SOYA FOOD RESTAURANT SOYes! Food Franchise Business … · SOYA FOOD RESTAURANT SOYes! Food...

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1 SOYA FOOD RESTAURANT SOYes! Food Franchise Business Plan Kigali, 2017 Small Industries for Self-Employment (SISE) Limited Kigali Rwanda Contact us on: [email protected] Introduction The Soya Fast Food Restaurants is an innovative business concept that will put on market soya food products ready for consumption. The soya restaurant will process soya bean grains, prepare and serve cooked and fresh drinks and meals in-restaurant or for take away. The Soya Fast Food Restaurants will use the MacDonald’s approach of fast food and franchising. The motto is Eat Different, Stay Healthy, and Be Happy. Our vision is to create a soya fast food chain in the urban cities of Rwanda. This year 2016, a pilot Soya Restaurant was open in Kigali with a goal of establishing at least 10 Soya Restaurants in the urban areas: Kigali City (5), Huye (1), Muhanga (1) Musanze (1) Rubavu (1) Nyamata (1) in the next five years through a franchise business process. SISE Ltd is developing a financing and franchising road map with interested franchisees who will establish further Soya Fast Food Restaurants. Menu The main soya ingredients are: soya milk and tofu directly processed from non GMO soya bean grains. The meals to be served are: Tofu stew, Tofu Burgers, Tofu sambusa, Tofu Brochettes, Tofu Pizza, Soya sausages-hotdogs, Soya Milk, Soy milk coffee, Soya yogurt, Soya smoothies, soya milk shakes, etc.

Transcript of SOYA FOOD RESTAURANT SOYes! Food Franchise Business … · SOYA FOOD RESTAURANT SOYes! Food...

Page 1: SOYA FOOD RESTAURANT SOYes! Food Franchise Business … · SOYA FOOD RESTAURANT SOYes! Food Franchise Business Plan Kigali, 2017 ... The Soya Fast Food Restaurants will use the MacDonald’s

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SOYA FOOD RESTAURANT

SOYes! Food Franchise

Business Plan

Kigali, 2017

Small Industries for Self-Employment (SISE) Limited Kigali – Rwanda

Contact us on: [email protected]

Introduction

The Soya Fast Food Restaurants is an innovative business concept that will put on market soya food

products ready for consumption. The soya restaurant will process soya bean grains, prepare and serve

cooked and fresh drinks and meals in-restaurant or for take away.

The Soya Fast Food Restaurants will use the MacDonald’s approach of fast food and franchising. The

motto is “Eat Different, Stay Healthy, and Be Happy”. Our vision is to create a soya fast food chain in

the urban cities of Rwanda. This year 2016, a pilot Soya Restaurant was open in Kigali with a goal of

establishing at least 10 Soya Restaurants in the urban areas: Kigali City (5), Huye (1), Muhanga (1)

Musanze (1) Rubavu (1) Nyamata (1) in the next five years through a franchise business process.

SISE Ltd is developing a financing and franchising road map with interested franchisees who will

establish further Soya Fast Food Restaurants.

Menu

The main soya ingredients are: soya milk and tofu directly processed from non GMO soya bean grains.

The meals to be served are: Tofu stew, Tofu Burgers, Tofu sambusa, Tofu Brochettes, Tofu Pizza, Soya

sausages-hotdogs, Soya Milk, Soy milk coffee, Soya yogurt, Soya smoothies, soya milk shakes, etc.

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Partnership/joint venture: SISE Ltd is looking for entrepreneurs with an established restaurant where a

new menu of soya foods will be introduced. This restaurant should have a significant daily traffic of

customers of at least 200 people. In this joint venture, SISE Ltd will bring in the technology and

knowhow of soya foods by providing the soya equipment and training for making soya foods and

preparing soya recipes. The entrepreneur/restaurant owner will provide the space, personnel, furniture and

raw material for all operations of preparing and selling meals.

Goal: To attract more customers and double the traffic in a period of 12 months; and to serve at least 100

meals of soya foods every day by the end of first three months.

Technical assistance: SISE Ltd will transfer the knowhow on soya bean processing, manufacturing of

soya foods and preparation of soya recipes through training and quality control

Branding: SISE Ltd will provide registered brand names or trademarks for the restaurant and recipes.

The brand name mark will give exclusive proprietary rights to SISE Ltd.

