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Transcript of Spanner showcase
Spanner partnered with
The Spanner System
The Team
Team Strength
Creative and Communication Strategy 4
Planning and Communication 3
Copy 4
Art and Design 5
Digital content production 6
Strategic planning 3
Social 5
Digital / Tech 30
Production 7
Case Study #1
Godrej Locks
155 years old Godrej Locks decided to break traditions built by
them over the years.
Locks are to be looked upon as
aesthetical acquisition and not just rational.
They planned to launch modern design lock.
Client Brief
Life is comfortable and easy when the door is locked.
A locked door gives you a sense of security and freedom
to be yourself.
Agency
Market Research and
Competitor AnalysisGodrej Locks have no competition from the organised sector. However, there is a strong
competition from the unorganised sector and a probability of foreign competition in future.
Client Market Study
and Professional
Market Research
Brand World
The world outside your door is unpredictable and unsafe
Brand Tone of Voice
Strong and confident
Verbal Brand Driver
Protecting lives and property since1897
Existing Brand Property
Derived from qualitative and quantitative research by IMRB and in-depth consultation with client.
Consumes Insight
Locks need to be strong and long lasting
Aesthetic is the second thing considered by a buyer
Life behind a secured door
Securing Personal SpaceCREATIVE
HOOK
Based on
Consumer Insight
COMMUNICATION
STRATEGY
To establish communication
objectives in stages - create
awareness and/or demonstrate
and/or convince and convert
Communication Strategy
Phase 0
Refresh the Visual Identity of the Brand
Phase 1
Prepare Internal audience ready for the new marketing strategy
Phase 2
Inform Trade partners, and Influencers about the changed stance
Phase 3
Prepare the End Consumer for new modern locks
Target Groups
Internal Audience
Trade Partners & Influencers
(Architect, Interior Designer, Carpenter),
Consumer
Refresh the Look
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Internal Audience
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Internal Audience
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Internal Audience
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Internal Audience
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External Audience
Internal Audience
Refresh the Look
External Audience
Internal Audience
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External Audience
Internal Audience
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External Audience
Internal Audience
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External Audience
Internal Audience
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External Audience
Internal Audience
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External Audience
Internal Audience
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Architect Calendar
External Audience
Internal Audience
Refresh the Look
Carpenter Diary Carpenter Calendar
External Audience
Internal Audience
Refresh the Look
End Consumer
External Audience
Internal Audience
Refresh the Look
External Audience
End Consumer
Internal Audience
Refresh the Look
External Audience
End Consumer
Internal Audience
Refresh the Look
External Audience
End Consumer
Internal Audience
Case Study #2
HCC
Brand Book
Brand Wall Inside Office
Internal News Letter
Recruitment Leaflet
Recruitment Banners
Case Study #3
DIGISOL
Packaging
EDMs
Case Study #4
HCC REAL ESTATE
Marketing Collateral
Brand Wall Inside Office
Marketing Collateral
Marketing Collateral
Project Identity
Project Identity
Case Study #5
Vivacity
Vivacity’s identity is developed on the value that it brings to the
consumer’s life. Among the largest malls in India, it offers
multiplicity on a scale that’s rare to witness.
Thus, the Sky is used as a metaphor to express the brand promise
of Endless Discoveries.
Just as the sky reflects different colors in every hue through the
day, representing limitless possibilities,
Vivacity Mall offers a shopping experience which is equally
diverse and ever-evolving.
B2B Communication
Case Study #7
WRITER RELOCATION
Social Case Study #8
THE TELEGRAPH & Friends FM
Web Case Study #9
Capital Numbers created
Vogue India is the Indian edition of the monthly fashion and lifestyle magazine called Vogue and
is published by Condé Nast India Pvt. Ltd.
Condé Nast Traveller is India's leading luxury travel brand. Through its magazine, website and
social media channels, Condé Nast Traveller provides over 4,00,000 readers premium travel
inspiration and information.
GQ is the Indian edition of the American monthly men's magazine called GQ. It is the 15th
international edition of GQ and is published by Condé Nast India Pvt. Ltd.
mobile app
Synopsis:
This application is a real time application which allows users to
take a picture using device camera or select any image from
gallery, crop the image and also define the orientation of the image
they wish to keep. The modified and edited image can be also be
shared via email.
Apple Store :
No Link is available as the client has chosen to keep it private with
enterprise
mode of distribution.
Synopsis:
A hair stylist and an image makeover professional wanted this application to be
developed that allows clients to book appointments with any hair stylist that is
signed up to this service. The purpose of this app is to save time for the client as
well as the service provider by allowing them the option of booking
appointments directly from the hair care providers’ schedule of appointments.
Apple Store :
https://itunes.apple.com/us/app/cutculator/id919503534?mt=8
Android Store :
https://play.google.com/store/apps/details?id=com.cutculator1
Mobile
Synopsis:
The concept of this application is simple. Read a book (any book) to
your newborn / infant. The goal is to have to read 1,000 books (yes
you can repeat books) before your precious one starts kindergarten.
The 1000 Books Before Kindergarten app lets you keep track of your
reading activity quickly and easily.
Apple Store :
http://goo.gl/z6vDGL
Thank You
Flat no. 601, 6th Floor
Rocky Hill,Shirley Rajan Road, Rizvi Complex,
Bandra west
Mumbai - 400050