By Vision Raval

Index

- Introduction of Planning Methodology- Methodology details- Marketing Plan [Domestic & International]- Domestic Geo Planning- Strategy of Key Zone focus as per Spa and Hospitality

Industry- International Geo Analysis- International Marketing plan- Country focus- Estimated business planning

By Vision Raval

Introduction Of Methodology used for this Marketing Plan STP [Situation Target Path]

SWOT Analysis DMA [Six sigma]

MA [Market Analysis] MR [Market Research]

GA [Geographic Analysis] EA [Economic Analysis] CA [Competitor Analysis]

By Vision Raval

Methodology DetailsSTP

Situation - evaluate the current situation Target - define goals and/or objectives Path - map a possible route to the goals/objective

SWOT Analysis• Strength – Brand – Modules – Cost-effective • Weakness – No international approach • Opportunity – Spa offering Geographical areas• Threats – Competition and Open source code

Define Measure Analyze-Strategy of approach end users-Marketing Plan-Data and Lead generation-Implementation strategy-Marketing tools and contents-Geographical focus

-Current strength-Proactive and Reactive business and client base ratio-Marketing team and their strength-Capabilities and branding power of product

-Market Analysis-Competitor Analysis-Economical Analysis-Spa Awareness Analysis-SWOT Analysis for defining strategy.

By Vision Raval

Marketing Plan [Domestic & International]

1- First approach will be Five star resorts and Hotels with spa canter2- second target will be four star SPA clinic and health centers3- Third priority will be three star SME in Spa .

By Vision Raval

Domestic Geo PlanningLicen

ceFrom

Team Region City Target

BDE1 8 Aug 2 Gujarat & DD Surat, baroda, A’bad, Div Daman, rajkot

600000

BDE2 8 Spt 2 Maharashtra Pune , Mumbai,NasikNew Mumbai

600000

BDE3 8 Oct 4 Karnataka Bangalore & Maisor 600000

BDE4 8 Nov 4 Kerala TN Kerela:KochiTamilnadu: Chennai

600000

BDE5 8 Dec 6 Goa-Rajesthan

Rajasthan: JaipurUdai pur Abu

600000

BDE6 8 Jan 6 Delhi, Punjab Delhi:Gurgaun, NoidaPunjab:Amritsar,Ludhiyana Candigarh:Chandigarh

600000

BDE7 8 Feb 8 MP & UP Bhopal, Khajuraho, AgraLakhnow. Varanasi

600000

BDE8 8 Mar 8 WB/OR/AP West Bangal: KolkataOrissa:Bhuvneshwar,GopalpurAndhra Pradesh:Hyderabad

600000

Total 48,00,000 INRBy Vision Raval

Strategy of Key Zone focus as per Spa and Hospitality Industry

We can define the state to focus base upon spa awareness and lead we have generated from enquiries and business acquisition.EG: Kerala is a hub for spa and health care industries so we can start our first phase of marketing from there. And gradually we can focus on other stared area of the map.

By Vision Raval

International Geo Analysis

Link: http://www.google.com/insights/search/#cat=44&q=spa&date=today%2012-m&cmpt=q

By Vision Raval

International Planning

E - mailers Cold calling SEO Google search Membership with spa Associations to have access of end clients Marketing by tie up with marketing agencies on commission bases Affiliation program to have captive wing and enrich portfolio Bidding portals for customize solution and market our spa expertise

By Vision Raval

Country focus

We will not focus on the market who have maximum number of SPA , but we will chose the market where ratio between SPA and Spa software provider have maximum difference to avoid computation and bring faster result.

We are panning to focus on key four countries for SPA software.

- Malaysia - Singapore- Thailand- Africa- Canada- USA- UK

By Vision Raval

Estimated Business from International marketing             

# Country Month Licenses Affiliation Revenue  

             

1 Malaysia Aug 1 3 300000  

2 Singapore Sept 3 5 600000  

3 Thailand Oct 3 5 600000  

4 Africa Nov 3 5 600000  

5 Canada Dec 3 5 600000  

6 USA Jan 3 5 600000  

7 UK Feb 3 5 600000  

             

  Total 4500000  

             

By Vision Raval

Thank You….

Mr. Vision Raval

Strategist and Analyst, NTPL .