The registered brand name is SOYES! FOODS; also single recipes as: Soyes! Brochettes, Soyes! Burger,

Soyes! Steak, Soyes! Pizza, Soyes! Sausages, Soyes! Mango, Soyes! Banana, Soyes! Soyes! Papaya,

Soyes! Tropical, etc.

Keys to Success:

• Offer simple, delicious, healthy and easy to prepare menu items.

• Treat every customer as if they are the only customer.

• Design and employ strict financial controls.

Market: The Soya Restaurants business will target a growing middle class population working in the in

Kigali City and other urban cities that is in great need of diversified, high quality but affordable food

products.

Market segment: The Soya Restaurants business is targeting a segment population of a younger

generation of middle class status who are very concerned about the quality and the price of foods they eat.

The soya food products have the highest ration quality/price. The quality is high but the price is low in

comparison of other food products.

The Soya Restaurants will target young professional workers in public and private sectors or business

people who often take their launch and supper out in restaurants.

Location: The pilot Soya restaurant will be located in Nyarugenge at a place where people meet most

“meeting points/joints”.

Investment required:

• Processing equipment: soya milk maker, mixer, tofu maker, etc

• Kitchen equipment: cookers, stoves, fridges, freezer, etc.

• Restaurant equipment (furniture, decoration, utensils, etc.

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Financial analysis

Investment

Capital Investment Amount in FRW Provider

Soya Processing equipment: soya milk maker, mixer, tofu maker,

etc

5,000,000 SISE Ltd

Technical assistance (Technology transfer recipes’ knowhow and

training )

500,000 SISE Ltd

Launching and initial promotion of products 500,000 Entrepreneur

Kitchen equipment: cookers, oven, stoves, fridges, freezer, etc. 750,000 Entrepreneur

Restaurant equipment (furniture, decoration, utensils, etc 750,000 Entrepreneur

Subtotal Capital Investment 7,500,000

Operating cost

Variables Costs (six month)

Initial inventory: Soya bean grains, coagulants for tofu, flavors for

milk, cultures for yogurt, spices, etc.

500,000 Entrepreneur

Fixed Costs (Three months)

Staff salaries: One restaurant manager, two cooks and two

waitresses

500,000 Entrepreneur

Rent of premises: A room of about 50m2 ( three months) 750,000 Entrepreneur

Other (Redecoration of premises) 500,000 Entrepreneur

Utilities (Water and Electricity) 250,000 Entrepreneur

Sub Total Operating Cost 2,500,000

Total Investment 10,000,000

Sales (Monthly)

Meals Daily serves Monthly (20

days)

Unit price in

FRW

Total in FRW

Tofu Brochettes 25 500 2,000 1,000,000

Tofu sausages 25 500 2,000 1,000,000

Tofu Pizza 10 200 2,000 400,000

Tofu Burgers 25 500 2,000 1,000,000

Soya Milk 50 (liters) 1,000 200 200,000

Soy milk coffee 50 1,000 200 200,000

Soya smoothies 25 1,000 300 300,000

Soya yogurt 25 500 1,000 1,000,000

Total 5,100,000

N.B: Assume having at least 75 customers daily (8.00-22.00 – 14hrs) – each customer spend at least

2,000 FRW

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Operational costs per month

Item Quantity Unit Cost Total

Raw materials

Soya beans (25 kg/day) 1,000 kg 600 600,000

Spices 10 kg 5,000 50,000

Oil 10 litres 2,000 100,000

Sugar 50 kg 2,000 100,000

Salt 5 kg 200 1,000

Flavors for milk, 5 kg 2,000 10,000

Cultures for yogurt 1kg 10,000 10,000

Coagulants for tofu 10 kg 2,000 20,000

Potatoes (French fries) 100 kg 300 30,000

Fruits and vegetables 50 kg 1,000 50,000

Other ingredients 20,000

Total raw materials 891,000

Utilities

Electricity 1,000 KWH 300 300,000

Water 10 m3 500 50,000

Total Utilities 350,000

Salaries

Chef 1 200,000 200,000

Cooks 2 50,000 100,000

Waitresses 2 50,000 100,000

Total Salaries 400,000

Management costs Lump sum Lump sum 100 ,000

Marketing and

advertisement

Lump sum Lump sum 100,000

Total operational costs 1,641,000

Calculation of Monthly Profit:

FRW

Sales 5,100,000

Operational cost: 1,641,000

Depreciation: 200,000

Monthly Gross Profit 3,259,000

Taxes (30% of gross profits) 950,000

Net Profit for the Entrepreneur 2,299,000

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Annexes:

Main soya Processing equipment

Soy Milk Maker Tofu Making Machine

Cost : 2,000,000 RWF Cost : 500,000 FRW

The Soya Milk Maker is a soya processing

system for micro-enterprise development. It is

designed to provide daily output of soymilk in

the range of 200 to 300 litres.

