INTI\ODUCTION ~

TEACHERS of courses in commercial artJmechanical drawing' and dra.ftins' will find this book a practical guide to letteri~ and poster art. All such courses shoula include a working knowledge of the basic alphabets and the tools best suited to their production.

STUDENTS who follow instructions given herein and practice regularly and intelligently can be assured of satisfactory progress, for anyone who can write can learn to letter. No unusual talent is required.

CRAFTSMEN can improve their tech-niques and increase their incomes by using this book for instruction and inspiration.

Merchandising' depends so much upon showcards for quick turnover that we seldom see displays without them.

Supplying this need means that ex-perienced, versatile letterers are in. demand everywhere. for steady employment, few occupations offer the opportunities enjoyed by poster artists who are able to do good lettering at a commercial speed.

TOOLS for LETTERING In making letters by hand, choose tlte style and size of pen that

will produce their elements with the fewest strokes. There is a Speedball demgned .for e.ach ,of ~e different families of alphabets

Wlth five SlZes m each style. - __ T_H_E ST YLE 'A" II THE STYLE ·a .. SPEEDBALL

pen was the first of it's kind, design-ed to produce SCJ,uare poster letters smgle stro'Re.

pen was next deve l oped for single stroke

ROUND 60THICS THE STYL£ ·c " pen was created to iiuP.licate the strokes 1lai:1e bY t he fle,cibl e hand· cut reed pen . It is used to make the

graceful Roman a.nd Italic alpha.bets with 'thick and thin' elements.

THE STYL£·o · petL.Wlth its oval marking tip is used to produce the bold POSTER Roman alphabets with 'thickand thic~er • elements.

THE NEWEST SPEEDBALL pens are trademarked "FLICKER·. Thew ink reservoirs are

hinged flicking wen simultaneously so they can be wiped clean. Tlte F8 6 is equippeli with ruling flaHges fOr

_:_ ___ --==drafting work.----------....;;;--= Keep your clean! The best way to clean

!etten~ a- rir:~•.vino- pens is to scrub them gently ..... with a wet tooth brush

6000 INKS ARE NECESSAR.Y FOR GOOD LETTERING-. MOST STANDARD BRANDS OF WATERPROOF BLACK DRAWING INK CAN BE USED.

c71rtists ..... .. . who desire a .specially prepared ink that has oroved e'fcepttonally .sa.cce.ss{ul in thi.s type of draWinq and lettenng pen con obtain opeed.ball iHJu from their .stationer or art dealer. They are made in all the Drilliaillt color.s of the rainboW, plus black and white.

lllultrh•'"" .Ub.l mcthod> ,,( m•r.·u1< nts. I•!$, 7«r~""-li~ &II~,._

TIPS for LETTERERS Letters should be drawn

freehand if possible . .Practice regularly to secure freedom. grace and individual beauty

Always use aT-square , or ruler for guide lines.

O ertical position of hand in m-Roman letters lor

. ooffi s!fles ·c·orD'

1Jstdes a set of pen0 &ezy letterer() kit .should tnclude two or more red r5able SHOW CA.RD BRUSHES in 8i:I;~ 10-12 and 14 to take care cf the letter

lET!ER!NG can be segregated mlo lhrce basic groups narne!Y. ROman. Golh.Lc. and. 'Tcxl styles From these three all alphabcls originate. The simple elements from which. thry are composed a1·e easy to learn amt not hard to form wilh. a shoca.Ri brush or Speedball pen.

Elements cf Roman letter& are made with"Cor'D"pens

I ~ ~" ~(:...::,~~~ ., .. f I 2. 3-£.-- S ~ 6 '7 11 B J!:.. ..k ~ " J Elements ci Gothic letter s-made with'A' oiB"pens

II I\ E. :::..:::·.-:: . c, " .. t:3· 2 "1 ..... ~ ........ ~ . .. .• ·i~ifU\t~~fii~ Jl':!f i" tlte kiter.f mtJLk Qfl a s ltod are called .. rtaJics~

/lomanltoiics-'c w'D ~IS N Gothic lt•lic.s - "A' ..l).,d Roman

~~t Ar8~!0~3J:~J!l \l.tt~ .ab,ebt f,ght] kl

Jlnc!u/ou all $~\u of Q)lb "l'uqlish ~~lulrdt iul.ltloist~r ~.xt, !llacll irxl:,ISmnan "ltxl.l?rablt~ ' t ,

"volution of f_etter Stvles (_) ~VU·r.IV~ ~Ar ~ ~de.~AfiUm:n:a twPy a.bc#.Jfllj/Jmnop rstuvwx:~ o.a·1b·.cc·:.dd · 12-e · f ~9 .Jt.h.ti· jj1h.ll.mm:iY·-"ofp·qg·n· h...CS·lt ·uu·nn ·VV·WW·'X.X·fl.3· ~~ ... 4~~w~~

Roman Lettering %>uru£,'W~-~~~~~ C]{ound w t itin.9 unjoin~d and loops left off.ab

Round writing thus becomes Roma~ 1Ji(f#.-.xt ltllv styt.s .,. •ffl>i•

ELEMENTARY GOTHIC PRACTICE EX.ERCISES 1l

II I I I I I I I I I I I I I ' ' I ' I I Rllk- wp •11d bol~ -«"idt liMt. for nth line 3 U5t allY !lmOO!h $UI'Ia«d ~ or ar~rd.

~- fll Ill 111=11 Hold tba pen linnlt bct,.'«n. the 'wo 'n' '"'J;tM ~ tbrnb 5 ~ elo.sc ~ tht w'Qtltir;c i1p u the Mdtt wiU J~etmil

LTET LTLEFTLT 4

!/Ill~ '/IIIII//// Dip 1hc pen 6!11be- ftlet'Y(llf 9 w1pe od 1he tutpbt$ bf dn~w~t~~ pm unau ~t! of l)otde

VAVAVAVAVA ll.ll.

