Spellcast FarmMission: to develop an integrated farming model utilizing

pastured meat rabbits and market vegetables

Meat Rabbits

• Humanely raised on pasture• Much of our rabbits’ food is waste vegetable

matter (free!)• We are focusing on lucrative niche markets• Pastured rabbits command a higher price than

caged rabbit or pastured poultry• We are preserving rare, heritage breeds of

rabbits

Market Vegetables• Vegetables are grown chemical-free and

environmentally friendly which adds value to the product

• Vegetable waste feeds the rabbits• Rabbit manure fertilizes the vegetables and adds

organic matter to the soil• Complete on-farm integration• Growing vegetables gives us the ability to offer

unique vegetable or herb parings with the rabbit at the market offering a desirable one-stop shopping experience

About Spellcast Farm• Formed in 2008

• In 2012 became the first farm in the United States certified by Animal Welfare Approved for rabbits

• In 2013 the Farm received two different grants from sustainable agriculture foundations to explore this integrated farming model and to expand the operation

• We have a solid client base selling directly to consumers with many repeat customers. The demand for some of our products such as rabbit meat is exceeding supply. We need to expand.

• We are diversified: in addition to the rabbits, we raise ducks for eggs and meat, Jersey cattle for milk and meat and market vegetables.

Target Market

• Individuals seeking healthy, locally-grown food

• Gourmets and “Foodies”• Individuals seeking food from animals raised

in a humane, sustainable environment• We primarily sell our products through the

Charlotte Regional Farmer’s Market which is a year round market and directly off the farm.

Marketing Efforts• Frequently updated web site:

www.spellcastfarm.com including an on-line journal of farm happenings

• Active Facebook Page• Weekly newsletter currently being sent to

over 300 individuals• Various articles have been written about the

Farm in both local and national publications such as Organic Gardening

• Animal Welfare Approved Listing• Word of mouth – good products sell!

Call to Action

• The Farm currently carries no debt.• All Farm income gets rolled back into the farm• We have a high demand for our products and

we need to expand• I am not your normal farmer!• Seeking grant money or low-interest loans in

order to add infrastructure to facilitate expansion.