Specialty Coffee Association of America Membership Brochure

8/6/2019 Specialty Coffee Association of America Membership Brochure

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W H A T I T M E A N S T O A S S O C I A T EThe SpecialtyCoffee Associationof America (SCM) isa networkof thousands of organizations and industry professionalswhoshare a common goal: to make great coffee. Our mission istorecognize, develop, and promote specialty coffee by providingopportunitiesto make connections,gain knowledge, develop skills,grow your business,and define the future of specialty coffee.Through dialogue and collaboration,we work together to ensurethe continued growth of the specialtycoffee industry.

Connections. KnOWLeDGe. eXPOSURe.SCM isa resourceon important issuesandinformation relevant to the specialty coffeeindustry. We provide professional develop-ment designed in accordance with stan-dards of higher education and afford theopportunity for professionalaccreditation byan established and trusted institution. Andmost importantly, we can help you translatethese efforts into a better consumer experi-ence, establishing the foundation for adistinctiveand successfulbusiness.

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M A K E C O N N E C T I O N SGA iN lN SlGHT

Whether at a SCM RoastersGui ld (RG)orBarista Gui ld of America (BGA) event, oronl ine via the SCM and BGA blogs, theRG Forum, and other social networkingsites,we make the specialty coffee com-munity accessible as a resource. Participat-ing in these conversations, both online andin person, can ensure that you keep up on

the latest industry trends, technical developments and leading insights. Learnfrom other industry professionals and take away valuable information thatyou can apply to your own business.

GET PERSPECTlVE ------1Learning aspart of a community isan entirely different experience. Experi-ment and brainstorm with industry peers,engage in a deeper conversation,and expand your perspective. SCM provides a forum to work along sideothers who share your ideals and challenges. The more you participate, themore you benef it - and we provide plenty of opportunit ies for thisessent ia lkind of engagement:

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" 1 love the camaraderie and the communityand really geeking out with a bunch ofpeople talking about the best espresso shot 1ever had."

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G A I N K N O W L E D G ESpecialty coffee isrooted in two very importantvalues: qual ity and sustainabil ity-nei ther ofwhich are static objectives. With SCM youhave access to years of research on qualitystandards, as well as updated protocols and awealth of resources on current issues andtrends. We help make sense of the vastamount of information out there, so that youcan focus on your business.

K NOW QUA LlTYOur Standards Committee continually reviews and develops quality stan-dards and protocols, combining scientific method with practical applicationand developing gUidelines that can be incorporated into your business.Ascoffee becomes increasingly competi tive, we give you the toolsyou needto distinguish yourself and define your businessaround quality.f!ffM l NFORMEDWe provide valuable information on the overall market and conduct quar-terly sector reports to monitor emerging trends. In our well-noted publication,

THe SpeCIaLTY COFFee CHROnICLe, we offer perspec-tive on relevant issues-giving members accessto well-researched, informed, and fuilly considered analysis.We alsooffer information on topics related to corporatesocial responsibi lity, largely generated by our highlyactive Sustainabil ity Council with expertise in certifica-tions, measurements and tracking, and social issues.Ourgoal is to ensure SCM members have the informationand knowledge necessary to translate specialty coffeeinto a distinctive and meaningful experience forconsumers.

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D E V E L O P S K IL L SAt the end of the day, it isn't enough to say you know something ... youhave to show it. SCM credentials and certifications provide proof.Our Director of ProfessionalDevelopment works with teams that combineeducational professionals and subject matter experts to offer course contentthat issound, engaging, and directly applicable in the areas of:* Coffee Business* Sustainabilitv* Globallssues in Coffee

* Coffee Grading & Evaluation* Coffee Roasting & Processing* Coffee PreparationSCM presentations are in-depth, content driven and focused on learningconcepts and objectives, not on the person or company presenting theideas.We offer curriculum that isprofessionally designed, an instructor devel-opment program and careful ly vetted instructors, and regular reviews ofcontent. Our goal is to deliver education in a way that can be immediatelyapplied in your business.

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"Being involved with the SCAAand Roasters Guild overthe years, 1 have not only learned a lot, but 1 have alsohad exposure to some of the best people in the coffeeindustry. Spending time with such a great group hasmade it possible for me to expand my knowledge baseabout what 1 do and given me inspiration to learn evenmore about the world of coffee. J J


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R A I S E Y O U R P R O F I L EThe more people that know you and yourbusiness, the more they will want to work withyou. We provide a number of ways to makeimportant professional connections throughmembership services, such as the directory,contact lists,on-line database and member-to-member exchange programs.

BUllD BRAND RECOGNlT IONOur well-attended events afford numerous sponsorship opportunities thatbuild brand recognition. Our extensive online presence provides even moreopportunities for members to connect butalso an opportunity to be noticed bypotential customers and fellow coffeeprofessionals.

