Good morning

Thank-you for inviting me to speak

Adam Knight. Head of Planning. Advertising

agency. Central London

Speak about preparing for the world of work.

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Didn’t get good grades at school.

Mr Burrows did.

Didn’t go to university...

I never really paid much attention…

Mr Burrows definitely did.

So….why am I standing in front of you?

Hard earned success

Learn quicker, react better than others.

Couldn’t walk in and expect an interview.

I had to Convince people I’m worth hiring.

My failures forced me to work harder to

succeed….So I can tell you honestlyMuch easier to get right first timeBut equally, there are many pathways to successNot just university<click> NEXT SLIDE

working in an advertising agency

Fun industry

Young

Dynamic

I love it.

There are 280 of us in total.

Our collective job to convince people to

buy things from our clients brands.

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Car brands such as AUDI, MCLAREN <click>

Tech companies such as VERTU, CANON<click>

Youth brands such as LYNX, CALL OF DUTY<click> NEXT SLIDE

I’m a Strategy Director. Create strategy: help clients a GREAT IDEA

<click> Use my understanding of their BRAND….

<click> Their potential and current BUYERS…

<click> Their competitors and wider MARKET…

Turn information a strategy that our clients pay us for.<click> NEXT SLIDE

My job stay on the cutting edge of culture.

What PLATFORMS are exploding / dying

What EXCITES people

What gets them BUYING

What gets them TALKING

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To get this inspiration, I need to be

inspired myself.

So I look to others who are changing the

world.

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PERSONALLY, I Look to those doing good.

Self-made.

Transforming the planet.

Talk briefly about two people:

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Might not recognise his face.

May not know his name

This man is changing the world

Having a Profound impact on the world

you inherit

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Founded PayPal. Sold it to ebay<click>Made $165 millionMost people stop there!Reinvested every pennyNow transforming two massive industries<click> NEXT SLIDE

First industry transforming is cars

He founded Tesla

Worlds first truly desirable electric car.

Disrupting the way cars are sold.<click> NEXT SLIDE

Massive steps in reusable rocketry.Is now regularly landing first stage rockets, which is the first step to Mars and us becoming an interplanetary raceYes. Elon Musk is basically Tony Stark from Iron Man.

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Angela is Powerful..

..Effective

..Successful women

Major focus in fashion

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Massive problem. Chavs.<click>Rescued a brand on its way out

One of the biggest brands on the planet

Reimagined the brand

Tech to transform the shopping experience<click> NEXT SLIDE

Recently poached by Apple

Do the same for them

SVP of Apple Retail

Raise the bar again

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What can we learn from them?

Try to behave as they would

Try to emulate their ways of approaching each

day

Strive for their levels of success.

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Right, lets talk a little bit about last year…

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The zika virus arrived and made lots of

babies quite ill around the world

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We saw terror attacks across the globe

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Police shootings and violence led to public

outcry and uprisings

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THE LOSS OF SOME GREAT GLOBAL

ARTISTS – a big loss to the arts

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And its quite a scary future too…

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This guy is going to be the leader of the

free world later on today

I’m a little scared…

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This is going to happen, messing with your

schools logo, and my mortgage too!

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You’ll work till you're 80

Longer than anybody existed

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Many will die of obesity related illnesses

Whilst others starve to death

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Empty our oceans of fish

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Hit the point of irreversible

climate change

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Pretty depressing right?

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But fear not, there are some crappy things

that happen out there.

But its also a pretty awesome world too…

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You’ll live longer than any other

GENERATION

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Learn to GROW and BUILD spare parts

You’ll be BIONIC

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We’ll learn to GROW MEAT in labs

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Drone technology DISRUPT :

PHOTOGRAPHY

TRANSPORT

MEDICAL

DELIVERY sectors

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We’ll soon create AI as smart as our own

brains.

Then it’s a bit of an unknown about where

this will take us.

But I’m optimistic.

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Cars will drive themselves

Less accidents on the road.

An all electric future will help the

environment too.

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By the time you buy your own home, its

likely you’ll be able to power it yourself,

off the national grid

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We’re becoming more aware of the

benefits and importance of diversity in the

workplace,

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Lots more great things happened…

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Only thing I can promise is CHANGE

POSITIVE change

NEGATIVE change

YOU DECIDE how you RESPOND.

A case of DISRUPT, or BE DISRUPTED

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Technology at the centre of change. Tech comes in all shapes and sizes<click>In ancient times the wheel disrupted everything. <click>TV Leisure time / advertising<click>Whereas now, it’s the Oculus Rift Virtual Reality set up. <click> NEXT SLIDE

Douglas Adams, an English writer -<click>

Anything INVENTED <15th birthday - absolutely normal. The way its always been<click>

INVENTED 15th - 35th birthdayNEW – EXCITING - Make a CAREER <click>

>35, Evil - Against Nature - AvoidYOU are at START of JOURNEY with TECH. You are very lucky indeed.<click> NEXT SLIDE

One thing BEHIND TECH is CODE <click>Will.i.am: Coders Are Today's Rock Stars

Understand and use technology.

