Spark People Media Kit
Transcript of Spark People Media Kit
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SparkPeople Confidential | 2011 SparkPeople All Rights Reserved.
SparkPeople
Digital Marketing Media Kit
Q2 2011
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SparkPeople Is
SparkPeople is the Largest Healthy-Lifestyle Destination on the Web*With millions of active members engaged in healthy activities: improving their health, reaching fitness goals, managing their
weight, improving medical conditions, and much more. Whatever the goal, people get started (and stay on track) atSparkPeople.
Monthly Average Traffic (Jan-Feb, 2011)
6.5 million unique visitors per month
15.8 million visits per month
140 million page views per month
and Growing FAST!
8,000 new members join SparkPeople.com each day
8,0009,000 people download our mobile applications each day
SparkPeople will add more than 3 million new members in 2011
* 2010 (full year) Comscore unique visitor comparison vs. consumer facing diet & fitness sites.
The Marketing Opportunity:Introduce your brand to the largest online community devoted to building and living a healthy lifestyle.
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SparkPeople Mission
Our Results (so far):
10 Million Registered Members Reach Their Healthy Living Goals with Us
They have lost almost 14.5 Million Pounds!
Our members have logged nearly 1.9 BILLION fitness minutes
They have burned over 16 BILLION calories
And have consumed and tracked over 325 Million cups of water
Our Mission:To Spark Millions of People to Reach Their Goals and Live Healthier Lives
The Marketing Opportunity:
Align your brand and its benefits with people who are setting goals and taking action to improve their lives.
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Engagement Metrics Comparison (Comscore)
What Is SparkPeople?
*comScore Media Metrix (Averages) - Jan-Nov, 2010
AverageMonthlyMetrics*
(Jan-Nov, 2010)
eDiets MayoClinic
MSNHealth
SparkPeople WebMD(network)
WeightWatchers
YahooHealth
Pageviews
(Millions)
3 56 58 97 299 54 28
Minutes Spent(Millions)
1 52 40 57 286 54 31
The Most Active & Engaged Healthy-Lifestyle Community In The World!
The Marketing Opportunity:
SparkPeople attracts an engaged, high-quality audience that generates the second-highest pageview and time-spentmetrics in Comscores entire health category and the highest engagement among all diet and fitness sites.
This incredible stickiness provides the consumer engagement needed to help you build a true brand relationship with your
target consumers.
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The SparkPeople Community
SparkPeople Members Make Millions ofFood and Fitness Choices Each Month at SparkPeople
FOOD INTENDERS
SparkPeople members make over 25 Million food decisions monthly
(Each month, our members select and track over 20 Million food choices inSparkPeoples Nutrition Tracker and download 5 million recipe selections)
SparkPeople members track 7.5 Million cups of water per month (304Million cups total)
77% say they are likely to seek out and purchase new brands of healthyfoods in the next 6 months
FITNESS ENTHUSIASTS
Members track an average of 50-Million fitness minutes each month(and have tracked 1.7 BILLION minutes over time)
77% exercise 3-4 times per week 74% say they are likely to seek out and purchase new exercise shoes or
apparel in the next 6-months
The Marketing Opportunity:
Create awareness and interest in your brand as food and fitness decisions are being made.
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The SparkPeople Community
SOCIAL / INFLUENCERS Sending 6 million internal communications per month through community
posts, comments, and SparkMail
76% regularly use social media sites, including Facebook, MySpace,Twitter and LinkedIn*
95.3% say they actively try to be a positive influence on others
GOAL SETTERS 90% of SparkPeople members are actively pursuing goals most of them
multiple goals
70% plan workouts and meals in advance On average, approximately 80% of SparkPeople members say they have
met or achieved at least one goal since joining SparkPeople
Our Members are Social Setting and Reaching Millions of New Goals,While Engaging Their Friends, Family and Community
The Marketing Opportunity:
Because SparkPeople members are goal-oriented and highly social, they help proactively build buzz foryour brand - both on SparkPeople and the other social sites they frequent.
*Data collected December, 2009 - current percentage is estimated to be higher.
