Special Advertising Supplement · Hmi Advantage Hs Isance Incenshe.cm Integr his Synergy ontm...

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Special Advertising Supplement A MESSAGE FROM THE LANCASTER CHAMBER PRESIDENT AND CEO An opportunity to connect Dear Business Professional: No one word better epitomizes the value of the Lancaster Chamber more than “Connect.” Whether it be connecting you to relevant in- formation and issues impact- ing business, connecting you to quality pro- fessional devel- opment, con- necting you to money-saving products and services and/or connect- ing you to opportunities for business success, no one is more committed to growing our local business community than your Lancaster Chamber. And, that commitment will be on full display throughout this year’s Business Expo. From promoting local business-to- business connections to connecting you to valuable information on the workforce to providing a one-of-a-kind platform for networking, if you’re in business this year’s Expo is an event that can’t be missed. Consider the fol- lowing benefts: n If you have a new product or ser- vice that you want to introduce to the local business community, grab a booth and take advantage of getting in front of more than 1,000 business profes- sionals; n If you want to boost name recogni- tion and grow contacts throughout the local business community, the Expo provides a great platform for your mes- sage to prospective local clients; n If you want to explore potential efciencies and innovations that could help your business thrive, make sure you mark this event on your calendar; and, n If you just want to make new con- nections, seek new opportunities and learn about the latest in local business, this is an event that can’t be missed. Yet, as benefcial as this year’s Expo can be for your business, there’s actu- ally a larger picture at work that makes this year’s Expo benefcial for the en- tire Lancaster County community, as well. Simply put, there is no better oppor- tunity to promote “Think Local!” than at the Expo. When we purchase local, everyone wins; and the Expo is specifcally de- signed to connect you to all-things- local. Study after study shows that every lo- cal purchase makes a positive impact in our community. By “thinking lo- cal,” money recirculates back into our community, a better business climate is realized and our entire economy be- comes stronger and more vibrant. Not a bad return on investment from a two-day Expo, right? And better yet, it’s free to attend if you show up with your business card. I hope to see you there! Sincerely, Thomas T. Baldrige President & CEO Lancaster Chamber VINNY TENNIS The 2018 Business Expo will be held Friday, Oct. 26, at Spooky Nook Sports. From Small Business Saturday to your favorite vendor at Central Mar- ket to countless roadside market stands along vir- tually every country road in the county, Lancaster is overfowing with op- portunities to Think Lo- cal when purchasing or fnding services. The purchasing power of supporting the busi- nesses and services based within the com- munity creates a ripple efect of positive impact. Not only do dollars spent in the community stay in the community, but greater efects are real- ized in the environment, the strength of the com- munity, creation of jobs and enhancement of the workforce, and the com- munity’s ability to at- tract and retain skilled workers. Think Local is a Lan- caster Chamber-led, community-wide initia- tive to improve our local economy by encourag- ing consumers and busi- ness decision makers to support local businesses when making purchases. The initiative aims to support our neighbors, friends and family by pa- tronizing the businesses that make up Lancaster County. Evidence that Think- ing Local is benefcial abounds. Read on to fnd out more about how your decision to Think Local can impact the quality of life of our county. Top fve reasons to Think Local 1. Patronizing local stores and services in- creases dollars in the community and en- hances the local econ- omy. According to the Amer- ican Independent Busi- ness Alliance, studies conducted in multiple cities around the United States have shown that, on average, purchases at local shops resulted in 48% of the purchase dollars recirculating in Thinking Local benefts the local economy LOCAL, page 5 INSIDE THE CHAMBER EXPO EXHIBITOR SPOTLIGHTS Page 3 THE VALUE OF MENTORING Page 4 SHARED BUYING POWER Page 6 FRIDAY, OCT. 26 SPOOKY NOOK SPORTS

Transcript of Special Advertising Supplement · Hmi Advantage Hs Isance Incenshe.cm Integr his Synergy ontm...

