● Intros- who are we?● Why are we here?● Content Discovery and ideas● Writing and editing● Graphics and visuals● Distribution● Managing the editorial Process● Q&A

Jordan MirchevMarketing Manager NordicsTrello

Heather Gordon AthiéHead of Retention UKMynewsdesk

Source: http://www.venda.com/s.nl?search=blog+how+well+do+you+know+your+brand

● Magic Formula: Number or Trigger word + Adjective + Keyword + Promise

Take a bold promise like “selling your car in a day.”

How You Can Effortlessly Sell Your Car in Less than 12 Hours”

● The Problem● The Solution● The Challenges● Why it’s the best solution● Action steps

● The Problem● The Solution● The Challenges● Why it’s the best solution● Action steps

IntroductionHow are businesses using social networks for marketing in 2016How should businesses be using social networks for marketing in 2017

BodyTwitter - use more visualsFacebook -know the algorithm LinkedIn - using the LinkedIn GroupsInstagram - video and live feature

ConclusionBrief recap: How should businesses be using social networks for marketingBrief recap: Why businesses should be pursuing these techniques

● Share a shocking fact or statistic● Something personal ● Start with a reader's question● Share a thought provoking quote or a question

Before-and-after examples:

● It’s fun to write – Writing is fun

● It takes time to write – Writing takes time

● There are many people who write – Many people write

● There’s nothing better than blogging – Nothing’s better than blogging

● Here are some things to consider: – Some things to consider are:

● You really should cut these out: “extremely,” “definitely,” “truly,” “very,” and “really.”

● Example: run quickly is better stated as sprint.

“The road to hell is paved with adverbs.” ~ Stephen King

“Adverbs are the tool of the lazy writer.” ~ Mark Twain

● “Let’s eat Dad” and “Let’s eat, Dad.”

● “It was hot today” → “the sun baked his shoulders”

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● Simplify convoluted phrases● Condense wordy parts● Fix rocky sentences● Fix the grammar● Make sure it flows

● ContentIdeator● CoSchedule’s Headline Analyzer● Buzzfeed & Upworthy Clickbait Headline Generator

● Use Google Docs to collaborate

○ See what others have changed○ Make comments and suggestions○ Do a brainstorm

● Hemingway App● Refly Editor

http://refly.it

● SEO & Keywords

http://answerthepublic.com

● Try out your subject lines

● Tweets with pictures get 18% more clicks, 89% more favorites and 150% more retweets

● Images get 87% more engagement on Facebook

● There are 70 million new images on instagram every day

● Users watch live videos three times longer than pre-recorded ones

● Posts containing video increased by 75% last year

● Video gets 135% more organic reach than images

Photographer: Mads Nilsen

Source: https://www.theguardian.com/news/datablog/gallery/2013/aug/01/16-useless-infographics

Source: http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836

Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/

http://www.youtube.com/watch?v=M7FIvfx5J10

Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/

● Study your readership using technology

● Think about the motivation behind consuming the content you already create

● Create at least four!

● Who is it?● What are their problems and desires?● What kind of content do they consume?● Where do they consume content?● How can you engage them?● What is their number one challenge?● What trends are driving their industry?● What one need can you fulfill?● What’s the best way to solve those needs with

content—through video, white papers, blog posts, press releases, newsletters etc.?

Source: https://www.youtube.com/watch?v=cuaDvvp12qw

● Database● Find Contacts● Followers● Alerts and Subscriptions

● Use the back of a card to work on your ideas

● Attach images as card covers● Label it based on a topic● Add notes about the idea● Writer of the posto adds avatar● Add due dates ● Checklists for distribution

● Title● Header● Links● Images● Backlinks● Keywords● External inks● Spell check● Proofread● Call to action

● Evernote● Google Docs●

● Understand your Audience● Create a variety of content types● Set KPIs ● Create an editorial Calendar ● Streamline the process● Pick your tools and have a central place

● trello.com/inspiration

● www.facebook.com/trelloapp● twitter.com/trello● instagram.com/trelloapp/

● www.mynewsdesk.com

● twitter.com/mynewsdesk● www.facebook.com/mynewsdesk