Text Mobile2 to 67463!

SMS Mobisodes Applications GPS Retail

Provide value Make life easier Discounts/sales Instant convenience No junk text

241 million mobile users in the US SMS is the most used service 72 million saw or heard advertising 62% use before purchasing

1 in 4 express strong or moderate interest

40% actively text for promotion Necessary to opt in for mobile

advertising More receptive than traditional Reliance has grown on mobile

technology

13% interaction rate Highest of all entertainment rich media Many brands see 40%

89% planned mobile in 2008 Forecasts $16.2 billion by 2011 Porsche Kraft Lucky Magazine

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