Page 1: Special Advertising Supplement · Hmi Advantage Hs Isance Incenshe.cm Integr his Synergy ontm Scott, LLC so B Ts Co. P Li, Inc. K Csi Keys Disys K Eterimt Ls Bsorms Ls Cms HACC Ls

Special Advertising Supplement

A MESSAGE FROM THE LANCASTER CHAMBER PRESIDENT AND CEO

An opportunity to connectDear Business Professional:

No one word better epitomizes the value of the Lancaster Chamber more than “Connect.”

Whether it be connecting you to relevant in-formation and issues impact-ing business, connecting you to quality pro-fessional devel-opment, con-necting you to money-saving products and services and/or connect-ing you to opportunities for business success, no one is more committed to growing our local business community than your Lancaster Chamber.

And, that commitment will be on full display throughout this year’s Business Expo.

From promoting local business-to-business connections to connecting you to valuable information on the workforce to providing a one-of-a-kind platform for networking, if you’re in

business this year’s Expo is an event that can’t be missed. Consider the fol-lowing benefits:

n If you have a new product or ser-vice that you want to introduce to the local business community, grab a booth and take advantage of getting in front of more than 1,000 business profes-sionals;n If you want to boost name recogni-

tion and grow contacts throughout the local business community, the Expo provides a great platform for your mes-sage to prospective local clients;n If you want to explore potential

efficiencies and innovations that could help your business thrive, make sure you mark this event on your calendar; and,n If you just want to make new con-

nections, seek new opportunities and learn about the latest in local business, this is an event that can’t be missed.

Yet, as beneficial as this year’s Expo can be for your business, there’s actu-ally a larger picture at work that makes this year’s Expo beneficial for the en-tire Lancaster County community, as well.

Simply put, there is no better oppor-tunity to promote “Think Local!” than at the Expo.

When we purchase local, everyone wins; and the Expo is specifically de-signed to connect you to all-things-local.

Study after study shows that every lo-cal purchase makes a positive impact in our community. By “thinking lo-cal,” money recirculates back into our community, a better business climate is realized and our entire economy be-comes stronger and more vibrant.

Not a bad return on investment from a two-day Expo, right? And better yet, it’s free to attend if you show up with your business card.

I hope to see you there!

Sincerely,

Thomas T. BaldrigePresident & CEOLancaster Chamber

VINNY TENNIS

The 2018 Business Expo will be held Friday, Oct. 26, at Spooky Nook Sports.

From Small Business Saturday to your favorite vendor at Central Mar-ket to countless roadside market stands along vir-tually every country road in the county, Lancaster is overflowing with op-portunities to Think Lo-cal when purchasing or finding services.

The purchasing power of supporting the busi-nesses and services based within the com-munity creates a ripple effect of positive impact. Not only do dollars spent in the community stay in the community, but greater effects are real-ized in the environment, the strength of the com-munity, creation of jobs and enhancement of the workforce, and the com-munity’s ability to at-tract and retain skilled workers.

Think Local is a Lan-caster Chamber-led, community-wide initia-tive to improve our local economy by encourag-ing consumers and busi-ness decision makers to support local businesses when making purchases. The initiative aims to support our neighbors, friends and family by pa-tronizing the businesses that make up Lancaster County.

Evidence that Think-ing Local is beneficial abounds. Read on to find out more about how your decision to Think Local can impact the quality of life of our county.

Top five reasons to Think Local

1. Patronizing local stores and services in-creases dollars in the community and en-hances the local econ-omy.

According to the Amer-ican Independent Busi-ness Alliance, studies conducted in multiple cities around the United States have shown that, on average, purchases at local shops resulted in 48% of the purchase dollars recirculating in

Thinking Local benefits the local economy

LOCAL, page 5

INSIDE THE CHAMBER EXPO

EXHIBITOR SPOTLIGHTSPage 3

THE VALUE OF MENTORINGPage 4

SHARED BUYING POWERPage 6

FRIDAY, OCT. 26

SPOOKY NOOK SPORTS

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LNP | LANCASTER, PA2018 BUSINESS EXPO2 WEDNESDAY, OCTOBER 17, 2018

EXHIBITOR LIST*

AmishView Inn & Suites at Plain & Fancy Farm

Appleby Systems Inc.

