The SEO How To‟s Of YouTube.com

How To Attract New

Business Using YouTube.com

As An Effective And "Low-Cost"

Marketing Tool

How Web Video SEO is Coming of Age…QUICKLY!

- 24 Hours of Video is Uploaded to YouTube (YT) EVERY MINUTE

34,560 Hours PER DAY 12,614,400 Hours PER YEAR - 720

- Since it’s launch in 2005, YouTube has become the 5th largest brand on the web

- YouTube is the 2nd Largest Search Engine!!!!!

- May 2010 – YouTube exceeds 2 BILLION views a day

- In September of 2010: 125.5M (40% of the US population) Americans watched

10.3 BILLION videos on YT That is an average of about 3 videos per day

- Average person spends 15 minutes a day on YouTube

ALL OF THIS IS MADE POSSIBLE BY THE WIDENING OF HIGH SPEED CXN

* Source: Website-Monitoring.com

Lewis Southwick ~ Southwick Search Marketing

- University of Missouri Grad …. My degree is in BIOLOGY!!!!!

- Area Manager Southern Vision Centers - 1993

- Marketing Director for Frames For America, Inc - 1996

- Director of Business Development – Trippon Group of Companies - 2007

- Private Search Consulting Since 2007

- Southwick Search Marketing ~ 2009

You Can Dominate Your Market With Video Marketing

- Video Marketing is in its INFANCY with most industries

- 98% of searches on the web are for local businesses

GENERALLY, Local search is quicker & easier to rank higher and faster

- Videos engage the viewer more than any other medium can

- People are 6X’s more likely to recall something they have learned VISUALLY

compared to what they READ or HEARD

- You can build a relationship FASTER and MORE STABLE than written copy

What I Am Going To Cover

- Video Categories ~ Are All YouTube Videos The Same

- Preparing To Become A Video Marketer

- Know Your “Sidney”

- The Most Important Step In Video SEO Starts By Doing This First

- YouTube Secrets To Gain Top Ranking on Search Engines

- What The Future Holds

Video Categories ~Are All YouTube Videos The Same

- Promotional

Video Sales Letters

Call To Action

Welcome, Thank You, Introduction

- Tutorial

Educating About A Subject ~ Documentary

How To Do “X”

ABC – Always Be Closing! Your marketing videos are

LEADING THE VIEWER TO TAKE A DESIRED ACTION!

Video Production 101 – How To Get Started

- Step 1 THINK

What is the purpose of this video? Purpose? (company profile, product demo,

testimonial, event marketing)

- Step 2 EASY TO USE CAMERA!!!!!

Stay in budget! Too Complicated = No Productivity!

- Step 3 CREATE A SHOT LIST

Story board your video. Script It. Teleprompter. Interview Questions & Answers.

- Step 4 LIGHT AND SOUND

Sound Trumps Light!

- Step 5 BE TRANSPARENT

Keep it Real!

- Step 6 EDITING SOFTWARE

KISS – Outsource vs Do-It-Yourself

- Step 7 TELL „EM ABOUT IT

Social Media Campaigns. Aggregators. TubeMogul & Traffic Geyser

- Step 8 Publish Often

Be consistent. Newsworthy = Quick Ranking.

*Use YouTube “Most Popular”- Yahoo Trending Now – Google News Top Stories

Video Production 101 – How To Get Started

Video Production 101 – How To Get Started

Know Your “Sidney”

Who is your target customer?

Realistically define who your target customer.

Define their needs and how your company can meet those needs.

Examples:

Rich Uncle Paul

Know Your Demographics!

What are your customers most commonly asked questions

What are their fears, keeps them up at nights, makes them happy…and address

them in your video script

Benefit, Benefit, Benefit

CLEAR Benefit stated as early in your video as possible

Important Note About Marketing

to “Sydney”Be sensitive to your industry

Professional services vs. Retail

Funeral Home vs. Comedy Club

Be Sensitive To Your “Sydney”

IRS Negotiation

Collection Attorney

Cosmetic Surgery

Deliver What You Promise

If you can’t deliver it, don’t offer it!

