Speaker - May 2013 - Turkel Talks

6 WORK-LIFE BALANCE TOOLS:SIMPLE, YET POWERFUL

6 WORK-LIFE 6 WORK-LIFE 6BALANCE TOOLS:SIMPLE, YET POWERFUL

3 LASTING LEGACIESYOU CAN LEAVE YOUR CHILDREN

DO YOU NOTICE EVERYTHING? HOW TO COPE WITH BEING A HIGHLY PERCEPTIVE INDIVIDUAL

Bruce Turkel, branding expert, speaker, author,

musician, arti st and runner

MAY 2013T H E A R T A N D B U S I N E S S O F S P E A K I N G

T H E O F F I C I A L M A G A Z I N E O F T H E N AT I O N A L S P E A K E R S A S S O C I AT I O N • W W W. S P E A K E R M A G A Z I N E . C O M

GROW YOUR BUSINESS LOCALLYPAGE 36

Bruce Turkel talks about setting priorities and � nding balance personally and professionally

TurkelBruce Turkel talks about setting priorities and � nding

TurkelTALKS

http://WWW.SPEAKERMAGAZINE.COM

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May 2013 | SPEAKER | 3

20

FEATURES

Turkel Talks By Barbara Parus

Branding expert Bruce Turkel adds value in every area of his life—as a professional speaker, CEO, musician,

artist, marathon runner, husband and father.

6 Reality CheckPutting a fine point on the speaking industry

7 Welcome to My WorldA snapshot into the lives of people who hire speakers

8 Million-Dollar IdeasWinning money-making strategies

32 Relevant ResourcesTime-saving tools and technologies

34 Beyond BordersExploring cultures, countries and comfort zones

36 It’s Your BusinessAdvice for enterprising speakers

38 What Would You Do?Dealing with real-world conundrums

40 Turning PointA career-changing moment or experience

42 Humor MeFinding the funny in a speaker’s life

4 News from Headquarters

5 Voices of Experience®

41 Calendar of Events

41 Advertising Index

T H E A R T A N D B U S I N E S S O F S P E A K I N G MAY 2013

DEPARTMENTS

National Speakers Association is a member of the Association of Media & Publishing. Speaker magazine has been honored with a gold award in the prestigious 2011 EXCEL Awards for “Magazines: General Excellence” for best writing, content, graphic design and overall packaging, and a silver award for “Best Single-Topic Issue” in the 2012 awards competition for the April 2011 “brain issue.”

COLUMNS

Keep Your Mind, Body and Spirit in BalanceBy LeAnn Thieman, CSP, CPAEYou’re better equipped to meet life’s challenges when you’re mentally, physically and spiritually well balanced.

The Gifts of Purpose, Health and LegacyBy Darrell “Coach D” Andrews, CSPWhat gifts can you give your family members so they will thrive and prosper?

T H E A R T A N D B U S I N E S S O F S P E A K I N G

26Are You a Highly Perceptive Individual?By Paul O. Radde, PhDIf you’re highly sensitive to your environment and keenly observant about other people’s behaviors and nuances, you fall into a special group.

16

Branding expert Bruce Turkel

10

4 | SPEAKER | May 2013

NEWS FROM HEADQUARTERSReported by Stacy Tetschner, CAE, FASAE, CEO

NATIONAL SPEAKERS ASSOCIATIONOFFICERS

Ron Culberson, MSW, CSP, PresidentRon Karr, CSP, President Elect

Shep Hyken, CSP, CPAE, Vice PresidentLinda Keith, CPA, CSP, Secretary

Ed Robinson, CSP, TreasurerLaura Stack, MBA, CSP, Immediate Past President

Stacy Tetschner, CAE, FASAE, CEO

FOUNDERCavett Robert, CSP, CPAE

BOARD OF DIRECTORSBill Cates, CSP, CPAE

Pegine Echevarria, MSW, CSPEd Gerety, CSP

Scott Halford, CSPChad Hymas, CSP, CPAE

John B. Molidor, PhDRuby Newell-Legner, CSP

Ford SaeksDan Thurmon, CSP, CPAE

Brian Tracy, CPAELiz Weber, CMC, CSP

Monica Woff ord, MBA, CSP

NSA FOUNDATION The Foundation serves NSA members and the public through:• Financial help for NSA members and their families • Grants to NSA members who need help with their dues or

meeting registration fees• Scholarships for students and professors• Oversight and funding for speaking-related research• Grants to help charitable organizations communicate

through technology

Founder and Chairman EmeritusNido R. Qubein, CSP, CPAE

ChairStephen Tweed, CSP

Immediate Past ChairRandy Pennington, CSP, CPAE

NSA Foundation Board of Trustees

SPEAKER EDITORIAL ADVISORY BOARD

Editorial Office and Subscriptions National Speakers Association

1500 S. Priest Drive, Tempe, AZ 85281Tel: (480) 968-2552 Fax: (480) 968-0911

www.NSASpeaker.org

Managing EditorBarbara Parus

Article submissions: [email protected] SPEAKER (ISSN 1934-9076) (USPS 012-886). Volume 7, Number 8. Published monthly except February and August by the National Speakers Association, 1500 S. Priest Drive, Tempe, AZ 85281. Periodicals postage paid at Tempe, Arizona, and at additional mailing offices. Contents Copyright 2009 National Speakers Association, all rights reserved. Subscription rate for NSA members is $35 of $465 annual dues allocated to SPEAKER; non-member sub scription rate is $49 for 10 issues. Add $10 for Canadian or international postage. POSTMASTER: Send address changes to SPEAKER, National Speakers Association, 1500 S. Priest Drive, Tempe, AZ 85281.

Francis Bologna, CPARon Culberson, MSW, CSP

Ed Gerety, CSPChad Hymas, CSP, CPAE

Jane Jenkins Herlong, CSPDon Hutson, CSP, CPAE

Ron Karr, CSP

Scott McKain, CSP, CPAEJohn B. Molidor, PhDSam Silverstein, CSP

Kim SniderPhillip Van Hooser, CSP, CPAE

Al Walker, CSP, CPAE

Stan B. Walters, CSP, Chair Gerard Braud, CSP

Chris Bauer, PhD, CSP, HSP, CFS

Joan Fox, CSP

Vicki Hess, RN, MS, CSPMarcia Reynolds, PhD, CSP

Rochelle RiceFrances Rios

Clint Swindall, CSP

Advertising SalesKristin Courtney(480) 968-2552

[email protected]

DesignElizabeth DamMarisa Bigler

switchstudio.com

Cavett Award NominationsNominations are opening early for the 2013 Cavett Award. This award is the highest honor the membership of NSA can bestow upon a peer. The award is presented annually at the NSA Convention to the member whose accomplishments over the years have refl ected outstanding credit, respect, honor and admiration on the Association and the entire profession of speaking; and, whose actions (in terms of sharing, guiding and inspiring other members) most closely parallel the illustrious career of our founder, Cavett Robert, CSP, CPAE. The deadline for nominations is Friday, May 24, 2013. Submit your nomination online at: www.surveymonkey.com/s/2013_Cavett_NominationsQuestions? Contact Kim Cook at 480-968-2552 or [email protected].

In MemoriamJoe Larson, CSP, CPAE, Cavett Award Winner and 1977-78 NSA president, passed away in Scottsdale, Ariz., April 3. Larson started out as a door-to-door salesman for the Fuller Brush Company in Sparta, Wisc., and later became the president of the Sparta Brush Company. He was a former mayor of Sparta, served as director of the Union Bank and Trust Co., and sat on the board of governors of the Agricultural Hall of Fame and Wisconsin Manufacturers and Commerce. Larson’s corporate mindset and association experience influenced decisions that impacted NSA’s growth. He will be remembered for his “humor with a purpose” approach to speak-ing and his “have gavel, will travel” philosophy.

Sneak Peek Video of 2013 NSA ConventionPhiladelphia Marriott DowntownJuly 27-30, 2013Get ready to be amazed as some of the biggest talents in the speaking business present their hot topics. For a sneak peek of who’s presenting at the 2013 NSA Convention, visit www.NSASpeaker.org.

NSA Foundation Scholarship GrantsApplications must be postmarked on or before June 1, 2013.Do you know a student who has a burning desire to become a professional speaker? If so, he or she may be eligible for an NSA Foundation scholarship. The Foundation awards four schol-arships annually to full-time college junior, senior and gradu-ate students at an accredited university. For more information, visit www.NSAFoundation.org or call (480) 968-2552.call (480) 968-2552.

http://www.surveymonkey.com/s/2013_Cavett_Nominations


http://www.NSASpeaker.org

http://www.NSAFoundation.org

http://www.NSASpeaker.org


http://switchstudio.com


This Month on V O I C E S O F E X P E R I E N C E®

NSA’s monthly audio magazine

www.SpeakerMagazine.com

Welcome: Theo AndrousThe Voices of Experience(VOE) chair kicks off the May 2013 edition.

Feature Interview: Win Sheridan, CEO, Apex SystemsSheridan launched his business in a tiny offi ce in 1995. Today, his IT staffi ng and services company is on track to make nearly $1 billion in revenue this year. Learn his secrets for success.

Revenue Beyond the Talk:Stef du Plessis, CSP, HoFJohannesburg-based du Plessis leveraged his library of content to create revenue beyond his speaking fees. He gives clients access to resources online and uses surveys to solicit information.

2013 NSA Convention UpdateSee exciting main-stage action, including a former NBA star, an Emmy Award-winning journalist, an 18-year-old podcast genius, and a branding expert who appears on FOX Business. Other highlights: 50 concurrent sessions, TED-like talks and a Learning Lounge.

Listen to Voices of Experience on CD or access the segments via the digital edition of Speaker magazine at www.SpeakerMagazine.com. Simply click on the interview you want to hear.

5 Shore Ways: Rob ShoreShore shares fi ve ways to increase coaching revenue: traditional one-on-one coaching paid by the client OR corporate sponsors; group master-minds; video coaching using Google+, and live coaching for small groups.

Inside Walther’s World: George Walther, CSP, CPAEWalther’s view on life and speaking changed after an encounter with a slimy slug, which he found more satisfying than making business calls. Bottom line: Do what you want to do; not what you’re told or expected to do.

President’s Message:Ron Culberson, MSW, CSPWhile walking through a cemetery, Culberson noticed the word “Clarity” on a headstone. Death is a wake-up call for what’s important in life. Your friendships will have a long-lasting positive impact on people.

Convention Connections:Sally Hogshead, CPAEHogshead approached Mark Sanborn, CSP, CPAE, for the fi rst time at the 2011 NSA Convention and asked a question that led to a wonderful friendship. Who will you meet at Convention?

