched out with their own quartets.

Refreshments will be served. For information, contact Paul Rothschild at 419-343-7246.

n n n

The Port Clinton Women’s Club is hosting its annual Mother to Mother Sale from 9 a.m. to noon Saturday, May 15, at the K. of C. Hall, 109 E. Perry St. They will have some great deals on “gently used” children’s clothing and gear.

n n n

The Catawba Island Garden Club will have its annual plant sale this Saturday, May 15 at the Shelter House at John Braun Park on Ohio 53 North, just north of Cemetery Road. The sale starts at 9 a.m. and will fea-ture perennials, annuals, bulbs, bushes, pots and many other items related to gardening.

n n n

The Ottawa County Retired Teacher’s Association luncheon meeting will be held at noon May 27 at Trinity United Meth-odist Church in Port Clinton. The speaker will be Ohio Re-tired Teachers Association Ex-ecutive Director Ann Hanning. Reservations may be made until Monday, May 17, by leaving a message at 419-635-2446.

HALL OF FAMERSFormer Port Clinton High School athletes being inducted this weekend SPORTS 3B

CRYSTAL BOWERSOXElliston IdolSinger could be headed homefor performance

PHOTO COURTESY OF FOX

The Port Clinton High School Concert Band will pay tribute to “The March King,” John Philip Sousa at a 3 p.m. concert Sunday, May 16, at the PCHS Performing Arts Center. Admission is free, however, a free-will donation will be taken at the end of the concert.

Music includes something for someone of all ages and of course, the concert will conclude in traditional Sousa style with the playing of “The Stars and Stripes Forever.” Tim Olt, tuba, will serve as the guest soloist for the con-cert. Rod Miller, PCHS band di-

rector, will portray John Philip Sousa. Miller is currently in his fourth year as director of bands for the Port Clinton City Schools and this is the 23rd year he has presented such a concert.

The PCHS Band always honors veterans at the Sousa concert and this year will pay special tribute to veterans of the Korean War. Audiences have always been close to capacity and the same is ex-pected again this year.

Doors will open at 2 p.m. and seating is on a first-come, first-serve basis.

Band presents 4th annual Stars, Stripes and SOUSA

Band director Rod Miller as John Philip Sousa.

Home visit FridayIf American Idol Contestant Crystal Bowersox survives Wednesday night’s elimination, this is her tenta-tive “Hometown Visit” schedule for Friday, May 14:

• 8 a.m. — Interview on 101.5 FM, The River: In studio with Mary Beth and Rick.

• 11:30 a.m. — Downtown Toledo Parade: It will start near Owens-Corning at 11:30 a.m. and end at Promenade Park. Crystal will do a two or three-song concert at Prom-enade Park after the parade.

(Parade will begin on Ottawa Street in front of O-C, heading toward the high-level bridge, then turn on Washington and on to Summit Street back toward downtown. Parade will end near the Key Bank building downtown on Summit Street.) • 4 p.m. — Ottawa County Fairgrounds, “Bower-Stock”: There will be a small parade on the fairgrounds at 4 p.m. then Crystal will do a two- or three-song concert. Gates open at 1 p.m.

• 6 p.m. — Toledo Mudhens Game, Fifth Third Field: Crystal will sing the National Anthem and throw out the first pitch. Information courtesy of Tom Cook, program director at 101.5 FM, The River, Toledo. The schedule is subject to change and will be up-dated on the River’s Facebook fan page, via e-mail and on the radio at 101.5 FM.

Enter for free ticketsSign up to win four free tickets to Friday’s Mud Hens Game where Crystal Bowersox will be performing. Enter at Community Markets in Oak Harbor. No purchase necessary. The drawing will be held Friday morning.

BY ROBERTA REDFERNShe has been compared to musical greats

Janis Joplin and Bonnie Raitt.She has been called “the one everyone has

to beat” and a “true artist” from the infancy of this year’s season of the wildly popular Fox television show “American Idol.”

But local native and Idol contestant Crystal Bowersox — who calls a small western Otta-wa County town home — has already made a mark on the world regardless of the show’s eventual outcome.

“I hope she makes it. She deserves it,” said fellow Ottawa County resident and fan Em-mie Crump.

