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KOLEJ PROFESIONAL MARA BANDAR MELAKA

SCHEME OF WORK

SUBJECT NAME : INTERNATIONAL BUSINESSSUBJECT CODE : MGT 3543CREDIT HOURS : 03 (2+1)CONTACT HOURS : 04SEMESTER : 05STATUS : CORESESSION : JULY - DECEMBER 2011

LECTURERS’ INFORMATIONLecturer : CIK NORASHIKIN BINTI ZAINUDDIN TANRoom : DEPARTMENT OF BUSINESS AND MANAGEMENT

1.0 SYNOPSIS

This course is introduced with the perspective of exposing students to the nature, environment and dimension of international trade and investments. It also provides students with information and knowledge on the rapid changes in global business environment, which is recognized as the essence of international business.

2.0 COURSE OBJECTIVES

The students have to know the various aspects of international environment in order to compete in global markets.

To develop human capital with global knowledge in achieving the government’s objective.

3.0 LEARNING OUTCOMES

L1: Understand the international business environment.L2: Explain the impacts of various aspects in global markets.L3: Analyze the changing trends of foreign direct investment.L4: Differentiate the financial environment in global markets.L5: Examine integration all over the world.L6: Clarify the different types of strategies and business operations in global mar-

kets.L7: Discuss how value creation activities can be linked to the development of inter-

national business.L8: Apply the international business environment in entrepreneurship.

Transferable Skill : Communication Skills Written Skills Team Skills

Teaching Learning And Assessment Strategy:

Active learning (brainstorming, group discussion, surfing information, critical thinking)

4.0 TOTAL STUDENTS LEARNING TIME (SLT)

L = LectureT = TutorialR = RevisionO = Others

Face to face Independent Learning Time (ILT)

Total Student Learning Time

L37.5

T23

R4

O0 72 136.5

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5.0 SUBJECT CONTENTS

WEEK TOPICS LOD L T REFFERENCES

1 1.0 INTERNATIONAL BUSINESS AND GLOBALIZATION

1.1 The meaning of International Business

1.2 Globalization1.3 Impacts of Globalization1.4 The changing nature of International

Business1.4.1 Challenges in International

Business1.4.2 Drives of International Business1.4.3 Risks in International Business

1

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2 2 Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. – Chapter 1: International Business and Globalization

2 - 3 2.0 INTERNATIONAL BUSINESS ENVIRONMENT

2.1 The Political, Legal and Economic environments facing business

2.1.1 The Political environment 2.1.2 The Legal environment 2.1.3 The Economic environment2.2 The human and cultural factors

facing business 2.2.1 Definition of culture 2.2.2 Characteristics of culture 2.2.3 Components of culture

1

1

4 4 Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. – Chapter 2: International Political Economy and Chapter 3: Cultural and Ethical Environment

4 3.0 INTERNATIONAL TRADE AND THEORIES

3.1 Introduction3.2 International Trade Theories 3.2.1 Classical International Trade

Theories 3.2.2 Modern International Trade

Theories3.3 Instruments of Trade policies 3.3.1 Tariffs 3.3.2 Subsidies 3.3.3 Import Quotas and Voluntary

Export Restraints 3.3.4 Local Content Requirements 3.3.5 Administrative Policies3.4 Arguments of Government

Interventions 3.4.1 Political arguments for

intervention 3.4.2 Economic arguments for

intervention

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2

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2 2 Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. – Chapter 6: International Trade and Trade Theories

Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 – Chapter 5: The Political Economy of International Trade

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5 - 6 4.0 FOREIGN DIRECT INVESTMENT4.1 Introduction of Foreign Direct

Investment4.2 Trends of Foreign Direct Investment4.3 Motives of Foreign Direct Investment 4.3.1 Supply factors 4.3.2 Demand factors 4.3.3 Political factors4.4 Types of Foreign Direct Investment 4.4.1 Horizontal Foreign Direct

Investment 4.4.2 Vertical Foreign Direct

Investment4.5 Impacts of Foreign Direct Investment 4.5.1 Impacts of FDI on Host countries 4.5.2 Impacts of FDI on Home

countries

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5 3 Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 – Chapter 9: Foreign Direct Investment

7 - 8 5.0 THE INTERNATIONAL FINANCIAL ENVIRONMENTS

5.1 The Foreign Exchange Market 5.1.1 Introduction 5.1.2 Functions of Foreign Exchange

Market 5.1.3 Foreign Exchange Rate System 5.1.4 Foreign Exchange Rate

Regimes 5.1.5 Determinants of Foreign

Exchange5.2 The International Monetary System 5.2.1 History of International Monetary