Until Next Time: Theo AndrousThe VOE chair wraps up the May 2013 edition.

http://www.SpeakerMagazine.com



http://www.nsaspeaker.org/assets/VOE/2013/May/01-Welcome-TheoAndrous.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/02-FeatureInterview-WinSheridan.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/03-RevenueBeyondTheTalk-StefduPlessis.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/04-ConventionConnections-SallyHogshead.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/09-UntilNextTime-TheoAndrous.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/08-PresidentsMessage-RonCulberson.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/07-InsideWalthersWorld-GeorgeWalther.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/06-5ShoreWays-RobShore.mp3

http://www.nsaspeaker.org/assets/VOE/2013/May/05-2013NSAConventionUpdate.mp3


REALIT Y CHECKPutting a fi ne point on the speaking industry

Saturday before the Convention. See page 37 for more information.

Patrick Henry, CSP, will host the NSA Foundation fund-raising event, featur-ing a celebrity cast for an evening of entertainment and laughter. We’ll also pass the gavel to NSA Foundation Chair Al Walker, CSP, CPAE, and present the 2013 Nido Qubein Philanthropist of the Year award to a deserving person who best exemplifi es the serving, sharing and supporting spirit of the NSA Foundation.

The Convention marks NSA’s 40th anniversary and the 30th anniversary of the NSA Foundation. Don’t miss these special events in Philadelphia!

Stephen Tweed, CSP

Chairman, NSA Foundation Board of Trustees

NSA Foundation Off ers a Helping Hand

An NSA member was riding her bicycle through a quiet neighborhood on a Saturday afternoon when a large tree limb fell and crushed her spine.

An NSA member fell from a rooftop while helping a neighbor with repairs. Another NSA member was diagnosed with a rare brain disease that rendered him unable to continue working in the prime of his speaking career. Dozens of members’ homes and businesses were destroyed by Hurricane Katrina. Some NSA members in New York, New Jersey and Connecticut were washed away by Hurricane Sandy.

These NSA members are the faces of the Foundation.

The NSA Foundation is the philan-thropic arm of the National Speakers Association. Through grants and fi nancial assistance to NSA members who are experiencing unforeseen health issues or natural disaster emer-gencies, the Foundation provides help, something that comes naturally in the speaking profession. Your tax-deductible donation provides your fellow members with hope and assis-tance to create fi nancial stability, and enables them to continue their speak-ing careers during tough times. The Foundation also supports the future of speaking through scholarships to college students and grants to charitable organi-zations that are making a difference.

In 2009-10, the Foundation gave fi nancial assistance to 12 members total-ing $70,938. In 2011-2012, we were blessed that fewer members faced crises,

with fi nancial assistance totaling $20,000. The Foundation

provided event registra-tion or meeting grants to 10 members; schol-arships to four future members attending

college totaling $26,374; and helped fund a chari-

table education program for at-risk kindergartners. We owe these efforts to the generous support of our donors.

In the coming months, the NSA Foundation will ask you to support these worthy causes by making a donation. You’ll be able to attend the Foundation Benefi t Seminar on

DonationIf you would like to make a

tax-deductible contribution to the NSA Foundation, or participate in one or more of these events, visit www.NSAFoundation.org or call

NSA at (480) 968-2552.

Saturday before the Convention. See

These NSA members are the faces of

The NSA Foundation is the philan-thropic arm of the National Speakers

fi nancial assistance to NSA members

health issues or natural disaster emer-

help, something that comes naturally in the speaking profession. Your tax-

fellow members with hope and assis-tance to create fi nancial stability, and

Stephen Tweed, CSP




WELCOME TO MY WORLDA snapshot into the lives of people who hire speakers

Get Online with Learning

Steve Holt is the director of the training division for Savant Learning Systems. Savant has been at the fore-front of online learning for higher education since

it was founded six years ago. It offers seven degrees in 10 subject areas, and its courses are designed by industry-leading subject matter experts, who are often authors of the most popular textbooks in their fi elds. Savant’s team of eLearning professionals works with their experts through every step in creating an entire online course, and also provides coaching on presentation skills, if needed.

Stan B. Walters, CSP: How did you get involved with Savant and its eLearning programs?Steve Holt: I was in higher educa-tion for 15 years and taught computer science and economics. I ran a teach-ing lab that helped faculty members

learn how to use technology, incorpo-rate it into the classroom, and how to teach online courses.

How do you fi nd the right con-tent and the right expert?It’s a long process. Currently, we are developing one of the few accred-ited degree programs for Emergency Management Services and govern-ment agencies, and we need people trained and skilled in that area. We found institutions teaching the topic and looked at the course content and objectives. We hired recognized consultants who work in the fi eld and asked them, “If you were going to design the perfect Emergency Management degree, what would you want in the program?” Once that’s done, we’ll start our search for the best subject matter expert.

What is more important: the trainer or the content?

Content is more impor-tant and it takes a

long time to get it right. We’ll go course by course to make sure all of the relevant topics in the fi eld are covered and that all of our consul-tants are satisfi ed. Sometimes it can take up to two

years to completely fl esh out a course and identify the experts, and then we start recording. It may take another year to complete the recording process, edit the recordings, and put the fi nal course material together.

How do you select an expert to present the eLearning program?

We vet all of the candidates ahead of time. We review recordings of their presentations or talk to colleagues to determine if this person is really the best. As a professional speaker, I can quickly assess an expert’s presentations skills. If needed, we’ll coach someone through the recording process to get the best content. Sometimes, the indi-vidual will have rock-solid content, but not the best presentation skills.

Steve Holt is the director of

training for Savant Learning

Systems. Holt has more than

15 years of experience as a

professional speaker and

educator in computer science and econom-

ics. He can be reached at (800) 313-3280,

ext. 322, or Steve.Holt@savantlearning-

systems.com.

Stan B. Walters, CSP, is “The

Lie Guy®.” He is a speaker,

trainer, author, consultant

and still an interrogator. He

helps people in organizations

who are tired of making bad decisions

because someone lied to them. Learn more

at www TheLieGuy.com.

tion for 15 years and taught computer science and economics. I ran a teach-ing lab that helped faculty members

What is more important: the trainer or the content?

Content is more impor-tant and it takes a

long time to get it right. We’ll go course by course to make sure all of the relevant topics in the fi eld are covered and that all of our consul-tants are satisfi ed. Sometimes it can take up to two

training for Savant Learning

Systems. Holt has more than

15 years of experience as a

professional speaker and

educator in computer science and econom-

ics. He can be reached at (800) 313-3280,

ext. 322, or Steve.Holt@savantlearning-

systems.com.

Stan B. Walters, CSP, is “The

Lie Guy®.” He is a speaker,

trainer, author, consultant

and still an interrogator. He

helps people in organizations

who are tired of making bad decisions

because someone lied to them. Learn more

at www TheLieGuy.com.


http://www.TheLieGuy.com



Winning money-making strategies

Bob Pike, CSP, CPAE

Million-Dollar Ideas

Say the Magic Words: Focus and Clarity

who is a CSP and/or CPAE. These are designations and honors that are not earned or bestowed easily. My experience is that each of these people (and I include myself in this group) is willing to share their journey and their expertise to help those who have a passion for what they do. You’ll learn from observing them on the platform, but also from talking to them in the hallways. They are open and approachable. They embody the caring and sharing spirit of NSA.

Start today by writing down what you are focused on in your business. Then, examine what you need to do to develop a deep understanding of it. Use your membership in NSA to connect with those who have dem-onstrated that they have focus and clarity, and they will be glad to help you along the way.

Bob Pike, CSP, CPAE, has served on the

national boards of NSA, ASTD, and the

International Alliance for Learning. Pike

is the author of 30 books, including the

best-selling Creative Training Techniques

Handbook, and the founder/editor of the

Creative Training Techniques newslet-

ter, the most widely read newsletter in

the fi eld. His focus is on getting results

through training.

Not only did I become one of the foremost experts in this area, but I also worked at the sales and marketing aspect of how to best communicate what I have to offer to my clients. Even when I have moved into other content areas, it helped me be more effective in reach-ing clients who would really benefi t from what I do.

Over the years, I’ve seen speakers come and go. I’ve seen them sit in NSA meetings looking for a hot topic. Their focus seemed to be: “I want to speak. I’ll talk about almost anything as long as I can get paid and, hopefully, get paid well.”

The people with staying power have focus and clarity. What do George Morrissey, CSP, CPAE, Joel Weldon, CPAE, Jim Rhode, CSP, and Naomi Rhode, CSP, CPAE, have in common? Besides being active members in NSA, they have focus and clarity. Weldon is one of the leading experts on strategic planning and having a “can do” atti-tude, and the Rhodes are experts in practice management. They have a deep command of their subject and exactly how audiences can apply their principles and practices to take them from where they are to where they want to be. Their belief in what they do communicates to their clients and their audiences.

How do you fi nd these people? When you go to your next NSA meeting, don’t just look for George, Joel, Jim or Naomi. Look for someone

ocus and clarity are the two most important words for speakers. I learned this lesson from my friend, Dr. Bob

Smith, in Dallas. Focus says, “What are you paying attention to?” Clarity says, “How well do you understand it?”

Highly successful speakers have focus and clarity. They really pay attention to their area of exper-tise, and they develop clarity—a deep passion for their topic. Since 1969, I’ve earned a living from my passion, which is helping people and organizations “unlock the power to learn and unleash the power to perform.” I credit speaker Randy Gage for tweaking that tagline for me years ago.

My passion is getting people and organization results, most often through training and performance improvement strategies. That is my focus and how I make my living. That is how I serve my clients. I understand the topic inside and out. I’ve written 30 books on it (though I didn’t write my fi rst book until 1987—18 years after I started). It wasn’t a chore to spend hours studying and researching, and attending seminars, workshops, and conferences to learn more about my area of expertise. I was energized by it.

Scott Christopher will be at the

NSA Convention, why not you?

Watch the Sneak Peek Video

NSA Convention2013July 27-30, 2013 • Philadelphia Marriott Downtown

Visit http://NSASpeaker.org/attend/conventionRegister Early & Save! Call (480) 968-2552

This former �lm and TV actor

and humorist will teach you the

three rules of levity and how

they deliver serious results.

http://NSASpeaker.org/attend/convention


Turkel

BY BARBARA PARUS

TalksBRANDING EXPERT BRUCE TURKEL

SHARES HIS PASSION FOR ADDING

VALUE IN EVERY AREA OF HIS L IFE—

AS A PROFESSIONAL SPEAKER,

CEO, MUSICIAN, ARTIST, MARATHON

RUNNER, HUSBAND AND FATHER.

Bruce Turkel is not your average speaker, unless the average speaker plays the harmonica and can draw upside down while presenting to clients, or

plays in two bands and runs mara-thons through knee-deep mud in his free time.

Turkel, CEO of award-win-ning branding fi rm Turkel Brands, uses a unique combination of cre-ativity and business acumen to engage clients and help them build their businesses by making their brands more valuable. He

is an entertaining thought leader and a fanatic about helping organi-zations fi nd solutions. To say Turkel is a creative dynamo would be an understatement.

