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Famous Fashion designer, Carlos silveira ,From spain, will soon be graCing doha ’s 

shores to host a  whimsiCal event showCasing 

his talent. he opens up to orna ballout about his inspiration and the methodology  behind his 

award winning designs.

Spanish

Sensation

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What lures you to the art of fashion?

I inherited my ashion air rom my amily. My

ather, in his younger years, was a men’s tailor

and my grandmother was a ashion enthusiast.

I, too, ound my orte expressing mysel through

ashion design.

What inspires you?My previous collections were inspired by my

eelings, antasies, tears and dreams. A good

book can inspire me, a song, a trip, a character

... or a woman. I believe inspiration is not the

most important thing, but what you do with

it – how you use your inspiration to create.

What dierentiates every designer is the ability

to translate inspiration into shapes, colours

and textures in order or the general audience

to recognise it and see it reected in theirclothing.

Tell us about your work...

There are two dierent aspects to my work –

creating catwalk collections and working on

personalised high ashion dresses. For the frst,

pret a porter, I’ve previously explored emininity

and women’s intelligence. Once I know my

inspiration, I translate it into textiles, shapes,

volumes. Music is very important to me, I cannot

create without it – I gather many ideas rom

specifc melodies and rhythms. The second ocus

is personalised high ashion; I gather inspirationrom the ladies who visit my atelier. I need to

know how my client thinks, what she needs to

express, how she wants to look... With all this

data plus a morphologic study I create a small

collection o designs rom which she can choose

that which reect her emotions. With all this

inormation I go back to my atelier which is more

like my “textile lab”; I select high quality textiles,

textures, and stunning embroidery and work or

many hours, playing music in a great ambience tomake many women’s dreams come true!

You’ll soon be holding a fancy event at the W

Hotel; why Doha?

Qatar has become an avant garde country

striking the perect balance between modernity

and tradition. My curiosity, love o travel and

eagerness to learn about dierent countries,

history, culture and customs has enticed me. It

will be my frst time in Doha and I will travel

with an empty “soul” ready to enrich mysel 

with dierent eelings and sensations.

What problems do you think the fashion 

indury is facing?

The last decade has seen the rise o “ashion

democratisation” where many brands oer

cheap clothing to the public. This is good in a

way as it makes design more accessible, but

sometimes I think we need to go back to old

school ways - designers need to get back the

essence o art, modernise and renew it. They

need to provide ashion with soul which is

sometimes a challenge.

 

What has been your career highlight?

During Madrid Fashion Week, I received the

best designer and best collection awards – as

well as the award o excellence and best designerin the country. I look orward to developing a

proessional international brand and creating a

runway with soul.

GLAM FASHIOn

Venture to the W Hotel on June 18 at 5.30 p.m. to witness a fantastic fashion Spanish cocktail party. The

event, masterminded by Aida Masdeu from Ladies & The City, will be a brilliant opportunity to interact

and socialise in a relaxed, fun ambience, learning tricks about fashion while trying out tasty tapas! Carlos

Silveira will be present to show his collection and explain the inspiration, materials and textures. There

will also be ‘speed styling sessions’ where attendees will learn how to exploit style. For more information,

contact aida@ladiesandthecity.net.

Fashion flair: Spanish designer Carlos Silveira