System 5.2.2 International Monetary Fund 5.2.3 World Bank5.3 The Global Capital Markets 5.3.1 Introduction 5.3.2 Benefits of Global Capital

Markets 5.3.3 The Growth of Global Capital

Markets 5.3.4 Euro Currency Market

1 – 3

1 - 2

1 - 2

6 2 Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 – Chapter 11: Foreign Exchange and the Financial MarketFifth Edition, 2005 – Chapter 11: The Global Capital Markets and Chapter 8: Foreign Exchange and International Financial Markets

Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. – Chapter 7: International Institutions and Organizations

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9 6.0 REGIONAL ECONOMIC INTEGRATION

6.1 Introduction6.2 Levels of Regional Economic

Integration 6.2.1 Preferential Trade Agreement 6.2.2 Free Trade Area 6.2.3 Customs Union 6.2.4 Common Market 6.2.5 Economic Union 6.2.6 Political Union6.3 Emerging Markets

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2 – 3

2 2 Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. – Chapter 10: Regional and Economic Integration

10 7.0 GLOBAL STRATEGIES IN INTERNATIONAL BUSINESS

7.1 Introduction7.2 The strategies of International

Business 7.2.1 International strategy 7.2.2 Multi-domestic strategy 7.2.3 Global strategy 7.2.4 Transnational strategy7.3 Entry Strategies 7.3.1 Exporting 7.3.2 Licensing 7.3.3 Franchising 7.3.4 Offshore production 7.3.5 Turnkey projects 7.3.6 Joint venture 7.3.7 Mergers and acquisitions 7.3.8 Wholly owned subsidiary7.4 Organization structures of

International Business 7.4.1 Centralization vs.

Decentralization 7.4.2 Organizational structure 7.4.3 Types of organizational structure 7.4.4 Controls7.5 Alliance strategy 7.5.1 Introduction 7.5.2 Advantages and disadvantages

of strategic alliances 7.5.3 Making alliances work 7.5.4 Managing the alliances

12 – 3

1 – 3

1 – 2

1 - 3

3 1 Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. – Chapter 12: International Strategies in The Global Market, Chapter 14: Entry Strategies and International Strategic Alliances and Chapter 15: International Organizational Design & Structure

Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 – Chapter 14: Entry Strategy and Strategic Alliances

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11 8.0 EXPORTING, IMPORTING AND COUNTERTRADE

8.1 Introduction8.2 The Pitfalls of exporting8.3 Exporting strategies8.4 Exporting and importing financing8.5 International Trade transactions8.6 Countertrade

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2 – 31 – 31 – 31 – 3

3 1 Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 – Chapter 15: Exporting, Importing and Countertrade Fifth Edition - Chapter 18: International Financial Management

12 9.0 GLOBAL HUMAN RESOURCE MANAGEMENT

9.1 Managing Human Resources in global firms

9.2 Types of global staffing9.3 Expatriate managers9.4 Types of training9.5 Performance appraisal,

compensation, expatriate pay

1

2 – 31

1 – 2 1 – 2

2 2 Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 – Chapter 18: Global Human Resource Management

13 10.0 GLOBAL BUSINESS MARKETING10.1 Basic concepts of marketing 10.1.1 Global product and brand 10.1.2 Global pricing 10.1.3 Global distribution 10.1.4 Global communication and

promotion10.2 Market segmentation and adaptation 10.3 E-business and global marketing

1 – 3

1 – 31

2 2 Fariza Hashim, Abdul Rahim, and Nizam Abdul Talib, International Business, Oxford Fajar Sdn. Bhd. Second Edition, 2010. – Chapter 18: Global Marketing and E-Business

14 11.0 GLOBAL MANUFACTURING AND MATERIALS MANAGEMENT

11.1 Introduction11.2 Where to manufacture 11.3 Make or buy decisions11.4 Managing a global value chain

11 – 21 – 21 – 2

2 2 Hill C.W.L., International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, Seventh Edition, 2010 – Chapter 16: Global Manufacturing and Materials Management

15 REVISION33 23

Revision 4

Assignment (2) 8Test (2) 8Project (1) 6Final Exam 15Total 74 23Total Student Learning Time 136.5

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L1: KNOWLEDGE L2: APPLICATION L3: ANALYSIS

6.0 CONTINUOUS ASSESSMENT Tests (2) 20% Assignments (2) 20% Project (1) 20%

Final Exam 40%TOTAL 100%