His agency has created success-ful campaigns for many high-profi le clients, including Discovery Channel, HBO Latin America, the Miami and Kissimmee Convention and Visitors Bureaus, Bacardi, Sol Melia and Peabody Hotels. He has spoken at DMAI, NAMM, MPI, UM, MIT, and Harvard, and been featured in The New York Times, Fast Company and Communications Arts magazines.

TurkelTalks

BRANDING EXPERT BRUCE TURKEL

SHARES HIS PASSION FOR ADDING

VALUE IN EVERY AREA OF HIS L IFE—

AS A PROFESSIONAL SPEAKER,

CEO, MUSICIAN, ARTIST, MARATHON

RUNNER, HUSBAND AND FATHER.

Bruce Turkel is not your average speaker, unless the average speaker plays the harmonica and can draw upside down while presenting to clients, or

plays in two bands and runs mara-thons through knee-deep mud in his free time.

Turkel, CEO of award-win-ning branding fi rm Turkel Brands, uses a unique combination of cre-ativity and business acumen to engage clients and help them build their businesses by making their brands more valuable. He


He has published four books, includ-ing his most recent, Building Brand Value: Seven Simple Steps to Profi table Communications. Turkel also tours extensively, delivering rousing key-notes on branding techniques.

Born and reared in Miami Beach, Turkel enjoyed an idyllic childhood romping on the beach, swimming, diving and boating. His talents for drawing and music emerged early in life. He was always drawing cari-catures of his teachers and friends, which led to drawing political car-toons for newspapers.

An accomplished musician, Turkel’s music jones began in junior high. He recalls playing 96 Tears and other 60’s hits in his fi rst band, “The Jets” and in his second band, “The Sifters.” During his high school years, he played in a marching band, concert band, jazz band and the orchestra. Today, Turkel plays trumpet and fronts the Miami rhythm and blues band BlackStar, and plays harmonica in the country rock band, The Southbound Suspects.

Flash forward to 2013, and Turkel is still doodling—this time to explain concepts to clients, whether on an iPad, a fl ip chart, or upside down across the table. His fun, creative approach disarms people and makes them more open to solutions—no matter how outrageous.

“Relevant and successful branding begins with creative and appropri-ate solutions to the problems all

companies face in an evolving mar-ketplace,” Turkel says. “Creativity is key in building a brand and giving it the edge it needs to catch the interest of the target market. But what most people forget is to make the brand res-onate with the consumer.”

The Confi dence of IgnoranceTurkel studied design at the University of Florida and headed to New York City to start a career in design, but his life there was over in a New York minute. He missed the Miami lifestyle and returned home, working at several advertising agencies before starting his own design fi rm in 1983.

“I was an art director at the time and I thought, ‘I can do this,’” Turkel recalls. “I was completely wrong! I didn’t know what I couldn’t do. My father said that I had started the busi-ness with the confi dence of ignorance.”

Most entrepreneurs celebrate the fi rst day they launch a new business, but Turkel says it was the saddest and loneliest day of his life. He invested in offi ce equipment, a phone system, and brought on some freelance clients, but no one showed up. “I didn’t give enough thought to bringing in busi-ness. So, I started making phone calls, talking to people and going to events, and little by little, I learned about the business side of the business.”

Over time, Turkel realized that he loved advertising even more than pure design because he could

combine his design and writing talents with strategizing and problem solving. He also thrives on the con-straints of time and budgets, saying, “Unfettered freedom makes it very difficult to get things done.”

Slowly, his business morphed from strictly a design fi rm into an adver-tising agency, and his most successful efforts resulted from helping his clients create brands. But it wasn’t always smooth sailing; one of his fi rst clients stiffed him $50,000, which was enough to put him out of busi-ness at the time.

Discovering the Speaking PlatformTurkel’s foray into speaking began after he submitted an article to HOW Magazine, a design publication, after the big loss in his second year in busi-ness. His introduction began: “If you

YOU HAVE TO BUILD YOUR BRAND TO

BE MEMORABLE, BUT YOU ALSO NEED TO BE

IN THE RIGHT PLACE AT THE RIGHT TIME.


want to start a design fi rm, you should seek professional help. Not a therapist (although that would be a good idea), but a lawyer, an accountant, and other professionals who can help you build your business properly.”

His honest approach attracted the attention of the editor who contacted him because the other contributors bragged about themselves, but Turkel described how he screwed up. This led to Turkel speaking at the HOW Design Conference fi ve or six times.

“One year, the keynote speaker was a real design idol of mine. I asked to be seated at his table at dinner. As we chatted, he told me he travels and speaks at conferences to build his company’s brand. So I naively asked, ‘What do they pay a guy like you for doing a keynote?’”

He responded, “$20,000.”At that moment, Turkel envisioned

a neon sign reminiscent of a sign outside the window of a fi fth-fl oor walk-up in an old detective movie fl ashing “LOSER” on his forehead. “I felt like such a schmuck,” Turkel said, thinking about his own puny $500 hono-rarium for doing the same thing at the same event, but on a different day.

Around this time, Turkel met long-time NSA member Kare Anderson, who introduced him to his fi rst NSA regional meeting in Atlanta. It was there Turkel discovered that speaking was a business. True to form, Turkel plunged into profes-sional speaking. He now averages one speaking engagement per week, in

addition to making client presentations. “Speaking feeds the agency,” says

Turkel. “We were hired to do the whole rebranding effort for the island of Puerto Rico based on a speech I gave. Speaking has established me as a thought leader and it brings in business.”

It Takes Luck and Hard Work“Competency doesn’t guarantee success in speaking or any other pro-fession. You have to be great, but you don’t need to be the best of the best. You have to build your brand to be memorable,” Turkel says. “But you also need to be in the right place at the right time.”

To illustrate his point, he recalls a conversation with Stephen Breyer, an Associate Justice of the Supreme Court, who was appointed by President Clinton in 1994. When Turkel asked how he became a Supreme Court Justice, Breyer said, “You have to be a lawyer and a former judge, but you also have to be standing

on the street corner when the bus goes by. There’s a lot of serendipity to becoming a Supreme Court Justice.”

His response stunned Turkel, who then realized that his own creativity, artistic and musical talents were ser-endipitous to his advertising business, and he fi gured out how to use them in a productive manner.

People are attracted to Turkel’s energy and enthusiasm, and they turn to him for solutions because of his creativ-ity. He says, “The ideas just pour out of my head and from all the great people in our offi ce I’m lucky to work with. But we never forget that the only reason we’re hired is because clients have a problem and we have a solution.”

“I want to make a profi t, do work I’m proud of, and have fun doing it.” But, although Turkel appears to be having fun at whatever he’s doing, he’s says it takes hard work.

“In music, rehearsing is critical. When we’re on stage playing The Power of Love by Huey Lewis and the News, we really get the crowd going with the line ‘You hear the power of love.’ They’re cheering and dancing and clapping, and we look like we’re having fun. Well, we are, but that’s because we rehearsed the song over and over. Fun comes with a healthy dose of discipline.”

Discipline also applies to the speak-ing business. “To enjoy speaking, you’d better be prepared. Do your homework, research and practice,” Turkel says.

Prepared for SuccessTurkel believes his speaking and ability to think on his feet prepared him for the FOX Business Network, where he shares his views weekly. A senior producer at FOX read Turkel’s blog (www.BruceTurkel.com) and sent him a text asking what he thought about the Google-Facebook flap. “I told him what I knew, and he invited

He’s a Doodle Dandy

A. JEFF BLACKMAN B. DAVID ALLEN

C. KEN DYCHTWALD D. ALLISON BLANKENSHIP

E. AL BOROSKY F. RANDY GAGE

Turkel doodles when he attends NSA

meetings and events. Can you identify

these speakers?

A.B.

C.

D.

E.

F.

http://www.BruceTurkel.com


me to appear on FOX the same day. I sat alone in a room with an earpiece, staring at a bright light. (The host is in New York; I’m in Miami.) But how many times have I done a keynote and stared into blackness because the spotlight’s on me?

On the dais or on TV, Turkel says planning is critical; he can spend hours preparing for a fi ve-minute time slot and again credits NSA for helping. “Spontaneity takes a lot of preparation. Before I go into the studio I call my funniest NSA friendsRon Culberson, MSW, CSP, David Glickman, CSP, and Brian Walter, CSPand they feed me hysterical and relevant quips I can use on air.”

Whether Turkel is sharing his views on FOX, speaking, working with a client, or writing a book or his blog, his three goals are to be:

Useful. “I want the audiences to put

the information to use. On FOX, for example, I want to share good factual industry information.”

Enjoyable. “I enjoy presenting and writing. I want to be funny and enter-taining to the FOX Business viewers or the people who are reading my book.”

Valuable. “The audience can learn from me. I want the host to feel that I solved a problem and will invite me back.”

Something’s Gotta GiveEven someone as driven and energetic as Turkel needs outlets and downtime. He relaxes by reading and prefers historical fi ction, business topics and biographies. One of his most recent reads was Sarah Blackwell’s book, How to Live, a biog-raphy about the 15th century French essayist Michael Montaigne, who has been called the world’s fi rst blogger.

Turkel also cut back on playing

TURKEL WITH THE BOYS IN HIS BAND, BLACKSTAR.

TURKEL ON THE SET OF FOX BUSINESS.

music—after his business partner and wife did an intervention. He limits his band practice to every Saturday when he’s in town, and he plays only on weekend nights.

Turkel started running at age 46 purely for vanity’s sake. “One day, I grabbed the extra padding on my waist and said, ‘Ew, what’s this?’” He found that running calms him, stops the mind chatter, and gives him quiet time to compose blog posts and song lyrics in his head. He is extremely disciplined and rises at 5 a.m. fi ve to six days a week to run and work out. He makes sure his exercise regimen does not interfere with time that could be spent with his family or serving clients.

Turkel has run in the Miami and New York marathons, in addition to many half-marathons. His favor-ite race was on a lumber road on the


Fakahatchee Strand in the Florida Everglades, where he ran through knee-deep mud—and he found the whole experience totally exhilarating.

He has reaped many health benefi ts since he started running, and dropped from 209-1/2 lbs. to 190 lbs. “The real-ization that gaining half a pound would put me at 210 was unnerving,” Turkel says. “Running has made an enormous difference in my health—no more acid refl ux, no more medication. I feel great,” Turkel says.

Sometimes “Good Enough” Will DoTurkel is not driven to win a race or be the best musician on stage, but he does strive to be “excellent” at what he’s paid to do—on stage as a speaker, or when giving advice to clients. “I also can be very hard on myself. If I fi nd a typo, it’s a ‘deth bye a thowsend cutz.’ It makes me insane,” Turkel says.

