SPECIALIZED INTERNATIONAL EXHIBITION

ON PRIVATE LABELS

25-26, MARCH, 2015IEC «CROCUS EXPO», PAVILION 2, HALL 10

Organizer:

T: +7 495 9376861 l www.ipls-russia.ru

8% DISCOUNT TILL 1.09.2014

IPLS SECTORS:

FOOD 20%NON-FOOD 80%

KEY VISITORS OF IPLS:

Retail chains 39%Distributors 29%Wholesalers 21%On-line shops 7% Pharmacies & Drug Chains 4%

CHAINS’ WHOLESALES CENTER™: PL:

CHAIN NAME CITY7 dney Voronezh Enter Moscow GREEN Almaty Metro C&C Moscow Spar Russia BV Moscow А 5, pharmacy network Moscow Acquatorium, Ekonomka Kemerovo Almi Minsk Almari Kazan Bars TH Ryazan Billa Moscow Vivat Delta Perm Supreme League TH Kostroma Globus Moscow Monetka Moscow New Trade Systems Novosibirsk All!Good Moscow

CHAIN NAME CITYPetrovsky Arkhangelsk RegionMart Kemerovo Seventh Continent Moscow Sem+Ya Samara Slata Irkutsk Stockiest St. Petersburg T3C Moscow Raycenter Nizhny Novgorod Holiday GC Novosibirsk Komandor Krasnoyarsk Dobry Den Ufa Essen Naberezhnye Chelny Victoria. Division Dixy Moscow Eva Dnepropetrovsk Essen Naberezhnye Chelny Utkonos Moscow

1000 NEGOTIATIONS, 33 RETAIL CHAINS, 3 COUNTRIES, 19 CITIES:

EXHIBITORS’ INDUSTRIES:

Food & Beverages

Pharmaceuticals and Healthcare

Cleaning and Detergents

Cosmetics and Beauty

Home & Kitchenware

Hygiene & Personal Care

Household & Gardening

Pet food

PARALLEL PROGRAM:

39%

29%

21%

l 156 EXHIBITORSl 24 COUNTRIESl 4 NATIONAL PAVILIONS

Russia, Italy, Ukraine, Israel, Belarus, Lithuania, Austria, Malaysia, Belgium, Poland, Bulgaria, Slovenia, China, South Korea, Czech Republic, Spain, Denmark, The Netherlands, Germany, Turkey, Greece, UAE, Hungary, UK

Т: +7 495 9376861 www.ipls-russia.ru

EXHIBITORS:

20%

80%

7% 4% CONFERENCE:The Private Label Conference was dedicated only to the foreign exhibitors and provided foreign guests with the detailed and practical information on how to do business in Russia.

OUR SPEAKERS:Marco Reprezza (Trade Marketing Studio (retail consultancy))

Martin Fejk (Tetra Pak Russia)

Koen de Jong (Founder of International Private Label Consult BV (IPLC))

Marija Milasevic (Euromonitor International)

Acilio Rizzello (ICE Office in Moscow)

Svetlana Kopytina (SPLAT-COSMETICA Ltd.)

Alexey Boitsov (Region Mart)

Vittorio Maiorana (Italian law firm Pavia e Ansaldo)

Kirill Kuznetsov (BTG EXPO Gmbh)

KEY SUBJECTS OF THE CONFERENCE: • Customs clearance

• Premium-lization phenomenon

• Tetra Recart – case study from Tetra Pak Russia

• Case study on private labels development in Russia

• Legal issues of distribution and labeling of products in Russia

• Statistical and analytical data

• Russian market for foreigners - PL agenda

• Managing Private Labels successfully

• Quality management as a core of effective private label manufacturing

EXHIBITOR’S REVIEW:

PUSHCLEAN «The visitors demonstrated interest to our company. We established the contacts with our key customers. International Private Label Show together with Chains’ Wholesale Center is a productive event for promotion your products».

INSTANTA RUS «We are very glad to take part in IPLS because our company strictly focuses on private label market. Such show is highly demanded because private label is one of the most developing parts of Russian retail market».

PLUSHE «Chains’ Wholesale Center is a useful project that al-lows saving time for new contacts searching. We liked the active format of the event: key clients, B2B visitors exactly what we need».

ROSMARIN ZRT. «IPLS fair was our first time to represent our company on the Russian market. The exhibition seemed to be successful as we could meet some companies who were interested in our products very much. Hopefully, we can make good agreements in the near future, our aim is to become widely known in Russia, too. The organizers were very helpful; we had very good experi-ences to work with them. I see a big potential in sales in Moscow and later in other cities on Russian territory. Hopefully, next year we can exhibit again there».

PINK FROGS «We’re quite happy with the contacts we have made at International Private Label Show – potential clients are coming from very different channels! The day spent at the exhibition can provide you with the ef-fective contacts which would be enough for the next year. We really succeeded in this regards».