The show has aired weekly since Febru-ary, and Elliston resident Bowersox made it to at least the final four before a winner is crowned in just a few weeks (The Beacon’s deadline for this publication was Wednesday morning before the elimination round airs Wednesday night).

But if Tuesday night’s performance had the impact it should have had on the nation, she’s still around.

“I have been saying this since Day One — you are definitely an artist,” said Idol Judge Randy Jackson.

The top three contestants are jetted off to their hometowns for local performances that will air nationwide next week. Should Crystal still be on the show at the time of this publication, she is scheduled for a whirlwind of activities Friday in Ottawa and neighboring Lucas counties, including a mini-concert Friday afternoon at the Ot-

InsideA local girl with a special connection to overnight superstar Crystal Bowersox is hoping to be front and center Friday at the American Idol contestant’s event at the Ottawa County Fairgrounds | See 2A

See CRYSTAL 2A

Volume 28 Number 21 www.thebeacon.net

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Tell Tales By JOHN SCHAFFNERWine and Cheese Party kicks off Parade of Homes

On sale this week:Klondike Bars6 ct. Assorted Varieties

2/$500

This weekend is the BIG third annual Catawba/Marblehead Parade of Homes sponsored by The Beacon. The event kicks off at 6 p.m. today (Thursday, July 8) with a special Wine and Cheese Party at the Nor’Easter Club. Tickets are $20 all pro-ceeds go to the 2010 United Way campaign. They are on sale at the following locations: Ca-

tawba Bay, Fairway Villas, The Beacon, Minuteman Press, The Vineyard on Catawba and from the United Way office in the Sutton Center. The tour itself will take place 10 a.m. to 5 p.m. Saturday and noon to 4 p.m. Sunday, July 10-11. Our partner, Channel 11 from Toledo, will air their Saturday morning TV show live from one or several of

the parade sites. n n nThis Sunday is also the annual

Arts & Crafts festival at Lakev-iew Park in Port Clinton spon-sored by the Port Clinton Wom-en’s Club that coincides with the annual Port Clinton Kiwanis Barbecue in the shelter house from 11 a.m. to 4 p.m. Sunday’s Kiwanis menu includes the fa-

OUTDOOR SHOWStrings of Glory, North Coast Concert Band at Keeper’s House 8A

By JOHN SCHAFFNERPublisherWith all of the negative publicity about

the local economy, there is at least one suc-

cess story. What started as a small local

telephone company designed to provide

affordable service to local and area busi-

nesses, has blossomed into a multi-faceted

media company based in Port Clinton.

Computer Resources started in July of

1994 as a computer store located in the

Port Clinton Shopping Plaza annex. It

was during the early stages of the Internet

boom, and owner Mike Christiansen fig-

ured they were in the good position to be-

come the area’s primary service provider.

They got it going with four modems on

a shelf and started to compete with such

well-known names as AOL and Prodigy.

Within a few years, the company had

1,100 lines and modems and between

8,000 and 10,000 local customers … and

it was all on dial-up. Seeing the future,

Christiansen turned to broadband, partic-

ularly for his many local business custom-

ers. Then the question came up … what

do we do with all of these phone lines and

switches? The answer was a little “out of the box”

but he figured, “why not start a local busi-

ness-oriented telephone service provider

company?” In 2002, Ohio Telecom was

born. The service was sold to existing In-

ternet customers who subscribed to cros.

net (Computer Resources online services).

The first customer for Ohio Telecom to

provide local and long distance phone ser-

vice was the Jet Express. The company grew between 2002 and

2007 when Christiansen hired Dennis

Russo to do direct sales work and the tele-

phone side exploded. Their aim was to be-

come the local “phone company you keep”

by bundling services to pass along afford-

able phone rates to local business. By stay-

ing within the 419 area code, they were

able to provide local and personal service

to their customers and save them between

20 percent and 30 percent on their phone

bills. Today, the customer base for Ohio Tele-

com numbers in the thousands. By the fall

of 2009, they were providing “voice over

Internet protocol” capability saving their

customers even more. But, in the whirl-

wind world of technology, there were still

more opportunities out there. The newest offering by Christiansen and

Russo is just now getting started. They

have garnered the local service franchise

for Direct TV, a satellite television viewing

network. They are now the authorized lo-

cal dealer for Ottawa, Erie, Sandusky and

Huron counties. Direct TV is the largest

Back to the Future

PHOTOS COURTESY OF THE NRA COMPETITIVE SHOOTING DIVISION

Locals check out jewelry during Port Clinton Women’s Club’s art event

last year. Artists and crafters will be set up Sunday in Lakeview Park.