THE TURKELS IN ALASKA: BRUCE WITH SON DANNY, WIFE GLORIA, AND DAUGHTER ALIANA.

Turkel, and his wife, Gloria, have been married for 27 years. She is a nurse practitioner in a private practice and a hospice nurse. They are empty nesters now, but when the kids, Danny, 24, and Aliana, 19, were still living at home, Turkel made it a rule to be home for dinner every night, unless he was speak-ing or meeting with clients. It all goes back to setting priorities and adding value to all of the relationships in his life.

Barbara Parus is NSA’s director

of publications and managing

editor of Speaker magazine.

She rocks to The Southbound

Suspects, Turkel’s country

rock band. Contact her at Barbara@

NSASpeaker.org or (480) 968-2552.

TURKEL RUNNING THROUGH THE EVERGLADES.

When Turkel feels overwhelmed, overstretched and overworked, he lowers his head and ploughs through. If he’s faced with a diffi cult situation or problem, he heeds his late father’s advice: “You know what to do.”

Turkel offers speakers these words of wisdom for achieving work-life balance:

1. Set priorities. Put family and health fi rst, business second.

2. Enjoy the freedom of being a speaker, such as travel and meeting new people. Don’t dwell on the hassles of travel.

3. Don’t let circumstances dictate how you’re going to react; you decide.

4. Recognize that sometimes “good enough” is good enough. After all, you’re not going to do everything well.

5. Integrate your home life and speak-ing business. When Turkel took his then 8-year-old daughter to Las Vegas for a speaking engagement, they went shopping, saw tigers and sharks, and did things that he normally wouldn’t do on a business trip. His daugh-ter even got to play piano for Jose Feliciano at the event’s sound check.

6. Take advantage of high technology. “Technology has freed me from the tether of the desk. I can take my iPad wherever I go.”

Don’t miss Bruce Turkel’s main-stage presentation at the 2013 NSA Convention in Philadelphia: Brand Aid: Overcoming the Traps that

Hold You Back from Building a Brilliant Brand.

Register at http://NSASpeaker.org/

attend/convention

Robyn Benincasa will be at the





This world-champion adventurer

will show you real world guidelines

and principles for reaching the top

in any endeavor.





Robyn Benincasa will be at the





This world-champion adventurer

will show you real world guidelines

and principles for reaching the top

in any endeavor.



he great Jim Rohn, CPAE, spoke at an NSA Convention several years ago. I have always been a fan of his presenta-

tions; however, during this particular event, he said something that caused me to change my paradigm about my roles as a speaker and a father.

Rohn mentioned that his mother was passionate about the foods they ate and would not let them eat what-ever they wanted. She made sure they focused on eating healthy foods and eliminating junk food. Rohn concluded by saying, “At my current age, I am in perfect health because my mother’s teaching lasted a lifetime. My mother gave me the gift of good health!”

That statement was an eye opener for me because I began to think that, as a speaker, I am blessed to give people and

BY DARRELL “COACH D” ANDREWS, CSP

The Gifts of

Purpose,Health

& Legacyorganizations worldwide the gift of moti-vation, iinspiration and modifications of perceptions that lead to life and career progress, but what gifts am I giving my household? Is what I do for people on stage interconnected with what I do at home? I have learned just about every-thing I know professionally as a speaker from my NSA experience, but this one statement crossed over to my home life.

To be quite honest, this new thinking benefited my speaking career because I often asked myself as a parent, “What can I do better?” I am sure many speakers can relate to wanting a great speaking career and a good home life. If there is an imbalance, there can be an unhealthy effect on both.

To come clean, I have made mis-takes in this area, so I know what I’m talking about first hand. What impor-tant gifts can I give my family, so that

they can grow up, thrive and maximize their potential as well? My wife, Pam, and I immediately identified purpose, the gift of health and legacy.

The Gift of PurposeDr. Myles Munroe, author of Releasing Your Potential: Exposing the Hidden You, writes,“Where purpose is not known, abuse is inevitable” and “Purpose is the key to fulfillment.” He continues, “If a person does not know the purpose of their lives, they can abuse it. They can have great potential, yet never maxi-mize it for they have not connected it to a sense of purpose.”

I did not want this to happen to my children. Obviously, this statement per-tains to adults and youths. Pam and I decided that we will help our chil-dren identify purpose in which they can develop a sense of life and career


Here are some “how-to” strategies for

implementing the three gifts within

your family.

The Gift of Purpose

Notice Your Children’s Natural PropensitiesI wanted my son to be a football player,

but he loves to draw. I observed his

special talent developing when he was

three years old.

Find Outside Support ResourcesEnroll your children in courses and

activities that support their gifts and

talents. My son has never attended a

football camp, but he has attended

hundreds of art and animation camps.

The Gift of Good HealthThis gift will last a lifetime.

I have relatives who

struggle with diabetes

and other health issues

simply because they

have been eating junk

food and not exercising.

relevance. I am convinced that many kids make poor choices because they have not made this connection.

We focused on their natural talents and observed that our son, the eldest of four, has an affi nity for art and anima-tion, our second child gravitates to acting and entertaining, and our third child is drawn to architecture and engineer-ing. We identifi ed classes, organizations and opportunities for them to work on their talents and abilities. In doing so, three of our four children are engaged in activities, volunteer opportunities and education that are steeped in purpose.

Our baby is only two years old, hence the focus on the older three siblings.

My son’s talents in animation have benefi ted the community. He often

donates his art talent to help organiza-tions raise money for various charities. He was a runner up at the age of 13 in a fi lm contest where the average applicant’s age was 18.

My daughter has appeared in national commercials. She was contracted at age 10 to play several parts in a major pro-duction at nationally acclaimed Sight and Sound Theater in Lancaster, Pa. In a small way, we are helping our children discover and utilize their gifts of purpose.

The Gift of Good HealthMy wife is a health and fi tness professional. She owns a fi tness club, which offers Zumba and Pilates. She

Make Health a PriorityYou are what you eat. Increase the good

stuff and minimize the bad. I don’t buy

sodas and candies often, but our home

is always stocked with fruits and healthy

snacks. Talk to your family and show edu-

cational documentaries, if necessary.

Learning about healthy living, as well as

fi tness, is key.

Beware of ToxinsI insist on all-natural cleaning supplies in

my home. When I learned that people

can get sick from products, such as clean-

ing supplies, I tossed all of them in the

garbage. The products we use now are

so safe, that even if ingested, they cannot

make a baby ill.

The Gift of LegacySimply plan a strategy to transfer family

values to your children who, in

turn, will transfer them to their

children. These legacies will

benefi t them throughout their

lives. However, this transference of

values will not happen if a plan to

communicate legacy is not in place.

didn’t start her career as a fi tness pro. When we fi rst met, she was a systems engineer at a nuclear plant. Her passion for fi tness and wellness evolved after identifying her own sense of purpose.

Before Rohn’s revelation, we were not as focused on good health. We ate at fast food restaurants, overconsumed prod-ucts laden with sugar, and really had no systems in place to make sure our home projected a healthy lifestyle. I personally believe this mindset had a negative impact on our health, wellness and interactions.

After Rohn’s revelation, we started limiting sweets, purchasing only organic foods, and practicing family fi tness. We have eliminated chemical-laden detergents and cleaning supplies from our household and replaced them with all-natural products. My daughter, who suffers from eczema, showed marked improvement after the change and it eventually cleared up. So did many other things, like allergies.

As a result of helping our children unwrap the gift of good health, we have reduced doctor visits because we have fewer colds and do not deal with the annual fl u bug as often. This gift takes work, but it provides wellness for our family. Many speakers say they do not have time to work out or focus on fi tness or wellness due to their busy schedules. My response to them is like the one the Maytag repairman used to give, “You can pay me now, or you can pay me later.” Making the gift of good health

Share your giftswith your loved ones

relevance. I am convinced that many donates his art talent to help organiza-








This gift will last a lifetime.

struggle with diabetes

and other health issues

have been eating junk


This gift will last a lifetime.










a priority not only benefi ts the kids, it benefi ts you as a speaker. It is diffi cult to be effective as a speaker and raise disci-plined children if you are unhealthy.

The Gift of LegacyAs a baby boomer and a speaker to many national education organizations, I fi rmly believe that values are deteriorat-ing. ““Yes, ma’am” and ““Yes, sir” have been replaced with “Huh?” and “What?” Many organizations are asking for train-ing on generational differences and they are struggling with the expectations of younger generations in the workplace.

In my humble opinion, solid values, standards and expectations can remain intact if parents can establish the power of legacy in their homes. Mothers and fathers, no matter how busy they are, can establish values, a solid work ethic, and standards.

Legacy is defi ned as “something trans-mitted by or received from an ancestor or

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Experience engaging sessions from the best and brightest speakers in our industry. Connect to educational session recordings from NSA’s most anticipated events with the NSA Live Learning Center. This online educational resource is the key to extending your professional development year-round. Take your speaking career to places you never dreamed of!

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The NSA Live Learning Center lets you find inspiration and fit learning around your busy schedule. Visit mynsa.sclivelearningcenter.com to kick-start your learning today.

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Inspiration is Just Around the Corner

predecessor or from the past.” A legacy of good character, fi nancial management, health, purpose, etc., can be passed from one generation to the next. This is what Rohn’s mother did for him.

We see this taking place with many nationally acclaimed families, but all fami-lies have the potential to do the same. As a speaker, I love taking my children on trips with me when I can. I think we can use our speaking careers to contribute to this legacy. My kids have attended some of my events over the years and have dem-onstrated the same good behavior that is expected at home. They shake hands with the client or other speakers, sit quietly and, if agreed upon by the customer, partici-pate in activities. In doing this, the kids are not just having a good time traveling with their father, they are learning valuable behaviors that will last them a lifetime. This becomes part of their legacy.

The healthy speaker understands the power of work-family balance.

Imbalance can have a negative effect on you personally and detract from your productivity. When you bestow these gifts upon your family, the benefi ts will come full circle. Just as Jim Rohn did for his mother at the NSA Convention, your children will be sharing the story of what you did for them for genera-tions to come.

Darrell “Coach D” Andrews,

CSP, is the 2012-13 CSP

Committee Chair. He helps

organizations and individuals

achieve goals and objectives by

modifying perceptions and igniting passion. He

can be reached at [email protected] or

(302) 834-1040. For more information, visit

www.coachdspeaks.com.


http://www.coachdspeaks.com

http://mynsa.sclivelearningcenter.com


BY LEANN THIEMAN, CSP, CPAE

the woman and speaker I’m called to be. Many people focus on their physi-cal health so they have the stamina they need. But how often do you focus on your mental and spiritual health?

A strong mind, body and spirit better equip you to create and deliver your messages for the world and to cope with life’s challenges.