C O N N E C T W I T H U S @~ E ~ Y O i lm O D

-DeSIRee LOGSDOn,Bunn-Ovttlaric CORPoRaTIon9 scaa.org

Remember those quality standards we mentioned afew pages back? Our Golden Cup program offersrecognition to those businesses who successfully meetthe brewing standards, demonstrating to customersone very solidreason of why the coffee isso good.As an SCM member, you will raise awareness ofyour brand, gain recognition among members of theindustry, and make important connections. We encour-age you to display your affiliation and dedication to themission of the SCM through the membershipdecal...it'sa visual cue for a commitment to specialty.

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D E F I N E T H E F U T U R EThe specialty coffee industry faces uniquechallenges in the years ahead. Risingcoffeeprices are just one symptom of an infra-structure in need of ongoing investment,and much of what SCM represents isdevelopment and advocacy for thelonger-term. Two specific initiatives we'reinvolved with now are highlighted below:

W A N T T O G E T I N V O L V E D ?There are countlessopportunitiesto volunteer, teach, and developor assistwith proiects geared atensuring the sustainability of thespecialty coffee industry for thefuture coffee drinkers of theworld! Start by joining and theninquire at [email protected].

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mailto:[email protected]:[email protected].


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S A V E S O M E M O N E Y

C O M P L I M E N T A R Y S U B S C R IP T IO N T OTHe speCIaLTY COFFee CHROnICLe

~AY IN TIiE KNOW* Receivea complimentary subscriptionto SCM's bi-monthly publication, TH eS p eC Ia LTY COFF e e CHROn IC L e, a sourceof important industry news to SCMmembers for over 25 years.Members can alsoview the digital versiononlinefor free!* Receivefree subscriptionsand discounted rateson renewals to several indus-try trade magazines, induding S pe CIa LT Y C OF Fe e R eT aIL eR , F Re SH C UP ,RoaST, BaR IsTa Itlaoasm e, C OFFee TaLK, and Tea ano COFFee TRaDeJOURnaL {length of subscriptionvaries per publication;subscriptionsare automatic with purchase ofSCM membership}.

" B E I N G A M E M B E R O F T H E S P E C I A L T Y C O F F E E A S S O C IA T I O N O FA M E R I C A I S A M U S T F O R C R E D I B I L I T Y A N D V I S I B I L I T Y I N T H EM A R K E T . T H E R E S O U R C E S A V A I L A B L E A R E A T R E M E N D O U S H E L P I NE D U C A T IN G O U R E M P L O Y E E S A S W E L L A S O U R C U S T O M E R S ."

- Emesan Lanomaio, Ownes, a &e C US Tom CO FF ee RO aS Te RY ,a mH eR ST , Il.H.

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ACC ES S R ESOURC ESA s an SCM member, you'll get lots ofdiscounts and benefits. Included amongthese offerings are the following:* Discounts on SCM events, including

our annual exposition, The Event, skill-building courses, certification exams,credential programs, and more!

* Member to Member Benefi ts: Ut lize these special offers from fellowSCM members and get great deals on machinery, supplies,and muchmore! If you have a special deal for your associates, let us know andwe'd be happy to include it among our offerings!* The opportunity to utilize SCM exclusive member benefits Gdiscountson shipping, health insurance, office supplies, and more! Our memberbenefit providers include companies such as:

M U S IC T H A T W O R K S F O R Y O UB M Iffice DEPOT.~C-P{'/!IHrINerr* Member pricing and special of fers at the SCAA;online store, a resource

center for everything you need to run a successful business in thespecialty coffee industry. Get discounts on such resources as:* POSTERS* REPORTS* BOOK S* TOOLS & SUPPL IES* DOWNLOADS*T RA IN IN G D V Dsscaa.org/store

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G E T S T A R T E D1. Create a FREE profile on SCAA.ORGTocreate your profile, please go scaa.org and select login (top right of thescreen). Follow the instructions to register as a new visitorand save your profile.Topurchase a company membership, please select create account and enterorgani2:ation info during the registration process.

2. Become a Member J O iN O N LiN E I Visitscaa.org/join toview membership tiersand pridng. Selecttheappropriate category and clickAdd. to Cart (be sure to have a profi lecreated beforeproceeding to check out). JO iN O N THE PHO NE IContact the membership team at 562.62A.4100 JO iN B Y EMA iL I contact [email protected] foran application JO iN B Y MA iL I Download an applicationfrom scaa.org/membership and mailwith payment* to:Specialty Coffee Association ofAmerica, Attn: Membership330 Golden ShOM,Suite 50 I Long Beach, CA 90802*Payment types accepted: all major credit cards, checks, money orders and wire transfer. Cashaccepted inperson only.

3. Contact us for Assistance!Stillhave questions about SCM membership? Notsure which category ofmembership isr ight for you? Visitscaa.org/membership to review member categories and accessadditionalinformation on membership benefits,orcontact at [email protected]'re onlyan email, phone call,orvisitaway-and we're happy to help!Ifyou have additional questions about SCM events, activities,resources,or how to utilizeallof the great benef itsafforded to you as a member, get intouch with us!our staff isready and eager tohelp you get the most out ofyour membership. Besure toview ourdetailed staff page, where you can findcontact information and learn about the teamwho ishere to supportyou!

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Specialty Coffee Association of America Membership Brochure

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