Some 6,000 of the nation’s finest com-

petitive rifle and pistol shooters will

gather at Camp Perry for nearly five

weeks of intense shoulder-to-shoulder

competition. The National Rifle and

Pistol Championships run July 11-Aug.

18. Considered to be America’s World

Series of Shooting Sports, the National

Matches have been held at Camp Perry

since 1907.At stake are the National Trophies and

NRA’s Championship Trophies. These

works of art, many more than a century

old, represent some of America’s oldest

awards for sporting endeavors. Both col-

lections are on display in the NRA Tro-

phy Room, Building 1021C on Camp

Perry’s Vendor Row during the National

Championships.Also featured during the competition

are some chances for shooters at all lev-

els to get in on the action. Sign up to

learn and shoot in the Civilian Marks-

manship Program’s Small Arms Firing

Schools for pistol or rifle. Volunteering is another way to get in-

volved in the matches. Volunteers get

a place to stay and a small daily allow-

ance to help offset living costs. Each

year, hundreds of volunteers come from

around the country to staff the NRA Na-

tional Championships.The schedule is: July 12-13 — Pistol

SAFS, July 13-17— NRA Pistol Match-

es, July 18 — National Trophy Pistol

Matches, July 21-24 — SBR 3-Posi-

tion Matches, July 25-29 — SBR Prone

Matches, July 31-Aug. 1 — High Power

Rifle SAFS, Aug. 2-7 — National Trophy

Rifle Matches, Aug. 8 — Whistler Boy

High Power Rifle Match, Aug. 8 — NRA/

Springfield Match, Aug. 9-13 — NRA

National High Power Rifle Matches, Aug.

14-18 — NRA Long Range MatchesFor information, visit www.nrahq.org/

compete, www.cplcc.com/aboutus.html

or www.odcmp.com/NationalMatches.

NATIONAL RIFLE AND PISTOL CHAMPIONSHIPS

Shooters headed to townThousands will flood area for national matches

Volunteers — who help keep the matches running smoothly — are rewarded with

a place to stay and daily stipend for living expenses.

See TELECOM 4A

Volume 28 Number 3 www.the

beacon.net

Thursday, March 4, 2010Standard Mail U.S. Post age Paid

Port Clinton, Ohio Permit #80

STATE CHAMP

Port Clinton’s Mackenzie Stewart

wins 200 IM SPORTS 1B

FREE

On sale this week:

See Pages 4-5A

Fresh AspArAgus

$ 1.48 lb.

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• Heated Boat Storage • Mini-Storage • Business Units •

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CATAWBA MINI STORAGE

Hours: 8:00 - 4:30

Monday - Friday

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4789 E. Muggy Rd.

Port Clinton, OH

Tell Tales

By JOHN SCHAFFNER

Best of luck in tournament play

Offer good March 3-7

Magruder

Charity Ball

PHOTOS 3A

Sutton Center expansion taking shape

By JOHN SCHAFFNER

Publisher

All is not lost in the local econ-

omy in eastern Ottawa County.

Work continues on the Phase I

expansion of the Sutton Center

located in the old Pharm store in

Port Clinton. Renovations are be-

ing handled by Focht Construc-

tion, one of several local contrac-

tors working on the project.

The original center was cre-

ated in 2006 ago as a one-stop

location of county social service

agencies. This included United

Way, American Red Cross, Salva-

tion Army, Independent Choices,

Transitional Housing, WSOS,

YWCA, Family and Child Abuse

Prevention and Stein Hospice

which is enlarging its facilities at

the center.

The expansion will more than

triple the size of available office

space. New agencies now located

at Sutton are Heartbeat Pregnan-

See SUTTON CENTER 3A

PORT CLINTON 20-0

Let there be no doubt! The Port Clinton

Redskins basketball team finished aper-

fect regular season Saturday with an im-

pressive 62-37 win over Edison. Congrat-

ulations to Troy Diels and his staff along

with the players.