Understand and use code. <click> NEXT SLIDE

There are now free online tools and tutorials for all ages

Kids… <click> NEXT SLIDE

Young teens

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Teens and up

So if I can only reiterate thiscoding is important and now so easy to learn

Get on it…

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LOOK AROUND you

ALL ENTERING JOB MARKET about the same time

The same COOL JOBS in the same COOL SECTORS

X 100 REGION

X 4,000 COUNTRY

So, my NEXT piece of ADVICE is…<click> NEXT SLIDE

TO STAND OUT Significantly.

Do something DIFFERENT

I JOINED ACF my first job.

Write BLOG / CHARITY work / Join CLUB

DO SOMETHING

JOB INTERVIEW

WHY SHOULD I HIRE YOU? GREAT ANSWER

But whatever you do, DO SOMETHING

Do it BEFORE you need to

Make it something you ENJOY.

You’ll be BETTER AT IT that way

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Some STRONG PIECES OF ADVICE

STUFF I’VE LEARNT that will HELP YOU

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Be INSPIRED

Be CHALLENGED

Be BLOWN AWAY

WATCH SOMETHING each day – I use TED Talks for that

READ SOMETHING every week – I read a blog called ‘wait but why’<click> NEXT SLIDE

DON’T HUG the odd looking guy Find your INNER NERDPLAY with TECH / LEARN TO CODEProgramme an ARDUINOGET TO GRIPS with tech Learn what IT DOES How you turn that to your ADVANTAGE<click> NEXT SLIDE

We play our lives out PUBLICLY

FACEBOOK / TWITTER / INSTAGRAM

WHAT YOU SAY online is PERMANENT.

PHOTOS YOU PUT online are PERMANENT.

So MANAGE AND BUILD your online profile CAREFULLY

Potential employers will GOOGLE YOU.

WHAT WILL THEY FIND?<click> NEXT SLIDE

Find somebody that inspires you

SUCCESSFUL / CHARITABLE / HAPPY

It can be anybody

UNDERSTAND what they doing DIFFERENT

And DO THOSE THINGS<click> NEXT SLIDE

The world is CHANGING

LEARN Chinese

UNDERSTAND INDIA better

READ RUSSIAN history

Balanced and knowledgeable WORLD VIEW<click> NEXT SLIDE

DONATE to CHARITY

Help your brothers and sisters with their homework

WALK your NEIGHBOURS DOG

KARMA exists

GOOD THINGS happen to GOOD PEOPLE<click> NEXT SLIDE

BORED PEOPLE ARE BORING.

Don’t be a bored person.

‘if you WANT SOMETHING DONE, ASK A

BUSY PERSON.’

I’m a BIG FAN of that.

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SWITCH OFF the PS4 and get out.

EXPERIENCE SOMETHING NEW each week.

LEARN A SKILL

Go somewhere you’ve NEVER BEEN

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FIND YOUR PASSION Whatever it is.

HATMAKING / DELIVERING MILK / CARPENTRY

DOING something YOU LOVE happy.

JUST use tech to be BETTER and SMARTER than anybody else.<click> NEXT SLIDE

Not literally. METAPHORICALLY

BREAKING THINGS doing something

NEW

FALLING OVER trying hard

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Just got your MOCK RESULTS

Starting COURSE COUNSELLING sixth form pathways.

A BIG AND SCARY time for you

THAT’S OKAY.

But you’re IN THE RIGHT PLACE. <click> NEXT SLIDE

You’re part of the ANGLO FAMILY

Family of LANGUAGES

Family that exposes you to NEW CULTURES

Family with RAPPERS and CHIEF EXECUTIVES.

Top 20 schools in Essex

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IN SHORTENJOY YOUR TIMETRY TO DO A LITTLE OF WHAT I’VE SAID TODAYIT COULD CHANGE YOUR LIVES FOR THE BETTERAND MAKE SURE YOU KEEP HOLD of the FRIENDSHIPSThey’ll MEAN A LOT.<click> NEXT SLIDE

Yep, just one more thing…

Its pretty good though, don’t worry

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No, I’m not selling my dining room furniture on ebay

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I’m pleased to announce

Five work experience placements available to your year

Happening during your summer break<click> NEXT SLIDE

Your teachers will tell you more.

An open application process.

Looking for most creative people here.

Not about your grades, we care how creative you can

think.

So, keep your ears open for, and apply.<click> NEXT SLIDE

Thank you for TIME and ATTENTION

I HOPE THAT HELPS you in the FUTURE

PRIVILEGE TO SPEAK to you today.

Any questions, tweet me

Thank-you