ENERGIZER «We want to express our gratitude to the organizers for the possibility to participate in the international exhibition IPLS’14. Our stand was located in the best possible place – just by the entrance, so we managed to get a lot of attention to our products – Personna shaving range – from our partners and consumers. We’re very satisfied by the result. Also, we’re very glad that such an exhibition from now on takes place in Moscow as it’s an additional place to find new partners and establish relationships. We’re looking forward to participate in Private Labels show next year!»

COTTON CLUB «IPLS provided us with the opportunity to establish new contacts, to strength the cooperation with exist-ing clients, to explore the relevant potential, to show our advantages and to collect the information about new products».

PPF EUROPE «IPLS is a significant event for the Russian market: the first and not the least according to the quality and quantity of exhibitors and visitors. Overall the event worked well».

TETRA «Participating in IPLS, we wanted to show our oppor-tunities, to meet partners, to learn more about clients needs, to estimate proposals of competitors, to meet the representatives of retail chains that don’t have our products yet. Our objectives were reached. Was nice to see that there were only key visitors on IPLS, our negotiations were very productive».

ACCENT COMPANY «The employees of the Accent Company held constructive negotiations with the largest federal and regional retail chains. In addition, a large number of meetings were carried out with the current partners that strengthened our business relationship».

RETAIL CHAINS REVIEWS ON CHAINS’ WHOLESALES CENTER™: PL:

Thank you for the Forum and assistance during Show visiting. Everything was arranged on a top level. «Crocus Expo» is a comfortable exhibition platform with convenient parking, state-of-the-art pavilions and easy navigation inside. Guided trips across the Show are very useful, but it is rather dif-ficult to drop on every exhibitor. Therefore, at first it would be useful to visit the Chains’ Wholesale Centre in traditional format, and to continue negotiations with the particular company on the stand.

Ekaterina MartenDirector of PL DepartmentDivision Victoria (Dixy GC)

Many thanks for the opportunity to hold up to 20 high quality and successful negotiations within such short period. Everything was arranged very well as always. Personal guides were very impres-sive! This service was very handy.

Alexei BoitsovMoscow Official Representative

LLC «Region MART System»

The exhibition was great! I visited many stands to find a lot of interesting products. We held around 40 negotiations, many with our existing clients.

Anastasia Shaporina Brand Manager

Ol!Gud

Т: +7 495 9376861 www.ipls-russia.ru

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FIVE REASONS TO PARTICIPATE IN IPLS:

• Explore the opportunities of booming Russian market

• Establish business relationship with key Russian federal and regional retail chains

• Develop your overseas business network

• Highlight your company’s projects and innovation

• Exchange new experiences and collect information on Russian private label market

I. Raw Space (EUR / sqm, incl. VAT)

Stand 9-15 sqm 320

Stand 16-40 sqm 310

II. Types of Construction (EUR / sqm, incl. VAT)l Standard Shell Scheme 52(construction and dismantling, wall panels, wall-to-wall carpet, a fascia board with the company name (up to 9 characters), 1 table,2 chairs, waste paper basket, plug socket)

l Advanced Shell Scheme. Option 1 118

l Advanced Shell Scheme. Option 2 112

l Advanced Shell Scheme. Option 3 140

VARIANTS OF PARTICIPATION:

Т: +7 495 9376861 www.ipls-russia.ru

GET BIGGER STAND

AND PAY LESS!

REGISTRATION FEE: 430 EUR. (INCL.VAT 18%)

• exhibition guide listing• web-page listing• company’s logo in the Exhibitors’ list on the web-page• on-line catalogue listing• official exhibition catalogue• badges• invitations• news on the official web-page• comprehensive marketing campaign for visitors’ acquisition• official exhibition catalogue entry• exhibition guide listing• web-page listing• company’s logo in the Exhibitors’ list on the web-page• on-line catalogue listing• official exhibition catalogue• badges• invitations• news on the official web-page• comprehensive marketing campaign for visitors’ acquisition

ENSURE VISIBILITY AND OBTAIN SPECIAL STATUS – BECOME A SPONSOR OF IPLS:

• PLATINUM PACKAGE 11 000 Euro

• GOLDEN PACKAGE 9 000 Euro

• SILVER PACKAGE 4 000 Euro

75% OF IPLS

EXHIBITORS ESTABLISHED

NEW CONTACTS

SEE YOU AT CONTACTS:

Organizer:

T: +7 495 9376861 l www.ipls-russia.ru

Т: +7 495 9376861 www.ipls-russia.ru

DEBERDEEVA ROZAТ: +7 495 937 6861 доб. 138F: +7 495 937 6862M: +7 926 900 6121E-mail: roza.deberdeeva@reedexpo.ru

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