SPARKSafety Technology is dedicated to

providing Self Defense and Security to 100 Million Americans through our

network of Authorized Dealers. Never Forget The Fundamentals!

Let me take you back to July of 1961. The Green Bay Packers football team is meeting their new coach, Vince Lom-bardi, on the first day of training camp. The previous season ended with a loss of the NFL Championship game.

The players were eager to learn the advanced techniques and plays Vince Lombardi would show them.

However, Lombardi had a different idea.

He took nothing for granted. He began a tradition of starting from scratch, assuming that the players were blank slates who carried over no knowledge from the year before. He began with the most basic statement of all. Hold-ing a football in his right hand, he said, "Gentlemen, this is a football.

These were professional athletes who had been playing football their entire lives. And yet, he started from the very beginning.

Lombardi’s emphasis on the funda-mentals continued throughout training camp. He stressed blocking and tackling. He began with page one of the play-book. His team would become the best in the league at the tasks everyone else took for granted.

You see it also in the European basket-ball players who join the NBA. They're not quicker, or more talented, but they built their game on fundamentals. Hours of passing the ball, then dribbling.

Then learning how to run plays and work as a team. Then eventually, they would focus on shooting the ball.

If any of you follow pro basketball, you will know the name of Dirk Nowitzki. He plays for the Dallas Mavericks. He comes from and was taught in Germany. He also was named MVP of the league and won a national championship.

He is also 7 feet tall. But, the remarkable thing about Dirk, is that he doesn't play under the basket like most 7 footers. He plays the power forward position. Dirk owns multiple Mavericks franchise records, including career points, three-point field goals, free throws, rebounds, and points in a single game.

He credits his success to his coach, who worked constantly on the fundamentals. He’s 38 years old and is still playing and still working on the fundamentals with that same coach. He’s also the high-est paid member of the Mavericks. He makes $25 million a year.

This pattern of focusing on the basics has been a trademark of many success-ful coaches. For example, basketball coaching legends John Wooden of UCLA and Phil Jackson of the LA Lakers, were known for having a similar obsession with the fundamentals. Wooden even went so far as to teach his players how to put on their socks and tie their shoes.

I tell you that to tell you this. In busi-ness, the fundamentals are just as important.

For instance, if you have a website, you constantly want to be doing keyword research, creating unique content and

getting new backlinks to your site. These are fundamentals to growing your web-site business.

If you want to sell at a gun show, you need to focus on the fundamentals of properly displaying your products and engaging the people who pass your table. If you focus on those two funda-mentals, you will have a successful gun show.

So, please, always focus on the funda-mentals until you become more confi-dent. This will come to you by building on little successes. When you put 500 words of unique content on one of your web pages that is a success. When you engage someone at a gun show and they buy something that is a success. Little successes piled on top of each other become a huge success.

Until next month,

In This Issue Never Forget The Fundamentals!................1Welcome New Dealers................................2December Featured Product.......................2 4 Reasons Why Working During the Holidays Is a Good Thing.............................3Ramp Up Your Business ..............................4Comic & Christmas Wishes.........................4Dealer Speak ..............................................4

www.SafetyTechnology.org

1-800-477-1739Volume 3, Issue 6 December 2016

WelcomeWe’re excited to showcase our New Authorized Dealers

that joined our team in November!Keith LandJoseph ElwellRussell PeekBilly HerreraTerry KilgoreHubert WatsonFranklin MartinAlvin VelezLinda MunjakTony ArtisMichael BenioffSantos OlumeseAmy FreemanAndrew NelsonSabrina MaxwellRebecca PerrySteve Grinstead

Barry StephensTimon SewpalNerline BeaubrunNoam WeissmanRachel AllenBobbie HillSeth DelcambreMichael WiseElaine MartinezPaul KatzRobert FortierPamela TaulmanJulie Lundeen-RussellBilly HerreraMelvin Williams Vito Di CamilloVasco Henriques

Jeff BassettWill ParkerLisbeth JironLovelace ScottLaura GuyerDarrin ReichleBrad HoisingtonEray OzturkGreg LauxLeslie DaggettTodd DunkleAnthony BurksDanyette OliverJennifer YarbroughVincent PadulaRon KozakJayne Howard

Lee CookHanna NguyenMichael HontzLily DongBlondzell SkinnerSabrina MaxwellHarry MayBryan KillamJose LugoMyen UddinNadeem QamarKatarine SimonianCynthia BlackJohn WintzChristopher GaddisHakan SatarTorrence Johnson II

Rebecca ReynoldsMichael HillJames PhillipsDavid BrightJoe PerelsonMicaiah JamisonAlbert CallihanPatricia AndersonAdan PenaMelanie FosterJeff CoomberChance ClarkDiana IngelsJustin DillonJoe SoldoniaDesiree PottsTony Artis

The Wireless Child Leash Wristband is great for keeping track of your children and easily misplaced possessions. It has a two way alarm so that your child can press one button to alert you if they are lost or in trouble. When the Wireless Child Leash wristband goes outside of the set distance the alarm will alert you wirelessly and sound an alarm on your phone. This can be used to keep track of your child, elderly loved ones, pet, phone, laptop or keys.

Just about anyone or anything that is very important to you! The alarm can easily be removed from the wrist band to be used on other important items. The easy to use app for IOS or Android makes it very easy to operate. The IOS app will support up to 4 units at one time. The Android app will sup-port 1 unit at a time.

It has a range of 10 to 100 feet in open areas. This will be less with objects or walls in between. The battery can last up to 6 months on standby. Easy to operate and connect offering a safe way to keep track of the priceless things in your life.

