Sparking off new opportunities with Singtel myBusiness Web Builder - Sparkanauts case study

Sparking off new opportunities with Web BuilderSingtel myBusiness Web Builder solution

Sparkanauts customer case study

About Sparkanauts

As a business specialising in early childhood

development programmes for children from

five months to six years old, Sparkanauts’

online presence is especially important for the

school’s business operations.

Its website is the main platform for busy

parents to send in enquiries and access class

information, schedules, promotions and more.

https://myBusiness.singtel.com

The Challenge

• Prior to Web Builder, the Sparkanauts

website was created and managed by a

team with the specific technical knowledge

required to update or make changes to the

coding on the website.

• When the staff-in-charge left, no one in

the team had the technical skills

needed to keep the website running.

• “It took me over two weeks to figure out

what the different widgets were for,”

Manager Steven Diong recalled.

• Even then, managing the site wasn’t a

straightforward process.


https://mybusiness.singtel.com/catalogue/web-builder?insights

Discovering an Ideal Solution

• It was only after Steven shared his

struggles with his friends that he found out

about Web Builder on Singtel

myBusiness.

• Web Builder provided exactly what Steven

needed – a user-friendly interface that

could be managed without programming

knowledge, so that any staff member could

take over content management

responsibilities easily.

• When Sparkanauts signed up for Web

Builder, migration to the new interface

was a breeze. When the occasional

inevitable hiccup occurred, it was resolved

promptly and professionally.

“The technical support provided has been immense,

making the whole process of migration a painless

exercise,” Steven added.


https://mybusiness.singtel.com/catalogue/web-builder

Customising the Perfect Website

• Web Builder comes along with a

“WYSIWYG” (What You See Is What You

Get) interface, and this enables code-free

website building and management.

• “This feature enables Sparkanauts to modify

and update content easily. For example, the

point-and-type and drag-and-drop

features of the Editor Tool saves precious

time – so that the team can focus their

attention on what matters most – the

children. “ Chen Jia Wei, Account Manager at

CommonTown – Singtel myBusiness’ partner

for Web Builder,


Managing online marketing

campaigns

• Steven also finds Web Builder’s integration

with Google Analytics especially useful for

Sparkanauts’ online marketing campaigns.

• This feature allows users to generate their

website’s analytics such as traffic sources,

visitor profiles and visitor behaviour to better

understand their customers – and ultimately,

enable the team to make better informed

marketing decisions.


• Web Builder has a wide selection of

professionally designed themes, free

stock images and feature-rich widgets

for businesses to choose from. Businesses

also have the option of using their own

visual content.

• Because of Web Builder’s ease and

flexibility of usage, Sparkanauts has been

able to integrate a third-party feature to

create a “Virtual Tour”.

• Since the launch of the new website, many

parents have expressed their liking for its

more refreshing layout as well as ease of

navigation.


Playing with New Ideas

• Citing the ease of use, wide variety of

widgets as well as reasonable

subscription costs, Steven is all for

recommending Web Builder.

• He is looking into incorporating e-

commerce for customers to purchase

products such as educational toys and

games directly through the website.

• Moving forward, Steven intends to

enhance the website further by expanding

its resource section so that parents will be

able to have access to free educational

materials.

• He also hopes to cater to Chinese-

speaking parents by providing the content

in Chinese as well. These will enable

Sparkanauts to reach out to a wider

audience and ultimately, boost their

business.

There are plans for Sparkanauts to expand its

business beyond Singapore. When this happens, the

team will be well-equipped to handle the increase in

website content management and customer

relationship requirements across the globe –

all thanks to Web Builder.


Key Features of Web Builder

• Advance “WYSIWYG” (what-you-see-is-what-you-get) interface for code-free website building

• Intuitive drag-and-drop editing

• Over 70 professionally designed themes, free stock images and business icons

• Unlimited pages with 2GB of hosting

• Automatic mobile optimising

• Easy integration of feature-rich widgets

• Search engine optimised

• Integrated Google Analytics

• Automated backup of website and data

and more…

Sign up for a 30-day free trial now. https://mybusiness.singtel.com/catalogue/web-builder



Sparking off new opportunities with Singtel myBusiness Web Builder - Sparkanauts case study

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