Arborist Enterprises, Inc.

Armstrong Relocation Company

Arthur Funk & Sons

B&B Integrations

B.R.P. Entertainment

Bank of Bird-in-Hand

Bargain Bosses

Barley Snyder

Bartlett Tree Experts

Barton’s Body Shop

BB&T

Belco Community Credit Union

Berkshire Hathaway Homesale Realty

Blessings of Hope

Business Information Group

Canteen Vending Services

Cargas Systems

Central PA Technologies

Central Penn Business Journal

Certified Carpet

Charles F. Snyder Funeral Homes and Crematory, Inc.

Citadel Federal Credit Union

Comcast Business

Comfort Suites and Chestnut Hill Villas

Community Insurance

Conrad Siegel

Credit Bureau of Lancaster County, Inc.

DavCo Advertising, Inc.

DoubleTree Resort by Hilton

Dutch Apple Dinner Theatre

Ebersole Brothers Construction

EHC Associates, Inc (Environmental Hazards Control)

Elite Coach

Entrepreneurial Leadership Associates, LLC

Ephrata National Bank

Ethosource Office Furniture

Excentia

Executive Coach, Inc.

Exhibit Studios

EZSolution

FASTSIGNS

First National Bank

Fulton Bank

Fun 101.3

Gift CPAs

Goodwill Keystone Area

Grauer’s Paint & Decorating

GSM Roofing

Guernsey, Inc.

Haller Enterprises

Hammock World Wide (Under Days Inn & Suites )

Harmon & Davies, PC

HM McClure

Homefield Advantage

Horst Insurance

Incentshare.com

Integra Graphics Synergy

Janney Montgomery Scott, LLC

Jonestown Bank & Trust Co.

JP Lilley, Inc.

Kautz Construction

Keystone Displays

Klock Entertainment

Lancaster Barnstormers

Lancaster Campus/HACC

Lancaster County Career & Technology Center

Lancaster County Solid Waste Management Authority

Lancaster General Health/Penn Medicine

Lanco Federal Credit Union

Lititz Family Chiropractic

LNP Media Group

Lupeer

McKonly & Asbury, LLP

Members 1st Federal Credit Union

Mid Penn Bank

Morgan Stanley

MR Sterling Productions, LLC

Murray Securus

MVE Group

Nolt’s Office Furniture

Occupational Development Center

One2One Inc.

Oregon Dairy

Orrstown Bank

Paradise Energy Solutions LLC

PaySmart Payroll Services

PCI Auctions East Coast

Pennsylvania College of Health Sciences

Pennsylvania State Employee’s Credit Union

Premier Technology Group

Quality Digital Office Solutions

Rainbow Carpet & Restoration Care

Refreshing Mountain

Renewal by Andersen

Restoration Relief

Rhoads Energy

RKL eSolutions LLC

ROCk Commercial Real Estate

Sandler Training

Seisan Consulting, LLC

Select Security

Shipley Energy

Shumaker Plan/Design/Transform

Smilebuilderz

SOCO Business Solutions

Stone Gables Estate/Ironstone Rach

Sustainable Energy Fund

Tanger Outlets

TCW-GAV

Technology Solutions Associates, LLC

Temple University Harrisburg

Thaddeus Stevens College of Technology

The Hotel Lancaster

Thryv

Tomlinson Bomberger

UGI Utilities Inc.

United Way of Lancaster County

Water Street Ministries

Weaver Associates Inc.

WellSpan Health

White Horse Construction, Inc.