I have been covering PCHS basketball

since my high school days as a sports

writer for the Compass, and never has this

community experienced anything like

this. I have seen lots of great teams and

great players over the years, but this one

may be the best ever! Best of luck to them

in the tournament that starts this week!

n n n

We had 99 correct entries in our Find

Wylie contest last week. Our winner is

Richard Koblin, of Oak Harbor, who

found Wylie in the Crosswinds ad on page

12A last week. Richard wins a $20 gift

card from Friendship Convenient Stores.

We’ll hide Wylie again this week. If you

find him, drop us a note at our office …

or click on the Find Wylie icon online at

www.thebeacon.net. n n n

Saturday night’s basketball game starts

at 6:15 p.m. at Sandusky High School,

which will give the fans ample opportu-

nity to come back to PC and attend the

First Friday Fundraiser for the Humane

Society of Ottawa County at Mango

Mama’s starting at 8 p.m. The Travelin’

Lounge Lizards will again be the featured

performers. $10 cover charge to assist the

Humane Society!

Chrystal Bowersox from Elliston is still

in it on American Idol. She must be good

because I understand she has photogra-

phers hounding her now, and she is being

recognized on the streets of Hollywood.

n n n

The Danbury High School 2009 Totem

Yearbooks have arrived. They may be

picked up in the high school office. To

purchase a yearbook, the price is $45.

n n n

Don’t forget the weekly Lenten Fish

Fries at the Port Clinton Knights of

Columbus Hall, 109 E. Perry St. and

at St. Boniface Church in Oak Harbor.

Eating fish on Fridays during

lent used to be a sacrifice … not

any more!

Group kicks off

shop local

campaign

By JOHN SCHAFFNER

Publisher

History was made Saturday night

when the Redskins topped Edison 62-37.

Twenty games, 20 victories: the perfect

season.

“I am so proud of our group of kids

and how they have handled themselves

this year,” said Coach Troy Diels on

Monday. “This group is special and they

have given the community a lifetime of

memories. With that said, there is still a

feeling of more left to be done. There is

no one in the program, coaches or play-

ers, who is satisfied with what we have

done.”The team got the royal treatment with

a police and fire truck escort from the

east side of town into the city and to the

high school upon their return from Mi-

lan.Senior Josh Francis had 19 points

to lead the Redskins in their win over

the defending Sandusky Bay Confer-

ece champs, while Allen Tigner added

Redskins ready

for tourney after

historic seasonBy ANGIE ADAIR

EditorBusinesses around the county are clos-

ing. Unemployment numbers soar. Times

are tough. But there’s a group of local

leaders that has decided to do something

about it.

The Leader-

ship Ottawa

County Class of

2010 has select-

ed a project with

local businesses

in mind — one

that gives every-

one the chance

to help.

Shop local. It

seems a simple

solution but, ac-

cording to class

members, one

that can keep jobs in the county and help

businesses thrive.

“We chose this project as a Leadership

Ottawa County group after discussing and

realizing the impact that shopping local

has on our economy,” said class member

Lori Madison. “Each local purchase keeps

our money here working for us.”

The project is actually three parts with

one goal: Improving the local financial

situation.

“The project is first an awareness cam-

paign,” said Erin House, class member and

student success mentor the Terra’s Aca-

demic Service Center. “Building awareness

for keeping funds in Ottawa County and

creating a sense of responsibility.”

And soon that educational portion of

the project — Live Here, Buy Here — will

become visible to residents. Flyers have

been printed giving people reasons to

spend their money where they live. For

example — “$100 spent locally returns

$45 to $68 to the community.” Payroll, and

other expenditures comes back — funds

that wouldn’t return at all if spent outside

the county. Billboards will also be going

up and thank you notes for shoppers are

being handed out to local businesses.

The second phase of the project is an

event that will allow local business to show

off exactly what they have to offer. Explore

Ottawa County will be held May 8 at the

Ottawa County Fairgrounds. Businesses

will be welcome to set up a booth, hand

out samples and explain what they can do

for residents and tourists alike. The date

coincides with The Biggest Week in Amer-

ican Birding which will draw thousands of

tourists to the area — a decision that was

PHOTOS BY BILL MIGALA

Ryan Hicks (above) was named Player of the Year for District 6 and the SBC.