Specification: Material: ABS + silicone, Range: 10-100 feet, Decibels: 70dB, Batteries: 2032 button cell included., Battery Life: 6 months long on standby., Working Frequency: 2402MHz - 2480MHz, Works with: IOS system (supports 4 units) and Android (supports 1 unit).

Its available in Pink and Black & Yellow and Black

SKUS: CHILDLEASH-P & CHILDLEASH-B

Retails for: $24.95Your Cost: $12.63

Your PROFIT: $12.32

This Month's BRAND NEW Safety Technology Product! Wireless Child Leash

As an entrepreneur--especially in the early days of a startup--it's not uncommon to work around the clock. For many, it's all worth it. Being your own boss, being in charge of your own earnings, and oftentimes working from home can all add up to better perks than being a cog in someone else's machine. Then the holidays hit. You find yourself wondering if you're giving up too much in order to chase the dream.

The reality is that vacations mat-ter and eventually you need to come to a point where they're a priority. However, when you're first getting your (most likely very lean) startup off the ground you may need to give up pieces of those major holidays in order to thrive. A good rule is to play it by ear the first five years you're working for yourself, then com-mit to a certain number of holi-days/days off each year.

Here's why working through the holidays is a good thing for early entrepreneurs:

1. You're offering what the competition isn't

This all depends on your indus-try, but for the most part you may be giving clients and cus-tomers service that nobody else is. Of course, if you're a retailer open on Thanksgiving, your competition might be keeping pace with you. You be the judge of whether or not working will give you an edge, and if it won't it might be worth taking off after all.

2. It's catch-up time

There sim-ply won't be as many partners and customers vying for your atten-tion on ma-jor holidays so you can play catch up. Holidays are notoriously slow in most industries, and for some entre-preneurs that's exactly what you need. In fact, Women's Agenda reports that many times quiet equals more productivity, and when you're not getting bom-barded with requests from all angles you might be able to achieve more.

3. It helps you appreciate the holidays more

How many holidays have you spent at least a little time zon-ing out to a Christmas special, playing on your phone, avoid-ing certain relatives or sneaking in a nap? Unfortunately, most people aren't 100 percent pres-ent during the entire holiday (or even afternoon) spent with loved ones. When you're work-ing on time management and squeezing in some analytics in the morning, it might help you remember to make the most of the family time you do have.

4. It reminds you that holidays aren't a requirement

Just because it's the Fourth of

July, that doesn't mean you're forced to attend barbecues. Not a feeling the holiday spirit or your family is a thousand miles away? It could be a good time for you to take care of some tasks so you're ahead when holidays that you feel are abso-lutely mandatory do roll around. Not every person is into every holiday, and that's OK. However, if you really want to drink some eggnog with family and friends during the holiday season, work-ing ahead on other major holi-days can allow you to do so.

Working on the holidays isn't nearly the sinful thing people make it out to be, so let your own desires take center stage. Celebrate when you can (and when you want)--not on some-one else's agenda. Take ad-vantage of those quiet days to work on the project that have your heart. There will be plenty of other opportunities for ugly sweaters, overspending on gifts, and overindulging in your aunt's fruitcake.

By John Boitnott of Inc.com.

4 Reasons Why Working During the Holidays Is a Good Thing

Resist the temptation to take time off from working on your startup and you could reap some holiday benefits.

PUBLISHER: Safety Technology, Inc.PHONE: (800) 477-1739 (9:00 a.m. - 5:00 p.m. EST, Monday-Friday); FAX: (904) 720-0651

WEBSITE: www.SafetyTechnology.org MAILING ADDRESS: 1867 Caravan Trail #105, Jacksonville, FL 32216

Publisher’s Notice:Safety Technology, Inc expressly disclaims all warranties as to the contents of this publication including, without limitation, the implied warranties of merchantability, fitness for a particular purpose, and on-infringement, and makes no warranty as to the results that may be achieved by using the information contained in this publication. Safety Technology Inc will not be responsible for any damages (including, without limitation, indirect, consequential, special or punitive damages) suffered or incurred by any person arising out of such person’s use of or reliance on this publication or the information contained herein. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission should be addressed to Safety Technology Inc. and mailed to address above.

Safety Technology trademarks, logos and service marks displayed here are the sole property of Safety Technology, Inc.Content © Copyright 2016, Safety Technology Inc. All Rights Reserved.

Advanced SEO Club - Regular Step-By-Step TRAINING WEBINARs to show you how to generate HIGHLY TARGETED Traffic that produces more sales by sharing the newest cutting edge techniques. Monthly Q & A Call to answer all your ques-tions. FREE links EVERY MONTH to help with rankings in the search engines. And even more! Visit https://gunas.com/SEO for more details.

Social Signals - have emerged as the new SEO and have never been more important than they are today. Some of the most popular online websites have something in common today − they all have Social Signals. Without Social Signals, many sites find themselves falling way behind. Find out more: https://www.gunas.com/social_signals.html

Live Chat – Real time chatting with a customer support expert not only builds customers' confidence during their shop-ping experience, but also helps to improve your conversion rates. Find out more here: https://www.gunas.com/live_chat.html

Ramp Up Your Business With These Safety Technology Resources...

Selling Safety Technology Products has changed my life! I’m proud of what I sell to people and how it makes them feel. These products empower, give strength and confi-dence. I cannot emphasize enough the grati-tude I have for Safety Technology.

Mike Wilson

Dealer SpeakOur NEW 2016/17

Catalogs are IN!You can order your new

catalogs by visitingwww.safetytechwholesale.com/order

and logging in with yourCustomer ID and

Password.

We wish you a very Safe

and Happy Holiday season

and a very peaceful and

prosperous New Year

From Everyone at

Safety Technology

and Gunas