*Exhibitors as of Oct. 3, 2018

The Lancaster Chamber Business Expo is all about showcasing the unique products and new services our county’s businesses offer. Below is just a teaser of what you can expect to experience from our Expo exhibitors!

To learn more about the products or services listed below and the other, nearly 200 businesses, VISIT THE EXPO on Oct. 26.!

What’s new with our exhibitors

LANCASTER COUNTY SOLID WASTE MANAGEMENT AUTHORITY

The Recycle Right campaign is focused on edu-cating residents on what can be recycled in the curbside recycle bin.

So, what can be recycled? The following materi-als should be placed in your curbside recycling bin. Think of them as the 4:

n Corrugated cardboardn Plastic bottles and jugs with a neckn Metal food and beverage cansn Glass jars and bottles

And remember, if you aren’t sure, it’s OK to throw it away. LCSWMA transforms waste into re-newable energy!

LSP123 This fall, LSP123 will launch the LSP Roundta-

ble™, a monthly meeting of business peers and top regional leaders. Roundtable members will learn from guest speakers and subject experts, enjoy 1:1 connection and mentoring opportunities, and de-velop supportive relationships and alliances.

The LSP Roundtable will emphasize “Peers, Purpose, Productivity, Performance and Prosper-ity,” with a simple goal to be “The Best Day of the Month” for group participants. Meeting venues will rotate between premier regional locations as well as member facilities.

STONE GABLES ESTATEThe Star Barn Village is open! The historic 1877

Star Barn and its ancillary buildings are available for your events. Seating up to 600, cocktail recep-tion up to 1,000. We offer a wide range of team-building experiences that can be customized to meet your schedule and budget. We are ADA com-pliant, and have a state-of-the-art audio-visual system and many unique meeting and breakout spaces.

CANTEENConvenience. Service. Variety. These Avenue C

benefits have revolutionized options across the nation for businesses, schools and operations as more companies utilize micro markets to bring their associates on-site benefits and valued ser-vices. Canteen operates more than 5,000 Avenue C locations in the U.S. We’re excited to bring all those features, perks and amenities to businesses with as few as 25 associates through Avenue C Mobile.

LANCASTER BARNSTORMERSDiscover a new holiday tradition at Christmas

at Clipper Magazine Stadium. This drive-through journey will immerse and surround you with hundreds of thousands of color-changing holiday lights, dancing in harmony to your favorite Christ-mas songs! Or stroll through the stadium’s con-course and discover a Winter Wonderland, includ-ing Christmas Tree Lane, visit with Santa & Elves, Holiday Craft Making Stations, Choral Perfor-mances and Holiday-Themed Food & Beverages.

CERTIFIED CARPETShop at Home for your new flooring for every

room, every style and every budget. Certified Car-pet makes it easy; let us bring the samples to you!

CARGASCargas is always excited about new technol-

ogy that makes it easier for our customers to run their businesses. At this year’s Lancaster Chamber Expo, we’ll highlight Microsoft’s latest portfolio of business applications. This collection of cloud-based solutions covers all aspects of your business, with tools for accounting, operations, and sales and marketing.

REFRESHING MOUNTAIN RETREAT AND ADVENTURE CENTER

New for 2018, we added to our adventure options yet another 22 elevated obstacle elements, called our Elevated Obstacle Course. The Elevated Ob-stacle Course, designed specifically for families and individuals alike, will combine elements of fun and challenge, testing one’s physical and mental strength.

“When It’s Certified,™You’re Satisfied!”Family owned and operated since 1949

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2018 BUSINESS EXPOLNP | LANCASTER, PA 3WEDNESDAY, OCTOBER 17, 2018

BUSINESS EXPO SCHEDULE OF EVENTSThe following Expo events will be held at Spooky Nook Sports:

THURSDAY, OCTOBER 25 - Expo Launch Party, 5 to 7 p.m. FRIDAY, OCTOBER 26 - Business Expo, NEW TIME - 9 a.m. to 2 p.m. - Future of Workforce: Solving the Talent Shortage, 10:30 a.m. to Noon

What draws you to exhibit at the Expo?The ability to get in front of local businesses

to show and discuss our service expertise and how we can help them.

