Spcing Things Up Caren Rennie Citadel
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Transcript of Spcing Things Up Caren Rennie Citadel
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Caren RennieHead Marketing and Client Care
November 2009
Spicing things up streaming for a client intimate business
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Facingchange
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Facing change
Traditionally older client base:
Retired and over the age of 55
Not technologically minded
Preferred method of communication is snail mail and attending client events
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Facing change
New clients:
Under 55 and still economically active
Want to access information quickly, anywhere and anytime
Convenience – time starved
We needed a fast and interesting way of communicating
We decided to take the leap into the unknown world of web streaming!
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Our first steps
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Making Sense 2009
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We’re hooked!
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Annual Ladies Event
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Annual investment presentation
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How do we put this all together?
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How do we put this all together?
Collaborate with our designers to create brand identification
Brainstorm content ideas and discuss them with the presenter
Film or record presenter
Edit in Power Point slides
Test, test, test!
Email clients
Monitor client feedback
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Why welove streaming
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Why we love streaming
More interesting and engaging
Extended reach
Streaming positions us as a progressive brand
We are able to leverage our existing communication at a nominal fee
Our clients love it!
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Why clientslove streaming
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Why clients love streaming
Convenience
Peace-of-mind
Quick - presentations are short and to the point
Content is always fresh and new
Download time is extremely quick – a few seconds!
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What they say
“I think this is a wonderful way to communicate with us.” “This is a great use of technology and the message is
well received.” “Very good way of communicating and also wonderfully
time effective . Keep it up and do more frequently. Also worked really well technically - no hassles.”
“Great medium for communication particularly for me working out of the country.”
“These kind of updates are vital in the current climate. This one was helpful.”
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Thank you