SPECIAL REPORT: Fall 2011 Season Recap

Prepared by Alex Karas

Director of Marketing Strategy Rock the Aisle Bridal Productions

Report Overview • Data Source & Collection Method

• Show Counts

• Bride Demographic Information

• Exhibitor Satisfaction Results

• Spring 2012 Show Schedule

• How To Sign-up For Shows

Data Source & Collection Method • All data was collected from brides and

exhibitors at Rock the Aisle Bridal Shows

• Data was collected across three shows in Salem, Ocean, and Cape May counties

• Data was collected via written surveys

• Incomplete surveys were omitted from results

Show Counts

• Average pre-registered brides: 124

• Average attending brides: 90

• Exhibitor category limits: 3-4 per category

Bride Demographic Information

10%

45% 26%

19%

Age of Brides

18-22

23-27

28-32

32+

11%

23%

35%

23%

8%

Average Household Income

<35,000

35000-49000

50000-74000

75000-100000

100000+

31%

28%

31%

10%

Wedding Budget

<10000 10000-19999 20000-29999 30000+

32%

48%

20%

Highest Education Level Completed

Associate's Bachelor's Master's Doctorate

Exhibitor Survey Results

98.98%

1.02%

Yes No

Would you attend this show next season?

56% 37%

7%

0% 0%

Number of Brides Attending

Very Satisfied

Quite Satisfied

Neutral

Quite Unsatisfied

Unsatisfied

67%

31%

2% 0% 0%

Organization/Flow of Show

Very Satisfied

Quite Satisfied

Neutral

Quite Unsatisfied

Unsatisfied

70%

17%

7% 6%

0%

Your Booth Location

Very Satisfied

Quite Satisfied

Neutral

Quite Unsatisfied

Unsatisfied

Spring 2012 Show Schedule Rock the Aisle Bridal Productions will be

producing shows all over NJ and the Philadelphia Metro Area from

January through April 2012.

For the latest show schedule, go to:

rocktheaislebridal.com

How To Sign-up For Shows

• Go to rocktheaislebridal.com

• Click show schedule

• Choose a show listed as, “Exhibitor Registration”

• Click select

• Choose your display category

• Choose your booth display size and other advertising options, click select

• Complete the form and enter credit card information

Not Satisfied With Your Current Bridal Show Production Company?

Make the Switch Today & Join Our Satisfied Exhibitors!