The team (left) make its way through the crowd gathered at PCHS after the win.

See REDSKINS 3A

LIVEHEREBUYHERE

Ottawa CountySee SHOP LOCAL 7A

“Each

person

and each

purchase

does

matter.”

LORI MADISON

LOC Class of 2010

www.thebeacon.net

Ottawa County’s Largest Circulated NewspaperPublished By Schaffner Publications, Inc.

Page 5: SPI Rate Card 2010

WE MEAN BUSINESS!

The Beacon

THE PRIMARY SOURCE OF LOCAL COMMUNITY INFORMATIONCommunity Paper circulation is growing, rather than falling like paid newspapers.

Community Newspapers have more than twice the weekly circulation than that of all paid papers combined. Increasingly, readers are looking to their local free paper for

information. Clearly advertising in free papers is good business!

Angie Adair, Editor Connie Roberts, Director of Sales Phone: 419-734-4838 • Fax: 419-734-5382

205 SE Catawba Rd. • Suite G • Port Clinton, OH 43452Web site: www.thebeacon.net

Beacon Readers respond:• Over 97.2% indicate they “receive The Beacon on a regular basis.”

Beacon Readers are involved:• 81.2% indicate they “regularly read or look through each issue.”

Beacon Readers use the ads:• Almost 75.2% of readers say they “frequently purchase products or services from ads…”

Beacon Readers are decision makers:• Nine out of 10 (91%) “make or have influence over purchasing decisions” for their household

Beacon Readers are:• Upper Income: Six out of 10 (60%) have a $50,000+ income, over 50% have an income of $75,000+ and 15% earn $100,000+

• Better Educated: Over 54% of readers have attended or graduated from college.

Audit report effective Jan. 1, 2010:

“The Voice of Ottawa County”

Page 6: SPI Rate Card 2010

205 SE Catawba Rd. Suite GPort Clinton, OH 43452

www.thebeacon.netEmail: [email protected]

Phone: 419-732-2154Fax: 419-734-5382

The Beacon ® SM TM 1992

Published bySchaffner Publications, Inc.

205 S.E. Catawba Road, Suite GPort Clinton, OH 4345

419-732-2154 n FAX 419-734-5382www.thebeacon.net

The Beacon is published every Thursday and is circulated free to the public, via US Postal Service under Permit #80, as well as by independent carriers. The Beacon serves, and is mailed to the communities of Port Clinton, Lakeside/Marblehead, and Oak Harbor, as well as Catawba, Danbury, Portage, Erie, Bay, Benton, Carroll and Salem Townships in Ottawa County.

The Beacon is owned and operated by Schaffner Publications, Inc., John Schaffner, president. No part of this publication may be reproduced or transmitted in any form without the expressed, written consent of the Publisher.

The views expressed by the contributors are not necessarily those of the management of The Beacon. The Beacon and its heading and logo are protected through trademark, servicemark and copyright registration.

Real estate and classified ads close Monday by noon and retail ads close Monday by 4 p.m.

PublisherJOHN [email protected]

Editor/Production ManagerANGIE ADAIR

[email protected]

Graphic Design

JENNIFER [email protected]

LORI [email protected]

Sales ManagerCONNIE ROBERTS

[email protected]

AccountantCINDY [email protected]

Circulation ManagerBRUCE [email protected]

Classified/BillingCHARLENE DEYOE

[email protected]

PublisherJOHN [email protected]

Editor/Production ManagerANGIE ADAIR

[email protected]

Graphic Design

JENNIFER [email protected]

LORI [email protected]

Sales ManagerCONNIE ROBERTS

[email protected]

AccountantCINDY [email protected]

Circulation ManagerBRUCE [email protected]

Classified/BillingCHARLENE DEYOE

[email protected]

CIRCULATION AUDIT BY

The Beacon ® SM TM 1992

Published bySchaffner Publications, Inc.

