Spanish Ecommerce tutorial
Transcript of Spanish Ecommerce tutorial
Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow
internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate
platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to
the 3,500 merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display / Retargeting
Product Ads On-sitetools
Comparison Shopping Engines
Affiliateplatforms
Ecommerce is becoming more and more popular in Spain - AS IT COULD POTENTIALLY DOUBLE ITS REVENUES FROM ONLINE SALES TO €30BN BY 2016.
Opportunities to sell online are there for the taking in Spain : ECOMMERCE SALES ONLY REPRESENT 1.6% OF THE NATIONAL GDP.
Another reason ecommerce in Spain has enormous potential: 35 MILLION PEOPLE HAVE ACCESS TO THE INTERNET (74%).
Ecommerce sales in Spain, 2007-2013(in million euros)
A bright futurefor Spanish ecommerce market
Ranking Southern Europe in turnover (€ million)
1. SPAIN
2. ITALY
3. TURKEY
4. GREECE
5. PORTUGAL
6. CROATIA
7. CYPRUS
8. MALTA
16,900
13,278
9,800
3,850
2,945
280
170
28
SPAIN IS THE
BIGGEST ECOMMERCE MARKET IN EUROPE
5th
EASILY SELL EVERYWHERE
Spanish Ecommerce Outlook
0
2000
4000
6000
8000
10000
12000
14000
16000
2007 2008 2009 2010 2011 2012 2013
12.38310.917
9.1147.760
6.6955.911
18 000
2014 2015
20 000
14.610
16.90019.000
Most popular products bought online in the last 12 months (in %)
Preferred online payment methods
Major opportunities
When looking at the Top 5 retailers in Spain,
3 of 4 are from other countries :
Preferred countries to buy from are :
56.5% of ecommerce transactions
Spanish buy a lot from international websites
UK China France
Germany USA
63%
28%
6%
3%
Visa
Mastercard
Paypal
American Express
Fashion
10%
11%
12%
16%
16%
19%
30%
34%Home electronics
Books
Sports/leisures
Cosmetics/beauty
Car accessories
Food
Toys
Amazon eBay
Alibaba El Corte Inglès
66% of spanish e-shoppers
HAVE ALREADY BOUGHT ON MARKETPLACES
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