Be careful not to sound too good to be true

ALWAYS Operate Above The Board

Slander & Liable Statements

The Most Important Step in Video SEO is ….

Keyword Research is KING!

Do you know your top 5 keyword phrases for your industry? You MUST find out

what terms your customer are searching for to find your goods/services.

Google Keyword Tool is free! No excuses for not doing keyword research.

- Embed your video from YouTube …. It’s FREE bandwidth!

- Create ONE YouTube Account Per Website/Department – Keyword in Name

- Develop ONE video for your top keywords

- Keyword should be file name uploaded to YouTube

- Keyword should be the FIRST words in the title

- Keyword should be the FIRST words in the description

-Keyword should be the FIRST words in the Youtube video tags

- Keyword should be in the page URL where your Youtube video lives on your site

- Only one keyword inspired video per URL

-Your URL should have more keyword rich content that your Youtube description

-Your URL should have more keyword rich content

than your Youtube description

XML Video Sitemaps

- Create a Video XML Sitemap so that search

engines can find your video content

Google search for “video xml sitemap

generator”

- WordPress sites that contain video should have

the XML Video Sitemap Plugin

http://wordpress.org/support/topic/plugin-

wordtube-video-sitemapxml-for-google

- Submit Your sitemap to Google Webmaster

Tools

Youtube Video Linking Strategies

- Cross link your Youtube video URLS using keyword rich text links

Youtube SEO Strategies – Rank Higher Faster &

Stay On Top Of Your Competition

- Know Your Character Length Limits

Title: 27 Characters

Tags: 120 Characters, 24 character limit to one tag

Description: 1000 Characters

Title: Attempt To Repeat Keyword Twice – DON’T KW SPAM

Description: KW first words of the description. Include at least 2 links – 1st one

ALWAYS to where that video lives on your site

Tags: Aggregators vs Live Upload

YouTube.com Tags – IMPORTANT “Writer Downer”

List of Tags:

china economy, china stock, china stock market, china market, chinese stock

market, chinese stock exchange

YouTube & Aggregators will reduce this list to:

china economy stock market chinese exchange

INCLUDE EXACT PHRASE QUOTES:

“china economy”, “china stock”, “china stock market”, “china market”, “chinse

stock market”, “chinese stock exchange”

Link to Your Video On YouTube.com

Link Back To Your YouTube

Video With a New Window

Link To Lift the Views On

YouTube

YouTube.com Video Length Best Practices

Don’t Go Long!

Readers have short attention spans.

The best e-commerce videos are between 1-2 minutes.

HOWEVER, industry specific videos may vary.

IE: Mesothelioma: Asbestos Mesothelioma Symptoms may be longer than 2

minutes and be a multi-part video series

YouTube Limits your video to 10 minutes of 10G

YouTube.com Videos Are Made To Be Seen

Don‟t Hide the videos on your site!

Videos hidden behind a text link have a .5 to 2 percent click-through rate.

Those with a thumbnail link have a 6 to 14 percent click-through rate.

Those embedded right on the page, have a 25 to 45 percent click-through rate.

Production cost is the same no matter where you place the video.

So get the most out of your video!

Develop a BackLink Strategy

Create a System to Generate BackLinks

- Create a signature for commenting on blogs, forums, etc that includes a link to

your video

-Comment on related videos and add a link to your video

- Use videos in your email marketing, link to your page where your video lives

- Social bookmarking, Content Syndication & Social Media Marketing

- Comment on forums of .gov, .edu and .org sites

What The Future Holds For Video SEO Marketing

Videos are 53 Times More Likely To Generate a First Page Google Ranking

Than Traditional SEO Techniques

The rise of smart phones will drastically increase video consumption.

Video SEO will become more competitive – First Always Zwins!

“Internet Ready” televisions will add to the amount of video watch

Google Audio Indexing – YouTube video transcripts will soon be indexed

Google continues to improve behavior data tracking to deliver relevant content

Don‟t be late on the bandwagon for SEO video marketing

Make these technologies lucrative for you. Brainstorm

how you want to take advantage now and in the future.

The SEO How To‟s Of YouTube.com

Lewis Southwick

lewis@southwicksearchmarketing.com

Ph: 713-256-6120