205 S.E. Catawba Road, Suite GPort Clinton, OH 4345

419-732-2154 n FAX 419-734-5382www.thebeacon.net

The Beacon is published every Thursday and is circulated free to the public, via US Postal Service under Permit #80, as well as by independent carriers. The Beacon serves, and is mailed to the communities of Port Clinton, Lakeside/Marblehead, and Oak Harbor, as well as Catawba, Danbury, Portage, Erie, Bay, Benton, Carroll and Salem Townships in Ottawa County.

The Beacon is owned and operated by Schaffner Publications, Inc., John Schaffner, president. No part of this publication may be reproduced or transmitted in any form without the expressed, written consent of the Publisher.

The views expressed by the contributors are not necessarily those of the management of The Beacon. The Beacon and its heading and logo are protected through trademark, servicemark and copyright registration.

Real estate and classified ads close Monday by noon and retail ads close Monday by 4 p.m.

CIRCULATION AUDIT BY

Account Executives

ANDY SAUSSERandy@huron

hometownnews.com

KELLEY [email protected]

DONNA [email protected]

Corporate secretaryMARY ALICE SCHAFFNER

Editorial InternTIA WOODEL

Account Executives

ANDY SAUSSERandy@huron

hometownnews.com

KELLEY [email protected]

DONNA [email protected]

Corporate secretaryMARY ALICE SCHAFFNER

Editorial InternTIA WOODEL

Promotional Calendar 2010January

Cleveland Boat ShowFitness Page

Boomers & Beyond

FebruaryBridal Section

Women In BusinessValentines Day

Boomers & BeyondOttawa County Focus

MarchTri County Medical Directory

St. Paddy’s DayBoomers & Beyond

Health & Fitness Directory

AprilHome and Garden WeekAmerican Home WeekOpen House Weekend

Boomers & BeyondLake Erie Fishing Preview

MayNorth Coast Golf Guide

Walleye TournamentsLocal Graduation Pages

Memorial DayNorth Coast Live

Marblehead/Lakeside Parade of Homes TabBoomers & Beyond

JuneCamp Perry Tab

Retirement PlanningCatawba Parade of Homes Tab

Boomers & Beyond

JulyOttawa County Fair

American Flag Celebration July 4thChristmas in July

Boomers & Beyond

AugustOhio State Fair

High School FootballBuckeye Page BeginsBoomers & Beyond

SeptemberLake Erie Boat Week

Cedar Point Boat ShowSept. 11th Patriot Day

Breast Cancer AwarenessNew Years at Put-in-Bay

Boomers & Beyond

OctoberOak Harbor Apple Festival

Marblehead Lighthouse FestivalDining and Menu Guide

Boomers & Beyond

NovemberVeteran’s Page

Home for the Holidays Shopping and Recipe GuideH.S. Winter Sports Preview

Boomers & Beyond

December12 Days of Christmas

Last Minute Gift GuideDon’t Drink and Drive

New Years’ Walleye DropBoomers & Beyond

Page 7: SPI Rate Card 2010

205 SE Catawba Rd. Suite GPort Clinton, OH 43452

www.thebeacon.netEmail: [email protected]

Phone: 419-732-2154Fax: 419-734-5382

Policies and Procedures

General Information - The Beacon is published weekly and is circu-lated free to the public via U.S. Postal Service as well as independent carriers to the communities of Port Clinton, Marblehead/ Lakeside, Catawba Island, South Bass Island and Oak Harbor. The Beacon also serves the residents of Bay, Erie, Portage, Danbury, Benton, Carroll, Salem and Catawba Townships located in Ottawa County, Ohio. The Beacon’s coverage area is known for its proximity to Lake Erie and the Lake Erie Islands. Port Clinton is one of Ohio’s premiere tour-ism, recreation, resort, retirement and art centers. Nearly 20,000 boats are docked within The Beacon’s coverage area. It is an area known for dramatic growth and development as a resort and vaca-tion region. It is also known as the Walleye Capital of the World for its incredible year around sport fishery.

Preferred Positions - Those advertisers who need particular posi-tions will be charged an additional fee of 25% of their ads cost. There is a minimum size requirement of 30 column inches.

Composition and Cancellation Charges - Changes from original copy, once composed will be charged at $2.00 per change. Cancellation (ads ordered and typeset by Schaffner Publications, Inc. but cancelled before publication) will be charged at $5.00 per col-umn inch.

