SouthWiRED Presentation 2014: Hooked on Story
description
Transcript of SouthWiRED Presentation 2014: Hooked on Story
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Hooked on Story: How to Make Your Brand a Habit on Social Networks
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Cue
Ritual
Activate the Pleasure
Center
Reward
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Cue
Ritual
Activate the Pleasure
Center
Reward
RewardVariable
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Cue
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Variable Reward
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Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity
How can we lead the natural, sustainable food movement in QSR?
-How can we eliminate distance as a barrier for personal connection?
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-How can we keep alive peoples’ sense of childhood wonderment?
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-How can we encourage our customers to stay thirsty in life?
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Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity
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Ed King, Director of Strategy, Maxmedia [email protected] @StayingInDroves @maxmedia_atl !
This presentation will be available at: www.slideshare.net/maxmedia_atl !