How do you interact with visitors at the Expo?

We are actively showing what services we offer at our booth. We are interacting with the booth visitors to have deeper discussions about their needs.

How does your company “Think Local”?We live our Mission, “To enrich the lives of

our customers, our employees and our com-munities”. We are active locally in business, personally and professionally as well as in our local community organizations.

What are three useful strategies for de-veloping customer relationships?

We are very interactive at our booth with on-the-spot experts.

We look to show what we have to offer them and establish a follow up visit with as many people as possible.

We do a follow up thank-you to everyone who stopped by our booth and offer further discussion opportunities.

How has the Expo helped your business succeed?

It has provided us with some additional ex-posure to local businesses who may not have heard of us. It shows existing customers that attend the Expo that we are engaged locally in these types of events.

JOE NOLL, PRESIDENT

RKL ESOLUTIONS

Exhibitor Spotlights

What draws you to exhibit at the Expo?It is a great venue to meet potential new customers, and also

a chance to strengthen our relationships with existing cus-tomers, sharing new products and ideas.

How do you interact with visitors at the Expo?Each year we offer free coffee and snack items, so getting

attendees to the Expo to visit our stand is easy. We like to greet them in general conversation and not going into sell mode. Not everyone who stops by needs our service, so engag-ing them in small talk and finding out more about them and where they work usually leads back to Canteen and what we offer.

How does your company “Think Local”?Canteen is a nationwide company and as part of the Com-

pass Group we have many resources all over the world. Can-teen encourages all of their branches to be involved in the local community. We not only participate in supporting local events, but partner with some of our customers to help with their charitable causes. We proudly support local companies by purchasing their products or using their services. Our as-sociates live, work and play in Lancaster County and having a strong local economy is beneficial to us all.

What are three useful strategies for developing custom-er relationships?

Communication, honesty, training to empower our front-line associates to meet the everyday needs of our customers.

How has the Expo helped your business succeed?If I was limited to say just one way it helped us to succeed,

it would be recognition. Canteen purchased a local vending company and although Canteen was a national company, locally the name was relatively unknown. During our first years attending the Business Expo it helped immensely to introduce the Canteen name and each year it became more recognized. We have been able to generate many sales leads and network with other companies. We have contracted other business’s services that we met at the Expo and may have oth-erwise never used.

RON IRWIN, DISTRICT OPERATIONS MANAGER

CANTEEN

What draws you to exhibit at the Expo?We see this as an opportunity for Tanger

to network with other local businesses and create new business relationships that we can collaborate and potentially do business with in the future.

How does your company “Think Lo-cal”?

While we are a national company, we rely heavily on our local business relationships for a variety of jobs, events and promotions we host and manage annually. We could not do what we do, as well as we do without our trusted local business partnerships.

What are three useful strategies for de-veloping customer relationships?

Always have a clear line of communica-tion with your vendor/partner. Trust be-tween both parties is critical always. Always do what you say you are going to do. … Mean what you say and say what you mean.

MONICA TREGO, GENERAL MANAGER

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LNP | LANCASTER, PA2018 BUSINESS EXPO4 WEDNESDAY, OCTOBER 17, 2018

Several years ago, I signed up to participate in the Lancaster Cham-ber Women in Business Program as a mentor of an 11th-grade high school student.

As mentors, we are charged with connecting with our mentees (stu-dents) to offer encour-agement, empowerment and aid to achieve their goals by helping them choose the direction which is most aligned with their interests, strengths and passions.

What I didn’t expect, is the rich value it provides to all of us in Lancaster County.

I started out as a men-tor for a couple years, popping in wherev-er needed. Over the past five years, I have watched what had begun as a women’s-centered program of just a few schools grow to a robust program involving both young women and young men. We are actively working with 15 schools for young women and five schools for young men, including over 100 mentors and 100 men-tees for 2018-2019.