I share six simple, yet powerful life-balance tools with my clients that help me cope with TSA and everyday life.

BreatheMost people need a nudge—or a shove—to take time every day for mental rest and relaxation. Deep breathing is one of the best and most effective ways, but is so simple, most people discount it. Rhythmic breathing releases not only stress and tension, but endorphins, the “feel good” medicine in our brains. Endorphins have the same molecular

makeup as morphine. Breathe for a natural high.

Stress at work and life raises your adrenalin levels, putting you into the “fl ight or fi ght” mode. This ancient survival mechanism, left over from cavemen, sends all of the energy and circulation to the organs needed for sur-vival at that moment, and away from those not needed. That’s why your heart beats fast and your breathing accelerates when you’re scared. You need a heart-beat and breathing to survive. What you don’t need is a bladder. When I was an aspiring speaker, I rushed to the bath-room during my own introduction.

Slow rhythmic breathing is a great way to deal with and prevent stress. Try it now: Breathe in through your nose to the count of 4, then out through your mouth to the count of 4, deeply from your abdomen, over and over. Do this several times a day, maybe to easy-lis-tening music. Relax.

In 2-3-4, out 2-3-4. In 2-3-4, out 2-3-4,” I breathed as the young mother in front of me in

line emptied the contents of her diaper bag for the TSA agent while her husband wres-tled with a stubborn collapsible stroller. I glanced at my watch. My fl ight was boarding in 10 minutes.

“In 2-3-4 . . .” Practice what you preach,

LeAnn, I thought as I did the slow, deep easy breath-

ing I teach my audiences.I remind myself con-

tinually to balance my life physically, mentally and spiritually

every day to have the strength to be

MIND, BODY& SPIRIT

Keep Your

in Balance

Think PositiveWhen I was in my twenties, I read The Power of Positive Thinking by one of NSA’s fi rst members, Dr. Norman Vincent Peale. He taught the world that people get what they expect in life. When they expect positive things, they act accordingly and get positive things in return. When they expect failure, they usually fail. When they expect success, they tend to succeed. When they expect health, they make healthy choices. Ultimately, people live out what they foresee.

For my mastermind group’s meeting in January, each member created a vision board: one half per-sonal, the other half professional.

On one side, I glued photos of my wonderful hubby, our kids, grand-kids, cabin, horse, and words like peace, faith, sanctuary, play andgratitude.

On the other side, I put the cover of a book I intended to write, and a big, fat, fake check made out to me signed by Happy

Client for a new expensive system I was developing. I glued the words

abundance, believe, prosperity andhope. At our year-end meeting, every component of my vision board came to fruition, which also held true for

most of the members in the group.Einstein said, “Imagination is

more powerful than knowledge.”

Positive thinking and visualization are like mental engineering. Your brain can literally be “rewired” by it. New thoughts and images stimulate new pathways in the brain and when con-stantly repeated, they will have great impact on your behavior and your life.

Read the books and listen to the recordings of NSA members who are prolifi c on this topic. Incorporate positive thinking and visualization to change your happiness, health and business.

LaughProverbs says, “Laughter is good med-icine, but a broken spirit dries the bones.” Now there is medical evi-dence to corroborate that theory. Stanford Medical School compared laughter to a form of physical exer-cise. It lowers blood pressure and heart rate, improves lung capacity,

WHEN PEOPLE EXPECT POSITIVE THINGS, THEY ACT

ACCORDINGLY AND GET POSITIVE THINGS IN RETURN. WHEN

THEY EXPECT FAILURE, THEY USUALLY FAIL. WHEN THEY

EXPECT SUCCESS, THEY TEND TO SUCCEED. WHEN THEY

EXPECT HEALTH, THEY MAKE HEALTHY CHOICES.

cise. It lowers blood pressure and cise. It lowers blood pressure and cise. It lowers blood pressure and heart rate, improves lung capacity, heart rate, improves lung capacity, heart rate, improves lung capacity, cise. It lowers blood pressure and cise. It lowers blood pressure and cise. It lowers blood pressure and heart rate, improves lung capacity, heart rate, improves lung capacity, heart rate, improves lung capacity,

write, and a big, fat, fake check made out to me signed by Happy made out to me signed by Happy

Client for a new expensive system I was developing. I glued the words

abundance, believe, prosperity . At our year-end meeting, every . At our year-end meeting, every

component of my vision board came to fruition, which also held true for

most of the members in the group.most of the members in the group.Einstein said, “Imagination is

more powerful than knowledge.”

cise. It lowers blood pressure and


massages internal organs, increases memory and alertness, reduces pain, improves digestion and lowers stress hormones. The study proved that three to fi ve minutes of laughter was as benefi cial as three to fi ve minutes of strenuous rowing. I don’t know about you, but I’d rather laugh than row.

Make a list of movies, comics and books that make you laugh, and then enjoy them in your life every day. Are there people who make you laugh until you gasp? And are there some who suck the joy right out of you? Well, unless you’re married to one of them, spend less time with them! Surround yourself with people and things that bring you joy. Remember to laugh at yourself … you’re your own best material.

ForgiveThis tool may be the hardest, yet it’s the one my audiences thank me for the most.

People waste a lot of energy, and compromise their health and even their lives when they fail to forgive. Buddha, Jesus and other spiritual fi gures taught this holy philosophy. Forgiveness is good for your soul, heart and body. Science has proven that people who forgive are healthier and happier.

The fi rst hurdle is to forgive yourself for past mistakes or regretted decisions. That was who you were then, and you acted based on what you knew then. It has nothing to do with who you choose to be today.

Next, try to forgive somebody else, no matter how horrifi c the offense—and I know some are horrifi c. It took me too long to realize that when I refuse to forgive someone, it doesn’t hurt that person; it only hurts me. Why would you give someone who has deeply wounded you the power to con-tinue to harm you with sleepless nights, upset stomachs and headaches? You must forgive, whether or not you think someone deserves it.

I know people who are mad at people who don’t even know they’re mad at them. I know people who are mad at dead people!

People must forgive. It’s freeing and healing. It’s an empowering choice. So read the books, see the counselor, write the letter, make the call, or do whatever it takes. Move on and be free. Forgiving is the greatest gift we can give ourselves.

Connect with Your Higher PowerCreating spiritual balance is as impor-tant as physical and mental balance. Polls say that 93 percent of Americans

believe in God. If you are among them, I remind you to be in touch with the God you believe in, every single day. Don’t wait for weekends.

Even if it is just for 15 minutes, take time for prayer, meditation or refl ec-tion. “Fifteen minutes?” you say. “I barely have time to eat, sleep and exer-cise! I’m working hard on my business!”

This was a hard discipline for me. I knew it was important, but I just couldn’t seem to allocate the time daily and regularly. So I bought a little daily reading book to start. But being the task-oriented, I couldn’t sit down and read the entire book at one time, but I could read it every day while I dried my hair. Then, a few weeks into this routine, it occurred to me, “You know, LeAnn, I think you’re supposed to sit down, shut up and listen.”

Listen to your deep inner voice. You can call it intuition, Holy Spirit, gut feeling, or whatever label fi ts your spiritual beliefs. In quiet moments, pose questions to your inner voice about your personal and busi-ness life. In the silence, you will “hear” the wisdom, and gain guidance and direction.

The fi rst hurdle is to The fi rst hurdle is to forgive yourself for past mistakes or forgive yourself for past mistakes or regretted decisions. That was who you were then, and you acted based on what you knew then. It has nothing to what you knew then. It has nothing to do with who you choose to be today.

Next, try to forgive somebody else, Next, try to forgive somebody else, no matter how horrifi c the offense—no matter how horrifi c the offense—

massages internal organs, increases memory and alertness, increases memory and alertness, reduces pain, improves digestion and lowers stress hormones. The study lowers stress hormones. The study proved that three to fi ve minutes of laughter was as benefi cial as three to fi ve minutes of strenuous rowing. I don’t know about you, but I’d rather

heart and body. Science has proven heart and body. Science has proven that people who forgive are healthier and happier.and happier.

their lives when they fail to forgive. their lives when they fail to forgive. Buddha, Jesus and other spiritual fi gures taught this holy philosophy. Forgiveness is good for your soul,



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Live Your PrioritiesWhat is the No. 1 priority in your life? Are you living it? Your priorities aren’t what you state them to be; they’re how you’re spending your time. Look at your daily and monthly schedules. Are you living your priorities? When you’re juggling balls of responsibility, you should determine which balls are rubber and which are glass. The rubber balls are usually our “stuff” and even our jobs. If you drop them, they can bounce back. But when glass balls are dropped—people you love or your health—they can be irretrievably broken.

By now you’re thinking, “I know this stuff.” But are you doing it? My little sisters used to say, “You’re not the boss of me!” Well, who’s the boss of you? Who says how much you breathe, think positive, laugh, forgive and pray? Be the boss of you. Care for your body, mind and spirit. Then, you can breathe easy through TSA lines and get to the

gates of your life, happily and health-ily, just as you visualized.

Recounting her dramatic experiences from the Vietnam Orphan Airlift, LeAnn Thieman, CSP, CPAE, uses fantastic

stories and photos to share life-changing lessons for coping in our “war zones” today. Thieman teaches people to balance their lives, live their priorities, and make a difference in the world. She has been featured in Newsweek, FOX-TV, NPR and PBS. Coauthor of 12 Chicken Soup for the Soul books, she also penned Balancing Life in Your War Zones, and SelfCare for HealthCare™, Your Guide to Physical, Mental and Spiritual Health. For information, visitwww.LeAnnThieman.com.

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HIGHLY PERCEPTIVE

Dale Irvin, CPAE, gave his summary of the previous day’s activities, sending the luncheon crowd into fi ts of laughter while waving their napkins over their heads

in glee. Known as “The Professional Summarizer,” Irvin often sits off to the side of the room alone, picking up on nuances, perceiving subtlety in his col-leagues’ presentations, and then adding his own unique and hilarious twist.

Highly perceptive individuals, like Irvin, have an innate ability to detect tonal differ-ences, voice infl ection, body language and emotional nuances. They use their keen observational skills and can ingeniously share what they perceive.

High perception is an inherited trait of some 15 to 20 percent of the general popu-lation. The Highly Perceptive Individual (HPI) is highly aware of the environment

and is sensitive to noise, lighting, medica-tion, food additives, effl uents in the air, and the moods of others. HPIs tend to deeply refl ect on everything before acting and can become overwhelmed by stimuli. They tend to be empathic, intuitive, creative, cautious and conscientious. HPIs have special needs for sanctuary and solitude, adequate sleep and regeneration. By thoroughly under-standing and appreciating their uniqueness, HPIs can benefi t from their traits person-ally and professionally.

HPIs are self-managing, highly prin-cipled and want to do a good job. They dislike being evaluated, judged, teased or labeled. They are natural problem solvers who pause to consider before taking action. Occasionally, they may be a bit obsessive; for example, measuring fi ve times before cutting once, and then second-guessing their decision, which can lead to a downward spiral.


