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Welcome to the

Product launch ofGUM!! FE

LAZY TO BRUSH ?? JUST CHEW A GUM!!! FE

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CONCEPT

First ever Toothpaste cum chewing gum in Indiaintroduced by Innovative Foods Ltd.

Performs the task of a toothpaste and chewing Gum

Acts as a cleansing agent

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Introduction

In 1870, a man named Thomas Adams came up with theidea and opened the worlds first chewing gum factory inU.S

Gum base is the main ingredient in the modern chewinggum

Recipes were guarded safely

Popular softeners are Glycerin or vegetable oil based

One of the oldest candies in the world3

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Do you know ?

Almost every culture has chomped gum from the ancientGreeks to the Red Indians on tree resin

Chewing gum industry is growing at approximately 7%

Relieves stress, improves focus and alertness

Sugar free gum demands are accelerating

World wide females consumes more chewing gums thanmales

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Competitors

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Orbit

Wrigley's Spearmint

Chiclets

Big BabolMentos

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Competitors

Ferndale Confectionery Pty. Ltd

Haribo GmbH & Co. Kg

Kraft Foods, Inc

Leaf Holland B.V

Mars, Incorporated

The Wm. Wrigley Jr. Company

Perfetti Van Melle The Hershey Company

Zed Gum.

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Salient Features

Relatively bigger in size

Chewing gum cum toothpaste

Avoids bad breath Keeps teeth white and sparkling

Reduces chances of tooth decay

Easy to carry Gives a feel of tasty flavours

Economical

Moisture proof packaging 7

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FLAVOURS

STRAWBERRY

ORANGE

GREEN MINT

LEMON

NEEM

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INGREDIENTS

SORBITOL

SODIUM HYDROXIDE

TRICLOSAN

SODIUM FLUORIDE PIGMENT GREEN

CARRAGEENAN GUM

MENTHOL ASPARTAME

MINT / Orange / Lemon / Strawberry/ Neem

SOYBEAN LECITHIN9

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GENERALBENEFITS

MULTI TASKING

IT KEEPS YOUR MOUTH FRESH

IT KEEPS YOUR TEETH WHITE AND SPARKLING

PREVENTS BAD BREATH

EASY TO CARRY ANYWHERE10

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PRODUCT PRICING

MAIN PACKET CONSISTS OF 5 PIECES:

PRICED AT RS. 18 PER PACKET

MINI PACKET CONSISTS OF 1 PIECE:

PRICED AT RS. 5 PER PACKET

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UNIQUE SELLING POINT

TOOTHPASTE -CUM- GUM

BIG IN SIZE THAN A NORMAL GUM

LASTS LONGER IN THE MOUTH

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BENEFITS

Available in small pack at RS. 5

Available in large pack at RS. 18

Cost effective as no middle man is required

Easily available at all general stores

Water proof packaging

Approved by the Indian Dental Association 13

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PRODUCT PLACE

It will be sold in major cities across India such as

Mumbai, Delhi, Kolkata, Chennai Bangalore, Hyderabadetc.

Use of selective distribution through authorised dealers.

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CUSTOMER COST

REASONABLE AND MANAGEABLE

ECONOMICAL

SUITABLE FOR AN AVERAGE MIDDLE CLASS PERSON

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SEGMENTATION

DEMOGRAPHIC

AGE & LIFE

CYCLE

INCOME

LIFESTYLE

PERSONALITY

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Promotion

ADVERTISEMENT

OFFERS

SAMPLES

OUTDOOR PUBILICITY

PERSONAL SELLING

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Evolution

Changes the way people brush their teeth

A new dimension of a chewing gum

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THANK YOU

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