The growth of the pro-gram reminds me of the importance that we as in-dividuals, at any stage of our career, are a positive influence on our com-munity of students. Per-sonally, I have worked with three mentees and have stepped into a role as a liaison, working with my assigned school, their representative, as well as the mentor spe-cifically with that school. The ability to experience multiple components of how the program works, the moving parts and the integrity of the Cham-ber to enhance both the mentor and mentee ex-perience year over year has been remarkable.

It certainly takes a vil-lage to operate a success-ful program and provide the opportunities that both our business com-munity and students will not forget.

Throughout the pro-gram, we emphasize

The full-circle benefits of mentorshipthe importance of con-nection. The mentors and their mentees are matched based on their interests, with hopes to create an easy bond of communication and conversation.

There are several or-ganized events hosted throughout the year where everyone comes together, interacts, and learns about themselves and the resources Lan-caster County has to offer. Because of this, the Lancaster Cham-ber Business Expo has been an important com-ponent to expose our mentees to the variety of businesses and indus-tries within our commu-nity. Additionally, it pro-vides them the beneficial experience to become comfortable introducing themselves and to gain self-confidence in relay-ing their interests.

Furthermore, mentees are provided the oppor-tunity for several job shadow opportunities in fields in which they may have interest. One of our mentees had been curi-ous about both a career in veterinary care or a profession as an estheti-cian. What a perfect way to experience your inter-ests, no matter how dif-ferent!

Following her desire for a career in fashion, Jenna (a mentee from last year) enjoyed a fun and exciting opportunity to spend the day in the studio at American Eagle in Pittsburgh. Through a connection with a for-mer Lancastrian now working for the compa-ny, Jenna was able to get a hands-on experience onsite at a photo shoot and interview the stylist.

My company, Engle Printing & Publishing Co. Inc., recently had direct benefit from the program. A member of our team had kept in touch with her former mentee after completion of the mentoring pro-gram several years ago. As a result, she had been made aware of a summer internship opportunity

in marketing our com-pany had available. After suitable recommenda-tions and confidence that she was a good fit for the position, she was selected as our intern. And, most importantly,

we have since hired her to begin a career in her desired field of com-munications and event planning.

The program is always looking for new men-tors who want to en-

gage in our community and be an impact on our younger generation still finding their way in this big world. If you are in-terested in becoming involved, please con-tact Sandi Thompson at

[email protected].

Jocelyn EngleDirector of MarketingEngle Printing & Publishing Co. Inc.

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Top left: Laura Brenneman, left, a former Lancaster County resident and stylist with American Eagle Outfitters, visits with mentee Jenna, who got a hands-on job shadowing experience at a photo shoot in Pittsburgh, right.

Left: The mentoring program has ex-panded to include not only young women, but young men as well.

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person in Lancaster County.

United Way of Lancaster County

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The Polite CommunityAssociation looks tocarry on the work ofNelson Polite Sr. by

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The Life of “A Mentor”The Late Nelson M. Polite, Sr.

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2018 BUSINESS EXPOLNP | LANCASTER, PA 5WEDNESDAY, OCTOBER 17, 2018

Continued from 1

Local

the community, as com-pared to just 14% of pur-chase dollars from big box stores.

2. Goods and servic-es travel a shorter dis-tance, decreasing en-vironmental impacts.

Local customers pur-chasing from local busi-nesses have traveled a shorter distance within their community, re-ducing transportation effects on the environ-ment.

3. Job creation in-creases.

As businesses increase their clients and sell more products or servic-es, their need for more employees increases. In turn, they employ mem-bers of their community. A stronger workforce means more dollars available to invest back into the community.

4. An abundance of jobs attracts skilled employees to the com-munity.

Where there are jobs, those with skills and talent will gather. The capability to find goods and services locally and the opportunity to live in a thriving commu-nity keep these workers engaged and willing to build relationships and establish permanency in the community.

