Sph 107 Ch 15
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Transcript of Sph 107 Ch 15
Persuasive Speaking
What is Persuasive Speaking?Def- the process of influencing other people’s
attitudes, beliefs, values, or behaviors.Goes beyond just informing. Informative speakers are teachers,
persuasive speakers are leaders.
Shaping Your SpeechDetermine your target audience.
If they agree, reinforce their view point.If they disagree, reform their position.
If most of your audience already agree with you, you should issue a call to action for the group.
Start by working from shared ideas.Sleeper effect- change occurs after the
speaker’s words have time to “soak in”.
Persuasive Speech TypesDispositional Persuasive Speeches
Designed to influence listener’s disposition toward your topic.
Actuation Persuasive SpeechesDesigned to influence behavior.
Thesis Statement ClaimsClaim of Fact
Focus on whether something is true.Claim of Value
Makes a judgment about whether some concept or action is good, right, moral, fair, or better than some other concept.
Claim of PolicyStates a position about whether specific course
of action should be taken.
Organizational PatternsRefutative Pattern
A main point arrangement that persuades by disproving the opposing position and bolstering your own position.
Comparative Advantages PatternLeads the audience to agree that one
alternative is better than the others.Invitational Pattern
Invites listeners to agree with your opinion.
Organizational PatternsProblem (No Solution) Pattern
Used to convince your audience that your topic really is a problem with out presenting a solution.
Problem/Solution PatternThe solution tells listeners exactly what they
can do to solve the problem.Problem/ Cause/ Solution Pattern
Introduce a problem, discuss its cause, then tell your audience how they can help.
Organizational PatternsMonroe’s Motivated Sequence
Step 1: Catch the attention of your listeners.Step 2: Show that your topic is a serious
problem.Step 3: Provide solutions.Step 4: Help the audience visualize the future
if the problem goes unsolved.Step 5: Call to action.