Spain Export Gb
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Develop your business in Spain with SPAIN EXPORT SPAIN EXPORT May 2009
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Transcript of Spain Export Gb
Develop your business in
Spain
with SPAIN EXPORTSPAIN EXPORT
May 2009
SpainTo develop your business
46 Million inhabitants+16% in 10 years
Economic Boom in 10 yearsAverage growth +3,5%16.5 million households, +31%Activity rate +8%
Source: INE 2008 (Spanish national surveys institute)Ministery of economy (fishing, farming and industry)
Food Purchases Increased96 billion €uros Total market in 2008, +9% vs 200765 billion €uros Households only in 2008 +7% vs 2007
1.444 € per person/year.
Grocery 39 billions €, +6% vs 2007
GroceryTo develop your activity
A high potential market60% of the total outlets, 30,338 outlets, 19,140 outlets of +100m2, with 456 Hypers & 15,625 Supers.
An increasing powerful trend10 chains controls 72% of the Grocery channel.
International Key-PlayersCarrefour, Auchan, Lidl, Metro, Aldi.
20,34%
17,40%10,24%
6,76%
6,56%
2,47%
2,30%
1,90%
1,86%1,61%
Very fast listing6 to 8 months maximum, Profesional relationship with buyers.
Source: IRI 2008
Spanish Consumer To optimise the potential of your products
The Spanish consumer consumes 649 Kg/L of food products per year.
Shopping basket has increased +53% in value and from 8 to 10 products per basket since 2001.
70% of the consumers mostly look for the best quality-price products, branded or unbranded.
LunchBox products + 24% in 5 years, when the « tapas » (restaurant) is decreasing Health, Commodity, Price and Pleasure are the reasons-why to buy.
11,90€
18,20€
8,3
9,7
Panier Moyen Réf/panier
2001 2008
+ 53%
+ 17%
Source: INE 2008 (Spanish national surveys institute)Ministery of economy (fishing, farming and industry)
Imported ProductsA developpment factor of Spain
Spain, 12th worldwide importing country
Consumers are very keen on foreign products
A sign of quality brands, authenticity and culture
Food products : 9% of the total imported products
Imported products have increased shelf space in all outlets
Source: INE 2008 (Spanish national surveys institute)Ministery of economy (fishing, farming and industry)
To place your products on a long-term fast moving market with growing domestic consumption and in a major European market
To insure an additional turnover without investing in a new export structure or department
To list quickly a range of new products in the Grocery channel at the lowest cost
Your opportunityTo move ahead before the economic upturn
1. Analysis of the opportunities-Market survey (Customers – Competition – Opportunities)
-Marketing policy adapted to the Spanish market-Business Plan (Objectives – Strategy – Timing)
SPAIN EXPORTSPAIN EXPORTYour partner in Spain
2. Strategy and action-Developing new local partners
-Negotiating with customers (Listing + Promotions)-Creating Trade-Marketing actions-Managing sales commandos/team
3. Sales support-Administrative sales-Weekly reporting-Bench-Marketing
Expert of the Spanish market-Working in the Spanish market for more than 10 years-Expert in the FMCG industry-International, national, local or private label Brands-Grocery, Delicatessen, Convenience stores and Discount channel.
Wide network, contacts with key negotiating partners within Spanish Grocery channel-Negotiation with the national purchasing headquarters-Contacts with the logistical brokers network-Having these contacts is a key-factor of success in the Spanish market
Negotiation in Spain is heavily based on your personal relationship with your negotiating partner.
Flexible organization at the lowest cost
Pascal Rouault
Founder of SPAIN EXPORTSPAIN EXPORT
Profile 35 y.o, in Spain since 1998, High Business School Tours
Companies Storck Ibérica, Revlon, ITM, Danone, MasterFood
Brands
Positions in Spain National Sales Manager Storck Ibérica, 5 years
National Key-Account Manager Revlon, 2 years
National Grocery Purchasing Manager ITM, 1 year
National Buyer ITM, 3 years
Pascal RouaultIdentity Card
Managing and developping the TurnoverITM 45 M€, +120% in 4 yearsStorck-Revlon: 15 M€, + 50% en 5 years
Building the distribution of new productsWerther's Sugar free and Coffee: 40% WD in 8 months
Boosting the Value Marketshare Merci Chocolates : m.share x 3 in 5 years
Increasing the net-net Price every yearRevlon-Storck +3%, ITM +2%
Monitoring the Listing BudgetITM 15% of the yearly turnoverStorck-Revlon 5% of the yearly turnover
Pascal RouaultAchievements
Mobile 0034 617 44 98 00
Land phone 0034 93 896 33 94
SPAIN EXPORTSPAIN EXPORTYour partner in Spain
Contact: Pascal Rouault