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The SparkPeople Community
PROACTIVE INFORMATION SEEKERS* 98% of members actively seek out health & wellness information
77% say they spend more than 6 hours per week using the internet (45% more than 12hours, 20% more than 24 hours)
OPEN TO TRYING NEW THINGS* 92% say they like trying new things
58.9% say they try new and different exercises to stay motivated over time
POSITIVELY INFLUENCERS!* 95% say they are actively trying to be a positive influence on others
74% say they actively encourage/help other people on their fitness journeys
After joining SparkPeople 96% claimed to have either a somewhat or very positive outlook
What Is SparkPeople?
SparkPeople Members are Positive, Proactive and Passionate
* 2010 SparkPeople Member Survey. N=23,000
The Marketing Opportunity:
SparkPeople advertisers reach consumers in a very positive state of mind, when they are being informed, encouraged and
supported. This helps to create a positive association with your brand in the consumers mind, increasing brand favorability
and purchase intent.
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SparkPeople: The Benefits of Being Member-Based
Being Member-Based Allows SparkPeople to Provide Specific andReliable Targeting for Advertisers, Including:
Demographic Targeting - (age, gender, height, weight, BMI, number and age of kids inhousehold and more)
- Geographic Targeting - (down to the zip code)
- Health Condition Targeting - (during registration, we collect information about thehealth conditions that affect our members)
- Activity / Purchase Behavior Targeting (we know the food brands members buy, thefitness activities they engage in and more)
Being Member-Based Allows SparkPeople to Personalize the UserExperience, Through Features Like: Personalized meal plans and fitness plans to help users reach their specific goals
Featured health-condition Information that is relevant to each user
Suggested teams and community groups that are relevant to the specific user
The SparkPeople.com Homepage is Different, By Design: Our homepage is designed to convert new site traffic into registered members that we
know more about and create a personalized experience for
Once registered, members visit their personal home/start page and engage deeply intools, content and community designed to support their healthy-living journey
The Marketing Opportunity:
Advertising on a member-based website provides a greater level of targeting and personalization for your brand.
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Health Condition Targeting
In the SparkPeople registration path, we collect health condition
information that can be used to target relevant messages to users
across our websites and eNewsletters.
Condition areas we currently collect information about
include:
Allergies Pregnancy
Anxiety & Stress Osteoarthritis
Asthma Sleep Problems
Beauty/Appearance Vision Care
Bladder Issues Womens Health
Depression Chronic Pain
Diabetes Heart Health / Heart Disease
Digestive Health / IBS High BP / Hypertension
Emotional Health High Cholesterol
GERD / Heartburn / Reflux Migraine / Severe Headache
Mens Health Skin Problems
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Health-Condition Targeting
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A Few Brands That Have Advertised on SparkPeople
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Media Options
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Targeted Display -SparkPeoples powerful member-based targeting is used to target consumers across our websites and within
SparkPeoples huge eNewsletter and solo-email database.
Mobile -Our Diet & Food Trackerand Healthy Recipesapplications are available for iPhone, Android, iPad & Blackberry,and provide several engaging ad/sponsorship opportunities.
Offline OpportunitiesSparkPeople offers live healthy-lifestyle events, access to our experts, custom publishing and more.
SparkPeople Provides Multiple Media Options to Help You Reach Your Audience!
Custom Sponsorships -Tailored to meet your brands specific objectives, SparkPeoples custom programs provide some of the mostengaging and contextually-relevant media opportunities you will find anywhere on the web.
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Engaging Custom Solutions
Custom Solutions Are Our Specialty!
SparkPeople creates engaging custom solutions to help meet the
specific objectives of our advertisers and site sponsors.
Custom solutions can take many forms, including:
- Custom content destinations / micro-sites
- Custom sponsorship of tools, content or community areas
- Custom widgets
- Site/section takeover
- Competitive/category brand usage or activity targeting (food &
fitness brands)
- Mobile sponsorship opportunities
- Offline sponsorship opportunities, i.e. live events and custom
publishing
What Can We Create For You?If you have specific marketing objectives that we might be able
to help with, please let us know. Our team would be happy toput together some custom concepts for you!
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Questions / Contact Us
To learn more about how SparkPeople can help you reach your marketinggoals, or to request a proposal, please contact:
Sean McCosh
VP Sales & MarketingDirect: 513.484.5658
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