Tofu, also known as soya curd, is a soft cheese-

like food made by curdling soya milk with a

coagulant. Tofu is a rather bland tasting product

that easily absorbs the flavours of the other

ingredients.

Processing and packaging: Soya milk is made by soaking soya beans in water and then grinding the

soaked beans in water. The pulp is separated from the milk by filtration. Soya milk could be packaged in

plastic bottles, and yogurt in plastic pots. Tofu is sold in water-filled packs or in aseptic cartons. Fresh

tofu is usually packaged in water and should be refrigerated and kept in water until used. If the water is

drained and changed daily, the tofu should last for one week. Tofu can be frozen for up to three months.

Plant and machinery: The soya milk maker proposed above consists of one system that combines a

grinder, mixer, boiler and a filter. By putting in soya beans and water as raw materials, the system does

the processing of soya beans into milk. Note that from one kilo of soya beans you can get seven liters of

milk. The highest output in food processing!

Production capacity: One soya milk maker machine shown above produces 45 liters per hour of soya

milk. One tofu maker produces 50 kg of tofu per day. It is better for one unit to have at least two soya

milk makers and one tofu maker. The unit could employ three to five unskilled people.

Utilities and Infrastructure needs: The system can be run with electricity or gas. Requirement of

electric power are moderate (1.1 KW). One critical requirement is availability of good quality potable

water for the process needs. A source of drinking water, either from a well or roof tank, etc. Water does

not need to be purified.

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Soya Milk Making Machines

Imashini zikora Amata ya Soya

Home Blender

Imashini nto isya soya yo

m’urugo

Commercial

Blender

Imashini nini isya

soya y’ubucuruzi

Soya Bean Grinder

and Separator

Imashini nini isya

kandi ikayungurura

amata

Soya Milk Maker /

SoyCow

Imashini nini isya kandi

ikayungurura, igateka

amata

- Voltage/Amashanyarazi:

220V/50Hz

- Power/ Imbaraga: 250W

- Production Capacity/

Ubushobozibwogukora: 5 liters

a day /Litiro 5 k’umunsi

- Feeding

capacityUbubushobozibwokug

aburira: 10 persons a day /

Abantu 10 kumunsi.

-

VoltageAmashanyarazi::

220V/50Hz

- Power/Imbaraga:

1.2KW

- Production Capacity

/Ubushobozibwogukora:

100 liters a day/ Litiro50-

100 k’umunsi

- Feeding

capacityUbubushobozibw

okugaburira: 100-200

persons a day /

Abantu200 kumunsi.

- Monthly profit

/Itangainyunguya 50.000

FRW mu kwezi

-

VoltageAmashanyarazi::

220V/50Hz

- Power/Imbaraga:

1.1KW

- Production Capacity

/Ubushobozibwogukora:

100-200 liters a day

/Litiro 100-200 k’umunsi

- Feeding

capacityUbubushobozibw

okugaburira: 200-400

persons a day/Abantu

200-400 kumunsi.

- Monthly

profit/Itangainyungu100,

000 FRW mu kwezi.

- VoltageAmashanyarazi::

220V/50Hz

- Power/Imbaraga: 1.1KW

- Production

Capacity/Ubushobozibwogukor

a: 200-300 liters a day

/Litiro 200-300 k’umunsi

- Feeding

capacityUbubushobozibwokug

aburira:: 400-600 persons a

day /Abantu 200-400 kumunsi.

- Monthly

profitItangainyunguya200,000

FRW mu kwezi.

Price/Ikiguzi:

50,000RWF

Price/Ikiguzi:

250,000 RWF

Price /Ikiguzi:

600,000 FRW

Price / Ikiguzi::

2.000.000 FRW