, " KZ KZ 13

WITH F·B +OR F·B 5 SPEEOBALL"7/ic:Aer,.PEN& 2

I' I I I I I I I I I I I I I I I I I I I H"W 1'*t 'II'OI'It VI piau Wflh )'OIIf t.h huJd .. t.•lt kU«Int: 4 wltb 1 he OJht ft;u)(l do ClOt tKk lhe u.td tO .,.,

H'THTHTHTHTH \\i on rib a lli!J :1lll .tttc«. Moq. Ebr t9 ol pa k oa fliptt

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Fi~ ootrokes togother- so thal ·overlaps' do not show in the finished letters

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SPEEDBALL ' GOT\-IIC 'ALPHABETS . -- ---. B·4 ~ . ,

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You will Improve your sl:.roke bytorming the ovals wide o

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Gothic 'Cext with a stgle fl $peeoball Pen

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rstuvwxyz $ Small Gothc ¢ retouthed with C-6 pen to~ ita $fR finish

I 3

'11ie ROMAN Alphabets The Roman alphabet is both beautiful and usefUl It lends itself to individual modifications and

type innovations which are usually created simply by cha~ng the design of the serif (see page 3) or by adding a few ornamental touches to the body of the letter.

Por descripjiVe copy or /or Words of special t!1H--phasis, Italics caJI be emploged effectiJ!e/1/.

Italic letters are simplg slanted Vertical letters . In learning the ·single stroke"Roman, analyzed on

pages 17-21 study the letters carefully before usin~ the pen. Note where strokes are started and ended, their order of construction. and bow the pen is manipulated in producing them. Make a page of each letter, using a No. 2 style C pen. Try to combine .a smooth arm move..-ment with a flexible manipulation of the pen. Next, make several pages of the full alphabets. Letters should be one inch high at first. ruling three guide lines for each1line of copy. Keep the serifs as unifornL as possible and try to equalize the space between letters as you work.

ANCIENT GREEK AlPHA LATIN

A-A f\1\ A LATER.}

AAH8 WY E

IWfDOM LETTERS FROM 4'N. (E!IT. CODEX $1/IAITICUS

BY 0/.D RfED PENS

S'tJ:.UANt ~ F""'b RAII{)0/.1 UTTER$ FROM t.\ l I . 6,. CENT. COOlX SEU.

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~RO·MAN I; ABC U[fG HI.JKLMN OPQ RSW TlJVJZ5XYZ

{ROMAN? A13CDEFG Hlc.IKLMN OPQRS"W" TUVf5XYZ

~Ro~~ AI3CDJ3FG HILIKtMN O P QRSW TUV&XYZ

~ROMAN4 ABCDEFG RIJKLMN OPQRsw TUVl>XYZ

~ROMAN~ ABCDEFG HIJKLMN OJUQRSVV TUV~XYZ

Bold Roman SingleStroke,StyleD

ABCDEFGHl KL M No·p ct: RSTUJ \ 1 . . , ,c . 23+s ·9 x.vz· v~. . .a G7894 • • ·1 .

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Style 'C' Speedball Pen R~man A rapid legible alphabet for Artists and Sho-card Writers •

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SINGLE-STROKE ROMAN

use the si.x.e of pen that will mahe the widest elements in one stroke 19

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STYLE 'C' SPEEDBALL PEN A·

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PROGRESSIVE STEPS IN MAKING A POSTER FOR SCREEN PROCESS REPRODUCTION.

OR SPliT 5HA0fS CMATED 6Y OYE/1 LAY/1.6 (OlOfiS

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"L A'-T.QUT ",:::~ ,cl THE PRINT-ER'S WORD for the ~ ~ ARRANGEMENT of 'copy•

Copy containing' only a few words and perhaps an illustration, is not hard to lay out: B¥-t suppose qour customer qiVes z;ou COPlf

lzk.e thzs ~ a pzcture, plus the words ....... .,

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SPACING I. Different letters and dividing areas seldom occupy like spaces. 2. Words rt"ad better when the spaces between the letters a

Simplified spacing guide for different letters-

This leuering chart illustrate.~ how different combinarions should be spaced. The full space as it appears between two straight lerrers is shown by the stippled block marked "A." Block "B" illusrraces the dividing area between two circular len

82

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TAPE/liNG LINES SU6GESTIN& RAPID MOVEMeNT

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ENLARGEMENT ORIGINAL (or reduction)

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STRUCTURE

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IMPORTS

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Sketching Nature With the Speedball pefl.J

. . • ' ~ PenDm"ins h,y eNrlts StOntr

versatile pen, the Speedball C ·6, ma.Res it possible to capture fleeting Jmpress1ons as in the above ·Early morning in the snow·

pen sketch. All that is reqUJred for a field trip JS the C- 6 pens, black. dr.a\ving ink and sketch block. Increase your skilll:y draWing directly \\'Jth the pen Without pre-sketching the subject in pencil.

92

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94

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96

IndexIntroductionTools for letteringThe three basic groupsEvolution of Letter StylesFB Elementary Gothic practiseThe Roman alphabetsTrajan Roman CapitalsModern-RomanFormal RomanRoman-Italic capitalsAdapting lettering to advertising moodsCalligraphic LettersFar-East Type17th century RomanColour ImagesFB6 nibs & CompassOld EnglishDecorative InitialsBlack Text GothicUncial-Gothic CapitalsBorder-DesignsRound-Hand scriptBrush-Stroke GothicLayouts & Letter spacingAdvertising MoodsEnlarge-Reduce PicturesPoster-StructureSpeedball-SymbolsSketching Nature'B' series nib workPrice-Ticket ideas