HOW TO DEAL WITH EXCEPTIONAL PERCEPTION

AND EXTRAORDINARY PERSPECTIVE

HIGHLY PERCEPTIVE

BY PAUL O. RADDE, PHD

28 | SPEAKER | May 2013May 2013May 2013May 2013May 2013| May 2013SPEAKERSPEAKERSPEAKERSPEAKERSPEAKER28 |28

Compelled to Share from the Inside OutMany NSA members are HPIs. Many HPIs feel isolated and are unaware of their trait. It is important to know how it affects their work and how to cope effectively. Their more highly developed perception in one or more senses provides them with finely tuned and extraordinarily cal-ibrated perspectives unique to them.

This “gift” allows them to go deep and uncover exceptional detail.

So many NSA members differenti-ate themselves through this gift of high perception. Once they spot some injus-tice, need, suffering, cause, beauty, opportunity, purpose or experience to convey, they must express themselves. At fi rst, they may wonder why no one else is responding to what they think everyone sees, and then they realize it is up to them. Being conscientious, they are compelled to fi nd a way to share their perceptions through outlets such as speaking, writing, consulting and coaching. Their passion trumps their reticence. And that is how they bring their gift to us all.

Yet while HPIs may feel isolated and unsupported, they are surrounded by roughly 60+ million HPIs in the United States alone. However, the culture is populated by 80 to 85 percent of people who are not highly perceptive. HPIs are not “normal” compared to the majority, but they are normal among their 20 percent. Take your self-assess-ment at www.hsperson.com.

They may try to “party all night” like

the 80 percent, but they will pay dearly for any excesses because they are more fi nely tuned. A higher degree of self-care is especially important for HPIs. Think Lamborghini, not Dodge Dart. An HPI requires more highly refi ned maintenance: sleep, hydration, medita-tion and exercise.

Certain associations, profes-sions and industries are composed of more than 20 percent HPIs, a match between the work and their char-acteristics, such as pharmacists and musicians. When speakers are aware of this inherited trait, they can serve their clients through more comprehensive, accurate understanding, insight and appreciation.

HPIs and IntroversionYou would never have suspected when she sat on stage and ran the panel like a pro that she, like 70 percent of HPIs, is an introvert. She is outgoing, articu-late, even outspoken on occasion. Yet, when her active part of the program was completed, she was ready to go home or back to her hotel room and curl up in front of the TV, or read a book.

Meanwhile, 30 percent of HPIs are extroverts, who occasionally need to fi nd a retreat, or seek solitude or sanctuary, when they would ordinarily seek out more company or external stimulus. The rigors, demands and expectations of a client engagement require all HPIs to manage their time and energy carefully.

Roxanne Emmerich, CSP, CPAE, long ago recognized her need to lock down in her hotel room to re-energize on the road, in the press between family responsibility back home, the business, and her presentation.

Don Cooper, a sales trainer, goes to his client’s reception early in the evening, mixing among the guests, visiting with the major players, and then beating a retreat to his room to decompress. Extremely articulate and

High perception is an inherited trait of some 15 to 20 percent of the general population.

http://www.hsperson.com

well-spoken, with no hint of shyness or reticence, he needs time alone to collect himself and regenerate for the next day’s presentation.

Heightened Senses Take in More StimuliLimited research utilizing an MRI dis-covered the HPI brain has 30 percent more frontal lobe mass. So, when faced with an onslaught of stimuli, the HPI may require more undisturbed time to process. They are challenged to fi nd quiet in an extroverted world that won’t quit talking. The audio HPI hears the buzzing of the condensers in older light fi xtures, or family members chewing loudly at the dinner table. Wearing ear plugs or noise-canceling headphones provides some relief.

HPIs may practice rituals to reduce distraction. Take, for example, the traveling road show seminar presenter who changes hotels and cities every night. But when she returns home, she wants to go to her favorite restaurant for Saturday brunch, sit at the same table, and order the same dish. That way she can focus on her friends.

But other senses also can be prob-lematic. The visual HPI may become uneasy when exposed to certain light-ing. My HPI groups despise fl uorescent lighting. Yet, how many meeting rooms have fl uorescent fi xtures?

HPIs have been reading and sub-titling situations their entire lives. They pick up on patterns and ten-dencies in others, and occasionally, they seem capable of reading minds. They detect subtle cues in relation-ships, and kinesthetically sense and intuitively synthesize what is going

on within a group. HPIs pick up on the moods of

others, and are sensitive to their suffer-ing or distress. They want to create a world that is easier on them, less bois-terous, slow to change—unless it is one of their causes. Their tendency toward perfection may drive HPIs to correct situations that others think things are just fi ne as they are. The resisters quickly alter their attitudes once the HPI’schanges are made.

Working with a resistant or hostile group can leave the HPI presenter feeling beaten with a rolling pin. Getting on an elevator where the atmosphere is thick with tension may be unbearable. So, while this aware-ness works to their benefi t, they may occasionally prefer to anticipate, avoid or protect themselves from being overwhelmed.

An HPI may appear “fussy,” but no one else has such a sensitive sense of smell. The fragrance of yesterday’s fruit plate ground into the carpeting of a fast food restaurant is enough for the HPI to lose her appetite.

Until they hear it from someone other than their spouse, the non-HPI spouse will not believe anyone can really be “that sensitive.” However, when they complain that you are “too sen-sitive,” the HPI needs to inform the critic spe-cifi cally how he is benefi ting

from the HPI’s sensitivity, including something as simple as when to call a break during a seminar or meeting.

Rich Inner LivesThe HPI has a rich internal life, which may mean he or she is more mentally prepared to anticipate challenges long before they arise. A prime example is Terry Paulson, PhD, CSP, CPAE, when his mike went dead.

HPIs can be very self-aware with so much going on inside of the time. Rich imagination translates into great story-telling, drama or soap opera. While one person talks of stubbing his toe, the HPI can break down that experience and make an entire comedy routine out of it.

HPIs may retreat into a more con-trollable inner reality or even a virtual reality, especially when short on social contact or voltage. Their ripe imagina-tion for writing a novel can also crash a relationship when the HPI becomes adamant that only his perception trumps reality. Empirical reality checks overcome the seclusion and uncon-nected reality of an overly abundant inner retreat. Humor and humility are required for these reality checks.

70 percent of HPIs are introverts.


Maintaining Your Nervous SystemWhen she presented, she physically revved herself up by speed walking around the corridors of the hotel early in the morning or doing “breath of fi re” yoga exercises in her room. Then, when she was exposed to the onslaught of stimuli that is an audience, she was ready for anything.

When the calendar is empty and speeches infrequent, the professional speaker goes from working alone in a home offi ce one day to suddenly being in front of an audience of hun-dreds or thousands the next day. That can be a shock, or overwhelming if the speaker fails to maintain suffi cient social contact, physical conditioning, or warm-up dates on the calendar, to keep the nervous system in shape to present.

HPIs are subject to “fl ooding and freezing,” in contrast to the major-ity who experience “fi ght or fl ight” as stress responses. Once your voltage or carrying capacity dwindles, you can become a “deer in the headlights.” Adequate preparation helps, as does rehearsal, exercise and especially suf-fi cient social contact to keep your nervous system charged.

The unexpected can arise and over-whelm during a presentation. Like a short blackout, one moment you are lucid; the next, momentarily out cold on your feet. Lack of sleep takes a toll on the HPI presenter. Too much caf-feine makes your pulse race and puts you off balance. If you lose your place, simply relax and allow time to recover.

The “Extroverted Ideal”You would never know it to observe him. Every time you see him out in public, he is “on,” whether at his local Lions club cracking jokes or delivering a session to C-level executives. But he is really an introvert, and his home is his sanctuary. There he is more of a recluse.

If a seasoned NSA veteran presents this persona to the public, how would a

new member assess his chances of being accepted for who he truly is, meeting the challenge to be authentic and the “same person on and off the stage”?

A newbie visiting an NSA chapter meeting for the fi rst time quickly reads the vibe and knows that the norm for the group is bright, alert, perky, out-spoken, self-assured, articulate and “aggressive love.”

This observation becomes the behav-ioral standard one expects to act out at all events. New NSA members emulate their peers to fi t in and reinforce the predominant extrovert culture.

Access to DepthOn the surface, HPIs can appear

to be in harmony with the speaker “extroverted ideal.” But this level of extroverted focus impedes, if not pre-cludes, getting down to deeper levels, the more meaningful, the spiritual.

At her fi rst Convention, when she approached a table holding a deeper discussion, a newbie, now a CSP, CPAE, said, “Oh, can we talk about this in NSA?”

NSA’s early infl uences were sales rallies and motivational speeches, even evangelism, all of which tends to the “extroverted ideal” described by Susan Cain in Quiet: The Power of Introverts in a World That Can’t Stop Talking. In practice, NSA seems to require this “extroverted ideal” to be outgoing, self-promoting and highly sociable, which is challenging for an introverted HPI speaker.

An HPI attending an NSA Convention feels overwhelmed by the energy and noise level of the group. She has to adjust quickly and come up to speed. It might take her as a full day or more to reach the energy level of the gathering. During that time, she will take frequent breaks away from the din, meditate in her hotel room, walk outside, work out or retire early. She would only discuss it with one or two

close friends, lest she break the group norm. She will fi nd her most meaning-ful new colleague out in the hall, rather than in the ballroom reception.

A great number of HPIs are NSA members, who form an organizational subculture. Most are unaware of this contingency. Discover your HPI col-leagues through their basic demeanor, insights and conversational tone.

The late Bill McGrane, CPAE, modeled and advocated for a grounded, focused culture of authentic presence within NSA. We are each responsible to fi nd ways to be more fully present in NSA with each other, and with clients.

Take your self-assessment at www.hsperson.com.

Paul O. Radde, PhD, is an HPI

who works with thousands of

HPIs through his psychology

practice, seminars and

coaching. Radde keynotes on:

Authentic Presence Leads and Succeeds: You

Must Be Present to Win!, How to Infl uence

Decision Makers, and Recharging from

Professional Burnout. He authored Seating

Matters and Thrival! He founded The Thrival

Institute in Boulder, Colo., where he hikes,

skis and plays racquetball. Contact Radde at

[email protected], (303) 443-3623 or

visit www.PaulRadde.com, www.Thrival.com.

Blog at HPI-Speaker.com.


http://www.hsperson.com


http://www.PaulRadde.com

http://www.Thrival.com

http://HPI-Speaker.com

Aspiring Speakers: What’s Your Passion?The Cavett Institute is a one-day learning program, jam-packed

with networking and learning designed speci�cally for aspiring

speakers. The Cavett Institute is FREE for all Academy

members and is presented as part of the Academy for

Professional Speaking program.