5. Overall quality of life increases.

In addition to econom-ic and environmental impacts, thriving busi-nesses with skilled, en-gaged workers remain invested in the success of their community. Busi-nesses with locally based leadership are likely to make decisions that ben-efit the community. In addition, businesses that are prosperous share their proceeds with non-profits and other servic-es meant to support the community. Employees give back in the form of donated time and by patronizing other local businesses.

Discover businesses and service providers based in Lancaster at the Lancaster Chamber’s Think Local Business Expo. Hundreds of busi-nesses with roots in Lan-caster County will be in attendance, and ready to speak with you.

Ready to commit to Thinking Local and to declare your support for the local economy? Sign the Think Local Declara-tion of Understanding at www.lancasterchamber.com/thinklocal! When you sign the declara-tion, your business will receive rights to leverage the growing popularity of the Think Local brand by using the Think Local logo on your marketing materials, website, etc.

And if you’re a con-sumer, look for the Think Local designation at the businesses and or-ganizations in our area before you make a pur-chase. You’ll be making a positive impact on the local economy and com-munity with every dollar you spend.

Learn more about Think Local at www.lancasterchamber.com/thinklocal.

Sarah MaserDirector of OperationsLancaster Chamber

Register at:lancasterchamber.com/events or call 717.696.6249

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address your talent

shortage.

FUTURE OF WORKFORCE: SOLVING THE TALENT SHORTAGE

LRMSLisa RabzakMarketingServices

Graphic DesignDirect Mail

Marketing Plan DevelopmentMedia Placement

Resumes / Cover Letters

[email protected]

utilitykeystone.com

New & Used SalesParts & ServiceRent & Lease

EXHIBITORBOOTHS

to register for a booth, contact Ashley Garcia,

[email protected]

available!• Build greater brand awareness • Generate quality leads • Make connections  • Showcase what’s new 

It’s so simple, yet many organiza-tions are struggling with this shift.

Your current and future employees are consumers. And, for the last few decades, only major corporations re-ally paid attention to it because the same people that fly on United or drink Coca-Cola are the same ones that apply to their jobs. It was a busi-ness decision, but from a different angle. They didn’t want to alienate potential customers — more of a rev-enue thing.

Fast forward to 2018, where the candidates seemingly hold all the power. They have choice in this mar-ket and, oh boy, are they are letting us know. Now, the idea of approach-ing applicants and employees as consumers is a central component of many Talent Acquisition strategies. Who is my audience and where are they spending their time? This was a traditional marketing question that is now commonplace in a recruiting huddle.

Kurt TrostTalent Acquisition Manager, Manpower North America

Candidate = Consumer

ABOUT THE PRESENTER

At the Chamber’s “Future of Workforce” event at the Expo, Kurt Trost will review the most recent data from the 2018 Talent Shortage survey and give context around where the shortages are, but more importantly, what innovative companies are doing to overcome this issue. He will challenge long-held misconceptions about issue and cover strategies (with specific examples) of what companies can be doing in the current employment market. And, he’ll ask you to think about the future of hiring in a new way. Expect to walk away with 3-5 big ideas that can be implemented immediately to help overcome your own talent shortages.

Kurt Trost, SPHR, Manpower Group’s North American Talent Acquisition Manager, is responsible for leading the recruitment strategy and delivery in over 70 U.S. markets. In this role, he works as a business partner to field leaders, primarily responsible for the design and implementation of new recruitment strategies to meet the dynamic demands of each market. Part of those responsibilities include coaching and educating business

leaders to develop solutions for their most complex and demanding recruitment efforts. Kurt has been in the industry for 13-plus years and joined Manpower in 2014 to lead their Brook Street roll-out in the U.S. before transitioning to his current role. He is also Vice President of Programming for Grundy-Will HR Association, an affiliate of the Society for Human Resource Management.