Proofs - Any account requesting a proof must submit copy a mini-mum of 24 hours in advance of regular advertising deadlines. No proofs will be shown on ads smaller than 10 column inches. Proofs are for correcting errors in copy only.

Advertising Rate Policies - All advertisers receiving contract rates must have signed contracts. Advertising must be paid by the 30th of the month following the advertisement to be eligible for contract rates. Bills not paid within 45 days following the advertisement will be charged at the Open Rate unless arrangements have been made with the approval of the Publisher. Rates may be raised on 30 days written notice to the advertiser. These terms applicable to retail advertising rate are effective Jan. 1, 2010.

ROP Makeup Requirements - Minimum retail display advertise-ment acceptable; 1 column x 2 inch. Advertisements over 20 inches deep will be billed full-page depth.

Contract & Copy Regulations

The rates listed apply to local display advertising. Special Section Advertising Rates will be made available to the advertiser on request.

Schaffner Publications, Inc. reserves the right to insert the word “advertisement” in all ads.

Liability for errors in advertisements shall not exceed the cost of the space occupied by the errors unless the Publisher allows a larger discount. We will provide a correction letter if we have failed to correct errors clearly marked by the advertiser on return proofs. The newspaper shall not be liable for more than one insertion of the advertisement in which the error occurs.

All advertising accepted is subject to the approval of the pub-lisher. We reserve the right to revise or reject in whole or in part any advertisement that is not in the best interest of our newspaper or its readers.

All rates on this schedule are net and non-commissionable to advertising agencies (unless otherwise noted).

Dates and times for cancellation of ads are the same as dead-lines for placing new ads.

Credit applications are required from all businesses or individu-als seeking credit accounts with Schaffner Publications, Inc. Only accounts having an approved credit application on file or an account that has been established for a period of 6 months or longer can be billed for advertising. All advertising other than from estab-lished accounts must be paid in advance of publication. A minimum deposit of $100 or the cost of advertiser’s first insertion - whichever is greater - is required to open an account.

The advertiser understands that he will be charged a finance charge of 1.5% per month (18% APR) for bills not paid by the end of the month. (Minimum service charge is $1.50)

The advertiser will also be held personally liable for any and all bills, whether operating as a proprietorship, partnership or corpora-tion.

The advertiser will be personally responsible for all costs of col-lection, including a reasonable attorney’s fee.

Beacon DeadlinesRetail & Classified Ads:Monday prior at 4 p.m.

Real Estate Ads:Monday prior at 12 Noon

An automatic hold will be put on any account that is past 60 days in arrears. Any advertisement, including any than have been pre-

scheduled, will not appear in the paper.–––––––

This hold will be effective until the 60-day balance is paid in full or a reasonable payment plan has been arranged.

–––––––We understand the difficult economic times we are all facing,

and will work with you to keep your account at a reasonable level. Our mission is to continue to assist you in marketing

your business to our exceptional readership.

Page 8: SPI Rate Card 2010

Open Rate: $17.50 Non Profit and

Political Rate: $10.30

Six column format, 21” deep by 10” wide ads in excess of 20” deep will be billed at 21” deep. Double truck ads will be billed at 13 columns.

1 Column ...................................1.5”2 Column .................................3.25”3 Column .................................4.87”

4 Column .................................6.62”5 Column .................................8.25”6 Column ....................................10”

Weekly Contract Rates:4-Week Introductory Rate:

$14.00 Col. Inch

205 SE Catawba Rd. Suite GPort Clinton, OH 43452

www.thebeacon.netEmail: [email protected]

Phone: 419-732-2154Fax: 419-734-5382

2 column inches

10 column inches

15 column inches

31.5 column inches

63 column inches

126 column inches

252 column inches

13-WeekRates

$12.90

$12.60

$12.30

$12.00

$10.50

$10.00

$ 9.50

52-WeekRates

$10.50

$10.20

$ 9.90

$ 9.60

$ 9.00

$ 8.50

$ 8.00

Retail DisplayAdvertising Rates

Mechanical Sizes:

OTHER RATESProcess Color ..................................................$2.00/Inch

Spot Color ........................................................1.00/Inch

Web Rates: Flat Fee .......................... $5.00 per insertion