Cavett Institute 2013

Philadelphia Marriott Downtown

Friday, July 26, 2013

7:30 am-5:00 pm

Passion for the Platform – Speak Like a Pro!, Gary Rifkin

Passion with Purpose – Questions to Keep You Honest, Chris Clarke-Epstein, CSP

Turn Your Passion Into Pro�ts – Love What You Do and Get Paid To Do It, Steve Spangler, CSP, CPAE

Lunch with Passionate People – “If I knew Then What I Know Now” (Interactive Ethical Scenarios), Karen Cortell Reisman, MS, Host Moderator

Omekongo Dibinga, MAPam Lontos, CSP, MARick Metzger, CSP

The NSA Ethics Passion PlayersChristine Cashen, CSP, MAEdMike DilbeckJessica Pettitt, CSP

A Man of Passion – The Spirit of Cavett, Candace Fitzpatrick

Passion + Pro�t = Prosperity, Linda Keith, CPA, CSP

Passion, Power & Purpose, Glenna Salsbury, CSP, CPAE

PASSION for the Participants,Gary Rifkin




Candace Fitzpatrick Christine Cashen,CSP, MAEd

Chris Clarke-Epstein, CSP

Gary Rifkin Glenna Salsbury,CSP, CPAE

Jessica Pettitt, CSP

Karen Cortell Reisman,MS, Host Moderator

Linda Keith, CPA, CSP Mike Dilbeck

Omekongo Dibinga, MA Pam Lontos, CSP, MA Rick Metzger, CSP Steve Spangler,CSP, CPAE



Guilt-Free GadgetsWhen it comes to electronics and accessories, the question isn’t if you need it, but how will it improve your life? Most of us are looking for high functionality and low hassle so we can focus on the things that really matter. These gadgets will give you a boost without breaking the bud-get, and help you stay connected from start up to power down.

Plugged

Basic Cable USBs are everywhere, from camera and cell phone chargers, to portable speak-ers and fl ash drives. But what happens when you need to plug in oversize equipment and your cable won’t reach from point A to point B? That is where an extender comes in. This affordable option from Gadgettown is approxi-mately six feet long, and minimizes radio and electromagnetic interference. It just might come in handy. $3.99. Gadgettown.com.

Well Adapted Thumb drives come in all shapes and sizes, and

if you have used your fair share, there is a good chance you have been in a tight situation before.

The Targus Flexible USB Adaptor guarantees you will make a connection every time, by swiveling and rotat-

ing 180 degrees for maximum accessibility. Simply plug it in, attach your device, and angle for the perfect fi t.

Supports both USB 1.1 and USB 2.0 connections. $9.99. Targus.com/US.

Plug and PlayWhen it comes to USB ports, one or two just won’t do. With the Peas USB Hub, you can stay connected in style. Designed by Simone Spalvieri and Valentina Del Ciotto, and manufactured by Lexon, Peas keeps your desk uncluttered and your devices connected with four USB ports. Made of silicone rubber. $32 or $28.80 for members. MoMAStore.org.

RELEVANT RESOURCESTime-saving tools and technologies

A New Outlet Airports and hotel rooms are notorious for having a shortage of outlets. Do yourself a favor and pack the Belkin Mini Surge Protector to ensure you will have the means to recharge all of your electronic devices while in the offi ce or on the go. This portable gadget pro-vides peace of mind in the form of three AC outlets and two USB chargers, so you can power up your laptop and charge your mobile phone at the same time. $24.99. Belkin.com.

http://Gadgettown.com

http://MoMAStore.org

http://Belkin.com

http://Targus.com/US

May 2013 SPEAKER | 33

Christopher Bauer, PhD, CSP, is a relevant resource for organizations worldwide

who want to build and maintain a culture of ethics. He uses his background in

clinical psychology to help individuals and organizations learn how to make and

stick to more ethical decisions. He publishes a free Weekly Ethics Thought with

subscriptions available at www.BauerEthicsSeminars.com.

Signal SaverWi-Fi is only useful if you can get it. If you are getting a weak signal or there is a dead space in your home or offi ce, you need a BearExtender in your life. A long-range 802.11n Wi-Fi adapter available for Mac and PC, the BearExtender Mini portable antenna picks up signals from up to four times the distance of Apple Airport cards. It is half the size of its predeces-sor, the original BearExtender, and contains an upgraded power transmitter. $49.97. Store.BearExtender.com.

Unplugged

Juice BoxYour cell phone will always lose power at the most inopportune time, so why not be prepared with some extra juice? The Mophie Juice Pack Air® for iPhone® 5 is a rechargeable case packed with enough power to keep you chatting and surfi ng the Web from 9 to 5 and beyond. This model is light and durable, and rechargeable for over 500 full cycles. Simply slide your phone into the case and fl ip the standby switch on the back to begin charging. When you use up the power, recharge Mophie with the micro USB cable included. $99.95. Mophie.com.

Smart SpeakerTouted as the “best sounding wireless speaker and speakerphone on the planet,” Jawbone Jambox delivers hi-fi audio unlike any portable speaker you have heard before. Powered by a pair of proprietary acoustic drivers unmatched in their ability to produce frequencies, this pristine sound machine fi ts in the palm of your hand and gets smarter every time you use it. Jambox is perfect for streaming music, podcasts, and video chatting wherever you go, and its sturdy stainless steel construction and industrial rubber casing make it equally appealing to the eye. $129.99. Jawbone.com.

Point of VuWe’re always in need of copies: receipt copies, document copies, photo copies. Why shouldn’t we be able to make them wherever we go? Put the power in your hands with the VuPoint Magic Wand Portable Scanner. This handy gadget is compact and doesn’t compromise quality. Create high-resolution copies on the go and store them on the included 8 GB microSD card for easy transferring to your desktop or another device. Comes with software, USB cable, pouch, cleaning cloth, and balance calibra-tion sheet. Choose from eight colors. $119.95. HSN.com.

http://Store.BearExtender.com

http://HSN.com

http://Mophie.com

http://Jawbone.com

http://www.BauerEthicsSeminars.com


BE YOND BORDERSExploring cultures, countries and comfort zones

Protect Your Assets Globally

Dan Poynter, CSP, shared the following tips for speakers to travel safer and to watch out for scams.

Speaker scam warning!There is an ongoing scam trying to lure U.S. speakers to the UK to speak. Generally, the email identifi es a known university or church group claiming the speaker is an ideal fi t for an upcoming event in the UK. Once a speaker initi-ates contact, the scammer will request payment, supposedly to expedite work licenses and documentation.

This is a scam to keep that money or gain access to your banking account as part of an identity-theft scam. If you choose to respond to these inquiries, be sure to research any of these orga-nizations before sharing your personal information or agreeing to make any type of payment to them. If you have any questions, contact Stacy Tetschner at [email protected].

Beware of publishing rip-offs.Writers and speakers are often contacted by organizations offering “self-pub-lishing services.” They employ “boiler rooms” of salespeople making relentless sales calls. They wear you down and are hard to resist.

Some companies have tarnished records with many unhappy custom-ers. Several victims have complained to the Better Business Bureau, and some companies have been sued.

Before doing business with print-on-demand publishers or any other person or company that wants your money, conduct a Google search for:

(That company name) + Scam(That company name) + Fraud(That company name) + Rip-off(That company name) + “Better Business Bureau” Read the reports and be advised.

Avoid malware installed on travelers’ laptops through soft-ware updates on hotel Internet connections.Malicious actors are targeting travelers abroad through pop-up windows while establishing an Internet connection in their hotel rooms. In these instances, the traveler was attempting to set up the hotel room Internet connection and was presented with a pop-up window noti-fying the user to update a widely used software product. If the user clicked to accept and install the update, malicious software was installed on the laptop.

Savvy professional speakers never install while traveling. If you need your computer for PowerPoint® or communications, why run the risk?

It’s also a good idea to never access any of your password-protected sites while using a public Internet connec-tion in a hotel or cafe. In particular, do not check your bank account or credit card accounts. Most people fail to notice that Internet privacy and secu-rity in the hotel industry is well below par. “Man-in-the-middle” attacks allow an attacker’s computer to act as an Internet gateway and intercept all network traffi c. If you need to access

your email on a hotel or restaurant connection, it is better to wait until you get home to check activity on your fi nancial accounts.

Travel smarter and safer with Medjet’s free newsletter.Written by travel experts, includ-ing regular guest columns from Peter Greenberg and Andrew Harper, this monthly newsletter brings travel tips, feature destinations, fun facts, and health and safety suggestions directly to your inbox.

To subscribe and to view past issues, visit www.medjetnews.com.

Common sense is not common practice.Many people neglect to fasten their seat belts during fl ights. Yet turbulence can be harmful. People are injured. Please remind those you care about to buckle up at all times when they are sitting on a plane.

See you at the airport!

Dan Poynter, CSP, is an author (131 books), publisher (Since 1969), and speaker (CSP). He is

the editor of the Global

Speakers NewsBrief and

author of the Air Travel Handbook, and he

has fl own to 53 countries and skydived into

the North Pole.


http://www.medjetnews.com

Philipp Riederle will be at the





This 18-year old

podcaster genius will

share how to digitally

market to your

customers of tomorrow.



IT ’S YOUR BUSINESSAdvice for enterprising speakers

Grow Your Business Locally

My nana, Josephine, grew up on a potato farm in Long Island, N.Y., with 12 broth-ers and sisters. She was a fan of eating

meals prepared with local and sustain-able food before it became popular. In today’s marketplace, people continue to shop at local farmers’ markets, and the preference for “buying locally” also extends to local businesses.

I started my speaking business in Baltimore, Md., in 2001, and every year I focus on generating local busi-ness. For the last two years, most of my engagements have been driving dis-tance from home.

Here are three principles that you can apply to build your business locally:

• Plant what grows naturally.• Tend the plants with love.• Provide ongoing “nutrition.”

Plant What Grows NaturallyStart with your natural connections and experience. For 10 years, I worked as a nurse at a local hospital in direct patient care and in human resources. When I left to start my own business, the hospital was my first big client. Initially, I spoke for free at local health-care and HR associations, and met old friends and connections from that hospital. Recently, I interviewed the president of that health system for a book I’m writing. I also connect with folks on LinkedIn.

Tend the Plants with LoveOnce a local relationship “seed” is planted, tend it with love. I read and contribute to the Baltimore Business Journal weekly, and look for announce-ments about people on the move or

companies in the news. Last year, I read that a new vice president of human resources had started at another local hospital. I sent her a handwritten note welcoming her to town with a copy of one of my books. I had already agreed to do a pro bono speech at the hospi-tal’s National Cancer Survivors event, so the timing was perfect. I was pre-paring for a speech at a national HR conference and I asked to interview her. She graciously said “yes” and one thing led to another. Recently, I presented a half-day leadership workshop, which resulted in a glowing testimonial.