WHY SHOULD I ATTEND?n Take away strategies for implementing workforce development initiatives in your company

n Get data and research on the talent shortage and what it means for the future of business.

n Be a part of advancing the Workforce initiative in Lancaster County

n After the event, visit the Expo floor to network with over 200 businesses in Lancaster County!

ABOUT THE EVENT

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LNP | LANCASTER, PA2018 BUSINESS EXPO6 WEDNESDAY, OCTOBER 17, 2018

For many business professionals, return on investment (ROI) is at the forefront of their decision making. Whether evaluating decisions on capi-tal expenditures, training and devel-opment or branding and marketing opportunities, value and return are consistently top of mind. This ROI mindset also accentuates the impor-tance of exploring the many benefits of your investment in the Chamber.

Investing in a Chamber membership provides:

n A common voice to address criti-cal issues that impact the local busi-ness environmentn A platform for a pro-business

agenda and prioritizing workforce de-velopment conversationsn Events that catalyze conversa-

tions and expand business connections

An investment in Chamber mem-bership also provides immediate,

measurable ROI via group purchasing programs with vetted partners. At the Chamber, we have cultivated relevant group purchasing programs that pro-vide return on an ongoing basis:

1. Background checks for new hiresIf you are hiring new employees or

need to complete annual background checks, the Credit Bureau of Lancaster County can save you on every report that’s run and ensure that your busi-ness is staying compliant with the lat-est state and federal regulations.

2. Insurance savingsCosts for worker’s compensation,

general liability and auto insurance continue as a critical aspect to any business’ operations. Our bizSure in-surance program with Horst Insur-ance provides access to over 35 local insurers. Over the past 20 years, this program has paid out over $3.5 million in dividends to participating business-

es. While dividends cannot be guaran-teed, in recent years dividends from the plan have provided significant ROI for participating members.

3. Fleet fueling discountsOur partnership with Rhoads Energy

and Turkey Hill Minit Markets pro-vides up to 5 cents per gallon discount when your company vehicles fill up at any Turkey Hill location. In addition to the savings, the program provides controls, concise reporting and other informational tools that save you time and money when managing your fuel expenses.

4. Reduced electricity and natural gas costs

Operating costs, specifically fuel and energy costs, continue to be sig-nificant expenses for many businesses. Our partnership with Constellation for electricity and Shipley Energy for

natural gas provide savings in these two key areas. If you have not explored the Chamber’s natural gas and electric-ity programs, now is a great time with winter heating costs just around the corner.

When seeking an ROI on an invest-ment in Chamber membership, many participants of these programs have quickly realized the shared buying power of the Chamber’s group pur-chasing programs is unmatched. No other local organization can provide this suite of savings to its members. Maybe it’s time to look at what an in-vestment in the Chamber can return to you. Come out to the Expo and learn more about each of these valuable pro-grams.

Scott BurkyChief Revenue OfficerLancaster Chamber

The shared buying power of group purchasing

Lancaster Chamber Events Visit www.lancasterchamber.com/events to register 

OCTOBER 25 Business Expo Launch Party26 Business Expo26 Future of Workforce: Solving the Talent Shortage30 Solanco/LS/Penn Manor Consortium

NOVEMBER02 Excellence Symposium  09 Financial Literacy Workshop14 After-Hours Mixer - Grudi Associates15 Agriculture Industry Banquet29 Young Professional Network Celebration SoireeDECEMBER

07 Roundtable Discussion - Sticky Staff Situations12 Excellence Exchange13 Wake Up to the Issues Forum13 Young Professional Network Holiday Social 14 Economic Forecast Breakfast19 After-Hours Mixer - Lancaster County Motors Subrau

Network with 250+ people.Learn about unique products & services. Do business locally with 200 exhibitors.

When the Sun Goes Down...the Networking Begins!

BUSINESS EXPO LAUNCH PARTYOctober 25, 5 to 8 p.m., Spooky Nook SportsRegister at lancasterchamber.com/events or call 717.397.3531.

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