PRIN

T ADS A

ND

PACKAGIN

G

S P A M - I N G S I N C E 1 9 3 7

H T T P : / / W W W . S P A M - U K . C O M / W H A T S - H A P P E N I N G /

H T T P : / / W W W . S P A M - U K . C O M / S P A M A L O T - G A M E /

H T T P : / / W W W . A D V E R T I S I N G A R C H I V E S . C O . U K / ? S E R V I C E =S E A R C H & A C T I O N = D O _ Q U I C K _ S E A R C H & L A N G U A G E = E N &M O D E = & Q = S P A M & Q W = & M D _ 1 = &M D _ 2 = 2 0 0 0 S & G R I D _ L A Y O U T = 1

H T T P : / / E N . W I K I P E D I A . O R G / W I K I / S P A M _ ( M O N T Y _ P Y T H O N )

H T T P : / / W W W . P A C K A G I N G N E W S . C O . U K / N E W S / S P A M - C E L EB R A T E S - 7 5 T H/

SPAM PACKAGING THROUGH THE

YEARS

Spam packaging pretty much remained consistent in terms of colour, font, images and packaging shape and size, from the 1930’s to the 1980’s.Because of this it became an iconic brand, whether the opinion of the product is good or bad to the particular individual, they still associate the product with vintage war scenarios, because the packaging is still recognisable from when it was first distributed in the late 1930’s as a popular food source during world war II.

TODAYS SPAM

It seems that spams packaging today has grown a little inconsistent, with different shapes, sizes, print of images and text. It just looks a little messy. However the can design and SPAM font itself has remained which keeps it an iconic brand for consumers.

SPECIAL SPONSORED SPAM "Spam" is a popular Monty Python

sketch, first televised in 1970. In the sketch, two customers are in a greasy spoon café trying to order a breakfast from a menu that includes Spam in almost every dish. The sketch was written by Terry Jones and Michael Palin.From Monty Pythons endorsement of the Spam product, Hormel had the idea of linking the Monty Python's Spamalot is a musical comedy "lovingly ripped off from"

the 1975 film Monty Python and the Holy Grail, and created their own special edition ‘stinky French garlic’ spam product using images which connote the musical. The spam website also features the Spamalot game with the Spam branded logo within the game visuals. The use of the Monty Python sponsorship is an effective way to promote spam to fanatics and audiences of the time when the show had most popularity- during the 70’s, which may encourage older audiences to buy the product. Also the use of the Spamalot game, encourages younger audiences to find out more about the product or Monty Python.

Spam celebrates 75th anniversary with limited edition canLiz GyekyeAugust 22, 2012No Comments »Hormel Foods, the creator of Spam, has launched a limited edition commemorative can to celebrate its 75th anniversaryThe product was created by Jay Hormel in 1937.Liz Dee, UK brand manager for Spam Chopped Pork and Ham commented: “Spam products have an extremely loyal customer base here in the UK. Research shows that

this is continuing to grow with more consumers appreciating not only the unique taste of Spam Chopped Pork and Ham, but also its versatility.“We wanted to give something back to fans to celebrate this important anniversary and the collector’s can is something they’ll be able to keep forever as an important piece of brand memorabilia. I’m confident it will also attract new and lapsed users to the brand.” The commemorative 340g can will be on supermarket shelves from September 2012.- http://www.packagingnews.co.uk/news/spam-celebrates-75th/

SPAM ADS THROUGH THE YEARS

1930’s 1940’s 1950’s 1960’s

1970’s 1980’s 1990’s 2000’s

TODAYS PRINT ADSToday, Spam print ads incorporate essential brand essence features, such as the iconic yellow and blue colours from the packaging. The print ads of recent years have also moved away from the vintage feel of previous campaigns and use a more simple design layout.