Provide Ongoing “Nutrition”Be of service. I routinely connect local colleagues with each other, connect col-leagues with clients and prospects, and provide resources with helpful infor-mation. If I see an interesting article, I send it to my local connections. When I hear about an event that someone might be interested in, I forward it. At the same time, I use these local folks as a “learning lab” and ask favors of their time and talent when it makes sense.

Growing your local business takes time and focus, but the benefits are overwhelmingly positive. By using the principles outlined above, you can enjoy the Buy Local craze.

Vicki Hess, RN, MS, CSP, loves

to cook healthy local foods

with her son when he is home

visiting. At work, she partners

with healthcare organizations

to create engaged employees, motivated

managers & optimized organizations. She can

be reached at [email protected]


You’ll want to join us for this high-impact,

interactive seminar that will help you grow

your business and get ready for the future.

And, you’ll make a difference for your fellow

NSA members through your contribution to

the Foundation.




Naomi Rhode, CSP, CPAE,Cavett Award recipient

Nido Qubein, CSP, CPAE,Cavett Award recipient

Mike Frank, CSP, CPAE, Cavett Award recipient

Glenna Salsbury, CSP, CPAE,Cavett Award recipient

Al Walker, CSP, CPAE,Cavett Award recipient

All-Star Line-Up Will Show You How To Grow Your Business NOW and in the Future

Foundation Bene�t Seminar

Saturday, July 27, 2013

9:00 am to 12:00 pm

Philadelphia Downtown Marriott



A Speaker of Substance

Does NSA have a

group focused on helping

members with substance

abuse problems? In our

dental organization, we had

a health and wellness group

that focused on these types

of situations. These problems

must be reported and the

individuals should be directed

to someone who can help

them. Otherwise, they are at

risk for further deterioration

and even death.

—Tom Tursich,

Fairview, Ore.

It would depend on

how well I knew the speaker.

If we had an established

relationship, I would say,

‘Hey, you seem to be off

your game. Is something

wrong?’ I wouldn’t assume

he’s a substance abuser. His

performance on the platform

could suffer from medical

medication, the onset of a

medical problem or many

other reasons. I would share

my concern and use my

training in the mental health/

substance abuse profession

to encourage the speaker to

talk, and then I’d follow up in a

week or two to ask how things

are going.

—Richard Avdoian, CSP,

Fairview Heights, Ill.

This is not really an ethical dilemma as much as an issue of life and health. The issue of performance is secondary to seeing someone destroy his life, and others around him. One should involve family and/or friends, seek professional assistance, and arrange whatever intervention is deemed most appropriate. If the observation is true, these

are not options.

—Richard Marker,

New York, N.Y.

You suspect a fellow speaker has become a

substance abuser. His performance on the

platform is starting to suffer. His substance

abuse problem is also becoming apparent

off stage during his interactions with

attendees, meeting planners, clients and

even other speakers. What would you do?

What Would You Do? is a regular column that presents a real-life dilemma faced by professional speakers. NSA members are encouraged to submit a dilemma for possible discussion in this column. Please submit dilemmas to [email protected]. NSA reserves the right to edit submissions for length and style. All dilemmas will be anonymously attrib-uted. Opinions expressed are those of the individual respondents, not NSA.

Substance abuse is insidious, and sneaks up on the

victim and his community. By the time performance and

professional interactions suffer repeatedly, he needs help. If he

is a friend, you can try to express your concern. But if believes

his work is not suffering, he will cherish his denial. If a group of

professional peers and/or family tells him the truth, the odds

of recovery improve.

—Lorette Pruden, PhD, Belle Mead, N.J.

WHAT WOULD YOU DO?Casting a reality check on real-world conundrums

If his interactions show substance abuse, then it’s

obvious to everyone there is something wrong. This is a small

community and word travels fast. All we have to be is labeled

“diffi cult” and the game’s over. There’s no reason to intervene

unless he’s a friend. In that case, you should have the concerned

friend conversations.

—Vickie Sullivan, Tempe, Ariz.

Stan B. Walters, CSP, posed the dilemma and collected the responses for this column. Contact

him at [email protected].

My response would

depend on my relationship

with the fellow speaker. In

my experience, an addict

usually does not respond

well to casual acquaintances

who have no leverage.

—Wayne Perkey, Louisville, Ky.




Pete Weissman will be at the





This professional

speechwriter who’s

worked in the White

House and the Senate will

teach you phrasing

techniques.



TURNING POINTA career-changing moment or experience

A Stroke of Fate

A“turning point” doesn’t happen because you read a book or an article. It doesn’t happen because of another person’s experience. If viewing

someone else’s life disaster would motivate people to go to the gym regu-larly, there’d be people waiting behind every elliptical. If sound advice from a loved one would do it, there’d be no more nagging spouse routines at a comedy club. No, a turning point comes in a moment where you face a truth so forcefully that denial is no longer an option. Mine happened in the car on my way home from a pre-sentation on January 18, 2004.

Luckily, my husband Frank was driving. He pulled to the side of the road and called an ambulance. I was having a stroke—and in seconds the entire left side of my body was para-lyzed. The sequence of events over the next several days is blurry—two hospitals, lots of medical people, semi-frantic conversations with family members, and one very controlled con-versation with an upcoming client. Five days later, I returned home with a wheelchair, a walker, grab bars in the tub next to a shower stool, and a portable bedside commode. Looking around, unable to take myself to the bathroom, I faced a change too big to ignore. It was, without a doubt, a turning point.

Here’s what I learned from my experience.

There is a high probability that your family’s medical history will trump a positive attitude. Know your family’s

genetic predispositions to health issues. If you fi nd yourself heading down a dangerous path, you should behave in ways that take you off that path.

If your potential health issue is weight or lifestyle related, it is likely that your health care professional won’t call you on your behav-ior. My unoffi cial research has shown that doctors, espe-cially, are very reluctant to have forceful and meaning-ful weight and lifestyle discussions with their patients. In the year after my stroke, not even one doctor suggested that I lose weight. Trust me, I needed to lose weight!

A strong support system of family and friends is manda-tory. Create your safety net before you reach a turning point.

It will take time, effort, courage and help to identify, make and sustain nec-essary lifestyle changes. I did physical therapy for at least a year, and fi gured out how to give an effective speech while sitting on a stool. I lost 60 pounds, and I have kept it off for over fi ve years. Trust me, I did not want to do any of these things, and often wasn’t cheerful about it. But, I did them anyway.

Wilson Cruz from GLADD said, “Stories make change stick.” Looking at me today, most people are unaware of my turning point. Oh, there are

lingering effects that I’ve learned to mitigate or

keep to myself. I work on my weight and take my meds every day, do yoga almost daily, and continue to value and nurture my support system. I think life guarantees we’ll all have a turning point one day—they appear to be unavoidable. What will you do with yours?

Chris Clarke-Epstein, CSP,

thinks you’ve learned quite a

bit about her if you’ve read

this far. She speaks and writes

about change. She bets you

can fi gure out why. Contact her at Chris@

Change101.com.



May 2013 SPEAKER | 41

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PAGE 36

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HUMOR MEFinding the funny in a speaker’s life

The Blue Throne Radio Interview

While attending my fi rst NSA Conference in Orlando, Fla., in 2008, I met Lethia Owens, a fellow speaker from

Missouri. She invited me to speak on her Motivational Mondays radio show. The interview would be by phone, since I live in New Jersey.

I developed a simulation strategy to ensure the best interview possible. I printed a color picture of Lethia from her website. I also purchased a small hand-held mirror, the kind women use to put on makeup. My plan: Prop Lethia’s photo and my mirror side by side on my offi ce desk. The picture would provide the illusion of speak-ing to her, and the mirror reminded me to smile when responding to her ques-tions. This was the next best thing to being there in person.

On the day of the interview, I was in my offi ce. My only concern was a construction crew widening the street in my cul-de-sac. I prayed they wouldn’t make too much noise.

Thirty minutes before the interview, the show’s producer called to confi rm. Lethia’s picture and my mirror were in position on my desk. I had a notepad and reference material at hand just in case. I was ready, confi dent and excited. The phone rang again; fi ve minutes to go. She kept the line open so I could hear the beginning of the show and the introduction.

Suddenly, I heard a horrible sound outside my offi ce window. My neigh-bor had hired a tree service to cut down four elm trees bordering our property,

and the chain saw was almost deafen-ing. This could not be happening! It was my fi rst radio interview. I thought about escaping the noise by car, but I couldn’t because the street was blocked by construction.

The producer said, “One minute to air time.” Oh, no. What should I do? Where could I go?

I ran frantically from room to room, but everywhere was just as noisy as my offi ce. I ended up in the only place of refuge, the bathroom. When I closed the door, I couldn’t hear the chain saw.

The introduction music started for the show, but I realized everything was set up in my offi ce. I made a mad dash, picked up the picture, mirror and notepad and rushed back to the bathroom.

Flanked by a fi sh motif shower curtain, blue and white monogrammed towels and a sink, I sat in the only spot available: the blue toilet bowl. As Lethia introduced me to her listeners, I grabbed

the trash can and placed the notepad, Lethia’s picture and my mirror on top.

The interview came off without a hitch and Lethia never suspected that I was perched atop the blue throne during the interview.

Moral of the story: When Murphy’s Law wants to leave you with the short end of the stick, you should be innova-tive, creative and determined. You are the king of your castle; do like I did and sit on your throne.

Kevin Thompson MPA, DTM,

is a customer experience

expert and adjunct professor

at Rutgers University

specializing in transforming

businesses to a level of excellence their

customers deserve. He is the president-elect

of NSA New Jersey Chapter and a member

of the Jersey Shore Association of Human

Resources. Visit www.inspiredcommunica-

tionsllc.com.

ON THE AIR

http://www.inspiredcommunicationsllc.com

http://www.inspiredcommunicationsllc.com

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NIDO R. QUBEIN SCHOOL OF COMMUNICATION

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At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.SM

Housed in a new, state-of-the-art, 60,000 square-foot facility, the Nido R. Qubein School of Communication features high definition television studios, audio recording studios, editing suites, computer labs, screening room, gaming studio, radio station, and much more. Undergraduate majors include Electronic Media, Games and Interactive Communication, Journalism, Media Studies, and Organizational Communication. The School offers a Master’s Degree in Strategic Communication.

High Point University is an 88-year-old liberal arts institution with 4,200 students from 30 countries and 47 states. It is ranked by U.S. News and World Report at No. 1 among Regional Colleges in the South and No. 1 Up And Coming Schools. The University offers 44 majors, 43 minors and 11 graduate degree majors – all taught by stellar faculty with a focus on holistic education, experiential learning and values-based living.

http://highpoint.edu

Speaker - May 2013 - Turkel Talks

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